{"id":5096,"date":"2022-07-12T16:03:35","date_gmt":"2022-07-12T16:03:35","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/07\/12\/google-analytics-4-integration-now-available-for-ads-manager\/"},"modified":"2022-07-12T16:03:35","modified_gmt":"2022-07-12T16:03:35","slug":"google-analytics-4-integration-now-available-for-ads-manager","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/07\/12\/google-analytics-4-integration-now-available-for-ads-manager\/","title":{"rendered":"Google Analytics 4 integration now available for Ads Manager"},"content":{"rendered":"<p>Google recently announced that web data reporting will be supported within the Ad Manager publisher networks.<\/p>\n<p><strong>What this means.<\/strong>\u00a0Now when you\u00a0<a href=\"https:\/\/support.google.com\/admanager\/answer\/9681930\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a>\u00a0a Google Analytics 4 property to your Google ads account, data from that property is available to view in your Ad Manager reports.\u00a0\u00a0<\/p>\n<p><strong>What metrics are measured.<\/strong>\u00a0Ad traffic from Google ads will show the following metrics in your reports:<\/p>\n<ul>\n<li>Ad format<\/li>\n<li>Ad source<\/li>\n<li>Ad unit<\/li>\n<li>Page path + query string and screen class<\/li>\n<li>Ad unit exposure<\/li>\n<li>Publisher ad clicks<\/li>\n<li>Publisher ad impression<\/li>\n<li>Total ad revenue<\/li>\n<\/ul>\n<p><strong>Technical requirements.<\/strong>\u00a0To view the technical requirements for linking Google Analytics 4 to Ad Manager, you can read the help doc\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/9691421\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.\u00a0<\/p>\n<p><strong>Why we care.<\/strong>\u00a0Viewing and gathering reports on information regarding app monetization and behavioral data from Google Analytics 4 allows advertisers to further track the customer journey and provide deeper audience insights.\u00a0<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/google-analytics-4-integration-now-available-for-ads-manager-386370\" target=\"_blank\">Google Analytics 4 integration now available for Ads Manager<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google recently announced that web data reporting will be supported within the Ad Manager publisher networks. What this means.\u00a0Now when you\u00a0link\u00a0a Google Analytics 4 property to your Google ads account, data from that property is available to view in your Ad Manager reports.\u00a0\u00a0 What metrics are measured.\u00a0Ad traffic from Google ads will show the following metrics in your reports: Ad format Ad source Ad unit Page path + query string and screen class Ad unit exposure Publisher ad clicks Publisher ad impression Total ad revenue Technical [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5096","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5096"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5096\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}