{"id":4818,"date":"2022-05-09T12:20:03","date_gmt":"2022-05-09T12:20:03","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-to-build-awesome-backlinks-in-2022-9-proven-strategies\/"},"modified":"2022-05-09T12:20:03","modified_gmt":"2022-05-09T12:20:03","slug":"how-to-build-awesome-backlinks-in-2022-9-proven-strategies","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-to-build-awesome-backlinks-in-2022-9-proven-strategies\/","title":{"rendered":"How to Build AWESOME Backlinks in 2022 (9 Proven Strategies)"},"content":{"rendered":"<p>Ready to grab some quality backlinks and boost your site\u2019s Google ranking?<\/p>\n<p>Awesome!<\/p>\n<p>This post contains 9 proven link-building strategies that are working GREAT right now.<\/p>\n<p>(In 2022.)<\/p>\n<p>Let\u2019s get started!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-to-build-awesome-backlinks-in-2022-9-proven-strategies\/#1_Use_Data_to_Get_Links_From_News_Sites_and_Blogs\" >1. Use Data to Get Links From News Sites and Blogs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-to-build-awesome-backlinks-in-2022-9-proven-strategies\/#2_Scale_The_Skyscraper_Technique\" >2. Scale The Skyscraper Technique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-to-build-awesome-backlinks-in-2022-9-proven-strategies\/#3_Moving_Man_Method_20\" >3. Moving Man Method 2.0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-to-build-awesome-backlinks-in-2022-9-proven-strategies\/#4_Double_Down_on_Effective_Content_Formats\" >4. Double Down on Effective Content Formats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-to-build-awesome-backlinks-in-2022-9-proven-strategies\/#5_Podcast_Link_Building\" >5. Podcast Link Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-to-build-awesome-backlinks-in-2022-9-proven-strategies\/#6_Resource_Page_Link_Building\" >6. Resource Page Link Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-to-build-awesome-backlinks-in-2022-9-proven-strategies\/#7_Unlinked_Brand_Mentions\" >7. Unlinked Brand Mentions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-to-build-awesome-backlinks-in-2022-9-proven-strategies\/#8_Name_Your_Strategies\" >8. Name Your Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/how-to-build-awesome-backlinks-in-2022-9-proven-strategies\/#9_Two-Step_Email_Outreach\" >9. Two-Step Email Outreach<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"strong text-center\"><span class=\"ez-toc-section\" id=\"1_Use_Data_to_Get_Links_From_News_Sites_and_Blogs\"><\/span>1. Use Data to Get Links From News Sites and Blogs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In one of my recent guides I covered how to use <a title=\"HARO\" href=\"https:\/\/www.helpareporter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">HARO<\/a> to become a source for reporters.<\/p>\n<p>And that\u2019s something you should DEFINITELY be doing.<\/p>\n<p>But HARO connects you with journalists who are planning features in advance.<\/p>\n<p>And what else do reporters do? They report the news of course! And the news doesn\u2019t work on a set schedule.<\/p>\n<p>So\u2026 if there\u2019s breaking news related to your niche, that\u2019s a HUGE opportunity to pick up mentions and links.<\/p>\n<p>Here\u2019s what to do:<\/p>\n<p><strong>1. Monitor the news for new mentions of your site\u2019s main topics<\/strong><\/p>\n<p>The easiest way to do that is by <a title=\"Setting up a Google alert\" href=\"https:\/\/www.google.co.uk\/alerts\" target=\"_blank\" rel=\"noopener noreferrer\">setting up a Google alert<\/a> or BuzzSumo Alert.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Buzzsumo \u2013 McDonalds keyword alert\" alt=\"Buzzsumo \u2013 McDonalds keyword alert\" data-aspect-ratio=\"1.3436363636364\" src=\"https:\/\/backlinko.com\/app\/uploads\/2021\/08\/buzzsumo-mcdonalds-keyword-alert.png\" loading=\"lazy\"><\/figure>\n<p><strong>2. Reach out to reporters with added VALUE<\/strong><\/p>\n<p>If you\u2019re going to get a link from a news site, you\u2019re going to have to put in some work.<\/p>\n<p>You have to provide real value to the reporter. And ideally, make their life easier.<\/p>\n<p>Reaching out and saying \u201cI see you wrote about this, I wrote about it too.\u201d will quickly get you flagged as a spammer.<\/p>\n<p>How do you provide value? Here are some ideas:<\/p>\n<ol>\n<li>Give them a quote with personal insight from your industry. Include your credentials.<\/li>\n<li>Offer unique data or statistics.<\/li>\n<li>Offer an alternative take.<\/li>\n<li>Create an infographic or custom visual that they can embed in their story.<\/li>\n<\/ol>\n<p>Whichever way you go, there\u2019s one thing that\u2019s SUPER important\u2026<\/p>\n<p>You need to act FAST.<\/p>\n<p>Today\u2019s newspaper is tomorrow\u2019s recycling. So ideally you want to reach out the same day that the news is breaking.<\/p>\n<p><strong>Pro tip:<\/strong> Create a personal black book of journalists who cover your industry. Then ping them as soon as you see a story breaking. That way you might catch them while they are still working on an article for publication.<\/p>\n<h2 class=\"strong text-center\"><span class=\"ez-toc-section\" id=\"2_Scale_The_Skyscraper_Technique\"><\/span>2. Scale The Skyscraper Technique<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yup, <a title=\"Skyscraper Technique\" href=\"https:\/\/backlinko.com\/skyscraper-technique\" target=\"_blank\" rel=\"noopener noreferrer\">skyscraper content<\/a> is still my #1 go-to tactic for building high quality links.<\/p>\n<p>In fact, <a title=\"Voice Search SEO Study\" href=\"https:\/\/backlinko.com\/voice-search-seo-study\" target=\"_blank\" rel=\"noopener noreferrer\">this piece of Skyscraper Content<\/a> that I published a while ago has already racked up 5,6K backlinks:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Voice search SEO study \u2013 Backlinks\" alt=\"Voice search SEO study \u2013 Backlinks\" data-aspect-ratio=\"0.31833333333333\" src=\"https:\/\/backlinko.com\/app\/uploads\/2021\/10\/voice-search-seo-study-backlinks-1.png\" loading=\"lazy\"><\/figure>\n<p>The best part? This approach is SUPER simple. In fact, it\u2019s so simple, I can boil it down to just 3 steps:<\/p>\n<ol>\n<li>Find a popular piece of content in your niche. Hint: popular = lots of backlinks.<\/li>\n<li>Make something even better.<\/li>\n<li>Promote the heck out of it!<\/li>\n<\/ol>\n<p>With that, here are a few extra tips to help you scale this strategy.<\/p>\n<p><span class=\"strong\">Find Popular Content<\/span><\/p>\n<p>Your first point of call is Google. Search a popular keyword in your niche, and it\u2019s a safe bet that the page ranking at #1 will have backlinks powering that #1 ranking.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 Paleo diet tips\" alt=\"Google SERP \u2013 Paleo diet tips\" data-aspect-ratio=\"1.0083333333333\" src=\"https:\/\/backlinko.com\/app\/uploads\/2021\/11\/google-serp-paleo-diet-tips.png\" loading=\"lazy\"><\/figure>\n<p>But say you\u2019re not sure which topic is going to be best for attracting links. Is there a way to take out the guesswork?<\/p>\n<p>Yup.<\/p>\n<p>(<strong>Note:<\/strong> you\u2019ll need an account from Semrush or any other SEO tool for this.)<\/p>\n<p>Semrush and other link analysis tools have a report called \u201cBest by links\u201d. This will show you the most linked-to pages on any site. <\/p>\n<p>For example, you can see that my Google Ranking Factors post has picked up links from almost 5K domains!<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Semrush \u2013 Indexed pages \u2013 Backlinko\" alt=\"Semrush \u2013 Indexed pages \u2013 Backlinko\" data-aspect-ratio=\"1.07\" src=\"https:\/\/backlinko.com\/app\/uploads\/2022\/02\/semrush-indexed-pages-backlinko.png\" loading=\"lazy\"><\/figure>\n<p>So plug in a competitor\u2019s site, find their most popular pages, and you\u2019re set. Easy peasy.<\/p>\n<p><span class=\"strong\">Make Something (a LOT) Better<\/span><\/p>\n<p>Found a page to skyscraper? Great. Your next step is to create something even better.<\/p>\n<p>But\u2026<\/p>\n<p>\u2026making your page \u201ca little\u201d better isn\u2019t going to cut it.<\/p>\n<p>If you REALLY want to pull in those links you\u2019re going to have to make something a LOT better.<\/p>\n<p>In fact, I try to make my skyscraper content 5-10x better than the current top page.<\/p>\n<p>How do I do it?<\/p>\n<p>Easy. I work out what\u2019s missing. Then, fill in those gaps.<\/p>\n<p>Here are a few tips from my personal checklist:<\/p>\n<ol>\n<li>Does the ranking page go in-depth on the topic? If not, I\u2019ll make sure I cover EVERYTHING it skipped.<\/li>\n<li>Is the ranking page text heavy? If so, I\u2019ll include TONS of high-quality images in my post to make it more visually appealing.<\/li>\n<li>Does the ranking page include video? If not I\u2019ll add one to mine. In fact, I\u2019ll probably do that anyway!<\/li>\n<li>Does the ranking page include 10 tips? Then I\u2019ll include 20. Doubling is a good starting point.<\/li>\n<li>Does the ranking page include links to related resources? If not, I\u2019ll make sure mine does.<\/li>\n<\/ol>\n<p>I\u2019ve yet to find a page that I can\u2019t 10x with a little thought and a lot of hard work.<\/p>\n<p>For example, a few months ago I noticed that most posts about \u201chow to get more YouTube subscribers\u201d sucked.<\/p>\n<p>Specifically:<\/p>\n<ul>\n<li>They were written by people that don\u2019t have successful YouTube channels<\/li>\n<li>They cited outdated strategies, techniques and features<\/li>\n<li>They didn\u2019t have any visuals to show you how to implement each strategy<\/li>\n<li>They all regurgitated the same tired strategies<\/li>\n<\/ul>\n<p>So I set out to create something WAY better.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 How to get YouTube subscribers\" alt=\"Backlinko \u2013 How to get YouTube subscribers\" data-aspect-ratio=\"0.85333333333333\" src=\"https:\/\/backlinko.com\/app\/uploads\/2020\/12\/backlinko-how-to-get-youtube-subscribers-2021.png\" loading=\"lazy\"><\/figure>\n<p>Unlike the other posts that I read, my post had:<\/p>\n<ul>\n<li>Real life examples of how I used the tips to grow my channel<\/li>\n<li>New strategies that you couldn\u2019t find anywhere else<\/li>\n<li>Lots of screenshots and visuals to make the techniques easy to understand (and use)<\/li>\n<\/ul>\n<p><span class=\"strong\">Promote The Heck Out Of It<\/span><\/p>\n<p>Reaching out to people you featured in your content is a good place to start with content promotion.<\/p>\n<p>Besides that, here are some other tips:<\/p>\n<ol>\n<li>Reach out to people who linked to your competitor\u2019s page.<\/li>\n<li>Reach out to people who commented on your competitor\u2019s page.<\/li>\n<li>Reach out to people who shared your competitor\u2019s page on social.<\/li>\n<li>Reach out to people who linked to other pages in the top 10.<\/li>\n<\/ol>\n<p>Build a big prospect list\u2026 and go nuts!<\/p>\n<p><span class=\"strong\">Pro tip:<\/span> <a title=\"Skyscraper Technique 2.0\" href=\"https:\/\/backlinko.com\/skyscraper-technique-2-0\" target=\"_blank\" rel=\"noopener noreferrer\">Check out Skyscraper 2.0<\/a> to find out how to take this thing to the next level!<\/p>\n<h2 class=\"strong text-center\"><span class=\"ez-toc-section\" id=\"3_Moving_Man_Method_20\"><\/span>3. Moving Man Method 2.0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nailed \u201c<a title=\"The Moving Man Method\" href=\"https:\/\/www.youtube.com\/watch?v=lVMaSvTVmGI\" target=\"_blank\" rel=\"noopener noreferrer\">The Moving Man Method<\/a>\u201d?<\/p>\n<p>Here\u2019s another way to nab quality links from outdated content.<\/p>\n<p>(Moving Man Method 2.0.)<\/p>\n<p>This time\u2026 instead of focusing on businesses that have gone pop or rebranded, we\u2019ll leverage outdated <span class=\"strong\">information.<\/span><\/p>\n<p>Why? Because things change!<\/p>\n<p>Here\u2019s a super simple example.<\/p>\n<p>Let\u2019s say we had a page that ranked the most popular websites in the world.<\/p>\n<p>Well, some time ago <a title=\"YouTube is the second most visited website on the planet\" href=\"https:\/\/www.cnbc.com\/2018\/08\/08\/youtube-is-about-to-pass-facebook-as-the-second-biggest-website-accor.html\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube overtook Facebook as the second most visited website on the planet<\/a>.<\/p>\n<p>And guess what happened? Suddenly there were a TON of pages that contain outdated information:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Forbes \u2013 Outdated article\" alt=\"Forbes \u2013 Outdated article\" data-aspect-ratio=\"0.96666666666667\" src=\"https:\/\/backlinko.com\/app\/uploads\/2021\/11\/forbes-outdated-article.png\" loading=\"lazy\"><\/figure>\n<p>Over 11,000 of them to be precise!<\/p>\n<p>(And that\u2019s just one query\u2026)<\/p>\n<p>So, we\u2019ve now got a perfect \u201cin\u201d.<\/p>\n<p>We can:<\/p>\n<ol>\n<li>Reach out to all the sites with the old info.<\/li>\n<li>Let them know that it\u2019s changed.<\/li>\n<li>Point them to our own page while we\u2019re there!<\/li>\n<\/ol>\n<p><span class=\"strong\">Pro Tip:<\/span> If something has changed recently in your industry, then use Google\u2019s date function to find articles published prior to the change.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google Search \u2013 Custom date range\" alt=\"Google Search \u2013 Custom date range\" data-aspect-ratio=\"0.60166666666667\" src=\"https:\/\/backlinko.com\/app\/uploads\/2021\/11\/google-search-custom-date-range.png\" loading=\"lazy\"><\/figure>\n<h2 class=\"strong text-center\"><span class=\"ez-toc-section\" id=\"4_Double_Down_on_Effective_Content_Formats\"><\/span>4. Double Down on Effective Content Formats<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When it comes to creating content that will attract quality links I don\u2019t like to rely on guesswork. And neither should you.<\/p>\n<p>There are a number of proven content formats that people LOVE to link to:<\/p>\n<ul>\n<li>List Posts<\/li>\n<li>Quizzes<\/li>\n<li>\u201cWhy\u201d Posts<\/li>\n<li>\u201cHow to\u201d Posts<\/li>\n<li>Infographics<\/li>\n<li>Videos<\/li>\n<\/ul>\n<p>That said, every industry is different. In your space videos might work best. And for others, it\u2019s list posts.<\/p>\n<p>So I recommend trying out a few different formats\u2026 and seeing what works best for you.<\/p>\n<p>Then, double down on those formats.<\/p>\n<p><strong>Pro tip:<\/strong> Combine two or more of these formats into one piece. Hint: A \u201cHow To\u201d post in list format, or a \u201cWhy\u201d post with an infographic or video would do the trick.<\/p>\n<h2 class=\"strong text-center\"><span class=\"ez-toc-section\" id=\"5_Podcast_Link_Building\"><\/span>5. Podcast Link Building<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A while ago I was checking out where one of the sites in my niche got their backlinks from.<\/p>\n<p>And I noticed that a big chunk of their backlinks came from going on podcasts.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Quicksprout \u2013 Podcast backlinks\" alt=\"Quicksprout \u2013 Podcast backlinks\" data-aspect-ratio=\"1.2166666666667\" src=\"https:\/\/backlinko.com\/app\/uploads\/2021\/11\/quicksprout-podcast-backlinks.png\" loading=\"lazy\"><\/figure>\n<p>So I decided to become a guest on as many podcasts as I could.<\/p>\n<p>In fact, I appeared on <span class=\"strong\">over 50<\/span> podcasts over the next year and a half.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 Brian Dean podcast\" alt=\"Google SERP \u2013 Brian Dean podcast\" data-aspect-ratio=\"1.1116666666667\" src=\"https:\/\/backlinko.com\/app\/uploads\/2021\/11\/google-serp-brian-dean-podcast.png\" loading=\"lazy\"><\/figure>\n<p>Not only did these podcasts send some serious traffic my way\u2026<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Serious traffic\" alt=\"Serious traffic\" data-aspect-ratio=\"0.37\" src=\"https:\/\/backlinko.com\/app\/uploads\/2019\/02\/serious-traffic.png\" loading=\"lazy\"><\/figure>\n<p>But they resulted in <span class=\"strong\">tons<\/span> of backlinks.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Interviewed On Podcast\" alt=\"Interviewed On Podcast\" data-aspect-ratio=\"0.415\" src=\"https:\/\/backlinko.com\/app\/uploads\/2021\/01\/interviewed-on-podcast.png\" loading=\"lazy\"><\/figure>\n<p>So:<\/p>\n<p>How do you find podcasts to go on?<\/p>\n<p>First, grab a headshot of someone in your niche that goes on a lot of podcasts. Then, put their headshot into Google reverse image search.<\/p>\n<p>And you\u2019re set:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Google SERP \u2013 Rand Fishkin podcasts\" alt=\"Google SERP \u2013 Rand Fishkin podcasts\" data-aspect-ratio=\"0.97333333333333\" src=\"https:\/\/backlinko.com\/app\/uploads\/2021\/11\/google-serp-rand-fishkin-podcasts.png\" loading=\"lazy\"><\/figure>\n<h2 class=\"strong text-center\"><span class=\"ez-toc-section\" id=\"6_Resource_Page_Link_Building\"><\/span>6. Resource Page Link Building<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What\u2019s the purpose of a resource page? To link out to other useful pages!<\/p>\n<p>And that\u2019s a link builder\u2019s dream.<\/p>\n<p>All you gotta\u2019 do is:<\/p>\n<ol>\n<li>Find em\u2019.<\/li>\n<li>Make sure you have something that\u2019s worthy of a link.<\/li>\n<li>Reach out.<\/li>\n<\/ol>\n<p>I\u2019ll be honest:<\/p>\n<p>Finding them is probably the hardest part. So here are 10 advanced Google searches that will help:<\/p>\n<ol>\n<li>\u201c{your keyword}\u201d + inurl:resources<\/li>\n<li>\u201c{your keyword}\u201d + inurl:links<\/li>\n<li>\u201c{your keyword}\u201d + inurl:recommended<\/li>\n<li>\u201c{your keyword}\u201d + \u201ctop websites\u201d<\/li>\n<li>\u201c{your keyword}\u201d + \u201ctop sites\u201d<\/li>\n<li>\u201c{your keyword}\u201d + \u201crecommended websites\u201d<\/li>\n<li>\u201c{your keyword}\u201d + \u201crecommended resources\u201d<\/li>\n<li>\u201c{your keyword}\u201d + \u201cfurther reading\u201d<\/li>\n<li>\u201c{your keyword}\u201d + \u201crecommended reading\u201d<\/li>\n<li>\u201c{your keyword}\u201d + \u201cuseful sites\u201d<\/li>\n<\/ol>\n<p><strong>Pro tip:<\/strong> Flipping this round, a well curated, super helpful resource page on your own site can be great for picking up quality links. You can even try reaching out to OTHER resource pages to suggest they link to YOUR resource page. Sounds a bit like Inception\u2026 but it works!<\/p>\n<h2 class=\"strong text-center\"><span class=\"ez-toc-section\" id=\"7_Unlinked_Brand_Mentions\"><\/span>7. Unlinked Brand Mentions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If someone mentions your brand in an article but doesn\u2019t include a link, that\u2019s a HUGE opportunity.<\/p>\n<p>All you gotta do is reach out\u2026<\/p>\n<p>\u2026and 9 times out of 10 you\u2019ll get a link.<\/p>\n<p>I recommend setting up an alert for your brand name.<\/p>\n<p>That way you\u2019ll get a notification any time your business is mentioned on the web.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Buzzsumo \u2013 Mentions\" alt=\"Buzzsumo \u2013 Mentions\" data-aspect-ratio=\"0.94833333333333\" src=\"https:\/\/backlinko.com\/app\/uploads\/2021\/08\/buzzsumo-mentions.png\" loading=\"lazy\"><\/figure>\n<p><strong>Pro tip:<\/strong> Got a branded technique like \u201cThe Moving Man Method\u201d? Then set up an alert for that too!<\/p>\n<h2 class=\"strong text-center\"><span class=\"ez-toc-section\" id=\"8_Name_Your_Strategies\"><\/span>8. Name Your Strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Heard of \u201cThe Moving Man Method\u201d or \u201cThe Skyscraper Technique\u201d?<\/p>\n<p>Well\u2026 both those terms were coined by yours truly \ud83d\ude42<\/p>\n<p>This means whenever someone is writing about them\u2026<\/p>\n<p>\u2026I get another quality backlink!<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Another quality backlink\" alt=\"Another quality backlink\" data-aspect-ratio=\"0.585\" src=\"https:\/\/backlinko.com\/app\/uploads\/2019\/02\/another-quality-backlink.png\" loading=\"lazy\"><\/figure>\n<p>Can you do the same?<\/p>\n<p>Sure! All you have to do is:<\/p>\n<ol>\n<li>Figure out a process or strategy that\u2019s unique to your business.<\/li>\n<li>Give it a catchy name.<\/li>\n<li>Write about it!<\/li>\n<\/ol>\n<p>And it\u2019s writing about the process that\u2019s key. Because you\u2019ll only get links if:<\/p>\n<ol>\n<li>Your strategy is SUPER useful.<\/li>\n<li>You can prove it works.<\/li>\n<\/ol>\n<p>This is why I always feature real-life case studies when I reveal a new strategy or technique.<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Backlinko \u2013 Skyscraper Technique 2.0\" alt=\"Backlinko \u2013 Skyscraper Technique 2.0\" data-aspect-ratio=\"0.94166666666667\" src=\"https:\/\/backlinko.com\/app\/uploads\/2019\/02\/backlinko-skyscraper-technique-2-0-post.png\" loading=\"lazy\"><\/figure>\n<h2 class=\"strong text-center\"><span class=\"ez-toc-section\" id=\"9_Two-Step_Email_Outreach\"><\/span>9. Two-Step Email Outreach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A softly, softly approach to the outreach can often yield better results than straight asking for a link right off the bat.<\/p>\n<p>Try using feeler emails like the one below to warm up your prospects:<\/p>\n<figure class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\">\n<div class=\"backlinko-img-placeholder\"><\/div>\n<p><img decoding=\"async\" title=\"Mike Bonadio \u2013 Outreach email\" alt=\"Mike Bonadio \u2013 Outreach email\" data-aspect-ratio=\"0.80833333333333\" src=\"https:\/\/backlinko.com\/app\/uploads\/2021\/11\/mike-bonadio-outreach-email.png\" loading=\"lazy\"><\/figure>\n<p><strong>Pro tip:<\/strong> I also use this technique <strong>before<\/strong> launching a new post. I\u2019ll reach out to a prospect and tell them what\u2019s coming, then ask permission to send it their way when I publish. Most of the time the answer is a resounding YES! A little courtesy goes a long way in outreach.<\/p>\n<p><strong>Ready To Grab Some High-Quality Backlinks?<\/strong><\/p>\n<p>All of the above tactics are tried and tested. And I\u2019ve used them to grow Backlinko\u2019s search traffic from ZERO to over 175,000 unique visits per month.<\/p>\n<p><strong>Bonus:<\/strong> they\u2019re also 100% white hat. So no need to worry about getting slammed by a Google update.<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/backlinko.com\/build-awesome-backlinks\" target=\"_blank\">How to Build AWESOME Backlinks &lt;br&gt;in 2022 (9 Proven Strategies)<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/backlinko.com\/\" target=\"_blank\">Backlinko<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ready to grab some quality backlinks and boost your site\u2019s Google ranking? Awesome! This post contains 9 proven link-building strategies that are working GREAT right now. (In 2022.) Let\u2019s get started! 1. Use Data to Get Links From News Sites and Blogs In one of my recent guides I covered how to use HARO to become a source for reporters. And that\u2019s something you should DEFINITELY be doing. But HARO connects you with journalists who are planning features in advance. And what else do reporters do? [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4818","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/4818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=4818"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/4818\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=4818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=4818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=4818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}