{"id":5153,"date":"2022-07-19T12:08:46","date_gmt":"2022-07-19T12:08:46","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/07\/19\/the-third-party-data-deprecation-playbook\/"},"modified":"2022-07-19T12:08:46","modified_gmt":"2022-07-19T12:08:46","slug":"the-third-party-data-deprecation-playbook","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/07\/19\/the-third-party-data-deprecation-playbook\/","title":{"rendered":"The third-party data deprecation playbook"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/Blueconic-first-party-cookies-1536x864-1-800x450.png\" alt=\"| Craig Hordlow\" class=\"wp-image-386420\" title=\"| Craig Hordlow\"><\/figure>\n<\/div>\n<p>Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem.<\/p>\n<p>While the push for privacy is forcing companies to rethink how they collect and utilize data to orchestrate customer experiences, it\u2019s also opening up new opportunities to differentiate their brand and transform their relationships with customers.<\/p>\n<p>The companies that will thrive on the other side of this seismic shift aren\u2019t taking a passive, \u201cwait-and-see\u201d approach. They\u2019re executing against a third-party data deprecation playbook right now.<\/p>\n<p>Download this <a href=\"https:\/\/more.blueconic.com\/third-party-data-playbook-thirddoor\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">e-book<\/a> to learn how you can successfully navigate the ongoing changes in the privacy-first era. You\u2019ll discover:<\/p>\n<ul>\n<li>The four tools you need in your third-party data deprecation playbook.<\/li>\n<li>How a customer data platform (CDP) enables you to execute the playbook.<\/li>\n<li>What companies like VF Corporation, HEINEKEN USA, and others are doing to make the transition now.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/more.blueconic.com\/third-party-data-playbook-thirddoor\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Download Now<\/a><\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/the-third-party-data-deprecation-playbook-386398\" target=\"_blank\">The third-party data deprecation playbook<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem. While the push for privacy is forcing companies to rethink how they collect and utilize data to orchestrate customer experiences, it\u2019s also opening up new opportunities to differentiate their brand and transform their relationships with customers. The companies that will thrive on the other side of this seismic shift aren\u2019t taking a passive, \u201cwait-and-see\u201d approach. They\u2019re executing against a third-party data [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5153","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5153"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5153\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}