{"id":3625,"date":"2021-10-18T19:58:53","date_gmt":"2021-10-18T19:58:53","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2021\/10\/18\/how-abel-capella-increased-his-monthly-listeners-from-540-to-16k-in-three-months\/"},"modified":"2021-10-18T19:58:53","modified_gmt":"2021-10-18T19:58:53","slug":"how-abel-capella-increased-his-monthly-listeners-from-540-to-16k-in-three-months","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2021\/10\/18\/how-abel-capella-increased-his-monthly-listeners-from-540-to-16k-in-three-months\/","title":{"rendered":"How Abel Capella Increased His Monthly Listeners from 540 to 16k in Three Months"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Abel Capella used <a href=\"https:\/\/release.cdbaby.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">CD Baby\u2019s Release Plan Generator<\/a> map a strategy for his single \u201cS\u00f3 Vem.\u201d This is his story.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">While Capella is an experienced indie musician, he was still a newcomer in the world of digital distribution. He decided to jump in headfirst with CD Baby.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The digital music environment is constantly changing, and there\u2019s certainly a learning curve entering the world of digital distribution from a strictly physical approach.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">But let\u2019s be clear: the success of any plan depends mostly on the quality, the concept and the identity of your music. It requires you to educate yourself and follow a plan that brings concrete results.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">And that\u2019s exactly what Capella did.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/10\/18\/how-abel-capella-increased-his-monthly-listeners-from-540-to-16k-in-three-months\/#Music_always\" >Music always<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/10\/18\/how-abel-capella-increased-his-monthly-listeners-from-540-to-16k-in-three-months\/#Back_to_the_music_scene\" >Back to the music scene<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/10\/18\/how-abel-capella-increased-his-monthly-listeners-from-540-to-16k-in-three-months\/#The_first_pitch_you_never_forget\" >The first pitch you never forget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/10\/18\/how-abel-capella-increased-his-monthly-listeners-from-540-to-16k-in-three-months\/#Organic_marketing_and_why_pre-saves_are_important\" >Organic marketing and why pre-saves are important<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/10\/18\/how-abel-capella-increased-his-monthly-listeners-from-540-to-16k-in-three-months\/#The_single\" >The single<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/10\/18\/how-abel-capella-increased-his-monthly-listeners-from-540-to-16k-in-three-months\/#The_release\" >The release<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2021\/10\/18\/how-abel-capella-increased-his-monthly-listeners-from-540-to-16k-in-three-months\/#Playing_good_music_while_being_real_and_vulnerable\" >Playing good music while being real and vulnerable<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Music_always\"><\/span><span class=\"s1\">Music always<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Coming from a family that has always been connected to music, Abel Capella is not a stranger this world. He was part of three bands, the last one called C\u00e3o de rua, which ended in 2014. This project saw radio airplay and toured seven Brazilian states.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cI\u2019ve always been in the music world,\u201d says Capella. \u201cMy great grandpa Manuel was a great luthier and accordion player for the Tri\u00e2ngulo Mineiro region in Brazil. And my dad is a gifted acoustic guitar player.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">But life happens. Capella got married and had two kids. And for a period of time, he was focused on taking care of his family and his rural propriety. But he never stopped composing and playing his guitar.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Back_to_the_music_scene\"><\/span><span class=\"s1\">Back to the music scene<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Finally in 2020 Capella decided to venture into the digital world, and in the beginning of 2021, he released the EP <i>Solid\u00e3o days<\/i>.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">On this first release, Capella worked with the tools he had in hand to promote his music: his social media channels, friends and family.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">It was during this period that Capella discovered CD Baby, at the suggestion of a friend (ME!).<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Yes, I have known Capella for over 20 years now. It was clear that I had to introduce him to CD Baby.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">My colleagues and I in CD Baby\u2019s marketing team recently launched a tool called the Release Plan Generator. Developed to help artists like Capella who need a \u201cpush,\u201d and, as Capella himself said, to be a \u201cpersonal trainer.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">For this reason, the idea arose to create a video diary about Capella\u2019s journey. He was excited to do the work, and I had a brand-new tool for him to try it.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The deal was that Capella would go through the entire process following the release schedule, and using the resources that the Release Plan Generator offered to him. And the result you can see below:<\/span><\/p>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"The_first_pitch_you_never_forget\"><\/span><span class=\"s1\">The first pitch you never forget<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">For his first digital release, Capella did not get to do the pitching for playlists. For that to be possible, it would be necessary to have a verified artist page and access to Spotify for Artists. That\u2019s why we suggest that you release a single first, before your main album.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">For the single \u201cS\u00f3 Vem,\u201d by following the schedule, Capella got to do his first official pitch. This gave him the opportunity to enter an editorial playlist on Spotify and to be able to appear automatically on the Release Radar playlists of his followers.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">It wasn\u2019t this time that Capella got his music to be placed in an editorial playlist. But his song appeared in all the Release Radar playlists of his followers, including mine!<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Capella was about to find out the power of his own community\u2026<\/span><\/p>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Organic_marketing_and_why_pre-saves_are_important\"><\/span><span class=\"s1\">Organic marketing and why pre-saves are important<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">On his first digital release, Capella also couldn\u2019t create a pre-save campaign. For the same reason he could not pitch his song to a playlist: he didn\u2019t have his Spotify artist profile verified yet.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">But for \u201cS\u00f3 Vem\u201d Capella was very focused on raising anticipation and redirecting his followers from Instagram (which at that time was the strongest of his networks) to his Spotify profile. That requires work and investment of your time, to create a true relationship with your public and transform them into real fans.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cIt was a real relationship; I opened up to people,\u201d says Capella. \u201cI like to know who appears on this journey to follow along with me. Joining forces and exchanging good energies.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cOne amazing thing that happened was the NEW AGE OF ROCK movement!,\u201d Capella continues. \u201cBands from all regions of Brazil, of different styles, making friends, drawing each other\u2019s sounds, joining forces and efforts.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Abel Capella\u2019s marketing basically consisted of making Instagram Live videos, publishing stories using a certain filter from Instagram itself (the alien filter, which aligns with the \u201cS\u00f3 Vem\u201d\u2018s theme). He also replied to all comments left in his feed. This tactic worked. People got involved and showed interest and curiosity about the song.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"The_single\"><\/span><span class=\"s1\">The single<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">The single, called \u201cS\u00f3 Vem,\u201d is an indie-pop rock song, with a very \u201cfeel good\u201d vibe. In Capella\u2019s own words:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201c\u2018S\u00f3 Vem\u2019 is an invitation for us to live a lighter, more natural, true and satisfying life. What do you enjoy doing? How do you like to live? This song talks about that. My intention was, and is, to be a source of good feelings and thoughts.\u201d<\/span><\/p>\n<h3 class=\"p1\"><span class=\"ez-toc-section\" id=\"The_release\"><\/span><span class=\"s1\">The release<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">\u201cS\u00f3 Vem\u201d was released on July 16, 2021. And the music community around Capella, which was already anticipating the release, showed up!<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Many people shared the music on their social accounts, sent videos to Capella showing his music in their \u201cRelease Radar\u201d playlist and included the single in their own playlist. And the cycle was repeating itself, feeding the Spotify algorithm and amplifying the release range even more.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Capella thanked each fan individually. This act may seem simple, but it demonstrates a real affection and relationship with the followers, who transform themselves and fans.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">All this movement created a completely organic cycle. Many shares by friends, caused even more shares\u2026<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Capella\u2019s monthly listeners started to grow, reaching more than 18,000 monthly, and hasn\u2019t stopped since.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cIt was all magic on the release day, lots of hands outstretched!,\u201d says Capella. \u201cLike a loving kiss from the cosmos, lots of love and virtual hugs, in a moment of deep isolation.\u201d<\/span><\/p>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Playing_good_music_while_being_real_and_vulnerable\"><\/span><span class=\"s1\">Playing good music while being real and vulnerable<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">At no point when releasing the single was Capella\u2019s primary goal and intention to get followers \u200b\u200bor monthly listeners. Rather, he wanted to convey a true message and try to create a real relationship with those who follow him.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Of course, increasing his list is important, if wasn\u2019t we wouldn\u2019t be writing this article right now. But it\u2019s very important to ask yourself: how will my music serve my audience? How can I, as an artist, create something that will touch those people?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Ask yourself these questions, follow a schedule with the help of the release generator, don\u2019t be afraid to take chances, speak directly to your base and be real. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cSimplify things, do the most things yourself, use tools that can help you, just like the CD Baby Release Plan Generator,\u201d says Capella. \u201cAnd always remember to put the heart in command of the mind. <\/span><span class=\"s2\">\ud83d\udc7d\ud83d\udd96\ud83c\udffc\u2728<\/span><span class=\"s1\">\u201d<\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/release.cdbaby.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s1\">Create your release plan with CD Baby\u2019s Release Plan Generator for free!<\/span><\/a><\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/releasing-music\/how-abel-capella-increased-his-monthly-listeners-from-540-to-16k-in-three-months\/\" target=\"_blank\">How Abel Capella Increased His Monthly Listeners from 540 to 16k in Three Months<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/\" target=\"_blank\">DIY Musician<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abel Capella used CD Baby\u2019s Release Plan Generator map a strategy for his single \u201cS\u00f3 Vem.\u201d This is his story. While Capella is an experienced indie musician, he was still a newcomer in the world of digital distribution. He decided to jump in headfirst with CD Baby. The digital music environment is constantly changing, and there\u2019s certainly a learning curve entering the world of digital distribution from a strictly physical approach. But let\u2019s be clear: the success of any plan depends mostly on the quality, the [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3625","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/3625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=3625"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/3625\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=3625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=3625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=3625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}