{"id":4263,"date":"2022-02-02T19:43:25","date_gmt":"2022-02-02T19:43:25","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/02\/02\/how-musicians-should-use-social-media-in-2022\/"},"modified":"2022-02-02T19:43:25","modified_gmt":"2022-02-02T19:43:25","slug":"how-musicians-should-use-social-media-in-2022","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/02\/02\/how-musicians-should-use-social-media-in-2022\/","title":{"rendered":"How Musicians Should Use Social Media in 2022"},"content":{"rendered":"<\/p>\n
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There was a time not long ago when all a musician needed to keep in touch with their fans was a simple website and an email list. And then in 2005 MySpace introduced the term \u201csocial media\u201d to the masses, and musicians joined in droves.<\/span><\/p>\n

While primitive by today\u2019s standards, MySpace was a pivotal social media platform for musicians. Artists could upload songs, post photos and announce tour dates, all while their fans followed their every move. And then just as quickly as it arrived, MySpace ceded all of its popularity to <\/span>the<\/span><\/i> Social Network: <\/span>Facebook<\/span><\/a>.<\/span><\/p>\n

For over a decade from the mid-\u201900s to the late 2010s, Facebook reigned supreme in the social media landscape, and musicians put it to good use. It could do everything MySpace could, but with even more flexibility and reach. Artists fed Facebook all their information, engaged with fans and posted every piece of media they could. And then Facebook became an ad platform, and began throttling users\u2019 audience with a paid structure for increased reach.<\/span><\/p>\n

Even YouTube<\/a>, which started as a repository for fun user-generated content (UGC) grew into an essential platform for brands and businesses. Musicians could post videos and engage their audience all on their <\/span>Official Artist Channel<\/span><\/a> (OAC).<\/span><\/p>\n

This trend towards transforming artists who just want to write and play music into unwilling \u201ccontent creators\u201d has led to the current social media landscape. It\u2019s much like the Wild West of mid-\u201900s social media, only with <\/span>many<\/span><\/i> more options for artists.<\/span><\/p>\n

From standbys like Twitter to short-form video platforms like TikTok and Snapchat, to flexible platforms like Instagram that allow multiple media formats, there are more options than ever for artists to post their music, connect with their fans and reach new listeners.<\/span><\/p>\n

So how do you, the modern musician, juggle engaging your audience on social media with writing and recording new music? How do you use social media to expand your reach without feeling like Sisyphus with a smartphone? We\u2019ve got some tips for how you should be using social media, but first here are its five main drawbacks.<\/span><\/p>\n

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