{"id":3459,"date":"2021-09-21T19:06:25","date_gmt":"2021-09-21T19:06:25","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2021\/09\/21\/how-to-use-instagram-reels-ads-to-build-your-spotify-following\/"},"modified":"2021-09-21T19:06:25","modified_gmt":"2021-09-21T19:06:25","slug":"how-to-use-instagram-reels-ads-to-build-your-spotify-following","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2021\/09\/21\/how-to-use-instagram-reels-ads-to-build-your-spotify-following\/","title":{"rendered":"How to Use Instagram Reels Ads to Build Your Spotify Following"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/09\/21\/how-to-use-instagram-reels-ads-to-build-your-spotify-following\/#Boost_your_Spotify_engagement_with_Reels_ads\" >Boost your Spotify engagement with Reels ads.<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/09\/21\/how-to-use-instagram-reels-ads-to-build-your-spotify-following\/#How_do_I_grow_my_Spotify_following_with_IG_Reels\" >How do I grow my Spotify following with IG Reels?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/09\/21\/how-to-use-instagram-reels-ads-to-build-your-spotify-following\/#How_to_set_up_an_ad_campaign_with_IG_Reels\" >How to set up an ad campaign with IG Reels<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/09\/21\/how-to-use-instagram-reels-ads-to-build-your-spotify-following\/#Why_not_just_send_ad_traffic_straight_from_Instagram_Reels_to_Spotify\" >Why not just send ad traffic straight from Instagram Reels to Spotify?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/09\/21\/how-to-use-instagram-reels-ads-to-build-your-spotify-following\/#Targeting_the_right_audience_for_Instagram_Reels_ads\" >Targeting the right audience for Instagram Reels ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/09\/21\/how-to-use-instagram-reels-ads-to-build-your-spotify-following\/#How_to_select_Reels_as_the_ad_placement\" >How to select Reels as the ad placement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/09\/21\/how-to-use-instagram-reels-ads-to-build-your-spotify-following\/#The_big_downside_of_Reels_ads\" >The big downside of Reels ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/09\/21\/how-to-use-instagram-reels-ads-to-build-your-spotify-following\/#What_kind_of_%E2%80%9Ccreative%E2%80%9D_works_best_for_Instagram_Reels_ads\" >What kind of \u201ccreative\u201d works best for Instagram Reels ads?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/09\/21\/how-to-use-instagram-reels-ads-to-build-your-spotify-following\/#Optimizing_our_Instagram_Reels_ad_campaign\" >Optimizing our Instagram Reels ad campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/09\/21\/how-to-use-instagram-reels-ads-to-build-your-spotify-following\/#Conclusion_of_the_Reels_ad_test\" >Conclusion of the Reels ad test<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Boost_your_Spotify_engagement_with_Reels_ads\"><\/span>Boost your Spotify engagement with Reels ads.<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span><a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/facebook-instagram-ads-musicians\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Ads<\/a> recently introduced an exciting new feature that gives artists the ability to <a href=\"https:\/\/business.instagram.com\/blog\/introducing-instagram-reels-ads\" target=\"_blank\" rel=\"noopener noreferrer\">advertise on Instagram Reels<\/a>.<\/span><\/p>\n<p><span>Marketers worldwide rejoice! <\/span><span>People who enjoy watching Reels undisturbed, not so much.<\/span><\/p>\n<p><span>To review: <a href=\"https:\/\/diymusician.cdbaby.com\/releasing-music\/instagram-reels-music\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram Reels<\/a> are short vertical videos. <\/span><span>But instead of scrolling sideways like you did with Stories, you scroll <\/span><i><span>down<\/span><\/i><span> to view the next video. It\u2019s kind of like TikTok, but on Instagram.<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CQ1lEMWHxHs\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div>\n<p>\u00a0<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CQ1lEMWHxHs\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Kurt Hugo Schneider (@kurtschneider)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><span>When developing ad strategies, either for myself or other artists and companies, I spend a good amount of time on Stories. I\u2019m there to see what people are doing, what\u2019s cool and what isn\u2019t, and more simply, just to see what catches my attention. Lately, I\u2019ve applied this process to Reels as well.<\/span><\/p>\n<p><span>Both placements function similarly. There aren\u2019t that many differences. <\/span><span>For instance, the video size is the same (1080 x 1920).<\/span><\/p>\n<p><span> However, Reels duration can be longer than the standard 15 seconds for Stories. And Reels can surface \u201calgorithmically\u201d on Instagram, helping you reach viewers outside your existing audience.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_I_grow_my_Spotify_following_with_IG_Reels\"><\/span><span>How do I grow my Spotify following with IG Reels?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The goal was fairly straightforward. I wanted to use this new ad placement to:<\/p>\n<ol>\n<li><strong>capture attention<\/strong> on Instagram<\/li>\n<li><strong>tell a compelling story<\/strong> that felt appropriate for the Reels format<\/li>\n<li><strong>send interested people to the artist\u2019s Spotify profile<\/strong> to hit the <em>Follow <\/em>button<\/li>\n<\/ol>\n<p><span>We\u2019re in the middle of releasing a string of singles and wanted to find a better way to grow my artist\u2019s Spotify following. As many people have pointed out, streaming numbers do not equal fans. That\u2019s because one stream is indeed only <\/span><i><span>one<\/span><\/i><span> stream. There\u2019s not much value beyond the fact that someone heard your track.<\/span><\/p>\n<p><span>However, a follower has a lifetime value. The right listener will click that <em>follow<\/em> button because they want to listen to ALL your music. Those are the people you want in your audience. They will stream your songs more than once and explore your entire catalogue. These are also the people most likely to spread the word, buy merch, and come to shows.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_set_up_an_ad_campaign_with_IG_Reels\"><\/span><span>How to set up an ad campaign with IG Reels<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>After spending hours swiping through Reels and Stories, I was ready to build my campaign.<\/span><\/p>\n<p><span>First, I set up a new conversion campaign. For this type of campaign, Instagram optimizes delivery of the ad so it gets served to the type of person most likely to take the action I\u2019ve designated as the conversion event. In the case of this campaign, clicking the ad would send people to one of the band\u2019s <a href=\"https:\/\/found.ee\/\" target=\"_blank\" rel=\"noopener noreferrer\">music marketing landing pages<\/a>.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-30531 \" src=\"https:\/\/908233.smushcdn.com\/2197686\/wp-content\/uploads\/2021\/09\/Reels-2.png?lossy=0&amp;strip=1&amp;webp=1\" alt=\"| Craig Hordlow\" width=\"451\" height=\"243\" title=\"| Craig Hordlow\"><\/p>\n<p><span> Once there, our Facebook Pixel tracks user activity<\/span><span>. If people <\/span><i><span>reeeeally<\/span><\/i><span> want to hear more of the music, they have to click another button to visit the artist\u2019s Spotify profile. THAT click is what I set up as the conversion event. So Instagram should be showing the ad to people most likely to visit the landing page and then make that second click to get to Spotify.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_not_just_send_ad_traffic_straight_from_Instagram_Reels_to_Spotify\"><\/span>Why not just send ad traffic straight from Instagram Reels to Spotify?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Well, you could. But remember, this isn\u2019t just about numbers. We want quality fans.<\/p>\n<p>So the intermediary \u201cconversion\u201d step had a few benefits:<\/p>\n<ol>\n<li>When your ad optimizes for conversions rather than simple traffic, you reduce the amount of fake engagement via bots and click-farms<\/li>\n<li>By making it \u201charder\u201d to get from Instagram to Spotify, you\u2019re sending the RIGHT traffic to Spotify<\/li>\n<li>More qualified traffic to Spotify means more quality streaming engagement and real <em>follows<\/em><\/li>\n<li>Quality (over quantity) engagement helps Spotify better understand who our true fans are<\/li>\n<li>And that boosts our chances of algorithmic playlist placements<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Targeting_the_right_audience_for_Instagram_Reels_ads\"><\/span>Targeting the right audience for Instagram Reels ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>For targeting, we decided to stick to a lookalike audience I\u2019d previously created. It\u2019s a lookalike of video viewers of some of the best performing ads I\u2019d run for similar artists.<\/span><\/p>\n<p><span>I usually work with metal and alternative music. This campaign was a nice change of pace, as I\u2019m dealing with an alt rock\/pop rock quartet from the East Coast. Considering the broad appeal of such music, I wanted to have a broad, but targeted, potential audience. So the only additional refining I did was to choose \u201cSpotify\u201d as an interest. This cut the audience numbers down to make it more\u2026 targeted.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_select_Reels_as_the_ad_placement\"><\/span>How to select Reels as the ad placement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>When setting up your ad campaign, you\u2019ll want to select the \u201cReels\u201d placement at the Ad Set level.\u00a0<\/span><\/p>\n<p>Assuming you want to limit ad placement to ONLY Reels, you\u2019ll select \u201cManual Placements.\u201d<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-30559\" src=\"https:\/\/908233.smushcdn.com\/2197686\/wp-content\/uploads\/2021\/09\/Setting-up-Instagram-Reels-ads.png?lossy=0&amp;strip=1&amp;webp=1\" alt=\"Reels ad placement\" width=\"479\" height=\"170\" title=\"| Craig Hordlow\"><\/p>\n<p>From there, you can use the check boxes to restrict or widen the placements.<\/p>\n<p>Again, if you want this ad to ONLY show up in Reels, you\u2019ll de-select every other option, like this:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-30560\" src=\"https:\/\/908233.smushcdn.com\/2197686\/wp-content\/uploads\/2021\/09\/Reels-ad-placement-380x1024.png?lossy=0&amp;strip=1&amp;webp=1\" alt=\"Setting up Instagram Reels as ad placement\" width=\"294\" height=\"792\" title=\"| Craig Hordlow\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_big_downside_of_Reels_ads\"><\/span>The big downside of Reels ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Currently, you can\u2019t select an existing post as the ad content.<\/p>\n<p>That means if you have a Reel that\u2019s performing well organically and you want to repurpose it as an ad, you\u2019ll need to re-upload the video.<\/p>\n<p>The other big downside there is that any visible engagement that happened on the organic post won\u2019t follow the ad. You\u2019re starting from scratch with likes and comments.<\/p>\n<p>Not the end of the world, especially if your content is great and your targeting is on point. You\u2019ll get some excitement happening on the ad in no time. But occasionally it\u2019s nice to start out of the gates with visible proof that people love the music (like you can with other placement types).<\/p>\n<p>Hopefully Instagram will allow that to happen soon with Reels.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_kind_of_%E2%80%9Ccreative%E2%80%9D_works_best_for_Instagram_Reels_ads\"><\/span>What kind of \u201ccreative\u201d works best for Instagram Reels ads?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>In advertising, \u201ccreative\u201d is just a fancy term for what the person actually sees. <\/span><span>So think: image, design, graphics, video. <\/span><\/p>\n<p><span>We took some old creative I was using in a different ad and stripped it down. I removed anything that felt out of place. This included text with the band and song name, as well as an \u201cout now\u201d announcement. I took all that out because I wanted the Reel to be clean and simple.<\/span><\/p>\n<p><span>Then I drew inspiration from other Reels and Stories. I didn\u2019t want it to stand out in a sea of organic content as a typical ad; I needed something that felt native to Reels and in-sync with everything else that was being served. <\/span><\/p>\n<p><strong>Good ad content on Instagram Reels should:<\/strong><\/p>\n<ol>\n<li>look and feel like organic content<\/li>\n<li>be entertaining as a standalone piece of content (meaning a person shouldn\u2019t have to click anywhere else in order to fully enjoy the Reel)<\/li>\n<\/ol>\n<p>Of course there are exceptions to every rule, but the above framework is a good starting place. <span>Once I had the creative \u2014 which I\u2019d already tested multiple times with multiple audiences \u2014 I hit the \u201cpublish\u201d button.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimizing_our_Instagram_Reels_ad_campaign\"><\/span>Optimizing our Instagram Reels ad campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Right from the first day, the ads started doing their job. <\/span><\/p>\n<p><span>I used to see about 15 new followers on Spotify every day with previous ads. Once Reels kicked off, it started moving between 20 to 30 each day combined between Reels and the old ads. Additionally, people started engaging.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30532 \" src=\"https:\/\/908233.smushcdn.com\/2197686\/wp-content\/uploads\/2021\/09\/Reels-4.png?lossy=0&amp;strip=1&amp;webp=1\" alt=\"| Craig Hordlow\" width=\"473\" height=\"420\" title=\"| Craig Hordlow\"><\/p>\n<p><span>Fairly quickly, the Reels ad was performing almost as well as our previous ad, so I decided to shut that older campaign down. I then doubled down on more Reels. I selected another lookalike audience, based off of previous video views we\u2019d gathered with that same song and same artist, and set up a separate ad set. Truly \u2014 same creative, same target countries, but different lookalike.<\/span><\/p>\n<p><span>Numbers and engagement followed suit, and were fairly balanced across the board. For every new Spotify follower, there seemed to be a new Instagram one. Two results for the price of one. And that\u2019s something I never quite saw when running ads on other platforms, or via different placements.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30533 \" src=\"https:\/\/908233.smushcdn.com\/2197686\/wp-content\/uploads\/2021\/09\/Reels-5.png?lossy=0&amp;strip=1&amp;webp=1\" alt=\"| Craig Hordlow\" width=\"209\" height=\"453\" title=\"| Craig Hordlow\"><\/p>\n<p><span>We were spending $15 per day and converting at $.13. <\/span><\/p>\n<p><span>To reiterate, that means we were paying 13 cents for each person who visited the landing page and then clicked through to the Spotify profile. We were gaining an average of 30 new followers on both Spotify and Instagram almost every day, for about two weeks. <\/span><\/p>\n<p><span>Additionally, it translated to increased streams and monthly listeners. I was also surprised to see how well the song was being received overall, with people taking the time to comment, like, and share.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30534 \" src=\"https:\/\/908233.smushcdn.com\/2197686\/wp-content\/uploads\/2021\/09\/Reels-6.png?lossy=0&amp;strip=1&amp;webp=1\" alt=\"| Craig Hordlow\" width=\"466\" height=\"164\" title=\"| Craig Hordlow\"><\/p>\n<p><span>Considering the results I was seeing, I did some minor maintenance: <\/span><\/p>\n<p><span>I removed some of the countries along the way that either weren\u2019t keeping up with the results or were skewing them too much. This included some developing countries where the cost per conversion tends to run cheaper. Despite the minor edits, results stayed consistent, and so did the engagement.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30535 \" src=\"https:\/\/908233.smushcdn.com\/2197686\/wp-content\/uploads\/2021\/09\/Reels-7.png?lossy=0&amp;strip=1&amp;webp=1\" alt=\"| Craig Hordlow\" width=\"460\" height=\"228\" title=\"| Craig Hordlow\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30536 \" src=\"https:\/\/908233.smushcdn.com\/2197686\/wp-content\/uploads\/2021\/09\/Reels-8.png?lossy=0&amp;strip=1&amp;webp=1\" alt=\"| Craig Hordlow\" width=\"469\" height=\"229\" title=\"| Craig Hordlow\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30537 \" src=\"https:\/\/908233.smushcdn.com\/2197686\/wp-content\/uploads\/2021\/09\/Reels-9.png?lossy=0&amp;strip=1&amp;webp=1\" alt=\"| Craig Hordlow\" width=\"486\" height=\"240\" title=\"| Craig Hordlow\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion_of_the_Reels_ad_test\"><\/span><span>Conclusion of the Reels ad test<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Overall, the test, as short as it was, was a clear success. <\/span><\/p>\n<p><span>It\u2019s provided me with useful information for the next set of ads I run. <\/span><\/p>\n<p><span>Obviously, we honed in on something that works quite well. So it\u2019ll be an easy fallback whenever we simply want to toggle it back on and get new fans, new engagement, and new data. However, it\u2019s also something I want to harvest for the next cycle of ads.<\/span><\/p>\n<p><span>The new song that recently came out will follow in similar footsteps. Both the song and the ad creative it inspires will be optimized for Reels, which also makes Reels the focal point of our campaign. People have been engaging, messaging the band, and overall enjoying the music. This also shows in our numbers across the board.<\/span><\/p>\n<p><span>If you\u2019ve had the chance to test out Reel ads as well, let us know how they\u2019ve performed for you, and what results you\u2019ve been seeing!<\/span><\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/instagram-reels-ads\/\" target=\"_blank\">How to Use Instagram Reels Ads to Build Your Spotify Following<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/\" target=\"_blank\">DIY Musician<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boost your Spotify engagement with Reels ads. Facebook Ads recently introduced an exciting new feature that gives artists the ability to advertise on Instagram Reels. Marketers worldwide rejoice! People who enjoy watching Reels undisturbed, not so much. To review: Instagram Reels are short vertical videos. But instead of scrolling sideways like you did with Stories, you scroll down to view the next video. It\u2019s kind of like TikTok, but on Instagram. \u00a0 View this post on Instagram \u00a0 A post shared by Kurt Hugo Schneider (@kurtschneider) [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3459","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/3459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=3459"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/3459\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=3459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=3459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=3459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}