{"id":4823,"date":"2022-05-09T18:55:10","date_gmt":"2022-05-09T18:55:10","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/8-things-every-link-in-bio-needs\/"},"modified":"2022-05-09T18:55:10","modified_gmt":"2022-05-09T18:55:10","slug":"8-things-every-link-in-bio-needs","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/8-things-every-link-in-bio-needs\/","title":{"rendered":"8 Things Every \u201cLink in Bio\u201d Needs"},"content":{"rendered":"<p><span>You probably already have a \u201clink in bio\u201d that<\/span><span> directs your audience on Instagram or Twitter or TikTok to go\u2026 somewhere else.\u00a0<\/span><\/p>\n<p><span>Parking your website URL in your social bio is the bare minimum. <\/span><span>Hopefully, though, you\u2019re using a proper \u201clink in bio\u201d tool to aggregate multiple links and features.\u00a0<\/span><\/p>\n<p><span>Why? Because your social bio is prime real estate. That one link needs to do some heavy lifting.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/8-things-every-link-in-bio-needs\/#Your_link_in_bio_should\" >Your link in bio should:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/8-things-every-link-in-bio-needs\/#The_Best_EPK_In_2022_Is%E2%80%A6_Not_An_EPK\" >The Best EPK In 2022 Is\u2026 Not An EPK?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/8-things-every-link-in-bio-needs\/#The_New_EPK_For_Musicians\" >The New EPK For Musicians<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/8-things-every-link-in-bio-needs\/#The_8_Ingredients_To_An_Impactful_EPK\" >The 8 Ingredients To An Impactful EPK<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/8-things-every-link-in-bio-needs\/#1_A_Strong_Bio\" >1. A Strong Bio\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/8-things-every-link-in-bio-needs\/#2_Links_To_Your_Music\" >2. Links To Your Music<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/8-things-every-link-in-bio-needs\/#3_Press_Features\" >3. Press Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/8-things-every-link-in-bio-needs\/#4_Social_Media\" >4. Social Media\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/8-things-every-link-in-bio-needs\/#5_Tour_and_Event_Schedule\" >5. Tour and Event Schedule\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/8-things-every-link-in-bio-needs\/#6_High-Quality_Photos\" >6. High-Quality Photos\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/8-things-every-link-in-bio-needs\/#7_Performance_Videos_and_Testimonials\" >7. Performance Videos and Testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/8-things-every-link-in-bio-needs\/#8_Contact_Information\" >8. Contact Information<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/05\/09\/8-things-every-link-in-bio-needs\/#How_Do_I_Use_An_EPK\" >How Do I Use An EPK?\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Your_link_in_bio_should\"><\/span>Your <i>link in bio<\/i> should:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span>Convey your musical brand<\/span><\/li>\n<li><span>Help fans quickly find songs &amp; videos<\/span><\/li>\n<li><span>Capture audience interest<br \/>\n<\/span><\/li>\n<li>Impress people in the industry<\/li>\n<li><span>And much more<\/span><\/li>\n<\/ul>\n<p><span>In other words, your \u201clink in bio\u201d should act as a smart EPK that helps you grow your fanbase and impress tastemakers.<\/span><\/p>\n<p>In this article by our friends at Koji, you\u2019ll learn about the power of a link-in-bio EPK:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Best_EPK_In_2022_Is%E2%80%A6_Not_An_EPK\"><\/span><span>The Best EPK In 2022 Is\u2026 Not An EPK?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Electronic Press Kits, or <a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/electronic-press-kits-epks\/\" target=\"_blank\" rel=\"noopener noreferrer\">EPKs<\/a>, have been a vital tool throughout the music industry for years.<\/span><\/p>\n<p><span> Historically, the EPK served as a musician\u2019s pitch packet to curators, press outlets, and booking agents. However, as the modern music business evolves, shouldn\u2019t our social tools do the same?\u00a0<\/span><\/p>\n<p><span>Thankfully, our modern age has brought us a new and improved EPK format that lives right within your link in bio. Below, we\u2019ll share how a single super-charged link can serve as your one-stop pitching package to labels, agents, promoters, venues, and press.<\/span><\/p>\n<div class=\"embed-responsive embed-responsive-16by9\">\n<div class=\"iframe-container\"><\/div>\n<\/div>\n<h1><span class=\"ez-toc-section\" id=\"The_New_EPK_For_Musicians\"><\/span><span>The New EPK For Musicians<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span>To understand the need for an updated EPK format, we have to understand the original purpose of an electronic press kit. EPKs are essential tools that contain everything the music industry needs to know about you as an artist, including your press features, past performances, and links to your music and social media.\u00a0<\/span><\/p>\n<p><span>While the traditional EPK checks all of these boxes, there\u2019s something to be said about engagement and presentation of the EPK. EPKs created on a Word Document or PDF file might not have the direct embeds to your music, or the ability to show a prospective venue a snippet of your past performance without leaving the page. Understandably, busy players within the industry could lose interest if they have to open 5 different tabs just to understand who you are as a musician.\u00a0<\/span><\/p>\n<p><span>That\u2019s where Koji comes in. This supercharged link in bio provides a whole host of in-bio mini apps for you to contain and directly embed all of your music-related content. Plus, with eye-catching customizable backgrounds, buttons, and link text, you\u2019re able to make your EPK your own for free.\u00a0<\/span><\/p>\n<p><span>This EPK provides interested parties with an experience that\u2019s more interactive and tied to your personal brand. Since viewers don\u2019t have to leave the link in bio in order to view content, they\u2019re able to quickly look over your portfolio and make the call.<\/span><\/p>\n<p><span>Link in bio EPKs also provide musicians with opportunities to showcase their interactions with fans and monetize their music \u2013 which undoubtedly serves as selling points within the music business.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_8_Ingredients_To_An_Impactful_EPK\"><\/span><span>The 8 Ingredients To An Impactful EPK<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>So what do you need in a modern EPK to successfully communicate who you are as an audience? Here are some of the most important points to include in your EPK:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_A_Strong_Bio\"><\/span><span>1. A Strong Bio\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>You\u2019ll want to send a strong bio along with your EPK that describes you as an artist or band. This should describe your musical style, where you\u2019re from, share accolades and milestones, and hook in the reader with stories of your challenges, hopes, and dreams. Try to stay crisp and concise with a 3 paragraph maximum and send it along with your EPK.\u00a0<\/span><\/p>\n<p><span>For more bio writing tips, <\/span><a href=\"https:\/\/bandzoogle.com\/blog\/how-to-write-an-effective-musician-bio-with-examples\" target=\"_blank\" rel=\"noopener\"><span>check out this article<\/span><\/a><span>. You can host your artist bio in Koji apps like <\/span><a href=\"https:\/\/withkoji.com\/apps\/media-wall-6c96fd19\" target=\"_blank\" rel=\"noopener\"><i><span>Media Wall<\/span><\/i><\/a><i><span>.<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Links_To_Your_Music\"><\/span><span>2. Links To Your Music<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Music is undoubtedly the most important part of your EPK, so be sure to display it loud and proud in your supercharged link in bio! You can embed playlists directly via the <\/span><a href=\"https:\/\/withkoji.com\/apps\/spotify-embed-1fa24eae\" target=\"_blank\" rel=\"noopener\"><span>Spotify<\/span><\/a><span>, <\/span><a href=\"https:\/\/withkoji.com\/apps\/apple-music-embed-e0f88e20\" target=\"_blank\" rel=\"noopener\"><span>Apple Music,<\/span><\/a> <a href=\"https:\/\/withkoji.com\/apps\/amazon-music-embed-ecc3ba50\" target=\"_blank\" rel=\"noopener\"><span>Amazon Music,<\/span><\/a> <a href=\"https:\/\/withkoji.com\/apps\/tidal-embed-fda52c4a\" target=\"_blank\" rel=\"noopener\"><span>Tidal<\/span><\/a><span>, <\/span><a href=\"https:\/\/withkoji.com\/apps\/deezer-embed-6f638e60\" target=\"_blank\" rel=\"noopener\"><span>Deezer<\/span><\/a><span>, <\/span><a href=\"https:\/\/withkoji.com\/apps\/bandcamp-embed-99c52f13\" target=\"_blank\" rel=\"noopener\"><span>Bandcamp<\/span><\/a><span> and <\/span><a href=\"https:\/\/withkoji.com\/apps\/soundcloud-embed-01f135dc\" target=\"_blank\" rel=\"noopener\"><span>Soundcloud<\/span><\/a><span> embed mini-apps.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Press_Features\"><\/span><span>3. Press Features<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Testimonials from press outlets can go a long way in earning you gigs and future coverage. <\/span><a href=\"https:\/\/withkoji.com\/apps\/media-wall-6c96fd19\" target=\"_blank\" rel=\"noopener\"><i><span>Media Wall<\/span><\/i><\/a><span> allows you to curate your favorite features with a customized order and description and can be set up <\/span><a href=\"https:\/\/blog.withkoji.com\/media-wall-for-musicians\/\" target=\"_blank\" rel=\"noopener\"><span>within minutes<\/span><\/a><span>. Showcase your greatest achievements, don\u2019t be shy! In order to earn opportunities, you\u2019ll have to prove that you have a positive precedent.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Social_Media\"><\/span><span>4. Social Media\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Social media is a huge part of building a loyal audience. Industry professionals will want to see how you\u2019re branding yourself online, so try <\/span><a href=\"https:\/\/withkoji.com\/apps\/tiktok-embed-e0bcb27e\" target=\"_blank\" rel=\"noopener\"><i><span>TikTok Embed<\/span><\/i><\/a><span>,<\/span><a href=\"https:\/\/withkoji.com\/apps\/instagram-embed-7a0664d7\" target=\"_blank\" rel=\"noopener\"> <i><span>Instagram Embed<\/span><\/i><\/a><span>, <\/span><a href=\"https:\/\/withkoji.com\/apps\/twitter-embed-0787de8e\" target=\"_blank\" rel=\"noopener\"><i><span>Twitter Embed<\/span><\/i><\/a><span>, and <\/span><a href=\"https:\/\/withkoji.com\/apps\/facebook-embed-b17ecd58\" target=\"_blank\" rel=\"noopener\"><i><span>Facebook Embed <\/span><\/i><\/a><span>in your link in bio to highlight important posts.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Tour_and_Event_Schedule\"><\/span><span>5. Tour and Event Schedule\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Unless you\u2019re a mainstream artist, most promoters don\u2019t like to book shows in the same area too close together to maximize the draw at any given event. Keep your EPK up to date with <\/span><a href=\"https:\/\/withkoji.com\/apps\/event-calendar-62732cf8\" target=\"_blank\" rel=\"noopener\"><i><span>Event Calendar <\/span><\/i><\/a><span>will mitigate their questions before they have time to ask. They\u2019ll also be able to see what size rooms you\u2019re playing in to predict your draw.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/withkoji.com\/apps\/event-calendar-62732cf8\" target=\"_blank\" rel=\"noopener\"><i><span>Event Calendar<\/span><\/i><\/a> <span>is just as valuable for your fans, too! Keep your meetups and tour dates updated in your link in bio so that your audience can find you.\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_High-Quality_Photos\"><\/span><span>6. High-Quality Photos\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>High quality photos don\u2019t just display who you are as an artist, but they\u2019re also needed for presenting you for bookings or shouting you out on social media. You can embed your best posts directly with <\/span><a href=\"https:\/\/withkoji.com\/apps\/instagram-embed-7a0664d7\" target=\"_blank\" rel=\"noopener\"><i><span>Instagram Embed<\/span><\/i><\/a><span> or create a scrollable gallery using Media Wall.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Performance_Videos_and_Testimonials\"><\/span><span>7. Performance Videos and Testimonials<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Hosting music videos and footage from past performances is key to booking gigs and earning fans. You can embed video content directly into your EPK with <\/span><a href=\"https:\/\/withkoji.com\/apps\/youtube-embed-3e937138\" target=\"_blank\" rel=\"noopener\"><i><span>YouTube Embed<\/span><\/i><span>,<\/span><\/a> <a href=\"https:\/\/withkoji.com\/apps\/twitch-embed-77a9aea3\" target=\"_blank\" rel=\"noopener\"><i><span>Twitch Embed<\/span><\/i><\/a><span>, and <\/span><a href=\"https:\/\/withkoji.com\/apps\/vimeo-embed-6d9b1ecf\" target=\"_blank\" rel=\"noopener\"><i><span>Vimeo Embed<\/span><\/i><\/a><span>.\u00a0<\/span><\/p>\n<p><span>With <\/span><a href=\"https:\/\/withkoji.com\/apps\/video-guestbook-e986cb6a\" target=\"_blank\" rel=\"noopener\"><i><span>Video Guestbook<\/span><\/i><\/a><i><span>,<\/span><\/i><span> you can invite your fans to leave reactions to your songs, complete a challenge, or create a dance video to your tunes. The best promotion material comes from those who are truly impacted by your music.\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Contact_Information\"><\/span><span>8. Contact Information<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Make sure viewers can figure out how to contact you by taking a quick glance at your EPK. You can facilitate this via direct messaging on <\/span><a href=\"https:\/\/withkoji.com\/apps\/premium-inbox-89b53832\" target=\"_blank\" rel=\"noopener\"><i><span>Premium Inbox<\/span><\/i><\/a><span>, schedule meetings on <\/span><a href=\"https:\/\/withkoji.com\/apps\/calendly-fd3987f6\" target=\"_blank\" rel=\"noopener\"><i><span>Calendy<\/span><\/i><\/a><i><span>, <\/span><\/i><span>or collect emails via <\/span><a href=\"https:\/\/withkoji.com\/apps\/e4a2c45b-7887-4793-8473-8863638c5d48\" target=\"_blank\" rel=\"noopener\"><i><span>Email Collection<\/span><\/i><span>.<\/span><\/a><span>\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_I_Use_An_EPK\"><\/span><span>How Do I Use An EPK?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>You can think of EPKs as your personal portfolio of your music and all that you encapsulate as an artist. (I would also dumb it down and explain that you both email it, and leave it displayed for anyone to see) Here are just a few sectors that may be interested in viewing your EPK:<\/span><\/p>\n<ul>\n<li><b>Record Label A&amp;R\u2019s: <\/b><span>A&amp;R representatives are constantly seeking out their next mainstage artist. Having all of your ducks in a row via a strong link in bio provides them with a compelling EPK to make you case upon discovery.\u00a0<\/span><\/li>\n<li><b>Talent Buyers: <\/b><span>Talent buyers and booking agents want proof that you have an engaged fan base who will commit to coming to your show. Your EPK can showcase past performances and provide access to your schedule through <\/span><a href=\"https:\/\/withkoji.com\/apps\/40683101-cbf2-4f88-85d7-38f499c3956d\" target=\"_blank\" rel=\"noopener\"><i><span>Event Calendar<\/span><\/i><\/a><span>.\u00a0<\/span><\/li>\n<li><b>Music Supervisors: <\/b><span>Music supervisors are bombarded with endless emails and press packets. An engaging electronic EPK could help you stand out from the crowd and earn a sync placement.\u00a0<\/span><\/li>\n<li><b>Press: <\/b><span>Press outlets, playlisters, and blog curators certainly want to see who you are and what you\u2019ve done in addition to listening to your music.\u00a0<\/span><\/li>\n<li><b>Fans: <\/b><span>A supercharged link in bio makes it easy to funnel your fans to the same, centralized place with all of your links. Koji\u2019s customization features make your bio an extension of your brand and artist experience.\u00a0<\/span><\/li>\n<li><b>Stakeholders: <\/b><span>EPKs can be used to pitch to those who want to invest in your career, whether that\u2019s financially or through service. You can also crowdfund directly through Koji mini apps like <\/span><a href=\"https:\/\/withkoji.com\/apps\/fund-my-project-2c2390fd\" target=\"_blank\" rel=\"noopener\"><i><span>Fund My Project<\/span><\/i><\/a><span>.\u00a0<\/span><\/li>\n<li><b>The Unknown: <\/b><span>If you\u2019re doing it right, you\u2019re investing time and energy in bringing new eyes and ears to your music and brand on a regular basis. Having your complete EPK in your link in bio means that any onlookers will get the best first impression of your possible.\u00a0<\/span><\/li>\n<\/ul>\n<p><span>The best modern EPK is a supercharged link in bio complete with<\/span><a href=\"https:\/\/blog.withkoji.com\/link-in-bio-apps-for-musicians-getting-started\/\" target=\"_blank\" rel=\"noopener\"><span> mini apps for musicians<\/span><\/a><span>. Make a great first impression with an eye-catching profile designed for fans and industry experts alike.\u00a0<\/span><\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/link-in-bio\/\" target=\"_blank\">8 Things Every \u201cLink in Bio\u201d Needs<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/\" target=\"_blank\">DIY Musician<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You probably already have a \u201clink in bio\u201d that directs your audience on Instagram or Twitter or TikTok to go\u2026 somewhere else.\u00a0 Parking your website URL in your social bio is the bare minimum. Hopefully, though, you\u2019re using a proper \u201clink in bio\u201d tool to aggregate multiple links and features.\u00a0 Why? Because your social bio is prime real estate. That one link needs to do some heavy lifting.\u00a0 Your link in bio should: Convey your musical brand Help fans quickly find songs &amp; videos Capture audience [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4823","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/4823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=4823"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/4823\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=4823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=4823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=4823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}