{"id":5092,"date":"2022-07-12T16:03:35","date_gmt":"2022-07-12T16:03:35","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/07\/12\/tiktok-launches-inventory-filters-for-safe-ad-placements\/"},"modified":"2022-07-12T16:03:35","modified_gmt":"2022-07-12T16:03:35","slug":"tiktok-launches-inventory-filters-for-safe-ad-placements","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/07\/12\/tiktok-launches-inventory-filters-for-safe-ad-placements\/","title":{"rendered":"TikTok launches Inventory Filters for safe ad placements"},"content":{"rendered":"<p>TikTok recognizes that not all of the content on its platform will resonate with all viewers. The Inventory Filter provides brands with options to show or not show their content near brands or videos that aren\u2019t similar in nature. The solution is embedded in the TikTok Ads Manager and empowers advertisers with the options to choose where their content is displayed.<\/p>\n<p><strong>What does it mean.<\/strong>\u00a0The TikTok Inventory Filters give advertisers three layers and tiers of video inventory. These tiers are created by TikTok\u2019s own policies as well as industry-standard\u00a0<a href=\"https:\/\/wfanet.org\/leadership\/garm\/garm-resource-directory-%28weblog-detail-page%29\/2022\/06\/17\/GARM-Brand-Safety-Floor--Suitability-Framework\" target=\"_blank\" rel=\"noreferrer noopener\">GARM Brand Safety Floor and Brand Suitability Frameworks<\/a>. Advertisers can choose their desired tier within the Ads Manager.<\/p>\n<p><strong>What are the tiers.<\/strong> With the Inventory Filter, the tiers contain videos that have been evaluated based on risk levels based on industry standards. Those risk levels are:<\/p>\n<ul>\n<li>Floor Content (violates TikTok\u2019s community guidelines, terms of service and\/or intellectual property)<\/li>\n<li>High Risk Content (glamorization or gratuitous depiction of mature themes)<\/li>\n<li>Medium Risk Content (fictional or entertainment depiction of mature themes)<\/li>\n<li>Low Risk Content (educational depiction of mature themes)<\/li>\n<\/ul>\n<p>Considering these levels of content categorization, the TikTok Inventory Filter will then assess which videos to exclude from a given tier. As a result, the maturity of the themes present in each tier will vary accordingly as follows:<\/p>\n<ul>\n<li>Full Inventory: Excludes any \u201cFloor\u201d content that has been removed by robust moderation against TikTok\u2019s Community Guidelines and some \u201cHigh Risk\u201d content. In this tier, ads may appear next to some content featuring mature themes.<\/li>\n<li>Standard Inventory: Excludes \u201cFloor\u201d and \u201cHigh Risk\u201d content. Ads will appear next to content that is appropriate for most brands, but may contain some mature themes.<\/li>\n<li>Limited Inventory: Excludes all risk levels (from \u201cFloor\u201d to \u201cLow Risk\u201d). Ads will appear next to content that does not contain mature themes.<\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote\">\n<p>At TikTok, we strive to create meaningful tools that empower brands to connect with our community and drive business impact. When we innovate for advertisers \u2013 from ideation through to implementation \u2013 brand safety, suitability and media effectiveness are never afterthoughts, but instead baked into our processes every step of the way,\u201d said Jon Schmucler, Global Head of Product Marketing, Measurement at TikTok. \u201cWith the launch of the TikTok Inventory Filter, we are taking a major step forward with our ability to offer brands even more robust control over their advertising environment, all while laying a strong technical foundation for future innovation in suitability, customization and measurement for our brand partners.<\/p>\n<\/blockquote>\n<p><strong>Early results.<\/strong>\u00a0TikTok reported that hundreds of brands tested the Inventory Filter and every campaign saw \u201cexceptional results.\u201d You can read more insights as well as the full blog post announcement from TikTok\u00a0<a href=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/brand-safety-and-suitability-launch-tiktok-inventory-filter\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n<p><strong>Who can use the Inventory Filters.<\/strong>\u00a0TikTok\u2019s new Inventory Filter is now available to advertisers in Australia, Brazil, Canada, Egypt, France, Germany, Indonesia, Italy, Japan, Kingdom of Saudi Arabia, Malaysia, Mexico, Netherlands, Philippines, Poland, Singapore, South Korea, Spain, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom, United States, Vietnam.<\/p>\n<p><strong>Why we care.<\/strong>\u00a0While TikTok is no stranger to controversy, the new Inventory Filters should hopefully give some advertisers peace of mind when it comes to where their content is showing. If you\u2019re advertising on TikTok, you should utilize the filters to ensure safer ad placements.\u00a0<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/tiktok-launches-inventory-filters-for-safe-ad-placements-386396\" target=\"_blank\">TikTok launches Inventory Filters for safe ad placements<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok recognizes that not all of the content on its platform will resonate with all viewers. The Inventory Filter provides brands with options to show or not show their content near brands or videos that aren\u2019t similar in nature. The solution is embedded in the TikTok Ads Manager and empowers advertisers with the options to choose where their content is displayed. What does it mean.\u00a0The TikTok Inventory Filters give advertisers three layers and tiers of video inventory. These tiers are created by TikTok\u2019s own policies as [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5092","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5092"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5092\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}