{"id":5187,"date":"2022-07-20T18:17:37","date_gmt":"2022-07-20T18:17:37","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/07\/20\/google-launched-three-new-ad-creation-tools\/"},"modified":"2022-07-20T18:17:37","modified_gmt":"2022-07-20T18:17:37","slug":"google-launched-three-new-ad-creation-tools","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/07\/20\/google-launched-three-new-ad-creation-tools\/","title":{"rendered":"Google launched three new ad creation tools"},"content":{"rendered":"<p>Google has just announced two new tools in an attempt to make the process of creating ads and collaborating with team members much easier.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/20\/google-launched-three-new-ad-creation-tools\/#1_Asset_storage_and_organization\" >1. Asset storage and organization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/20\/google-launched-three-new-ad-creation-tools\/#2_Create_video_ads_for_YouTube\" >2. Create video ads for YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/20\/google-launched-three-new-ad-creation-tools\/#3_Voice-over_audio\" >3. Voice-over audio<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Asset_storage_and_organization\"><\/span>1. Asset storage and organization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Multiple team members trying to access images and videos can be a tedious process. Google\u2019s new Asset Library attempts to solve that issue by creating a visual-first database where colleagues can upload, download, and share assets from current and past campaigns.\u00a0<\/p>\n<p>The Asset Library is currently available for Performance Max, Discovery, App, Local, and Display campaigns as well as some extensions. When you\u2019re ready to create or edit a new campaign, simply access the library and click on the appropriate assets.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/Vidhya_-_Assets_Library.max-1000x1000-1-800x500.jpg\" alt=\"| Craig Hordlow\" class=\"wp-image-386627\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"2_Create_video_ads_for_YouTube\"><\/span>2. Create video ads for YouTube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Last week we <a href=\"https:\/\/searchengineland.com\/google-launches-ad-creative-studio-to-customize-video-and-display-ads-386514\" target=\"_blank\" rel=\"noreferrer noopener\">reported<\/a> the launch of the Ads Creative Studio, which is intended on giving creators a new platform for customizing video and display ads. Today they announced a new feature allowing advertisers to quickly create video ads for YouTube.<\/p>\n<p>The templates are made specifically for YouTube and designed \u201cto help drive results,\u201d although we suggest testing these templates against your current ads.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/Vidhya_-_Create_a_Video_2_1.max-1000x1000-1-800x500.jpg\" alt=\"| Craig Hordlow\" class=\"wp-image-386628\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"3_Voice-over_audio\"><\/span>3. Voice-over audio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google reports that videos with voice-over drive better performance. So they have also released a voice-over audio feature integrated into the video creation tool. The feature uses Google\u2019s speech-to-text technology and is accessible through the asset library. There are seven voices available and the languages include English, Filipino, French, Hindi, Indonesian, Korean, Malaysian, Mandarin, Spanish and Swedish.<\/p>\n<p><strong>Read the blog.<\/strong> You can read the blog announcement about these new features <a href=\"https:\/\/blog.google\/products\/ads-commerce\/asset-library-video-creation\/\" target=\"_blank\" rel=\"noopener\">here<\/a>. Google Ads Liason Ginny Marvin also made the announcement on Twitter.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">We\u2019ve been working to make high-quality video ad creation easier for businesses of all sizes. Video creation is now fully launched in Google Ads Asset Library. You can also quickly add voice-over to your new &amp; existing video ads. 1\/2\u2026<\/p>\n<p>\u2014 AdsLiaison (@adsliaison) <a href=\"https:\/\/twitter.com\/adsliaison\/status\/1549799078535614464?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">July 20, 2022<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p><strong>Why we care. <\/strong>These new features seem helpful, but like with any new release, advertisers should test before diving in. If you\u2019re working with a team and creating multiple video ads for YouTube, try the new tools out and let us know on <a href=\"https:\/\/twitter.com\/sengineland\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a> what you think.<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/google-launched-three-new-ad-creation-tools-386626\" target=\"_blank\">Google launched three new ad creation tools<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has just announced two new tools in an attempt to make the process of creating ads and collaborating with team members much easier. 1. Asset storage and organization Multiple team members trying to access images and videos can be a tedious process. Google\u2019s new Asset Library attempts to solve that issue by creating a visual-first database where colleagues can upload, download, and share assets from current and past campaigns.\u00a0 The Asset Library is currently available for Performance Max, Discovery, App, Local, and Display campaigns as [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5187","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5187"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5187\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}