{"id":4885,"date":"2022-06-09T18:54:29","date_gmt":"2022-06-09T18:54:29","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/06\/09\/the-new-way-to-think-about-music-videos-2\/"},"modified":"2022-06-09T18:54:29","modified_gmt":"2022-06-09T18:54:29","slug":"the-new-way-to-think-about-music-videos-2","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/06\/09\/the-new-way-to-think-about-music-videos-2\/","title":{"rendered":"The New Way to Think About Music Videos"},"content":{"rendered":"<p><em>Get a free music video with all CD Baby distribution through June 8th. Details below!<\/em><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/09\/the-new-way-to-think-about-music-videos-2\/#The_traditional_music_video_is_dead_and_thats_a_good_thing\" >The traditional music video is dead (and that\u2019s a good thing).<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/09\/the-new-way-to-think-about-music-videos-2\/#Most_traditional_music_videos_are\" >Most traditional music videos are:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/09\/the-new-way-to-think-about-music-videos-2\/#Does_this_mean_artists_should_NEVER_make_long_videos\" >Does this mean artists should NEVER make long videos?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/09\/the-new-way-to-think-about-music-videos-2\/#How_to_make_good_video_content_quickly\" >How to make good video content, quickly.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/09\/the-new-way-to-think-about-music-videos-2\/#Why_frequent_video_output_matters\" >Why frequent video output matters:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/09\/the-new-way-to-think-about-music-videos-2\/#How_do_you_create_good_video_content_on_a_regular_schedule_without_going_broke_or_driving_yourself_crazy\" >How do you create good video content on a regular schedule without going broke or driving yourself crazy?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/09\/the-new-way-to-think-about-music-videos-2\/#Creating_short-form_video_is_one_of_the_best_ways_to\" >Creating short-form video is one of the best ways to:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/09\/the-new-way-to-think-about-music-videos-2\/#When_it_comes_to_longer_videos_you_can_easily_get_mileage_from\" >When it comes to longer videos, you can easily get mileage from:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/09\/the-new-way-to-think-about-music-videos-2\/#Repurpose_longer_video_content\" >Repurpose longer video content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/09\/the-new-way-to-think-about-music-videos-2\/#Lean_on_automated_video_tools\" >Lean on automated video tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/09\/the-new-way-to-think-about-music-videos-2\/#Make_a_stunning_FREE_music_video_in_minutes%E2%80%94no_video_production_skills_needed\" >Make a stunning FREE music video in minutes\u2014no video production skills needed.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/09\/the-new-way-to-think-about-music-videos-2\/#Free_video_offer_ends_June_8\" >Free video offer ends June 8<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/09\/the-new-way-to-think-about-music-videos-2\/#Why_CD_Baby\" >Why CD Baby?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/09\/the-new-way-to-think-about-music-videos-2\/#Music_not_quite_ready_to_release\" >Music not quite ready to release?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"The_traditional_music_video_is_dead_and_thats_a_good_thing\"><\/span>The traditional music video is dead (and that\u2019s a good thing).<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>The rise of <a href=\"https:\/\/diymusician.cdbaby.com\/releasing-music\/how-to-get-your-music-on-tiktok\/\" target=\"_blank\" rel=\"noopener noreferrer\">TikTok<\/a> and <a href=\"https:\/\/diymusician.cdbaby.com\/releasing-music\/instagram-reels-music\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reels<\/a> coincided with the demise of long-form music videos. And yet many artists still think they have to shoot professional, full-length videos. I usually advise against it. Why?<\/p>\n<p><strong>By TikTok standards, traditional music videos are boring and costly.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Most_traditional_music_videos_are\"><\/span>Most traditional music videos are:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Too long.<\/strong> So only your most diehard fans watch till the end.<\/li>\n<li><strong>Too scripted.<\/strong> So they don\u2019t perform on social where viewers expect things to look raw &amp; impromptu.<\/li>\n<li><strong>Too polished.<\/strong> So your video sees like an ad (skip!)<\/li>\n<li><strong>Too slow.<\/strong> So your sweeping intro and \u201cdramatic\u201d b-roll are all the more reason to skip.<\/li>\n<li><strong>Too expensive<\/strong>. So you waste significant funds.<\/li>\n<li><strong>Too time-consuming.<\/strong> So you waste precious time.<\/li>\n<\/ul>\n<p>To emphasize: Traditional music videos usually don\u2019t perform well on social platforms, particularly when you\u2019re trying to reach and impress new audiences. They demand too much of the viewer, and they don\u2019t feel like native content.<\/p>\n<p>But because you\u2019ve invested so much time and money creating your full-length video, there\u2019s pressure for that one piece of content to blow up \u2014 even as it\u2019s poised to disappoint.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Does_this_mean_artists_should_NEVER_make_long_videos\"><\/span>Does this mean artists should NEVER make long videos?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not exactly. But you should expect that if you shoot a traditional music video, it\u2019ll only be of interest to a tiny percentage of your audience. If you\u2019re still building your initial following, your time will be much better spent creating newer forms of video content.<\/p>\n<p>This includes short-form videos for Reels, TikTok, <a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/how-to-get-your-music-on-instagram-stories\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stories<\/a>, <a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/youtube-shorts\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shorts<\/a>, Snapchat, or <a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/spotify-canvas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Spotify Canvas<\/a> \u2014 plus a mix of low-cost options such as lyrics videos, <a href=\"https:\/\/diymusician.cdbaby.com\/music-rights\/everything-you-need-to-know-about-youtube-art-tracks\/\" target=\"_blank\" rel=\"noopener noreferrer\">Art Tracks<\/a>, behind-the-scenes content, teasers, and concert footage.<\/p>\n<h1><span class=\"ez-toc-section\" id=\"How_to_make_good_video_content_quickly\"><\/span><span>How to make good video content, quickly.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Speed matters.<\/p>\n<p><strong>It\u2019s the age of short-form video. There\u2019s no such thing as too much content.<\/strong><\/p>\n<p>The same tenants of YouTube success apply to short-form video \u2014 frequency, posting on a schedule, measuring engagement \u2014 but instead of you needing to make a big investment of time or money making a long video, all you really need now is 15 seconds, some interesting imagery, and a good song or message.<\/p>\n<p>You don\u2019t need t run on <a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/how-musicians-should-use-social-media-in-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\">the daily hamster wheel of content creation<\/a>. But you can\u2019t disappear for weeks at a time either.<\/p>\n<p>Artists need to be posting a steady flow of videos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_frequent_video_output_matters\"><\/span>Why frequent video output matters:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Important artist discovery &amp; song virality happens on<a href=\"https:\/\/diymusician.cdbaby.com\/social-media\/tiktok-music-promotion-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0TikTok<\/a> and Reels<\/li>\n<li>While those platforms\u2019 algorithms are different, both reward creators who have a deep feed of content to scroll through, as it increases viewer watch-time<\/li>\n<li>Plus, the more good stuff you post, the better your chances of a viral video (and the better you\u2019ll get at creating them)<\/li>\n<li>Fans have grown to expect that you promote your music through short videos; it\u2019s how they want to hear from you<\/li>\n<li>Social video ads outperform other advertising almost every time<\/li>\n<li>Audiences expect to engage with you through live-streaming on Facebook, Instagram, or Twitch too<\/li>\n<li>And YouTube is still the absolute giant for visually representing your music and brand, and a great place to publish lyrics videos, interviews, etc.<\/li>\n<\/ul>\n<p>Just think of how YOU respond to content online. When it comes to grabbing and keeping attention, video is king. That\u2019s why you\u2019re gonna need a LOT of it.<\/p>\n<p>Again, If that sounds stressful, you might be thinking of music videos in the old-school way I described above. In 2022, \u201cmusic videos\u201d don\u2019t have to look like expensive productions or be full-length songs, because:<\/p>\n<ol>\n<li><a href=\"https:\/\/diymusician.cdbaby.com\/social-media\/10-ways-to-grow-your-audience-on-tiktok\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cAuthentic\u201d has replaced \u201cperfect\u201d<\/a><\/li>\n<li>Short has replaced long<\/li>\n<li>And instant social consumption has replaced video archiving<\/li>\n<\/ol>\n<p>Thanks to a new partnership between CD Baby and Rotor, <a href=\"https:\/\/rotorvideos.com\/cdbaby\" target=\"_blank\" rel=\"noopener noreferrer\">the automated video-creation tool for musicians<\/a>, you\u2019ll have a much easier time creating music videos, lyric videos, concert announcements, and other video teasers on a regular schedule.<\/p>\n<p><a href=\"https:\/\/rotorvideos.com\/cdbaby\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-28714 size-full\" src=\"https:\/\/908233.smushcdn.com\/2197686\/wp-content\/uploads\/2020\/02\/Rotor-Video-creation-made-easy-for-musicians.png?lossy=0&amp;strip=1&amp;webp=1\" alt=\"The quick way to make music videos\" width=\"1200\" height=\"900\" title=\"| Craig Hordlow\"><\/a><\/p>\n<p>Through June 8th, when you distribute an album or single with CD Baby, you\u2019ll also get a FREE music video made by our friends a Rotor Videos.<\/p>\n<p><a class=\"co-button\" href=\"https:\/\/members.cdbaby.com\/sign-up\/?utm_source=diymusician_blog_article&amp;utm_medium=blog_en&amp;utm_campaign=rotor_spring_22_en\" target=\"_blank\" rel=\"noopener noreferrer\">CLAIM YOUR FREE MUSIC VIDEO<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_you_create_good_video_content_on_a_regular_schedule_without_going_broke_or_driving_yourself_crazy\"><\/span>How do you create good video content on a regular schedule without going broke or driving yourself crazy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let me repeat: <a href=\"https:\/\/diymusician.cdbaby.com\/youtube\/not-videos-need-music-videos\/\" target=\"_blank\" rel=\"noopener noreferrer\">not every video needs to be a \u201cproper\u201d music video. <\/a><\/p>\n<p>Short-form video trends include skits, duets, dance trends, cover song clips, tutorials, relatable stories about your music, and much more. This can be candid stuff that takes mere minutes to shoot and post.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Creating_short-form_video_is_one_of_the_best_ways_to\"><\/span>Creating short-form video is one of the best ways to:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>engage fans on a regular basis<\/li>\n<li>build awareness for your music\/brand through repetition<\/li>\n<li>experiment with different ways to promote the same release, hook, concert, merch, etc.<\/li>\n<\/ul>\n<p>In a social media world, sometimes the less-produced something looks, the more apt people are to watch it. The more real and immediate it feels, the better. Since most musicians aren\u2019t professional videographers, that\u2019s good news for us. It takes the pressure off having to make every video a polished masterpiece.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"When_it_comes_to_longer_videos_you_can_easily_get_mileage_from\"><\/span>When it comes to longer videos, you can easily get mileage from:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Lyric videos<\/strong> (<a href=\"https:\/\/diymusician.cdbaby.com\/youtube\/creating-good-lyric-video-less-10\/\" target=\"_blank\" rel=\"noopener noreferrer\">which you can create very affordably by following THESE TIPS<\/a>)<\/li>\n<li>Videos that use <strong>public domain or archival footage<\/strong><\/li>\n<li><a href=\"https:\/\/rotorvideos.com\/cdbaby\" target=\"_blank\" rel=\"noopener noreferrer\">AI-generated music videos<\/a> (more on this below)<\/li>\n<li><strong>Live performance<\/strong> videos or in-studio sessions<\/li>\n<li><a href=\"https:\/\/diymusician.cdbaby.com\/youtube\/youtube-red-ever-confusing-world-art-tracks\/\" target=\"_blank\" rel=\"noopener noreferrer\">Art Tracks<\/a><\/li>\n<li>And \u201cvlogs,\u201d interviews, <strong>behind-the-scenes,<\/strong> and mini-documentaries<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Repurpose_longer_video_content\"><\/span>Repurpose longer video content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Post your longer music videos, live streams, or concert videos to YouTube, Facebook, and Instagram, then chop them into:<\/p>\n<ul>\n<li>Short Instagram posts<\/li>\n<li><a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/get-lyrics-on-instagram-stories\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram Stories with overlaid text or lyrics<\/a><\/li>\n<li>8-second looped video for <a href=\"https:\/\/canvas.spotify.com\/en-US\" target=\"_blank\" rel=\"noopener noreferrer\">Spotify\u2019s Canvas feature<\/a><\/li>\n<li><a href=\"https:\/\/diymusician.cdbaby.com\/social-media\/how-to-add-your-music-to-tiktok-videos\/\" target=\"_blank\" rel=\"noopener noreferrer\">TikTok clips<\/a><\/li>\n<li><a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/promote-your-next-show-with-a-video-poster\/\" target=\"_blank\" rel=\"noopener noreferrer\">Video show-posters<\/a><\/li>\n<li>Teasers for an upcoming release<\/li>\n<li>15-second <a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/instagram-reels-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">video ads<\/a><\/li>\n<\/ul>\n<p>These short video elements give you new opportunities to grab listeners and further convey your brand\/vibe.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lean_on_automated_video_tools\"><\/span>Lean on automated video tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Life is fast-paced, especially if you\u2019re also cranking out songs, touring, or working a day-job. You don\u2019t always want to make your own videos from scratch. <span>That\u2019s why <a href=\"https:\/\/rotorvideos.com\/cdbaby\" target=\"_blank\" rel=\"noopener noreferrer\">CD Baby is excited to partner with Rotor<\/a> to help you build an affordable music video. T<\/span>here\u2019s no software or editing skills required.<\/p>\n<p><strong>To make a music video in minutes, here\u2019s what you do:<\/strong><\/p>\n<p>1. Upload your song<\/p>\n<p>2. Pick video clips from Rotor\u2019s huge library, upload your own clips, or both<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28716\" src=\"https:\/\/908233.smushcdn.com\/2197686\/wp-content\/uploads\/2020\/02\/Rotor-Clips-Search.png?lossy=0&amp;strip=1&amp;webp=1\" alt=\"Making a video with Rotor\" width=\"1200\" height=\"900\" title=\"| Craig Hordlow\"><\/p>\n<p>3. Choose from over 40 edit styles designed by professional directors and visual artists (you can view examples of each to figure out the best vibe for the song)<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28717\" src=\"https:\/\/908233.smushcdn.com\/2197686\/wp-content\/uploads\/2020\/02\/Rotor-Styles.png?lossy=0&amp;strip=1&amp;webp=1\" alt=\"Music video edit styles\" width=\"1200\" height=\"900\" title=\"| Craig Hordlow\"><\/p>\n<p>4. Let Rotor do its magic, analyzing your song and selected footage, and then intelligently editing your video together for you to suit your track\u2019s rhythm, tempo and intensity<\/p>\n<p>5. Add any text overlays you want<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-28718\" src=\"https:\/\/908233.smushcdn.com\/2197686\/wp-content\/uploads\/2020\/02\/Roror-Add-text-to-videos.png?lossy=0&amp;strip=1&amp;webp=1\" alt=\"Adding text to videos in Rotor\" width=\"1200\" height=\"900\" title=\"| Craig Hordlow\"><\/p>\n<p>6. Preview the results<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-28719\" src=\"https:\/\/908233.smushcdn.com\/2197686\/wp-content\/uploads\/2020\/02\/Rotor-My-Videos-Mobile.png?lossy=0&amp;strip=1&amp;webp=1\" alt=\"Previewing videos in Rotor\" width=\"1200\" height=\"900\" title=\"| Craig Hordlow\"><\/p>\n<p>7. If you like what you see, download a pro-quality video cut to your music<\/p>\n<p>The videos you make with Rotor are 100% yours. You can share them wherever you like, and Rotor claims no rights once you\u2019ve paid for the video (and you can always preview the video before paying). <a href=\"https:\/\/rotorvideos.com\/cdbaby#examples\" target=\"_blank\" rel=\"noopener\"><span>Watch some examples<\/span><\/a><span> created by Rotor customers.<\/span><\/p>\n<p>As an example, I used Rotor to create a bunch of short teasers for my song \u201cPaper Angels.\u201d I posted one video per day leading up to the release. Here\u2019s a reel compiling all those teasers:<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\">\n<div class=\"iframe-container\"><\/div>\n<\/div>\n<p>CD Baby\u2019s Kevin Breuner did something similar using Rotor, but for the purposes of testing different video ads. Check that story out <a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/creating-a-real-video-strategy-with-rotor\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<p>While Rotor is a great tool for creating bite-sized teasers, concert announcements, and more when you\u2019re on-the-go, it\u2019s just as useful for making full-length music videos. Here\u2019s a video Rotor created a couple years ago when I first heard about the service:<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\">\n<div class=\"iframe-container\"><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<hr>\n<h2><span class=\"ez-toc-section\" id=\"Make_a_stunning_FREE_music_video_in_minutes%E2%80%94no_video_production_skills_needed\"><\/span>Make a stunning FREE music video in minutes\u2014no video production skills needed.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>From now through June 8, when you submit music through CD Baby, you\u2019ll receive credit to create a music video using Rotor, a video creation site for musicians.<\/p>\n<p><a class=\"co-button\" href=\"http:\/\/cdbaby.com\/?utm_source=diymusician_blog_article&amp;utm_medium=blog_en&amp;utm_campaign=rotor_spring_22_en\" target=\"_blank\" rel=\"noopener noreferrer\">GET STARTED<\/a><\/p>\n<p><strong>Here\u2019s how Rotor works:<\/strong><\/p>\n<ul>\n<li>Upload your song<\/li>\n<li>Add your own video clips and\/or clips from Rotor\u2019s library<\/li>\n<li>And apply a video style and captions<\/li>\n<li>Rotor\u2019s AI automatically edits it all together to match the pacing of your music<\/li>\n<\/ul>\n<p><strong>The result is a professional-quality video to use on YouTube, streaming platforms, and social media\u2014with no video production skills or resources required.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Free_video_offer_ends_June_8\"><\/span>Free video offer ends June 8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Earn credit for a free Rotor video with each song or album you release with CD Baby.<\/p>\n<p><strong>Here\u2019s how it works:<\/strong><\/p>\n<ol>\n<li>Pay for distribution through cdbaby.com.<\/li>\n<li>You\u2019ll receive a confirmation email with a link for your free credit through Rotor.<\/li>\n<li>Then click the link, and you\u2019ll be brought over to a special page to redeem your credit.<\/li>\n<li>Log in or create an account on Rotor.<\/li>\n<li>Credit will be added to your account so you can create a video!<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Why_CD_Baby\"><\/span>Why CD Baby?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Grow your audience\u2014Wide distribution to over 150 platforms around the world.<\/p>\n<p>More ways to monetize\u2014Streaming, downloads, sync licensing, social platform monetization, publishing royalties, and more.<\/p>\n<p>No annual fees, keep 100% of your music rights\u2014Pay once to keep your music up forever.<\/p>\n<p>The help you need\u2014Loads of DIY resources and expert support from fellow musicians.<\/p>\n<p>Community\u2014Founded and run by musicians, for musicians.<\/p>\n<p>Join us!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Music_not_quite_ready_to_release\"><\/span>Music not quite ready to release?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No problem. Just pay for distribution now and use your free video credit later.<\/p>\n<p><a class=\"co-button\" href=\"http:\/\/cdbaby.com\/?utm_source=diymusician_blog_article&amp;utm_medium=blog_en&amp;utm_campaign=rotor_spring_22_en\" target=\"_blank\" rel=\"noopener noreferrer\">GET STARTED<\/a><\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/how-to-make-quality-video-content-quickly-and-cheaply\/\" target=\"_blank\">The New Way to Think About Music Videos<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/\" target=\"_blank\">DIY Musician<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get a free music video with all CD Baby distribution through June 8th. Details below! The traditional music video is dead (and that\u2019s a good thing). The rise of TikTok and Reels coincided with the demise of long-form music videos. And yet many artists still think they have to shoot professional, full-length videos. I usually advise against it. Why? By TikTok standards, traditional music videos are boring and costly. Most traditional music videos are: Too long. So only your most diehard fans watch till the end. [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4885","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/4885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=4885"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/4885\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=4885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=4885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=4885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}