{"id":4440,"date":"2022-03-04T18:49:27","date_gmt":"2022-03-04T18:49:27","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/03\/04\/talk-directly-to-your-amazon-music-listeners\/"},"modified":"2022-03-04T18:49:27","modified_gmt":"2022-03-04T18:49:27","slug":"talk-directly-to-your-amazon-music-listeners","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/03\/04\/talk-directly-to-your-amazon-music-listeners\/","title":{"rendered":"Talk directly to your Amazon Music listeners"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/03\/04\/talk-directly-to-your-amazon-music-listeners\/#How_to_use_Amazon_Musics_SPOTLIGHT_tool_to_promote_your_music\" >How to use Amazon Music\u2019s SPOTLIGHT tool to promote your music<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/03\/04\/talk-directly-to-your-amazon-music-listeners\/#What_is_an_Amazon_Music_Spotlight\" >What is an Amazon Music Spotlight?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/03\/04\/talk-directly-to-your-amazon-music-listeners\/#You_can_use_Spotlight_to\" >You can use Spotlight to:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_use_Amazon_Musics_SPOTLIGHT_tool_to_promote_your_music\"><\/span>How to use Amazon Music\u2019s SPOTLIGHT tool to promote your music<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Want to speak directly to your listeners on Amazon Music?<\/p>\n<p>Artists with more than 3,000 fans on the platform can now <strong>post audio messages using Amazon Music\u2019s promo feature<\/strong> called <a href=\"https:\/\/artists.amazonmusic.com\/frequently-asked-questions\" target=\"_blank\" rel=\"noopener noreferrer\">Spotlight<\/a>.<\/p>\n<p><em>NOTE: That might be a high threshold for some DIY musicians, but Amazon has hinted they\u2019ll lower the 3k requirement soon. Platforms often roll out features in this fashion to make sure everything\u2019s working 100% before they enable it for every artist and see a flood of adoption.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_an_Amazon_Music_Spotlight\"><\/span>What is an Amazon Music Spotlight?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A Spotlight is <strong>a custom voice message<\/strong> that plays in conjunction with \u201cany song, album, playlist, or station,\u201d similar to<a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/increase-pandora-plays-artist-audio-message-aam-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Pandora\u2019s Artist Audio Messaging<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"You_can_use_Spotlight_to\"><\/span>You can use Spotlight to:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Announce tour dates<\/li>\n<li>Tell fans about a new release<\/li>\n<li>Dive into your creative process<\/li>\n<li>Give a shoutout to your collaborators<\/li>\n<li>Highlight music by your heroes<\/li>\n<li>Tease other big news, reviews, or video launches<\/li>\n<\/ul>\n<p>Listeners will hear these messages by going to <a href=\"https:\/\/diymusician.cdbaby.com\/releasing-music\/amazon-music-for-artists\/\" target=\"_blank\" rel=\"noopener noreferrer\">your artist profile on Amazon Music<\/a>, or via voice-command using an Echo device. You can only <strong>feature one audio message at a time<\/strong>, but can update your Spotlight as often as you like.<\/p>\n<p>Right now a Spotlight can only be heard by listeners in the US, but Amazon hopes to expand to other territories soon. Amazon Music for Artists has been introducing new features like this at a steady pace. Spotlight quickly follows on the heels of <a href=\"https:\/\/diymusician.cdbaby.com\/news\/pitch-your-new-music-to-amazon-musics-playlists\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Music\u2019s direct playlist pitching tool<\/a>. I\u2019m sure much more is in the works.<\/p>\n<p><em>Here\u2019s a little video from Amazon Music to show Spotlight in action\u2026<\/em><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CamrXD4JVwb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/tv\/CamrXD4JVwb\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Amazon Music for Artists (@amazonmusicforartists)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p>\u00a0<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/amazon-music-spotlight\/\" target=\"_blank\">Talk directly to your Amazon Music listeners<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/\" target=\"_blank\">DIY Musician<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to use Amazon Music\u2019s SPOTLIGHT tool to promote your music Want to speak directly to your listeners on Amazon Music? Artists with more than 3,000 fans on the platform can now post audio messages using Amazon Music\u2019s promo feature called Spotlight. NOTE: That might be a high threshold for some DIY musicians, but Amazon has hinted they\u2019ll lower the 3k requirement soon. Platforms often roll out features in this fashion to make sure everything\u2019s working 100% before they enable it for every artist and see [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4440","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/4440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=4440"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/4440\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=4440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=4440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=4440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}