{"id":3617,"date":"2021-10-15T21:28:03","date_gmt":"2021-10-15T21:28:03","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2021\/10\/15\/heres-what-every-artist-wants\/"},"modified":"2021-10-15T21:28:03","modified_gmt":"2021-10-15T21:28:03","slug":"heres-what-every-artist-wants","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2021\/10\/15\/heres-what-every-artist-wants\/","title":{"rendered":"Here\u2019s what every artist wants\u2026"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/10\/15\/heres-what-every-artist-wants\/#Every_musician_wants_FANS_But_they_dont_invent_themselves\" >Every musician wants FANS! (But they don\u2019t invent themselves.)<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/10\/15\/heres-what-every-artist-wants\/#New_listeners_have_to_be_found_and_converted\" >New listeners have to be found and converted.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/10\/15\/heres-what-every-artist-wants\/#We_need_to_lead_new_listeners_on_a_journey_in_this_order\" >We need to lead new listeners on a journey, in this order:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/10\/15\/heres-what-every-artist-wants\/#See_your_music_and_videos_on_Rolling_Stone_Pitchfork_Billboard_MTV_and_more\" >See your music and videos on Rolling Stone, Pitchfork, Billboard, MTV, and more.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/10\/15\/heres-what-every-artist-wants\/#Showcos_Ad_Builder_is_the_most_powerful_and_cost_effective_way_to_run_premium_ads\" >Show.co\u2019s Ad Builder is the most powerful and cost effective way to run premium ads.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/10\/15\/heres-what-every-artist-wants\/#Better_ad_results_at_the_lowest_cost_possible\" >Better ad results at the lowest cost possible.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/10\/15\/heres-what-every-artist-wants\/#Average_CPC_cost_per_click_through_Ad_Builder_has_been_028_with_lows_as_low_as_005\" >Average CPC (cost per click) through Ad Builder has been $0.28 with lows as low as $0.05.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/10\/15\/heres-what-every-artist-wants\/#We_built_this_tool_to_help_you_extend_your_reach\" >We built this tool to help you extend your reach.<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Every_musician_wants_FANS_But_they_dont_invent_themselves\"><\/span>Every musician wants FANS! (But they don\u2019t invent themselves.)<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>There\u2019s a movie where a ghost tells a guy to build a baseball diamond in the middle of a cornfield, promising that when he does, thousands of sports fans \u2014 and a few more ghosts \u2014 will show up and pay the guy money.<\/p>\n<p>Sounds great, right?<\/p>\n<p>Except nothing like that has ever happened in real life. Not in baseball, and not in music.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-28299 aligncenter\" src=\"https:\/\/diymusician.cdbaby.com\/wp-content\/uploads\/2019\/09\/Woodstock-1.gif\" alt=\"| Craig Hordlow\" width=\"320\" height=\"240\" title=\"| Craig Hordlow\"><\/p>\n<p>Okay, sure, Woodstock might be the closest thing, but even that required a big promotion effort.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"New_listeners_have_to_be_found_and_converted\"><\/span>New listeners have to be found and converted.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every artist wants to grow their audience. We forget though that \u201cgrow\u201d is a verb; and just because your song is on Spotify doesn\u2019t mean anyone will hear it.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-28300 aligncenter\" src=\"https:\/\/diymusician.cdbaby.com\/wp-content\/uploads\/2019\/09\/Reach.gif\" alt=\"| Craig Hordlow\" width=\"480\" height=\"270\" title=\"| Craig Hordlow\"><\/p>\n<p><strong>F<\/strong><strong>irst they need to know. Then they need to wonder. Then they need to care.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"We_need_to_lead_new_listeners_on_a_journey_in_this_order\"><\/span>We need to lead new listeners on a journey, in this order:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Awareness<\/li>\n<li>Curiosity<\/li>\n<li>Enjoyment<\/li>\n<\/ol>\n<p><strong>While we WANT new fans, what we first NEED is reach. <\/strong>Reach, plus good music and a message that makes people want to click.<\/p>\n<p>That\u2019s why CD Baby built a tool to help you<a href=\"https:\/\/www.show.co\/ads\/\" target=\"_blank\" rel=\"noopener\"> r<strong>each targeted music listeners<\/strong><\/a> effectively and affordably. Because <strong><a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/advertising-for-musicians\/\" target=\"_blank\" rel=\"noopener noreferrer\">advertising your music<\/a><\/strong> is one of the most reliable and measurable ways to build an audience. You create great music and a compelling story, and we\u2019ll help you spread your message, tracks, and videos to the right music fans.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"See_your_music_and_videos_on_Rolling_Stone_Pitchfork_Billboard_MTV_and_more\"><\/span>See your music and videos on Rolling Stone, Pitchfork, Billboard, MTV, and more.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Showcos_Ad_Builder_is_the_most_powerful_and_cost_effective_way_to_run_premium_ads\"><\/span>Show.co\u2019s Ad Builder is the most powerful and cost effective way to run premium ads.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>All you need is the link to a track on Spotify or a video on YouTube, and Ad Builder will help you build a great-looking interactive ad in minutes.<\/p>\n<p>Best of all, when your ad appears on music websites, your song or video will be playable right then and there. This has three huge benefits:<\/p>\n<ol>\n<li><strong>Interactive ads are more effective<\/strong> because the visitor doesn\u2019t have to leave the site they\u2019re on to check out your music. Fewer barriers for a potential fan!<\/li>\n<li><strong>The ads don\u2019t look like ads<\/strong>, so they can give the impression that your music has been featured by a website\u2019s editorial team.<\/li>\n<li><strong>Plays are MONETIZED<\/strong>, meaning you stand to earn revenue whenever someone engages with the media (embedded Spotify player, YouTube video, etc). within your interactive ad.<\/li>\n<\/ol>\n<p>With Ad Builder you can announce your latest single, album, video, or tour by <strong><a href=\"https:\/\/www.show.co\/ads\/\" target=\"_blank\" rel=\"noopener\">placing interactive banner ads on the best music websites in the world<\/a><\/strong>, including:<\/p>\n<ul>\n<li>Rolling Stone<\/li>\n<li>Billboard<\/li>\n<li>Complex<\/li>\n<li>Pitchfork<\/li>\n<li>MTV<\/li>\n<li>NME<\/li>\n<li>Dancing Astronaut<\/li>\n<li>EDM.com<\/li>\n<li>Consequence Of Sound<\/li>\n<li>Brooklyn Vegan<\/li>\n<li>Stereogum<\/li>\n<li>And many more<\/li>\n<\/ul>\n<p><strong>No one else has a curated ad network with such a deep music focus.<\/strong><\/p>\n<p>In fact, you get more possible ad placements through Ad Builder than\u2026 LITERALLY ANY OTHER METHOD!\u00a0 Plus, it\u2019s extremely difficult or even impossible to place ads on these premium websites via Google AdWords, Facebook, Instagram, or other advertising solutions. Ad Builder makes it not only possible, but simple and affordable for independent musicians on a budget.<\/p>\n<p><a class=\"co-button\" href=\"https:\/\/www.show.co\/ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">REACH NEW LISTENERS<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Better_ad_results_at_the_lowest_cost_possible\"><\/span>Better ad results at the lowest cost possible.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Carlos Santana recently ran a campaign using Ad Builder<\/strong> and the results far outperformed going direct with the website publishers, <strong>saving his team roughly 75%<\/strong> on their ad spend.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-28302 aligncenter\" src=\"https:\/\/diymusician.cdbaby.com\/wp-content\/uploads\/2019\/09\/savings.gif\" alt=\"| Craig Hordlow\" width=\"368\" height=\"270\" title=\"| Craig Hordlow\"><\/p>\n<p>No matter what your budget or level of acclaim, Ad Builder can similarly help you get your message out there, and drive results at a lower cost. Going direct to place a banner on RollingStone.com, for instance, would require that you spend a minimum of $5,000, and cost you $17 per thousand impressions (CPM). To say that again: For every thousand people who\u2019d see your banner when you advertise directly, you\u2019d pay $17.<\/p>\n<p>With Ad Builder you can place banners on RollingStone.com for <strong>a minimum budget of $50<\/strong>, and our users\u2019 average CPMs have been under $3. That\u2019s a thousand peoples\u2019 eyes on your ad for an average of $3.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Average_CPC_cost_per_click_through_Ad_Builder_has_been_028_with_lows_as_low_as_005\"><\/span>Average CPC (cost per click) through Ad Builder has been $0.28 with lows as low as $0.05.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CPC is the amount you pay every time someone who sees your ad actually clicks on it. Ad Builder\u2019s average cost per click has been 28 cents, and gone as low at 5 cents; those rates are really good.<\/p>\n<p>Compare that to:<\/p>\n<ul>\n<li>Google Banners: Avg. CPC $0.56<\/li>\n<li>Facebook Ads: Avg. CPC $0.44<\/li>\n<li>Instagram Ads: Avg. CPC $1.41<\/li>\n<\/ul>\n<p>Ad Builder is cheaper than anyone else.<\/p>\n<hr>\n<h3><span class=\"ez-toc-section\" id=\"We_built_this_tool_to_help_you_extend_your_reach\"><\/span>We built this tool to help you extend your reach.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s easy to use, and more effective and affordable than other banner ad solutions. So get your message out there.<\/p>\n<p><a href=\"https:\/\/www.show.co\/ads\/\" target=\"_blank\" rel=\"noopener\"><strong>Try Ad Builder <\/strong><\/a><strong>next time you want to spread the word about your latest release, tour, or video.\u00a0\u00a0<\/strong><\/p>\n<p><em>If you\u2019re a CD Baby client, you can create a free Show.co account from within your CD Baby dashboard. Just click \u201cFree Marketing Tools\u201d under the \u201cFeatured Tools\u201d section. Go <strong><a href=\"https:\/\/members.cdbaby.com\/dashboard\" target=\"_blank\" rel=\"noopener noreferrer\">HERE<\/a><\/strong> to get started.\u00a0<\/em><\/p>\n<p><a class=\"co-button\" href=\"https:\/\/www.show.co\/ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">BUILD YOUR AUDIENCE<\/a><\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/banner-ads-on-rolling-stone-and-pitchfork\/\" target=\"_blank\">Here\u2019s what every artist wants\u2026<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/\" target=\"_blank\">DIY Musician<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every musician wants FANS! (But they don\u2019t invent themselves.) There\u2019s a movie where a ghost tells a guy to build a baseball diamond in the middle of a cornfield, promising that when he does, thousands of sports fans \u2014 and a few more ghosts \u2014 will show up and pay the guy money. Sounds great, right? Except nothing like that has ever happened in real life. Not in baseball, and not in music. Okay, sure, Woodstock might be the closest thing, but even that required a [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3617","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/3617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=3617"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/3617\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=3617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=3617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=3617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}