{"id":5218,"date":"2022-07-22T11:49:47","date_gmt":"2022-07-22T11:49:47","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/07\/22\/research-latest-digital-marketing-trends-to-better-connect-with-customers\/"},"modified":"2022-07-22T11:49:47","modified_gmt":"2022-07-22T11:49:47","slug":"research-latest-digital-marketing-trends-to-better-connect-with-customers","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/07\/22\/research-latest-digital-marketing-trends-to-better-connect-with-customers\/","title":{"rendered":"Research: Latest digital marketing trends to better connect with customers"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.oracle.com\/cx\/marketing\/trends\/?source=:ad:nw:op:eng:a_nas:dcm-%25epid!-%EAid!-%ECid!:RC_WWMK220525P00092:NA22_CEX_PP_CP366_M0601_SP059YP18_DP2573_AP03_RO003&amp;SC=:ad:nw:op:eng:a_nas:dcm-%25epid!-%EAid!-%ECid!:RC_WWMK220525P00092:NA22_CEX_PP_CP366_M0601_SP059YP18_DP2573_AP03_RO003\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/Oracle-fy22-third-door-media-1920x1080-v2-800x450.jpg\" alt=\"| Craig Hordlow\" class=\"wp-image-386532\" title=\"| Craig Hordlow\"><\/a><\/figure>\n<\/div>\n<p>Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences.\u00a0\u00a0<\/p>\n<p>Luckily, the technology and data that can help are becoming more accessible.\u00a0<\/p>\n<p>In partnership with Ascend2, Oracle surveyed 853 marketers across the US, Canada, India and the UK. The results show what trends and technologies are helping marketers pivot where necessary, connect with customers and drive conversions.\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/22\/research-latest-digital-marketing-trends-to-better-connect-with-customers\/#Top_challenges_marketers_are_currently_facing\" >Top challenges marketers are currently facing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/22\/research-latest-digital-marketing-trends-to-better-connect-with-customers\/#Tactics_and_technologies_for_marketing_success\" >Tactics and technologies for marketing success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/22\/research-latest-digital-marketing-trends-to-better-connect-with-customers\/#Go_all-in_on_AI\" >Go all-in on AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/22\/research-latest-digital-marketing-trends-to-better-connect-with-customers\/#Marketers_look_forward_to_big_things_this_year\" >Marketers look forward to big things this year\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Top_challenges_marketers_are_currently_facing\"><\/span>Top challenges marketers are currently facing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Thirty-eight percent of marketers said maximizing performance across channels was one of their most difficult challenges. Audiences are now digitally everywhere. They consume and engage with content across a variety of channels and devices.\u00a0<\/p>\n<p>Somehow, marketers have to keep up with them, stay consistent and relevant with their messaging, and deliver value. Customers tell you everything you need to know about how to please them with their online behaviors. The right technology helps by taking in that data so marketers can use it to connect with customers and adapt their strategies as necessary.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tactics_and_technologies_for_marketing_success\"><\/span>Tactics and technologies for marketing success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Forty-three percent of marketing organizations plan to offer more personalized content and offers in the year ahead. Videos and virtual events will make much of this content easier for customers to consume. Personalization will also help marketers put more focus on retaining customers rather than only acquiring new ones.\u00a0<\/p>\n<p>What technologies will help?<\/p>\n<ul>\n<li>A customer data platform (CDP) allows you to anticipate customer needs.<\/li>\n<li>A content management system (CMS) helps you manage and create more innovative content.<\/li>\n<li>A customer loyalty program incentivizes and rewards customers that keep engaging with your brand.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Go_all-in_on_AI\"><\/span>Go all-in on AI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Fifty-nine percent of marketers who say they can\u2019t live without AI have highly successful marketing strategies. Thirty percent of marketers surveyed overall fear they\u2019re missing out on AI\u2019s ability to predict customer behaviors and adjust campaigns.\u00a0<\/p>\n<p>AI creates efficiencies and maximizes resources, especially with manual, repetitive tasks, such as:<\/p>\n<ul>\n<li>Setting up campaign workflows.<\/li>\n<li>Testing different offers, subject lines and copy.<\/li>\n<li>Customizing content.<\/li>\n<\/ul>\n<p>Forty-two percent of marketers say they already trust AI to personalize content and offers in real-time.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketers_look_forward_to_big_things_this_year\"><\/span>Marketers look forward to big things this year\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An impressive 94% of marketers thought their 2021 was successful. Thirty-seven percent are confident 2022 will also be a successful year.\u00a0<\/p>\n<p>Find out what trends and technologies will make it so.\u00a0<\/p>\n<p><strong><em><a href=\"https:\/\/www.oracle.com\/cx\/marketing\/trends\/?source=:ad:nw:op:eng:a_nas:dcm-%25epid!-%EAid!-%ECid!:RC_WWMK220525P00092:NA22_CEX_PP_CP366_M0601_SP059YP18_DP2573_AP03_RO003&amp;SC=:ad:nw:op:eng:a_nas:dcm-%25epid!-%EAid!-%ECid!:RC_WWMK220525P00092:NA22_CEX_PP_CP366_M0601_SP059YP18_DP2573_AP03_RO003\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Get the trends report<\/a><\/em><\/strong><\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/research-latest-digital-marketing-trends-to-better-connect-with-customers-386391\" target=\"_blank\">Research: Latest digital marketing trends to better connect with customers<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences.\u00a0\u00a0 Luckily, the technology and data that can help are becoming more accessible.\u00a0 In partnership with Ascend2, Oracle surveyed 853 marketers across the US, Canada, India and the UK. The results show what trends and technologies are helping marketers pivot where necessary, connect with customers and drive conversions.\u00a0 Top challenges marketers are currently facing Thirty-eight percent of marketers said maximizing performance across channels [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5218","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5218"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5218\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}