{"id":4811,"date":"2022-05-09T12:20:02","date_gmt":"2022-05-09T12:20:02","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-i-built-5660-backlinks-in-30-days-new-strategy\/"},"modified":"2022-05-09T12:20:02","modified_gmt":"2022-05-09T12:20:02","slug":"how-i-built-5660-backlinks-in-30-days-new-strategy","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-i-built-5660-backlinks-in-30-days-new-strategy\/","title":{"rendered":"How I Built 5,660 Backlinks in 30 Days [New Strategy]"},"content":{"rendered":"<p>I built 5,660 backlinks last month.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 Last month backlinks\" alt=\"Backlinko \u2013 Last month backlinks\" data-aspect-ratio=\"0.76909090909091\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/backlinko-last-month-backlinks.png\" loading=\"lazy\"><\/figure>\n<p>(Without sending a single outreach email.)<\/p>\n<p>My secret?<\/p>\n<p>A new strategy called <strong>Reverse Outreach<\/strong>.<\/p>\n<p>And this case study I\u2019m going to show you exactly how I did it, step-by-step.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-i-built-5660-backlinks-in-30-days-new-strategy\/#The_Big_Problem_With_Link_Building_Scale\" >The Big Problem With Link Building: Scale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-i-built-5660-backlinks-in-30-days-new-strategy\/#How_%E2%80%9CReverse_Outreach%E2%80%9D_Flips_The_Script_on_Traditional_Link_Building\" >How \u201cReverse Outreach\u201d Flips The Script on Traditional Link Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-i-built-5660-backlinks-in-30-days-new-strategy\/#Step_1_Find_%E2%80%9CJournalist_Keywords%E2%80%9D\" >Step #1: Find \u201cJournalist Keywords\u201d<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-i-built-5660-backlinks-in-30-days-new-strategy\/#People_Also_Ask_Boxes\" >People Also Ask Boxes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-i-built-5660-backlinks-in-30-days-new-strategy\/#Reverse_Engineering\" >Reverse Engineering<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-i-built-5660-backlinks-in-30-days-new-strategy\/#Target_Trending_Topics\" >Target Trending Topics<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-i-built-5660-backlinks-in-30-days-new-strategy\/#Step_2_Outline_Your_Content\" >Step #2: Outline Your Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-i-built-5660-backlinks-in-30-days-new-strategy\/#Step_3_Collect_Your_Data\" >Step #3: Collect Your Data<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-i-built-5660-backlinks-in-30-days-new-strategy\/#Statista\" >Statista<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-i-built-5660-backlinks-in-30-days-new-strategy\/#%E2%80%9CWork_for_Us%E2%80%9D_Pages\" >\u201cWork for Us\u201d Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-i-built-5660-backlinks-in-30-days-new-strategy\/#S-1_Filings\" >S-1 Filings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-i-built-5660-backlinks-in-30-days-new-strategy\/#Google_News\" >Google News<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-i-built-5660-backlinks-in-30-days-new-strategy\/#Step_4_Optimize_Your_Stats_Page\" >Step #4: Optimize Your Stats Page<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-i-built-5660-backlinks-in-30-days-new-strategy\/#Snippet_Bait\" >Snippet Bait<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-i-built-5660-backlinks-in-30-days-new-strategy\/#Include_Visuals_and_Charts\" >Include Visuals and Charts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-i-built-5660-backlinks-in-30-days-new-strategy\/#Add_Lots_of_Tables\" >Add Lots of Tables<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-i-built-5660-backlinks-in-30-days-new-strategy\/#Include_%E2%80%9CCrunchy%E2%80%9D_Stats\" >Include \u201cCrunchy\u201d Stats<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-i-built-5660-backlinks-in-30-days-new-strategy\/#Step_5_Get_Backlinks\" >Step #5: Get Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-i-built-5660-backlinks-in-30-days-new-strategy\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"The_Big_Problem_With_Link_Building_Scale\"><\/span>The Big Problem With Link Building: Scale<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Outreach-based strategies like <a title=\"The Skyscraper Technique\" href=\"https:\/\/backlinko.com\/skyscraper-technique\" target=\"_blank\" rel=\"noopener noreferrer\">The Skyscraper Technique<\/a> still work GREAT.<\/p>\n<p>(When done right.)<\/p>\n<p>But there\u2019s one big problem with most link building strategies:<\/p>\n<p><strong>They don\u2019t scale.<\/strong><\/p>\n<p>And if you\u2019re in a competitive niche, you NEED to do link building at scale.<\/p>\n<p>For example, take a look at Backlinko.<\/p>\n<p>According to Semrush, I have 47.3K referring domains.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush \u2013 Backlinko \u2013 Referring domains\" alt=\"Semrush \u2013 Backlinko \u2013 Referring domains\" data-aspect-ratio=\"0.435\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/semrush-backlinko-referring-domains.png\" loading=\"lazy\"><\/figure>\n<p>That sounds great. Until you look at some of my competitors.<\/p>\n<p>Like Yoast (67.2K referring domains):<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Yoast \u2013 Referring domains\" alt=\"Yoast \u2013 Referring domains\" data-aspect-ratio=\"0.435\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/yoast-referring-domains.png\" loading=\"lazy\"><\/figure>\n<p>Search Engine Journal (214K referring domains):<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Search Engine Journal \u2013 Referring domains\" alt=\"Search Engine Journal \u2013 Referring domains\" data-aspect-ratio=\"0.435\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/searchenginejournal-referring-domains.png\" loading=\"lazy\"><\/figure>\n<p>Or other huge brands in the marketing space, like HubSpot (341K referring domains):<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"HubSpot \u2013 Referring domains\" alt=\"HubSpot \u2013 Referring domains\" data-aspect-ratio=\"0.435\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/hubspot-referring-domains.png\" loading=\"lazy\"><\/figure>\n<p>Let\u2019s say I wanted to close my link gap with Yoast using email outreach.<\/p>\n<p>I\u2019m currently about 20K referring domains \u201cbehind\u201d Yoast.<\/p>\n<p>And let\u2019s assume that 5% of the outreach emails that I send result in a backlink.<\/p>\n<p>That means I\u2019d have to <strong>send 400K outreach emails just to catch up to Yoast<\/strong>.<\/p>\n<p>(Plus, this assumes that Yoast isn\u2019t going to get any more backlinks during that time. Which isn\u2019t going to happen.)<\/p>\n<p>So when I did the math, I realized that I needed a different approach to link building.<\/p>\n<p>One that could scale. Big time.<\/p>\n<p>After months of testing, I think I finally found it.<\/p>\n<p>It\u2019s called \u201cReverse Outreach\u201d.<\/p>\n<p>Here\u2019s how it works:<\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"How_%E2%80%9CReverse_Outreach%E2%80%9D_Flips_The_Script_on_Traditional_Link_Building\"><\/span>How \u201cReverse Outreach\u201d Flips The Script on Traditional Link Building<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reverse Outreach completely flips the script on outreach-based link building.<\/p>\n<p>Instead of reaching out to bloggers and journalists, <strong>you have them come to you<\/strong>.<\/p>\n<p>Specifically, you target keywords that bloggers and journalists search for. And create content that they WANT to link to.<\/p>\n<p>Let\u2019s look at a real-life example.<\/p>\n<p>A few months ago I published this post on my site:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 TikTok users\" alt=\"Backlinko \u2013 TikTok users\" data-aspect-ratio=\"0.785\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/backlinko-tiktok-users-2022.png\" loading=\"lazy\"><\/figure>\n<p>This post was designed specifically to get backlinks from journalists.<\/p>\n<p>(More on that later.)<\/p>\n<p>I also made sure to optimize that post around keywords that bloggers and journalists search for.<\/p>\n<p>(Like \u201cTikTok monthly users\u201d, \u201cHow much time people spend on TikTok\u201d and \u201cTikTok downloads by country.)<\/p>\n<p>Sure enough, that post eventually ranked #2 for \u201cTikTok users\u201d.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 TikTok users\" alt=\"Google SERP \u2013 TikTok users\" data-aspect-ratio=\"1.08\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/google-serp-tiktok-users.png\" loading=\"lazy\"><\/figure>\n<p>And started to rank for dozens of other keywords too.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"TikTok users \u2013 Google rankings\" alt=\"TikTok users \u2013 Google rankings\" data-aspect-ratio=\"2.69\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/tiktok-users-google-rankings.png\" loading=\"lazy\"><\/figure>\n<p>Yes, this brought in some traffic.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"TikTok users \u2013 Traffic\" alt=\"TikTok users \u2013 Traffic\" data-aspect-ratio=\"0.74\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/tiktok-users-traffic.png\" loading=\"lazy\"><\/figure>\n<p>But that\u2019s not really the point. The people searching for these terms aren\u2019t really my target audience.<\/p>\n<p>The goal with this content was simple: <strong>get backlinks from authority sites<\/strong>.<\/p>\n<p>And that\u2019s exactly what happened.<\/p>\n<p>That page now has editorial backlinks from Bloomberg:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Bloomberg \u2013 TikTok users backlink\" alt=\"Bloomberg \u2013 TikTok users backlink\" data-aspect-ratio=\"0.75166666666667\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/bloomberg-tiktok-users-backlink.png\" loading=\"lazy\"><\/figure>\n<p>Inc:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Inc. \u2013 TikTok users backlink\" alt=\"Inc. \u2013 TikTok users backlink\" data-aspect-ratio=\"0.855\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/inc-tiktok-users-backlink.png\" loading=\"lazy\"><\/figure>\n<p>Business Insider:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Insider \u2013 TikTok users backlink\" alt=\"Insider \u2013 TikTok users backlink\" data-aspect-ratio=\"0.73166666666667\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/insider-tiktok-users-backlink.png\" loading=\"lazy\"><\/figure>\n<p>And dozens of other authority news sites and blogs.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"TikTok users \u2013 Backlinks collage\" alt=\"TikTok users \u2013 Backlinks collage\" data-aspect-ratio=\"2.2616666666667\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/tiktok-users-backlinks-collage.png\" loading=\"lazy\"><\/figure>\n<p>With that, let\u2019s jump into the step-by-step process.<\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Step_1_Find_%E2%80%9CJournalist_Keywords%E2%80%9D\"><\/span>Step #1: Find \u201cJournalist Keywords\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your first step is to find a \u201cJournalist Keyword\u201d.<\/p>\n<p>A Journalist Keyword is just like it sounds:<\/p>\n<p><strong>It\u2019s a keyword that journalists use when researching or writing an article.<\/strong><\/p>\n<p>For example, this page from Backlinko is optimized around the journalist keyword \u201csocial media usage\u201d.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 Social media users\" alt=\"Backlinko \u2013 Social media users\" data-aspect-ratio=\"0.89\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/backlinko-social-media-users-2022.png\" loading=\"lazy\"><\/figure>\n<p>Who searches for that keyword?<\/p>\n<p>A blogger or journalist writing about how popular social media is!<\/p>\n<p>When they do, my page gets in front of them with the data they need.<\/p>\n<p>And they cite me as a source in their articles:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Adoric \u2013 Backlinko citation\" alt=\"Adoric \u2013 Backlinko citation\" data-aspect-ratio=\"0.875\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/adoric-backlinko-citation.png\" loading=\"lazy\"><\/figure>\n<p>(In fact, that single page has 11.5K total backlinks. 95%+ of which came from Reverse Outreach.)<\/p>\n<p>The question is: how do you find Journalist Keywords?<\/p>\n<h4><span class=\"ez-toc-section\" id=\"People_Also_Ask_Boxes\"><\/span>People Also Ask Boxes<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Just search for a topic in your niche\u2026<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google search \u2013 Social media users\" alt=\"Google search \u2013 Social media users\" data-aspect-ratio=\"0.49333333333333\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/google-search-social-media-users.png\" loading=\"lazy\"><\/figure>\n<p>\u2026and look for People Also Ask questions <strong>that are looking for data<\/strong>.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 Social media users \u2013 People also ask\" alt=\"Google SERP \u2013 Social media users \u2013 People also ask\" data-aspect-ratio=\"1.0466666666667\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/google-serp-social-media-users-people-also-ask.png\" loading=\"lazy\"><\/figure>\n<p>These are usually questions that bloggers and journalists want answers to.<\/p>\n<p>If you get stuck, just search for a different keyword (it can take a few to get going).<\/p>\n<p>Or expand the People Also Ask boxes to reveal more commonly-asked questions.<\/p>\n<div class=\"sc-wistia-embed  remove-click-to-play image-border w-75-md-up\">\n<div><\/div>\n<p>                            <img decoding=\"async\" class=\"wistia_thumbnail\" src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/c9d21eda053d0f92b29ec02262927d2285c7b458.jpg\" loading=\"lazy\" alt=\"| Craig Hordlow\" title=\"| Craig Hordlow\"><\/p>\n<div class=\"wistia_embed wistia_async_t40n8l3mwc googleAnalytics=false\" data-embed=\"t40n8l3mwc\" data-thumb=\"c9d21eda053d0f92b29ec02262927d2285c7b458\"><\/div>\n<\/p><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Reverse_Engineering\"><\/span>Reverse Engineering<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Next, look for a page on a competitor\u2019s site with a lot of links.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush \u2013 Backlinko \u2013 Indexed pages\" alt=\"Semrush \u2013 Backlinko \u2013 Indexed pages\" data-aspect-ratio=\"1.055\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/semrush-backlinko-indexed-pages.png\" loading=\"lazy\"><\/figure>\n<p>Then, find the Journalist Keywords that the page ranks for.<\/p>\n<p>For example, you can see that this page from Backlinko has a lot of backlinks.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 Page speed stats \u2013 Backlinks\" alt=\"Backlinko \u2013 Page speed stats \u2013 Backlinks\" data-aspect-ratio=\"0.435\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/backlinko-page-speed-stats-backlinks.png\" loading=\"lazy\"><\/figure>\n<p>And if you look at the keywords that the page ranks for, you\u2019ll find LOTS of journalist keywords.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Page speed stats \u2013 Ranking keywords\" alt=\"Page speed stats \u2013 Ranking keywords\" data-aspect-ratio=\"1.3216666666667\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/page-speed-stats-ranking-keywords.png\" loading=\"lazy\"><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Target_Trending_Topics\"><\/span>Target Trending Topics<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Specifically, trending topics that don\u2019t have a lot of easy-to-find data sources.<\/p>\n<p>That way, YOU can be the go-to source for data on this emerging topic.<\/p>\n<p>For example, remember Clubhouse?<\/p>\n<p>Well, when Clubhouse was poised to become \u201cThe Next Big Thing\u201d, everyone and their mom was writing articles about it.<\/p>\n<p>There was only one problem:<\/p>\n<p>It was a huge pain to find useful data about Clubhouse!<\/p>\n<p>So I found every Clubhouse-related stat that I could. And whipped together <a title=\"How Many Users Does Clubhouse Have? 40+ Clubhouse Stats\" href=\"https:\/\/backlinko.com\/clubhouse-users\" target=\"_blank\" rel=\"noopener noreferrer\">this collection of Clubhouse stats<\/a>.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 Clubhouse users\" alt=\"Backlinko \u2013 Clubhouse users\" data-aspect-ratio=\"0.82833333333333\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/backlinko-clubhouse-users-2022.png\" loading=\"lazy\"><\/figure>\n<p>That page quickly picked up passive links from The Guardian, Cosmopolitan Magazine and more.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Clubhouse users \u2013 Backlinks collage\" alt=\"Clubhouse users \u2013 Backlinks collage\" data-aspect-ratio=\"1.7833333333333\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/clubhouse-users-backlinks-collage.png\" loading=\"lazy\"><\/figure>\n<p><strong>Note:<\/strong> Interest in trending topics (like Clubhouse) can fall off the map. But the upside still makes the approach worth it. Even though Clubhouse is no longer relevant, that single page (which took about 2 hours to write) still brought in 1.6K total backlinks!<\/p>\n<p>Now:<\/p>\n<p>You can definitely target Journalist Keywords in your niche (or in related niches, as I did with my Clubhouse post).<\/p>\n<p>But don\u2019t be afraid to go outside of your niche a little bit.<\/p>\n<p>For example, <a title=\"Tesla Revenue and Production Statistics for 2022\" href=\"https:\/\/backlinko.com\/tesla-stats\" target=\"_blank\" rel=\"noopener noreferrer\">this page about Tesla<\/a> is quickly becoming one of Backlinko\u2019s most linked-to pages.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 Tesla stats\" alt=\"Backlinko \u2013 Tesla stats\" data-aspect-ratio=\"0.84\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/backlinko-tesla-stats.png\" loading=\"lazy\"><\/figure>\n<p>Obviously, Tesla isn\u2019t super relevant to my niche (digital marketing). But Tesla is in tech (which IS somewhat relevant to Backlinko). So it\u2019s not like I\u2019m creating a stats page about the keto diet.<\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Step_2_Outline_Your_Content\"><\/span>Step #2: Outline Your Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your next step is to outline your article.<\/p>\n<p>Specifically, you want to answer the most interesting questions that journalists have around the topic.<\/p>\n<p>This means most traditional keyword research tools are out.<\/p>\n<p>Instead, you need to think of the <strong>types of data<\/strong> someone would need when writing an article on that topic.<\/p>\n<p>For example, take my post about Tesla.<\/p>\n<p>What would a journalist writing about Tesla want to know about?<\/p>\n<ul>\n<li>Tesla\u2019s revenue<\/li>\n<li>How many Teslas are sold each year<\/li>\n<li>What models are most popular<\/li>\n<li>Charging locations<\/li>\n<li>Vehicle sales by country<\/li>\n<\/ul>\n<p>How about another example?<\/p>\n<p>My stats post about DuckDuckGo covers pretty much everything a journalist would want to know.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 DuckDuckGo stats\" alt=\"Backlinko \u2013 DuckDuckGo stats\" data-aspect-ratio=\"0.795\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/backlinko-duckduckgo-stats-2022.png\" loading=\"lazy\"><\/figure>\n<p>Specifically, each of that post\u2019s subheadings covers a key subtopic about the search engine:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"DuckDuckGo stats \u2013 Content\" alt=\"DuckDuckGo stats \u2013 Content\" data-aspect-ratio=\"0.97\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/duckduckgo-stats-content.png\" loading=\"lazy\"><\/figure>\n<p><strong>Pro Tip:<\/strong> Check out the \u201cRelated searches\u201d for even more ideas.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Tesla sales \u2013 Related searches\" alt=\"Tesla sales \u2013 Related searches\" data-aspect-ratio=\"0.98166666666667\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/tesla-sales-related-searches.png\" loading=\"lazy\"><\/figure>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Step_3_Collect_Your_Data\"><\/span>Step #3: Collect Your Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Next, it\u2019s time to gather all of the data that you\u2019re going to include in your stats page.<\/p>\n<p>Where you find your data depends on your topic.<\/p>\n<p>But in general, here are some great places to find data for stats pages:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Statista\"><\/span>Statista<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a title=\"Statista\" href=\"https:\/\/www.statista.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Statista<\/a> is a curated database of stats on pretty much any industry under the sun.<\/p>\n<p>Just search for a topic\u2026<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Statista \u2013 Search \u2013 Netflix\" alt=\"Statista \u2013 Search \u2013 Netflix\" data-aspect-ratio=\"0.73\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/statista-search-netflix.png\" loading=\"lazy\"><\/figure>\n<p>\u2026and you can browse through stats that they\u2019ve compiled about that topic.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Statista \u2013 Netflix data\" alt=\"Statista \u2013 Netflix data\" data-aspect-ratio=\"0.955\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/statista-netflix-data.png\" loading=\"lazy\"><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"%E2%80%9CWork_for_Us%E2%80%9D_Pages\"><\/span>\u201cWork for Us\u201d Pages<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you\u2019re writing about a brand, check out their job listings.<\/p>\n<p>Companies love to entice potential hires by bragging about user numbers, revenue growth and more.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Stats in job posting\" alt=\"Stats in job posting\" data-aspect-ratio=\"1.0533333333333\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/stats-in-job-posting.png\" loading=\"lazy\"><\/figure>\n<p>In fact, you\u2019ll sometimes ONLY find this info in job listings. Which makes it the exact type of juicy data that journalists want (but is currently hard to find).<\/p>\n<h4><span class=\"ez-toc-section\" id=\"S-1_Filings\"><\/span>S-1 Filings<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>US public companies have to share key business metrics with shareholders each month.<\/p>\n<p>Again, this data is usually sort of buried in a PDF.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Twitter \u2013 Investor relations\" alt=\"Twitter \u2013 Investor relations\" data-aspect-ratio=\"1.0266666666667\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/twitter-investor-relations.png\" loading=\"lazy\"><\/figure>\n<p>But you can use your stats page to make the data easier to find and consume (and earn a ton of links along the way).<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Google_News\"><\/span>Google News<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Google News is a goldmine of industry data in the form of:<\/p>\n<ul>\n<li>Press releases<\/li>\n<li>Milestone news stories (\u201c15% of Americans now consider themselves vegan\u201d)<\/li>\n<li>Data from industry publications<\/li>\n<li>Quotes from experts<\/li>\n<\/ul>\n<p>In fact, I relied heavily on Google News for my Clubhouse stats page. I literally searched for \u201cClubhouse\u201d in Google News every single day for WEEKS.<\/p>\n<p>Sure enough, I found plenty of stories with data I could use.<\/p>\n<p>For example, a New York Times piece was the first to report that the app had been downloaded 600k times:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"The New York Times \u2013 Clubhouse article\" alt=\"The New York Times \u2013 Clubhouse article\" data-aspect-ratio=\"1.3366666666667\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/nytimes-clubhouse-article.png\" loading=\"lazy\"><\/figure>\n<p>The problem with Google News is that stories like this disappear from the platform after a few days. Plus, a lot of those stories are behind a paywall.<\/p>\n<p><strong>But those problems are an opportunity for you.<\/strong><\/p>\n<p>By sharing that data on a stats page, you\u2019re preserving compelling data that would be otherwise hard for journalists to find.<\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Step_4_Optimize_Your_Stats_Page\"><\/span>Step #4: Optimize Your Stats Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now it\u2019s time to organize and optimize your stats page.<\/p>\n<p>Here\u2019s how:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Snippet_Bait\"><\/span>Snippet Bait<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>I\u2019ve talked about <a title=\"17 Ways to Improve SEO Rankings in 2022\" href=\"https:\/\/backlinko.com\/improve-your-seo#get-your-site-inside-of-featured-snippets\" target=\"_blank\" rel=\"noopener noreferrer\">Snippet Bait<\/a> before.<\/p>\n<p>And this strategy is PERFECT for Reverse Outreach.<\/p>\n<p>Why?<\/p>\n<p>Because each stat has an opportunity to show as a <a title=\"What Are Featured Snippets?\" href=\"https:\/\/backlinko.com\/hub\/seo\/featured-snippets\" target=\"_blank\" rel=\"noopener noreferrer\">Featured Snippet<\/a>.<\/p>\n<p>In fact, this approach has helped my stat pages show up in dozens of Featured Snippets, like this:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 Roblox users \u2013 Backlinko snippet\" alt=\"Google SERP \u2013 Roblox users \u2013 Backlinko snippet\" data-aspect-ratio=\"1.2116666666667\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/google-serp-roblox-users-backlinko-snippet.png\" loading=\"lazy\"><\/figure>\n<p>All you need to do is format your stats page with a subheading optimized around a Journalist Keyword.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Journalist keywords in subheading\" alt=\"Journalist keywords in subheading\" data-aspect-ratio=\"0.665\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/journalist-keywords-in-subheading.png\" loading=\"lazy\"><\/figure>\n<p>Then, provide a short and sweet answer to that question right below that subheading.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Answer below subheading\" alt=\"Answer below subheading\" data-aspect-ratio=\"0.665\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/answer-below-subheading.png\" loading=\"lazy\"><\/figure>\n<p>Rinse and repeat for every stat on your page that you can.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Include_Visuals_and_Charts\"><\/span>Include Visuals and Charts<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Visuals help your stat pages get more backlinks for two reasons:<\/p>\n<p>First, they give bloggers a visual they can use in their content.<\/p>\n<p>(And they\u2019ll usually link back to you as the image source.)<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlink from visual\" alt=\"Backlink from visual\" data-aspect-ratio=\"1.49\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/backlink-from-visual.png\" loading=\"lazy\"><\/figure>\n<p>Second, according to the Victoria University of Wellington, visuals <a title=\"Nonprobative photographs (or words) inflate truthiness\" href=\"https:\/\/link.springer.com\/article\/10.3758\/s13423-012-0292-0\" target=\"_blank\" rel=\"noopener noreferrer\">make your content more credible<\/a>.<\/p>\n<p>This is obviously HUGE if you want big-name publications to use your stats.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Add_Lots_of_Tables\"><\/span>Add Lots of Tables<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Tables can help you rank as a table Featured Snippet.<\/p>\n<p>But they also are just a great way of making a lot of data easy to understand at a glance.<\/p>\n<p>You can use tables to show growth or decline over time:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Stripe post \u2013 Valuation table\" alt=\"Stripe post \u2013 Valuation table\" data-aspect-ratio=\"0.88833333333333\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/stripe-post-valuation-table.png\" loading=\"lazy\"><\/figure>\n<p>Or for rankings:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Twitch post \u2013 Rankings table\" alt=\"Twitch post \u2013 Rankings table\" data-aspect-ratio=\"0.715\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/twitch-post-rankings-table.png\" loading=\"lazy\"><\/figure>\n<p>Either way, <strong>when you can use a table, you should use a table<\/strong>.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Include_%E2%80%9CCrunchy%E2%80%9D_Stats\"><\/span>Include \u201cCrunchy\u201d Stats<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Crunchy stats are bite site stats that are easy to understand at a glance.<\/p>\n<p>And the more crunchy stats you include, the more links you\u2019ll get.<\/p>\n<p>In fact, most of the links that I get to my stat pages are people citing crunchy stats.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Stat backlink anchor text\" alt=\"Stat backlink anchor text\" data-aspect-ratio=\"1.2963636363636\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/stat-backlink-anchor-text.png\" loading=\"lazy\"><\/figure>\n<p>For example, here\u2019s a crunchy stat from my TikTok stats page:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"TikTok users \u2013 Crunchy stat\" alt=\"TikTok users \u2013 Crunchy stat\" data-aspect-ratio=\"0.63333333333333\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/tiktok-users-crunchy-stat.png\" loading=\"lazy\"><\/figure>\n<p>This is a stat that ANYONE can understand in 3 seconds. And is easy to cite in an article.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Crunchy stat cited in article\" alt=\"Crunchy stat cited in article\" data-aspect-ratio=\"0.56166666666667\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/crunchy-stat-cited-in-article.png\" loading=\"lazy\"><\/figure>\n<p>Examples of crunchy stats include:<\/p>\n<ul>\n<li>Industry size<\/li>\n<li>Company revenue<\/li>\n<li>The number of people doing a thing (eating keto, mediating, etc.)<\/li>\n<li>Time spent doing X<\/li>\n<li>% growth over time<\/li>\n<\/ul>\n<p>That\u2019s not to say 100% of your stats need to be crunchy stats. For example, here\u2019s a relatively complex stat from one of my pages:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"TikTok users \u2013 Complex stat\" alt=\"TikTok users \u2013 Complex stat\" data-aspect-ratio=\"0.51\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/tiktok-users-complex-stat.png\" loading=\"lazy\"><\/figure>\n<p>But you want to include as many crunchy stats as you can (especially towards the top of the page).<\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Step_5_Get_Backlinks\"><\/span>Step #5: Get Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Depending on your content, the keywords you targeted, and your Domain Rank it can take some time for your stats page to pick up some traction.<\/p>\n<p>I like to check the page\u2019s organic rankings periodically:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Bumble users \u2013 Organic search positions\" alt=\"Bumble users \u2013 Organic search positions\" data-aspect-ratio=\"1.1616666666667\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/bumble-users-organic-search-positions.png\" loading=\"lazy\"><\/figure>\n<p>Just to see if it\u2019s starting to rank for long-tail keywords. If so, that\u2019s a GREAT sign.<\/p>\n<p>But yeah, it can take 3-4 months for your page to start to rank and get passive links.<\/p>\n<p><strong>But once it does, you sort of get into a link tornado situation:<\/strong><\/p>\n<p>You get links. Those links push your rankings higher. So you get more links. And the cycle continues.<\/p>\n<p>For example, this page continues to rack up new links each and every month.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"TikTok users \u2013 Backlinks growth\" alt=\"TikTok users \u2013 Backlinks growth\" data-aspect-ratio=\"0.87\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/04\/tiktok-users-backlinks-growth.png\" loading=\"lazy\"><\/figure>\n<p>Which helps it rank higher in Google for its existing keyword. And rank for completely new terms.<\/p>\n<p>I also like to review and update these pages AT LEAST once per quarter.<\/p>\n<p>That way, all of your data is up to date. And you keep getting that temporary freshness boost that comes from a legit content update.<\/p>\n<h2 class=\"text-center\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So yeah, that\u2019s Reverse Outreach: my go-to link building strategy right now.<\/p>\n<p>Now I\u2019d like to hear from you.<\/p>\n<p>Have you tried getting passive links before?<\/p>\n<p>If so, how did it go?<\/p>\n<p>Let me know in the comments section below.<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/backlinko.com\/reverse-outreach\" target=\"_blank\">How I Built 5,660 Backlinks in 30 Days [New Strategy]<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/backlinko.com\/\" target=\"_blank\">Backlinko<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I built 5,660 backlinks last month. (Without sending a single outreach email.) My secret? A new strategy called Reverse Outreach. And this case study I\u2019m going to show you exactly how I did it, step-by-step. The Big Problem With Link Building: Scale Outreach-based strategies like The Skyscraper Technique still work GREAT. (When done right.) But there\u2019s one big problem with most link building strategies: They don\u2019t scale. And if you\u2019re in a competitive niche, you NEED to do link building at scale. For example, take a [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4811","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/4811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=4811"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/4811\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=4811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=4811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=4811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}