{"id":5091,"date":"2022-07-12T16:03:34","date_gmt":"2022-07-12T16:03:34","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/07\/12\/google-adds-4-new-features-for-performance-max-campaigns\/"},"modified":"2022-07-12T16:03:34","modified_gmt":"2022-07-12T16:03:34","slug":"google-adds-4-new-features-for-performance-max-campaigns","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/07\/12\/google-adds-4-new-features-for-performance-max-campaigns\/","title":{"rendered":"Google adds 4 new features for Performance Max campaigns"},"content":{"rendered":"

Google Performance Max campaign users will soon notice four new features in their accounts. <\/p>\n

What\u2019s new.<\/strong>\u00a0The four new Performance Max campaign features are:<\/p>\n

    \n
  1. Seasonality adjustments<\/a><\/strong>\u00a0are intended to allow advertisers to adjust the bid strategy based on anticipated changes in conversion rates for events such as holiday sales. Because Smart Bidding already exists for predicted seasonal events, advertisers should only use the adjustments for changes that are otherwise atypical. The adjustments should be used for long weekend promos or sales that typically last between 1-7 days.\u00a0<\/li>\n
  2. Data exclusions<\/a><\/strong>\u00a0will tell Smart Bidding to ignore data from dates where you may have encountered issues with conversion tracking which may have impacted the accuracy of your data. An example of this would be website outages, bugs or tagging issues.\u00a0\u00a0<\/li>\n
  3. Explanations<\/a><\/strong> will make it easier for advertisers to identify performance fluctuations and diagnose issues. The feature will also provide recommendations to help improve performance. If you have a product feed, the explanations will analyze the product status as well as top moving products, groups and types. This will become available for PMax campaigns in the coming weeks.<\/li>\n
  4. Optimization Score<\/a><\/strong>\u00a0allows advertisers to see where the campaign has room for improvement and finds recommendations to help you take action to try and drive better results.\u00a0<\/li>\n<\/ol>\n

    Recent releases.<\/strong>\u00a0Google also announced two new features that we reported on last week. These were\u00a0advanced location targeting<\/a>\u00a0controls and\u00a0diagnostic insights<\/a>.\u00a0<\/p>\n

    Best practices.<\/strong>\u00a0You can understand more about Performance Max campaigns and read Google\u2019s best practice guide\u00a0here<\/a>.\u00a0<\/p>\n

    Why we care.<\/strong>\u00a0Google is attempting to give advertisers more transparency and control over their Performance Max campaigns. While many advertisers agree that this is a step in the right direction to better control and performance, they should also be aware that the explanations and optimization score recommendations are guidelines, not required fixes. Always test your campaigns and monitor them on a regular basis. Make campaign adjustments based on data and your unique business.\u00a0\u00a0<\/p>\n

    The post Google adds 4 new features for Performance Max campaigns<\/a> appeared first on Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Google Performance Max campaign users will soon notice four new features in their accounts. What\u2019s new.\u00a0The four new Performance Max campaign features are: Seasonality adjustments\u00a0are intended to allow advertisers to adjust the bid strategy based on anticipated changes in conversion rates for events such as holiday sales. Because Smart Bidding already exists for predicted seasonal events, advertisers should only use the adjustments for changes that are otherwise atypical. The adjustments should be used for long weekend promos or sales that typically last between 1-7 days.\u00a0 Data […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5091","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5091"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5091\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}