{"id":5213,"date":"2022-07-21T19:59:13","date_gmt":"2022-07-21T19:59:13","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/07\/21\/does-reddit-even-have-an-ads-policy\/"},"modified":"2022-07-21T19:59:13","modified_gmt":"2022-07-21T19:59:13","slug":"does-reddit-even-have-an-ads-policy","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/07\/21\/does-reddit-even-have-an-ads-policy\/","title":{"rendered":"Does Reddit even have an ads policy?"},"content":{"rendered":"<p>A study conducted by <a href=\"https:\/\/www.marketingbrew.com\/stories\/2022\/07\/19\/reddit-s-advertising-policy-seems-to-differ-from-subreddit-to-subreddit\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Brew<\/a> and an API called Pushshift resulted in some pretty odd findings regarding which subreddits allowed ads and which ones didn\u2019t.\u00a0<\/p>\n<p><strong>The findings. <\/strong>The results are based on the API pulling data from the top 2,500 most popular subreddits. They show that despite spending the last decade trying to address brand-safety concerns, their actual approach is more cautious, which makes the platform seem unpredictable and inconsistent.\u00a0<\/p>\n<p><strong>Where Reddit doesn\u2019t allow advertising.<\/strong> These are popular subreddits where Reddit doesn\u2019t allow ads.\u00a0<\/p>\n<ul>\n<li>r\/mileycyrus<\/li>\n<li>r\/mensrights<\/li>\n<li>r\/daftpunk<\/li>\n<li>r\/floridaman<\/li>\n<li>r\/mensrights\u00a0\u00a0<\/li>\n<li>r\/mdma<\/li>\n<li>r\/islam<\/li>\n<li>r\/israel<\/li>\n<li>r\/redhotchilipeppers<\/li>\n<li>r\/depression\u00a0<\/li>\n<li>r\/archerfx (a community dedicated to a popular animated television show)<\/li>\n<li>r\/ska<\/li>\n<li>r\/stopsmoking<\/li>\n<\/ul>\n<p><strong>Where Reddit does allow ads.<\/strong> Some subreddits that were allowed to run ads included political and alcohol topics.<\/p>\n<ul>\n<li>r\/alcohol<\/li>\n<li>r\/crypto<\/li>\n<li>r\/religion<\/li>\n<li>r\/politics<\/li>\n<li>r\/neutralpolitics<\/li>\n<li>r\/ukpolitics<\/li>\n<li>r\/canadianpolitics<\/li>\n<\/ul>\n<p><strong>Some ads. <\/strong>Weirdly enough, these subreddits were labeled as <em>sometimes<\/em> allowing ads.\u00a0<\/p>\n<ul>\n<li>r\/americanpolitics<\/li>\n<li>r\/internationalpolitics<\/li>\n<li>r\/liberal<\/li>\n<li>r\/conservative<\/li>\n<\/ul>\n<p><strong>What Reddit says. <\/strong>Reddit spokesperson Amanda Geraldo said that every new subreddit is labeled no_ads until it goes through a \u201cmanual human review\u201d to gauge if it\u2019s considered safe. She also said subreddits labeled as some_ads require advertisers to \u201copt-in or opt-out of advertising\u201d and are considered \u201cexpanded inventory.\u201d<\/p>\n<p><strong>Why we care.<\/strong> Reddit is expected to surpass $522 million in ad spend by 2023. For perspective, Twitter is expected to bring in $5.58 billion this year. Even though they\u2019re on the smaller end of the spectrum as far as ad platforms go, there\u2019s still a lot of potential upside. If you\u2019re an advertiser looking to run ads on Reddit, be aware of where your ads may or may not be allowed.<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/does-reddit-even-have-an-ads-policy-386661\" target=\"_blank\">Does Reddit even have an ads policy?<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A study conducted by Marketing Brew and an API called Pushshift resulted in some pretty odd findings regarding which subreddits allowed ads and which ones didn\u2019t.\u00a0 The findings. The results are based on the API pulling data from the top 2,500 most popular subreddits. They show that despite spending the last decade trying to address brand-safety concerns, their actual approach is more cautious, which makes the platform seem unpredictable and inconsistent.\u00a0 Where Reddit doesn\u2019t allow advertising. These are popular subreddits where Reddit doesn\u2019t allow ads.\u00a0 r\/mileycyrus [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5213","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5213"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5213\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}