{"id":4535,"date":"2022-03-22T19:41:47","date_gmt":"2022-03-22T19:41:47","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/03\/22\/jumpstart-your-music-marketing-in-2022\/"},"modified":"2022-03-22T19:41:47","modified_gmt":"2022-03-22T19:41:47","slug":"jumpstart-your-music-marketing-in-2022","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/03\/22\/jumpstart-your-music-marketing-in-2022\/","title":{"rendered":"Jumpstart Your Music Marketing in 2022"},"content":{"rendered":"<p><span>The past two years has been a time of uncertainty stagnation for everyone, including independent musicians. And while tours stopped and releases slowed down, the music industry changed dramatically as it adapted to the chaos of a global pandemic.<\/span><\/p>\n<p><span>Whether these changes are permanent remains to be seen, but one thing is certain: music is back in a big way in 2022. Tours are restarting, releases are picking up and artists are starting to reboot their careers. Which means it\u2019s time for <\/span><i><span>you<\/span><\/i><span> to not only market your music again, but rethink how you market as the world adjusts to the new normal.<\/span><\/p>\n<p><span>Ready to get your music back out there? We\u2019ve put together this checklist to help you track the essential steps to get back to marketing your music in 2022:<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/03\/22\/jumpstart-your-music-marketing-in-2022\/#1_Update_your_bio\" >1. Update your bio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/03\/22\/jumpstart-your-music-marketing-in-2022\/#2_Refresh_your_website\" >2. Refresh your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/03\/22\/jumpstart-your-music-marketing-in-2022\/#3_Take_new_artist_photos\" >3. Take new artist photos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/03\/22\/jumpstart-your-music-marketing-in-2022\/#4_Audit_your_social_media_presence\" >4. Audit your social media presence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/03\/22\/jumpstart-your-music-marketing-in-2022\/#5_Reassess_your_social_media_usage\" >5. Reassess your social media usage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/03\/22\/jumpstart-your-music-marketing-in-2022\/#6_Keep_track_of_the_numbers\" >6. Keep track of the numbers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/03\/22\/jumpstart-your-music-marketing-in-2022\/#7_Maximize_revenue_opportunities\" >7. Maximize revenue opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/03\/22\/jumpstart-your-music-marketing-in-2022\/#8_Stock_up_on_merch\" >8. Stock up on merch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/03\/22\/jumpstart-your-music-marketing-in-2022\/#9_Update_your_ad_strategy\" >9. Update your ad strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/03\/22\/jumpstart-your-music-marketing-in-2022\/#10_Redefine_%E2%80%9Ccontent%E2%80%9D\" >10. Redefine \u201ccontent\u201d<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Update_your_bio\"><\/span><span>1. Update your bio<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>It\u2019s always a good idea to go back and look at what your <\/span><a href=\"https:\/\/diymusician.cdbaby.com\/music-career\/how-to-write-a-stand-out-biography-as-a-musician\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>bio<\/span><\/a><span> says. Chances are some things have changed in your life. Maybe you released music during the pandemic, or hosted a <\/span><a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/the-musicians-guide-to-live-streaming\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>livestream<\/span><\/a><span>, or found another creative way to engage your fans virtually. Artists usually neglect their bio even when there isn\u2019t a global pandemic to worry about. Go dust off your bio and add some new details.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Refresh_your_website\"><\/span><span>2. Refresh your website<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Put a new coat of paint on your <\/span><a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/music-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>website<\/span><\/a><span>. Maybe even try a new theme, or something to make it look fresh. No need to rebuild your website from the ground up. But just add some new content, move some things around and give people the impression that new things are in the works and that you haven\u2019t fallen off the face of the Earth.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Take_new_artist_photos\"><\/span><span>3. Take new artist photos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>No need to hire a photographer (unless you want to and can afford it). The cameras on most modern smartphones are of sufficient quality to capture high resolution images. Just take some well thought out photos that feel more like professional <\/span><a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/musician-photo-shoot-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>artist photos<\/span><\/a><span> instead of just snapshots. You likely look different than the last time you took artist photos, so update your image to how you look currently. That\u2019s another indicator to people that new things are happening in your camp.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Audit_your_social_media_presence\"><\/span><span>4. Audit your social media presence<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Update the header images and logos on your social media profiles. Make sure the links on those profiles are also current. Remember, this doesn\u2019t just apply to Instagram and Facebook. Check your artist profiles on YouTube, Spotify and other platforms where you can add that information to make sure those are up to date. You can also use this opportunity to take stock in which platforms have value for you as an artist and decide which you should be focusing on. That leads to\u2026<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Reassess_your_social_media_usage\"><\/span><span>5. Reassess your social media usage<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>If you haven\u2019t seen much activity on a particular <\/span><a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/how-musicians-should-use-social-media-in-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>social media<\/span><\/a><span> platform, don\u2019t be afraid to cut that one loose and focus on the platforms your fans engage with. Your audience might even be on a different social platform. Take a poll of your fans and see what platform they use. And if you\u2019ve tried hopping on a trend that\u2019s popular on a platform but find you\u2019re not successful, it\u2019s okay to keep doing what\u2019s been working for you instead. Lots of people are using <\/span><a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/make-instagram-reel-with-music\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Instagram Reels<\/span><\/a><span> to turn the platform into a short-form video platform like <\/span><a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/tiktok-music-promotion-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>TikTok<\/span><\/a><span>, but if you take great still photos and your fans are engaging with those instead of the videos you\u2019re trying, stick with what works.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Keep_track_of_the_numbers\"><\/span><span>6. Keep track of the numbers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>It\u2019s always a good idea to dive into your analytics and see what\u2019s happening and what\u2019s connecting with your fans. Analytics are good indicators of opportunities for you to grow your career and expand your reach. Success could be happening somewhere you aren\u2019t aware of.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Maximize_revenue_opportunities\"><\/span><span>7. Maximize revenue opportunities<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Creating a website with <\/span><a href=\"https:\/\/bandzoogle.com\/cdbaby?pc=CDB7\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Bandzoogle<\/span><\/a><span> allows you access to commission-free selling right from the website, a professional-looking store and tons of functionality. Think of other sales opportunities aside from the typical merch options. That could be a zip file of select music (or your entire catalog for a discounted price), or a PDF download of sheet music. You can even make physical merch that\u2019s different from the usual t-shirts and hoodies. Buttons, hats, pint glasses, or any other unique items your fans might find enticing. <\/span><a href=\"https:\/\/podcast.cdbaby.com\/2021\/10\/281-e-commerce-101-for-musicians\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>E-commerce<\/span><\/a><span> is more important now than ever in a music industry that\u2019s increasingly gone digital. This is also a time to\u2026<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Stock_up_on_merch\"><\/span><span>8. Stock up on merch<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Whether you\u2019re heading back out to play shows or selling online (even on <\/span><a href=\"https:\/\/diymusician.cdbaby.com\/musician-tips\/sell-merch-on-spotify\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Spotify<\/span><\/a><span>!), take stock of your merch inventory. Do you have what you need? There are lots of options that don\u2019t involve buying tons of different sizes and having boxes of XS and XXL shirts sitting around your home. Explore your options for merch and make smart purchases when you buy packages.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Update_your_ad_strategy\"><\/span><span>9. Update your ad strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>If you\u2019ve scheduled some shows, or even if you\u2019ve just got more activity planne<\/span><span>d, think about using advertising to add some momentum to your music career. <\/span><a href=\"https:\/\/www.show.co\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Show.co<\/span><\/a><span> is a great ad platform that can help you target and reach music fans using ads on social media or on music websites they frequent.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Redefine_%E2%80%9Ccontent%E2%80%9D\"><\/span><span>10. Redefine \u201ccontent\u201d<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Social platforms evolve quickly these days. Existing platforms change features and rules, which in turn dictate trends on those platforms. What might\u2019ve been effective in the past on a platform might not work. And new platforms are created so often that what you\u2019re trying to achieve on one might be possible somewhere else. When a new social media platform launches, check it out and ask yourself a few questions: Is this platform an opportunity for you? Are your fans active there? What do you have to do to engage there? Is it totally different from what you\u2019ve been doing? Or is your time better spent elsewhere?<\/span><\/p>\n<hr>\n<p><span>This checklist highlights just a few of the things you\u2019ll want to consider as you start to flex your music marketing muscles again. For tips on getting back into the swing of music networking, booking tours and more, watch or listen to our full podcast episode \u201cThe Post-Pandemic Plan for Musicians\u201d:<\/span><\/p>\n<div class=\"embed-responsive embed-responsive-16by9\">\n<div class=\"iframe-container\"><\/div>\n<\/div>\n<div class=\"iframe-container\"><\/div>\n<p><span>How are <\/span><i><span>you<\/span><\/i><span> planning to market your music this year? Let us know in the comments!<\/span><\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/music-career\/jumpstart-your-music-marketing-in-2022\/\" target=\"_blank\">Jumpstart Your Music Marketing in 2022<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/\" target=\"_blank\">DIY Musician<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The past two years has been a time of uncertainty stagnation for everyone, including independent musicians. And while tours stopped and releases slowed down, the music industry changed dramatically as it adapted to the chaos of a global pandemic. Whether these changes are permanent remains to be seen, but one thing is certain: music is back in a big way in 2022. Tours are restarting, releases are picking up and artists are starting to reboot their careers. Which means it\u2019s time for you to not only [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4535","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/4535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=4535"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/4535\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=4535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=4535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=4535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}