{"id":4693,"date":"2022-04-18T11:52:47","date_gmt":"2022-04-18T11:52:47","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/04\/18\/google-dont-change-urls-and-change-them-back-for-seo-testing\/"},"modified":"2022-04-18T11:52:47","modified_gmt":"2022-04-18T11:52:47","slug":"google-dont-change-urls-and-change-them-back-for-seo-testing","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/04\/18\/google-dont-change-urls-and-change-them-back-for-seo-testing\/","title":{"rendered":"Google: Don&#8217;t Change URLs and Change Them Back For SEO Testing"},"content":{"rendered":"<p>Google&#8217;s John Mueller said on Twitter he would recommend again changing URLs and then changing them back, and repeating that, for SEO reasons.  The individual wanted to do that for SEO testing but generally, with SEO, changing URLs, is not a recommended strategy unless you are fixing an issue of some sorts.<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=rhnPUHdqp2E:WVOMZtN-5BM:UCg8P_nGCaA\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=UCg8P_nGCaA\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=rhnPUHdqp2E:WVOMZtN-5BM:yIl2AUoC8zA\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=yIl2AUoC8zA\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=rhnPUHdqp2E:WVOMZtN-5BM:hl8ANDcrVaY\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=hl8ANDcrVaY\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=rhnPUHdqp2E:WVOMZtN-5BM:V-t1I-SPZMU\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=V-t1I-SPZMU\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=rhnPUHdqp2E:WVOMZtN-5BM:Gu391qSwH_A\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=Gu391qSwH_A\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=rhnPUHdqp2E:WVOMZtN-5BM:cGdyc7Q-1BI\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=cGdyc7Q-1BI\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=rhnPUHdqp2E:WVOMZtN-5BM:V_sGLiPBpWU\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?i=rhnPUHdqp2E:WVOMZtN-5BM:V_sGLiPBpWU\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=rhnPUHdqp2E:WVOMZtN-5BM:F7zBnMyn0Lo\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?i=rhnPUHdqp2E:WVOMZtN-5BM:F7zBnMyn0Lo\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=rhnPUHdqp2E:WVOMZtN-5BM:MbsSfiz-sEw\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=MbsSfiz-sEw\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a> <a href=\"http:\/\/feeds.seroundtable.com\/~ff\/SearchEngineRoundtable1?a=rhnPUHdqp2E:WVOMZtN-5BM:qj6IDK7rITs\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/SearchEngineRoundtable1?d=qj6IDK7rITs\" border=\"0\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s John Mueller said on Twitter he would recommend again changing URLs and then changing them back, and repeating that, for SEO reasons. The individual wanted to do that for SEO testing but generally, with SEO, changing URLs, is not a recommended strategy unless you are fixing an issue of some sorts.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4693","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/4693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=4693"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/4693\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=4693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=4693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=4693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}