{"id":3570,"date":"2021-10-07T23:56:03","date_gmt":"2021-10-07T23:56:03","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2021\/10\/07\/how-cd-baby-landed-13-song-placements-in-far-cry-6\/"},"modified":"2021-10-07T23:56:03","modified_gmt":"2021-10-07T23:56:03","slug":"how-cd-baby-landed-13-song-placements-in-far-cry-6","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2021\/10\/07\/how-cd-baby-landed-13-song-placements-in-far-cry-6\/","title":{"rendered":"How CD Baby Landed 13 Song Placements in Far Cry 6"},"content":{"rendered":"<p><span>CD Baby\u2019s <\/span><a href=\"https:\/\/diymusician.cdbaby.com\/music-career\/earn-real-money-with-sync-licensing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>sync licensing service<\/span><\/a><span> has grown exponentially over the past few years. We\u2019ve secured song placements in major projects across all media, from streaming services like Netflix and Hulu to major TV channels like CBS, NBC and HBO.<\/span><\/p>\n<p><span>We had not yet broken into the video game market with a big placement, but that\u2019s changing with the release of <\/span><i><span>Far Cry 6<\/span><\/i><span>, which is available now on Xbox, PlayStation and PC.<\/span><span>\u00a0Ubisoft\u2019s next entry into their hugely successful series features not one, not two but 13 songs from CD Baby artists! It\u2019s a huge win for independent artists looking for exposure in the gaming industry.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/10\/07\/how-cd-baby-landed-13-song-placements-in-far-cry-6\/#Congratulations_to_these_artists_for_their_placement_in_Far_Cry_6\" >Congratulations to these artists for their placement in Far Cry 6:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/10\/07\/how-cd-baby-landed-13-song-placements-in-far-cry-6\/#How_did_CD_Baby_place_so_many_songs_in_one_game\" >How did CD Baby place so many songs in one game?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/10\/07\/how-cd-baby-landed-13-song-placements-in-far-cry-6\/#Music_supervisors_love_working_with_CD_Baby\" >Music supervisors love working with CD Baby<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/10\/07\/how-cd-baby-landed-13-song-placements-in-far-cry-6\/#How_can_artists_use_a_big_placement_to_further_their_reach\" >How can artists use a big placement to further their reach?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/10\/07\/how-cd-baby-landed-13-song-placements-in-far-cry-6\/#How_do_artists_make_money_from_a_sync_placement\" >How do artists make money from a sync placement?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/10\/07\/how-cd-baby-landed-13-song-placements-in-far-cry-6\/#How_do_I_join_CD_Baby_sync_licensing\" >How do I join CD Baby sync licensing?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Congratulations_to_these_artists_for_their_placement_in_Far_Cry_6\"><\/span>Congratulations to these artists for their placement in <em>Far Cry 6<\/em>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Rony Jordan Flow \u2013 <a href=\"https:\/\/open.spotify.com\/album\/3bo8Qfn0qyQ0LG5bLzkP9g?si=j288No3-QKGBnO9QkpO0Yw&amp;dl_branch=1\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cArcoiris\u201d<\/a><\/p>\n<p>Maxima Alerta \u2013 <a href=\"https:\/\/open.spotify.com\/album\/0RGWLYoF4r9X6NdLgGQ15U?si=3aual4ZTSAWTTLC-My4PPQ&amp;dl_branch=1\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cAy Lola\u201d<\/a><\/p>\n<p>Mel V Blaze \u2013 <a href=\"https:\/\/open.spotify.com\/album\/4XWJw95S5TLYlRz80M0bdV?si=wVyaRS5kSkOW2ODqB5sXNQ&amp;dl_branch=1\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cCocina\u201d<\/a><\/p>\n<p>DJ Ricky Campanelli \u2013 <a href=\"https:\/\/open.spotify.com\/track\/5NE3WswQ5GV27bFzawIkK5?si=9f4d87508a8b42d5\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cCocomaninbo\u201d<\/a><\/p>\n<p>Qbanoamerikano Pico \u2013 <a href=\"https:\/\/open.spotify.com\/track\/719P5J3KqtcP4ARgQqlyub?si=6834d10eb9844a33\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cCuba Linda\u201d<\/a>\u00a0and <a href=\"https:\/\/open.spotify.com\/track\/6I6WWPga0A33JH2PsWesUV?si=8bfc55cace3f4da5\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cMu\u2019 Cha Chabana\u201d<\/a><\/p>\n<p>Gamblers Mark \u2013 <a href=\"https:\/\/open.spotify.com\/track\/5jFiXvLG58jt8HCDvGtte2?si=4dcc1cee01a042e6\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cHellride\u201d<\/a><\/p>\n<p>Zandoka \u2013 <a href=\"https:\/\/open.spotify.com\/track\/4YNhnkWGMGjmBuYw0RCPcO?si=2ebe176a936c4bd0\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cHijos de la Rumba\u201d<\/a><\/p>\n<p>El Taiger, El Keru and DJ Conds \u2013 <a href=\"https:\/\/open.spotify.com\/album\/1HjYDSvbHyyv4PcNWDwA6X?si=usGPF7VVTf6mTlb6H6OwpA&amp;dl_branch=1\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cNada Que Ver Con Na\u201d<\/a><\/p>\n<p>Metanium \u2013 <a href=\"https:\/\/open.spotify.com\/track\/6GYCtK0JWotQFhfWpYzg2F?si=c16ec86795f74fea\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cRealidad\u201d<\/a>\u00a0and <a href=\"https:\/\/open.spotify.com\/track\/0cjkw1sZsgyhsiDASzn4N0?si=95100e0780794d46\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cResistiendo\u201d<\/a><\/p>\n<p>Charity Daw \u2013 <a href=\"https:\/\/open.spotify.com\/album\/3XunECgHeUyV7xU05iHCjz?si=Hya8mPfmSUyjhkO1RljLEA&amp;dl_branch=1\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cLa Rubia\u201d<\/a><\/p>\n<p>Niko G \u2013 <a href=\"https:\/\/open.spotify.com\/album\/228tgXRVqpjJNTBpxVXMYu?si=x3t0DIc2SwSs0Taxq7mUmQ&amp;dl_branch=1\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cBuscandote\u201d<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_did_CD_Baby_place_so_many_songs_in_one_game\"><\/span><span>How did CD Baby place so many songs in one game?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Music supervisors from Ubisoft weren\u2019t initially looking for so many songs from one source. They were actually only looking to license one song in particular from CD Baby\u2019s catalog.<\/span><\/p>\n<p><span>\u201cThe music supervisors originally came to CD Baby requesting a CD Baby Pro Publishing track,\u201d says CD Baby\u2019s sync licensing manager Brett Byrd. \u201cSupervisors often reach out to us after searching for a specific track at the PROs.\u201d<\/span><\/p>\n<p><span>A good reminder to all artists opted in for sync: sign up for CD Baby Pro Publishing too! If you\u2019re only signed up for sync, you\u2019re missing out on opportunities for placements. While some music supervisors contact CD Baby directly for recommendations, many first find songs in the PROs\u2019 databases and use the publishing information to contact the administering party.<\/span><\/p>\n<p><span>After seeing CD Baby listed as the publishing administrator for the desired song, the supervisors contacted CD Baby\u2019s sync department to negotiate terms for the placement.<\/span><\/p>\n<p><span>Here\u2019s where it gets interesting: after all that work, they didn\u2019t end up using the song question.<\/span><\/p>\n<p><span>So how did we go from zero songs in a game to 13? \u201cBased off the initial request, the conversation began about CD Baby sourcing music for the game,\u201d says Byrd.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Music_supervisors_love_working_with_CD_Baby\"><\/span><span>Music supervisors love working with CD Baby<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>As with many previous placements, CD Baby was able to fill requests for songs from a large number of genres, moods and styles. \u201c<\/span><i><span>Far Cry 6<\/span><\/i><span> is set on a fictional Caribbean island and the supervisors wanted music to fit that vibe,\u201d says Byrd. \u201cIt was a mixture of traditional Latin music as well as other genres including Latin metal, Latin pop and more.\u201d<\/span><\/p>\n<p><span>With our deep catalog of songs, we\u2019re able to fulfill just about any request a music supervisor might have, no matter how eclectic.<\/span><\/p>\n<p><span>That includes music across many languages, an important element for a game set in an area that speaks multiple languages. \u201cThe supervisors were looking for mostly Spanish language music,\u201d says Byrd, \u201cbut they wanted tracks in English as well.\u201d Again, CD Baby matched them with tracks that were just right.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_artists_use_a_big_placement_to_further_their_reach\"><\/span><span>How can artists use a big placement to further their reach?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Like any placement in a major project, securing a song in a video game has huge advantages for an artist looking to grow their audience. (And really, aren\u2019t we all?) \u201cBeing featured in a high-profile video game is a great opportunity for independent artists,\u201d says Byrd.<\/span><\/p>\n<p><span>And it\u2019s not just one-time exposure. Video games are replayable, and gamers replay certain sections just as viewers might rewatch a show or movie. \u201cGames like <\/span><i><span>Far Cry 6<\/span><\/i><span> sell millions of copies to a dedicated fan base,\u201d says Byrd. \u201cThat gives each artist a chance to be heard multiple times by each gamer.\u201d<\/span><\/p>\n<p><span>Each of those replays featuring a song (your song!) is another chance for the gamer to track it down after they log off. That\u2019s another new fan who will stream your songs, buy your merch or come to a show.<\/span><\/p>\n<p><span>And don\u2019t forget social media! A song placement in media like a video game is something to celebrate and, yes, brag about. So if you do land a song on the next big game, movie or show, leverage that on <a href=\"https:\/\/diymusician.cdbaby.com\/releasing-music\/instagram-reels-music\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>, <a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/truth-about-facebook-live\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>, <a href=\"https:\/\/diymusician.cdbaby.com\/music-rights\/youtube-monetization-musicians\/\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a>, <a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/tiktok-music-promotion-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">TikTok<\/a> and any other channel you can. It\u2019s an excuse to repost the link to your single.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_artists_make_money_from_a_sync_placement\"><\/span><span>How do artists make money from a sync placement?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>When a music supervisor wants to use a song in their project, they negotiate a sync fee with whoever controls the rights to the song. In the case of CD Baby\u2019s sync licensing, that\u2019s us!<\/span><\/p>\n<p><span>It\u2019s another reason why supervisors love working with CD Baby: since artists agree to give CD Baby negotiating rights when they opt in, every song in our catalog is pre-cleared. Music supervisors only have to work with one party \u2013 CD Baby \u2013 to use the song they want.<\/span><\/p>\n<p><span>We negotiate the upfront sync fee the supervisor pays for the use of the song. Then we pay the artist 60% of that fee. These placements can mean big paydays for artists, especially in the case of major media such as a AAA title (that\u2019s gaming industry shorthand for a game from a major publisher) like <\/span><i><span>Far Cry 6<\/span><\/i><span>.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_I_join_CD_Baby_sync_licensing\"><\/span><span>How do I join CD Baby sync licensing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Want to get your songs placed? Opt in for sync licensing now and we\u2019ll add you to our sync library!<\/span><\/p>\n<p><a class=\"co-button\" href=\"https:\/\/members.cdbaby.com\/sign-up\" target=\"_blank\" rel=\"noopener noreferrer\">OPT IN FOR SYNC LICENSING<\/a><\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/music-rights\/how-cd-baby-landed-13-placements-in-far-cry-6\/\" target=\"_blank\">How CD Baby Landed 13 Song Placements in Far Cry 6<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/\" target=\"_blank\">DIY Musician<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CD Baby\u2019s sync licensing service has grown exponentially over the past few years. We\u2019ve secured song placements in major projects across all media, from streaming services like Netflix and Hulu to major TV channels like CBS, NBC and HBO. We had not yet broken into the video game market with a big placement, but that\u2019s changing with the release of Far Cry 6, which is available now on Xbox, PlayStation and PC.\u00a0Ubisoft\u2019s next entry into their hugely successful series features not one, not two but 13 [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3570","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/3570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=3570"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/3570\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=3570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=3570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=3570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}