Creators on TikTok are becoming increasingly unhappy about how much they\u2019re being paid from the platforms Creator fund.\u00a0<\/p>\n
A pattern of unhappy creators. <\/strong>There have been several creators that have criticized TikTok for low payouts since the platform pledged to pay out a total of $1 billion over a three-year period. In reality, creators like Hank Green claim they\u2019re paid between $0.02 \u2013 $0.03 per one thousand video views. To put that intp perspective, YouTube creators claim that they are paid roughly $1 per every one thousand views.\u00a0<\/p>\n What\u2019s the solution?<\/strong> Creators Trautwein and Yatsushiro have both suggested that TikTok needs to create a standardized payout program, much like how YouTube\u2019s model works. This would make the TikTok Creator Fund a more competitive and secure program.\u00a0<\/p>\n Last year, YouTube\u2019s CEO Susan Wojcicki wrote<\/a> in a blog post that the company had shelled out $30 billion to creators between 2018 and 2021. We can\u2019t compare overall revenues for the two apps \u2014 TikTok is owned by a private company \u2014 but we do know that YouTube has roughly twice as many users as TikTok, not 30 times as many.<\/p>\n Taking on brand deals. <\/strong>Another option for TikTok creators is to work directly with large brands for sponsorship deals. Creators like Vi Luong who has 1 million followers have earned up to $32,000 per month through sponsorships.\u00a0<\/p>\n According to Business Insider<\/a>, Deanna Giulietti is a lifestyle creator with around 1.7 million followers<\/a> on TikTok. Giuletti now creates content on both TikTok and Instagram Reels, which she uses to make money. The creator told Insider that she signs an average of 10 to 15 sponsored deals a month, depending on the time of the year, and last year she made $535,000 from brand deals alone, including $126,000 in November thanks to the holiday push.<\/p>\n TikTok\u2019s claims.<\/strong> TikTok claims that they pay their creators based on a variety of factors including video views, engagement, the locations seen, and total participants in the Creator Fund. \u201cAuthenticity of a view\u201d is also a considered factor, though there is no data on how that is calculated.\u00a0<\/p>\n Why we care. <\/strong>TikTok\u2019s claims that they want to be a source of consistent and reliable income for creators is laughable at best. We\u2019re not saying that all creators participating in the Creator Fund are being underpaid, but the data isn\u2019t telling us much otherwise. However, this could be good news for brands looking to hop on the influencer bandwagon.<\/p>\n The post TikTok\u2019s history of low Creator Fund payouts has some leaving the platform for good<\/a> appeared first on Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Creators on TikTok are becoming increasingly unhappy about how much they\u2019re being paid from the platforms Creator fund.\u00a0 A pattern of unhappy creators. There have been several creators that have criticized TikTok for low payouts since the platform pledged to pay out a total of $1 billion over a three-year period. In reality, creators like Hank Green claim they\u2019re paid between $0.02 \u2013 $0.03 per one thousand video views. To put that intp perspective, YouTube creators claim that they are paid roughly $1 per every one […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5209","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5209"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5209\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n