{"id":3280,"date":"2021-08-18T21:33:20","date_gmt":"2021-08-18T21:33:20","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2021\/08\/18\/promote-your-music-on-youtube-shorts\/"},"modified":"2021-08-18T21:33:20","modified_gmt":"2021-08-18T21:33:20","slug":"promote-your-music-on-youtube-shorts","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2021\/08\/18\/promote-your-music-on-youtube-shorts\/","title":{"rendered":"Promote Your Music on YouTube Shorts"},"content":{"rendered":"<div class=\"c-message_kit__gutter\">\n<div class=\"c-message_kit__gutter__right\" data-qa=\"message_content\">\n<div class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\">\n<div class=\"c-message__message_blocks c-message__message_blocks--rich_text\">\n<div class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\">\n<div class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\">\n<div class=\"p-rich_text_block\" dir=\"auto\">\n<p><span>If you\u2019re a musician that creates a lot of video content, you now have another creative way to promote your music on YouTube: YouTube Shorts.<\/span><\/p>\n<p><span>Over the past few years, the rapid growth of TikTok and Instagram Reels has proven short-form video to be a powerful format for independent creators looking to build and entertain their following.<\/span><\/p>\n<p><span>And now <\/span><a href=\"https:\/\/diymusician.cdbaby.com\/music-rights\/youtube-monetization-musicians\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>YouTube<\/span><\/a><span> is getting in on the action with their short vertical video feature, aptly called YouTube Shorts.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/08\/18\/promote-your-music-on-youtube-shorts\/#What_are_YouTube_Shorts\" >What are YouTube Shorts?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/08\/18\/promote-your-music-on-youtube-shorts\/#How_long_do_YouTube_Shorts_last\" >How long do YouTube Shorts last?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/08\/18\/promote-your-music-on-youtube-shorts\/#Where_do_you_watch_YouTube_Shorts\" >Where do you watch YouTube Shorts?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/08\/18\/promote-your-music-on-youtube-shorts\/#How_YouTube_Shorts_is_different_from_other_short-form_video_platforms\" >How YouTube Shorts is different from other short-form video platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/08\/18\/promote-your-music-on-youtube-shorts\/#How_do_I_get_my_music_in_the_YouTube_Shorts_library\" >How do I get my music in the YouTube Shorts library?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/08\/18\/promote-your-music-on-youtube-shorts\/#How_do_I_create_a_YouTube_Shorts_video_with_my_music\" >How do I create a YouTube Shorts video with my music?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/08\/18\/promote-your-music-on-youtube-shorts\/#How_do_I_promote_my_music_on_YouTube_Shorts\" >How do I promote my music on YouTube Shorts?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/08\/18\/promote-your-music-on-youtube-shorts\/#What_should_I_post_on_YouTube_Shorts\" >What should I post on YouTube Shorts?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/08\/18\/promote-your-music-on-youtube-shorts\/#Where_are_YouTube_Shorts_available\" >Where are YouTube Shorts available?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/08\/18\/promote-your-music-on-youtube-shorts\/#Do_artists_earn_royalties_from_YouTube_Shorts\" >Do artists earn royalties from YouTube Shorts?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_YouTube_Shorts\"><\/span><span>What are YouTube Shorts?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Shorts is YouTube\u2019s short-form, vertical video format.<\/b><\/p>\n<p><span>As a YouTube user, of course, you can WATCH Shorts. <\/span><span>But more to the point of this article, as an artist you can now CREATE YouTube Shorts that both deepen your connection with fans and channel subscribers, and reach beyond your audience through YouTube\u2019s recommendation engine.\u00a0<\/span><\/p>\n<p><span>With YouTube Shorts, you can make clips that feature original audio, that use an existing song, or even pull in sampled audio snippets from millions of videos uploaded to YouTube.<\/span><\/p>\n<div class=\"embed-responsive embed-responsive-16by9\">\n<div class=\"iframe-container\"><\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"How_long_do_YouTube_Shorts_last\"><\/span>How long do YouTube Shorts last?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Your YouTube Shorts can be up to 60 seconds long. The 60-second time limit encourages creators to get, well, creative, and force you to use every second to its fullest potential. Short-form videos lend themselves well to things like skits, confessionals, prank videos, dance-offs, and quick editing that begs a replay.<\/span><\/p>\n<p><span>Unlike <\/span><a href=\"https:\/\/support.google.com\/youtube\/answer\/7568166?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span>YouTube Stories<\/span><\/a><span>, which expire after 7 days, Shorts are meant to last as evergreen content on YouTube.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Where_do_you_watch_YouTube_Shorts\"><\/span><b>Where do you watch YouTube Shorts?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Well, on YouTube! But more specifically\u2026<\/span><\/p>\n<p><span>YouTube Shorts are surfaced algorithmically via the \u201cShorts\u201d tab at the bottom of your YouTube mobile app.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-30472 \" src=\"https:\/\/908233.smushcdn.com\/2197686\/wp-content\/uploads\/2021\/08\/Promote-Your-Music-on-YouTube-Shorts-1-524x1024.jpeg?lossy=0&amp;strip=1&amp;webp=1\" alt=\"| Craig Hordlow\" width=\"300\" height=\"586\" title=\"| Craig Hordlow\"><\/p>\n<p><span>They can also be viewed on a specific channel\u2019s homepage, as a featured section:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-30473 \" src=\"https:\/\/908233.smushcdn.com\/2197686\/wp-content\/uploads\/2021\/08\/Promote-Your-Music-on-YouTube-Shorts-2-513x1024.jpeg?lossy=0&amp;strip=1&amp;webp=1\" alt=\"| Craig Hordlow\" width=\"300\" height=\"599\" title=\"| Craig Hordlow\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_YouTube_Shorts_is_different_from_other_short-form_video_platforms\"><\/span><span>How YouTube Shorts is different from other short-form video platforms<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>So, why should musicians care about YouTube Shorts?\u00a0<\/span><\/p>\n<p><span>Firstly, because YouTube is already a video giant, and Shorts gives you another format that can drive engagement back to your longer channel content. Unlike TikTok, where the short-form video is commonly considered the WHOLE experience, Shorts can be an extension of your brand and community engagement efforts on YouTube. It\u2019s one piece of a bigger ecosystem.\u00a0<\/span><\/p>\n<p><span>Also, as mentioned above, Shorts allow creators to use sampled audio from millions of videos uploaded to YouTube, as well as music from YouTube\u2019s library. That means creators can make videos with <\/span><i><span>your<\/span><\/i><span> music!<\/span><\/p>\n<p><b>YouTube Shorts\u2019 library pulls from YouTube Music, which boasted 60 million songs as of August 2020<\/b><span> (it\u2019s likely quite a bit more now). That\u2019s just a touch under Spotify and Apple Music, which come in at 70 and 75 million, respectively. And of course, neither of those platforms offer short-form video creation.<\/span><\/p>\n<p><span>Plus did we mention YouTube Music is the world\u2019s most popular music streaming service, with 2 <\/span><i><span>billion<\/span><\/i><span> (yes, with a \u201cb\u201d) monthly users? All those users means tons of traffic coming to YouTube each month, which in turn means all those people can watch Shorts featuring your music!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_I_get_my_music_in_the_YouTube_Shorts_library\"><\/span><span>How do I get my music in the YouTube Shorts library?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Since YouTube Shorts uses music from YouTube Music\u2019s library, <\/span><b>you only need to do one thing to make sure your music is eligible for placement in Short videos: distribute to YouTube Music.<\/b><\/p>\n<p><span>CD Baby distributes to YouTube Music \u2014 and YouTube Shorts by proxy \u2014 along with over 150 other digital platforms. Sign up today and get your music on YouTube Shorts!<\/span><\/p>\n<p><a class=\"co-button\" href=\"https:\/\/cdbaby.com\/sign-up\" target=\"_blank\" rel=\"noopener noreferrer\">GET MUSIC ON YOUTUBE SHORTS<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_I_create_a_YouTube_Shorts_video_with_my_music\"><\/span><span>How do I create a YouTube Shorts video with my music?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>YouTube created a helpful step-by-step guide to creating Shorts on their <\/span><a href=\"https:\/\/support.google.com\/youtube\/answer\/10059070\" target=\"_blank\" rel=\"noopener\"><span>Help Center<\/span><\/a><span>.<\/span><\/p>\n<p><b>To create a Short video on YouTube and add your music to it:<\/b><\/p>\n<ol>\n<li><span>Sign in to YouTube on mobile.<\/span><\/li>\n<li><span>Tap \u201ccreate\u201d and then tap \u201cCreate a Short.\u201d<\/span><\/li>\n<li><span>To make your Short longer than 15 seconds, tap 15 above the record button to record up to 60 seconds (60). (Note: Recording with music from the YouTube Shorts library or the original audio from other videos is limited to 15 seconds instead of 60.)<\/span><\/li>\n<li><span>(Optional) Tap \u201cSpeed\u201d to speed up or slow down recording.<\/span><\/li>\n<li><span>(Optional) Tap \u201cTimer\u201d to set the countdown to record hands-free and choose when to automatically stop recording.<\/span><\/li>\n<li><span>To find YouTube\u2019s Audio Library when you\u2019re ready to record, tap \u201cAdd Sound\u201d. Make a selection and then record up to 15 seconds.<\/span><\/li>\n<li><span>To record a clip, hold the \u201ccapture\u201d button or tap it to start recording and then again to stop.<\/span><\/li>\n<li><span>Tap \u201cundo\u201d to remove the previous video clip you recorded or tap redo\u00a0 to add it back.<\/span><\/li>\n<li><span>Tap \u201cdone\u201d to preview and enhance your video and then tap \u201cNEXT\u201d to add details to your video.<\/span><\/li>\n<li><span>To add a song or other audio after you record, tap \u201cSound\u201d at the bottom of the edit screen.<\/span><\/li>\n<li><span>Add a title (max 100 characters) to your short video.<\/span><\/li>\n<li><span>Tap \u201cUPLOAD\u201d to finish.<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/original_images\/Shorts_IN_launch_3x4.gif\" alt=\"Promote Your Music on YouTube Shorts gif\" width=\"375\" height=\"500\" title=\"| Craig Hordlow\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_I_promote_my_music_on_YouTube_Shorts\"><\/span><span>How do I promote my music on YouTube Shorts?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Short-form videos are fertile ground for indie artists to promote their music. Whether you\u2019re going the DIY route or <\/span><a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/influencer-marketing-for-indie-musicians\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>hiring an influencer<\/span><\/a><span> to expand your brand, creating videos on YouTube Shorts can seriously boost your fanbase.<\/span><\/p>\n<p><span>The same principles for <\/span><a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/tiktok-music-promotion-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>promoting your music on TikTok<\/span><\/a><span> and other short-form video platforms apply to promoting your music on YouTube Shorts:<\/span><\/p>\n<ul>\n<li><b>Keep it light:<\/b><span> Short videos are meant to be fun. Their brevity is what makes them so addictive, and what makes them conducive to replaying over and over again.<\/span><\/li>\n<li><b>Create a musical moment:<\/b><span> When creating a Short with your song, make sure to select the hook for the audio. Find the 15 seconds within your song that will inspire people to come up with their own skits, tutorials, dances, or lip-sync videos.<\/span><\/li>\n<li><b>Think visual:<\/b><span> Just like on TikTok, YouTube Shorts creators are creating trends and memes. You can either jump on the popularity of an existing trend, or if you\u2019re feeling really ambitious, you can try to create a new meme of your own.\u00a0<\/span><\/li>\n<li><b>Don\u2019t ignore your back catalog:<\/b><span> Be sure you\u2019re thinking about your entire catalog in terms of what song contains the most catchy, viral audio snippet. Don\u2019t just focus on your latest single. It might be a song from a few years ago that takes off.<\/span><\/li>\n<li><b>Be prolific:<\/b><span> Like other short video platforms, YouTube Shorts enable you to create content more quickly compared to long-form media like normal YouTube videos. This creative speed also means you can post videos more often, which increases your visibility to fans.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_should_I_post_on_YouTube_Shorts\"><\/span><span>What should I post on YouTube Shorts?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Like other short-form video platforms, what you actually post on YouTube Shorts is limited only by the extent of your own creativity.<\/span><\/p>\n<p><b>There are many kinds of videos you can post to YouTube Shorts, including:<\/b><\/p>\n<ul>\n<li><b>Confessional-style video<\/b><span> where you speak directly to the camera about something you\u2019re passionate about<\/span><\/li>\n<li><b>Tutorials<\/b><span> \u2014\u00a0like instrument lessons or maybe a production [link to production article] technique you use<\/span><\/li>\n<li><b>Lip syncs,<\/b><span> to other artists\u2019 music, or your own (remember you want to encourage participation and listeners to your songs)<\/span><\/li>\n<li><b>Dances,<\/b><span> again to other artists\u2019 songs or <\/span><i><span>especially<\/span><\/i><span> your own<\/span><\/li>\n<li><b>Mood music for a visual concept<\/b><span> like a short music video or something that represents your music<\/span><\/li>\n<\/ul>\n<p><span>Any of these video types will bring attention to your <\/span><a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/youtube-official-artist-channel\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Official Artist Channel<\/span><\/a><span>, and therefore your music.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Where_are_YouTube_Shorts_available\"><\/span><span>Where are YouTube Shorts available?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>YouTube debuted Shorts in India in 2020 and launched the beta in the U.S. in spring of 2021. Since then, they\u2019ve made YouTube Shorts available in over 100 countries.<\/span><\/p>\n<p><span>While YouTube hasn\u2019t published a full list of every country in which Shorts is available, they suggest <\/span><a href=\"https:\/\/support.google.com\/youtube\/answer\/7341336\" target=\"_blank\" rel=\"noopener noreferrer\"><span>updating your app<\/span><\/a><span> and looking for the \u201cCreate a Short\u201d option. If you don\u2019t see it yet chances are they\u2019re working on adding your country.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_artists_earn_royalties_from_YouTube_Shorts\"><\/span><span>Do artists earn royalties from YouTube Shorts?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>If a creator uses your song in their YouTube Short video, you will receive some revenue from the placement. Since the platform is so new, the exact amount and timeline of that payment is still unknown. However, it\u2019s important to note that since short-form videos don\u2019t accommodate advertising, they don\u2019t generate as much revenue as full-length videos.<\/span><\/p>\n<p><span>The real money you\u2019ll see from your music\u2019s use in YouTube Shorts will result from viewers hearing your songs. YouTube Shorts are a great way to promote your music because anyone who plays a video with your song on it can easily see what song it is and then find it on their streaming service of choice.<\/span><\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/youtube-shorts\/\" target=\"_blank\">Promote Your Music on YouTube Shorts<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/\" target=\"_blank\">DIY Musician<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a musician that creates a lot of video content, you now have another creative way to promote your music on YouTube: YouTube Shorts. Over the past few years, the rapid growth of TikTok and Instagram Reels has proven short-form video to be a powerful format for independent creators looking to build and entertain their following. And now YouTube is getting in on the action with their short vertical video feature, aptly called YouTube Shorts. What are YouTube Shorts? Shorts is YouTube\u2019s short-form, vertical video [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3280","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/3280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=3280"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/3280\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=3280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=3280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=3280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}