{"id":4936,"date":"2022-06-14T18:45:49","date_gmt":"2022-06-14T18:45:49","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/06\/14\/5-ways-to-ruin-your-spotify-presence\/"},"modified":"2022-06-14T18:45:49","modified_gmt":"2022-06-14T18:45:49","slug":"5-ways-to-ruin-your-spotify-presence","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/06\/14\/5-ways-to-ruin-your-spotify-presence\/","title":{"rendered":"5 Ways to Ruin Your Spotify Presence"},"content":{"rendered":"<p><span>If your songs do well on Spotify, it means reach and revenue.<\/span><\/p>\n<p><span><a href=\"https:\/\/diymusician.cdbaby.com\/music-career\/spotify-algorithm\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sending the right signals to Spotify<\/a> can lead to huge audience growth driven by personalized playlists like <\/span><i><span>Discover Weekly<\/span><\/i><span>. <\/span><\/p>\n<p><span>But sending the wrong signals to Spotify? <\/span><span>That can ruin your music\u2019s chances of reaching anyone!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/14\/5-ways-to-ruin-your-spotify-presence\/#Why_Spotify_is_so_important_for_your_music\" >Why Spotify is so important for your music<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/14\/5-ways-to-ruin-your-spotify-presence\/#How_to_make_sure_your_music_does_well_on_Spotify\" >How to make sure your music does well on Spotify<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/14\/5-ways-to-ruin-your-spotify-presence\/#Dont_do_THESE_5_THINGS_on_Spotify\" >Don\u2019t do THESE 5 THINGS on Spotify:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/14\/5-ways-to-ruin-your-spotify-presence\/#1_Send_junk_traffic\" >1. Send junk traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/14\/5-ways-to-ruin-your-spotify-presence\/#2_Obsess_over_unhelpful_playlists\" >2. Obsess over unhelpful playlists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/14\/5-ways-to-ruin-your-spotify-presence\/#3_Pay_for_plays_or_placements\" >3. Pay for plays or placements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/14\/5-ways-to-ruin-your-spotify-presence\/#4_Ignore_the_on-platform_tools\" >4. Ignore the on-platform tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/14\/5-ways-to-ruin-your-spotify-presence\/#5_Release_music_infrequently\" >5. Release music infrequently<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/06\/14\/5-ways-to-ruin-your-spotify-presence\/#Did_we_miss_any_common_Spotify_mistakes\" >Did we miss any common Spotify mistakes?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Spotify_is_so_important_for_your_music\"><\/span>Why Spotify is so important for your music<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Doing poorly on Spotify (or getting your music REMOVED altogether) can be devastating to your music career. Because <\/span><span>Spotify has established itself as one of the most important forces in music.\u00a0<\/span><\/p>\n<p><b>Over the past 12+ years, this one streaming platform replaced:<\/b><\/p>\n<ul>\n<li><span>Record stores (with endless digital catalog)<\/span><\/li>\n<li><span>Radio (with playlists and other forms of passive listening)<\/span><\/li>\n<li><span>Mixtapes (with user-generated playlists)<\/span><\/li>\n<li><span>PR-driven discovery (with Spotify editorial and algorithmic recommendation)<\/span><\/li>\n<li><span>And artist marketing (with tools like Marquee, Canvas, audio ads, playlist pitching, etc.)<\/span><\/li>\n<\/ul>\n<p><span>By consolidating all these forms of consumption and discovery onto a single platform, Spotify <\/span><span>lead<\/span><span> the way for usability and contextual sharing.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_make_sure_your_music_does_well_on_Spotify\"><\/span><span>How to make sure your music does well on Spotify<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>If you want your songs to get shared, it helps to understand Spotify\u2019s algorithm. <\/span><\/p>\n<p><span>When you know <a href=\"https:\/\/diymusician.cdbaby.com\/music-career\/spotify-algorithm\/\" target=\"_blank\" rel=\"noopener noreferrer\">what Spotify\u2019s algorithm is looking for<\/a>, you can better position your songs for quality engagement.\u00a0<\/span><span>Quality engagement is what increases your chances of an algorithmic boost. <\/span><\/p>\n<p><span>So what SHOULD you do? Things that focus on getting the right listeners to your music.\u00a0<\/span><span>But there are also some things you should absolutely AVOID doing on Spotify too.<\/span><\/p>\n<div class=\"embed-responsive embed-responsive-16by9\">\n<div class=\"iframe-container\"><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Dont_do_THESE_5_THINGS_on_Spotify\"><\/span>Don\u2019t do THESE 5 THINGS on Spotify:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Send_junk_traffic\"><\/span><strong>1. Send junk traffic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>It might sound wise to pump up your numbers by driving tons of unqualified traffic to your music on Spotify. But early on, you want quality engagement over quantity of streams.<\/span><\/p>\n<p><span>If you send 10,000 people in a developing market straight from a Facebook ad to Spotify with no intermediary action required (like an extra click on a squeeze page or smartlink) you might get cheaper traffic, but a less devoted listenership by percentage. Better to have only 1000 listeners with half of them loving it.<\/span><\/p>\n<p><span>If you run a stream-to-unlock contest with a random drawing for a $50 Amazon Gift Card, are people going to Spotify for your music or the prize?\u00a0<\/span><\/p>\n<p><em>NOTE: <a href=\"https:\/\/www.show.co\/campaigns\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stream-to-unlock campaigns<\/a> are great, but not when the incentive you\u2019re offering is misaligned with the goal.\u00a0<\/em><\/p>\n<p><span>In either scenario, you risk teaching Spotify the wrong thing: that people arrive on your profile, and then just as happily leave.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Obsess_over_unhelpful_playlists\"><\/span><span><strong>2. Obsess over unhelpful playlists<\/strong> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Passive plays CAN be great, but they can also be <em>blaaaaaaahhhhhhhh<\/em>.<\/span><\/p>\n<p><span>And <em>blah<\/em> sends the wrong message.\u00a0<\/span><\/p>\n<p>Yes, your song might fit just fine on a 90s rock or relaxing acoustic or EDM party mix. People might even stick around and listen to the whole song without skipping. But s<span>itting amidst a mix of artists who are more known and loved than you might show Spotify that while your songs work for passive listening, no one is truly digging in.\u00a0<\/span><\/p>\n<p><span>If this happens, the MORE streams you get in a passive context, the more you could prove to Spotify that no one loves you. <\/span><span>These are often the kinds of playlists you\u2019ll get on when you do massive streaming promotion or blanket pitching campaigns.\u00a0<\/span><\/p>\n<p>This isn\u2019t to say that building your playlist resum\u00e9 through user-generated playlists can\u2019t be effective. Just don\u2019t obsess over it, because there are occasions when you\u2019re putting all your eggs in the wrong basket.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Pay_for_plays_or_placements\"><\/span><strong>3. Pay for plays or placements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>Do NOT enlist bots, click farms, or pay-to-play schemes. <\/span><span>Avoid any service that \u201cguarantees\u201d streams or playlist placements.\u00a0<\/span><\/p>\n<p><span>BEWARE! Junk playlists aren\u2019t gonna do your music any favors. And f<\/span>ake listens are fraud, because those streams are monetized.<\/p>\n<p>This is the number one reason I hear artists saying \u201cI got kicked off streaming!\u201d You\u2019re lured by a promise. You think it\u2019ll make you look cool(er). But those plays are muddying up the data about who your true fans might be. Worse, you risk your music being removed from Spotify.<\/p>\n<p>And lastly, stop lying to yourself! You know it\u2019s not real activity. If your ego is on the line, put that ambition to work finding actual fans.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Ignore_the_on-platform_tools\"><\/span><strong>4. Ignore the on-platform tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Despite how easy it is to <a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/spotify-for-artists\/\" target=\"_blank\" rel=\"noopener noreferrer\">get verified with Spotify for Artists<\/a>, there are still a shocking amount of artists whose profiles look like ghost towns.<\/p>\n<p>Technically, I\u2019m not sure if this \u201cmistake\u201d negatively impacts your music\u2019s algorithmic performance or not, but I can say from the perspective of a playlister or potential fan, it\u2019s a bad look. If someone shows up to a party, you don\u2019t want it to look like it ended years ago, or worse \u2014 never started.<\/p>\n<p>So get verified. customize your profile. Use the tools!<\/p>\n<p><strong>Spotify gives you a lot of options:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/why-a-follow-is-more-powerful-than-a-pre-save-on-spotify\/\" target=\"_blank\" rel=\"noopener noreferrer\">the <em>Follow<\/em> button<\/a><\/li>\n<li>your bio<\/li>\n<li>photos<\/li>\n<li>the header<\/li>\n<li>pinned music<\/li>\n<li><a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/spotify-canvas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Canvas videos<\/a><\/li>\n<li><a href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/submit-a-song-directly-for-spotify-playlist-consideration\/\" target=\"_blank\" rel=\"noopener noreferrer\">playlist pitching<\/a><\/li>\n<li>concert dates<\/li>\n<li><a href=\"https:\/\/diymusician.cdbaby.com\/musician-tips\/sell-merch-on-spotify\/\" target=\"_blank\" rel=\"noopener noreferrer\">merch integrations<\/a><\/li>\n<li>Marquee<\/li>\n<li>embeddable players<\/li>\n<li>and more<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Release_music_infrequently\"><\/span><strong>5. Release music infrequently<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can\u2019t disappear anymore. At least not for a year or two at a time.<\/p>\n<p>In our digital world of attention economics, you can\u2019t afford to go away for too long \u2014 because you\u2019ll have to spend a lot more time or money regaining the interest you would\u2019ve otherwise kept by maintaining a frequent release schedule.<\/p>\n<p><strong>In order to not lose algorithmic steam, it helps to do a mix of releases:<\/strong><\/p>\n<ul>\n<li>Two or three singles leading up to an album<\/li>\n<li>A few tracks following the album (demos, remixes, etc.)<\/li>\n<li>And the occasional cover, live track, or collab<\/li>\n<\/ul>\n<p><a href=\"https:\/\/diymusician.cdbaby.com\/music-career\/7-singles-to-release\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Check out \u201c7 Kinds of Singles You Should be Releasing in 2022.\u201d<\/em><\/a><\/p>\n<hr>\n<h2><span class=\"ez-toc-section\" id=\"Did_we_miss_any_common_Spotify_mistakes\"><\/span>Did we miss any common Spotify mistakes?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Have you done something else that ruined your reach on Spotify?<\/p>\n<p>Let us know in the comments.<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/music-promotion\/spotify-mistakes\/\" target=\"_blank\">5 Ways to Ruin Your Spotify Presence<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/diymusician.cdbaby.com\/\" target=\"_blank\">DIY Musician<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your songs do well on Spotify, it means reach and revenue. Sending the right signals to Spotify can lead to huge audience growth driven by personalized playlists like Discover Weekly. But sending the wrong signals to Spotify? That can ruin your music\u2019s chances of reaching anyone! Why Spotify is so important for your music Doing poorly on Spotify (or getting your music REMOVED altogether) can be devastating to your music career. Because Spotify has established itself as one of the most important forces in music.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4936","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/4936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=4936"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/4936\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=4936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=4936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=4936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}