{"id":5099,"date":"2022-07-12T16:03:35","date_gmt":"2022-07-12T16:03:35","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/07\/12\/how-to-tell-a-story-with-data-and-elevate-your-client-reporting\/"},"modified":"2022-07-12T16:03:35","modified_gmt":"2022-07-12T16:03:35","slug":"how-to-tell-a-story-with-data-and-elevate-your-client-reporting","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/07\/12\/how-to-tell-a-story-with-data-and-elevate-your-client-reporting\/","title":{"rendered":"How to tell a story with data and elevate your client reporting"},"content":{"rendered":"
\n
\"|<\/figure>\n<\/div>\n

In 2009, anthropological researchers<\/a> made $8,000 on trinkets for which they paid just $1.25 each. What made these items feel valuable to buyers? Each trinket was accompanied by a compelling story written in the item\u2019s eBay description.\u00a0<\/p>\n

The fact is, stories sell \u2014 whether you\u2019re explaining s a product or, in your case, a data set.<\/p>\n

Learning how to tell a story with data is an important skill for proving your value to your clients; it\u2019s how you earn their trust, sell them on your services, and get repeat business. To tell a story with data, you need to look at your raw data as pieces of a grand story yet to be told. Establish a thesis, develop a narrative, craft the story, and tell that story through powerful visualizations to engage clients.<\/p>\n

\n
\n

Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n