{"id":3137,"date":"2021-07-27T13:21:22","date_gmt":"2021-07-27T13:21:22","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2021\/07\/27\/google-ads-old-target-cpa-and-target-roas-bid-strategies-going-away-soon\/"},"modified":"2021-07-27T13:21:22","modified_gmt":"2021-07-27T13:21:22","slug":"google-ads-old-target-cpa-and-target-roas-bid-strategies-going-away-soon","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2021\/07\/27\/google-ads-old-target-cpa-and-target-roas-bid-strategies-going-away-soon\/","title":{"rendered":"Google Ads Old Target CPA and Target ROAS Bid Strategies Going Away Soon"},"content":{"rendered":"<p>As Google told us in April, in the next couple of weeks, the the old Target CPA or Target ROAS bid strategies for standard campaigns are going away.  Google said instead you can use the updated bid strategies by setting optional targets.<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=7Lw2o8BUwn4:WzzRCRnQ8ug:UCg8P_nGCaA\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=UCg8P_nGCaA\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=7Lw2o8BUwn4:WzzRCRnQ8ug:yIl2AUoC8zA\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=yIl2AUoC8zA\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=7Lw2o8BUwn4:WzzRCRnQ8ug:hl8ANDcrVaY\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=hl8ANDcrVaY\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=7Lw2o8BUwn4:WzzRCRnQ8ug:V-t1I-SPZMU\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=V-t1I-SPZMU\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=7Lw2o8BUwn4:WzzRCRnQ8ug:Gu391qSwH_A\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=Gu391qSwH_A\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=7Lw2o8BUwn4:WzzRCRnQ8ug:cGdyc7Q-1BI\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=cGdyc7Q-1BI\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=7Lw2o8BUwn4:WzzRCRnQ8ug:V_sGLiPBpWU\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?i=7Lw2o8BUwn4:WzzRCRnQ8ug:V_sGLiPBpWU\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=7Lw2o8BUwn4:WzzRCRnQ8ug:F7zBnMyn0Lo\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?i=7Lw2o8BUwn4:WzzRCRnQ8ug:F7zBnMyn0Lo\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=7Lw2o8BUwn4:WzzRCRnQ8ug:MbsSfiz-sEw\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=MbsSfiz-sEw\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=7Lw2o8BUwn4:WzzRCRnQ8ug:qj6IDK7rITs\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=qj6IDK7rITs\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a>\n<\/div>\n<p><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/SearchEngineRoundtable1\/~4\/7Lw2o8BUwn4\" height=\"1\" width=\"1\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As Google told us in April, in the next couple of weeks, the the old Target CPA or Target ROAS bid strategies for standard campaigns are going away. Google said instead you can use the updated bid strategies by setting optional targets.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3137","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/3137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=3137"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/3137\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=3137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=3137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=3137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}