{"id":5235,"date":"2022-07-23T11:46:41","date_gmt":"2022-07-23T11:46:41","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/"},"modified":"2022-07-23T11:46:41","modified_gmt":"2022-07-23T11:46:41","slug":"link-building-services-10-best-companies-to-improve-your-seo","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/","title":{"rendered":"Link-building services: 10 best companies to improve your SEO"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/Best-Link-Building-Services-800x450.jpg\" alt=\"| Craig Hordlow\" class=\"wp-image-381474\" title=\"| Craig Hordlow\"><\/figure>\n<p>Link building isn\u2019t easy, especially if you want it to be done right (i.e., stay compliant with Google\u2019s Webmaster Guidelines). Nevertheless, if your goal is to siphon more organic traffic through high search engine rankings, it is vital to study the intricacies of modern white hat SEO.<\/p>\n<p>However, like with any other industry, you also have experts for hire within link building space. This article will cover some of the best link-building service providers. If you need professional help, especially in competitive niches where organic traffic could be highly lucrative, you might as well give these link-building services a try.<\/p>\n<p>To kick things off, let us introduce you to some of the best link-building services, followed by which we have some of the best link-building strategies if you want to do it yourself as well.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#10_best_link-building_services\" >10 best link-building services<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#1_OutreachZcom\" >1. OutreachZ.com<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#2_RankZco\" >2. RankZ.co<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#3_Page_One_Power\" >3. Page One Power<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#4_uSERP\" >4. uSERP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#5_Newswire\" >5. Newswire<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#6_From_The_Future\" >6. From The Future<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#7_Siege_Media\" >7. Siege Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#8_Whitespark\" >8. Whitespark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#9_The_Upper_Ranks\" >9. The Upper Ranks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#10_FATJOE\" >10. FATJOE<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#Right_now_only_thematically_relevant_backlinks_are_good_enough_to_move_the_needle\" >Right now, only thematically relevant backlinks are good enough to move the needle.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#Best_White_Hat_SEO_link-building_strategies\" >Best White Hat SEO link-building strategies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#1_Resource_pages\" >1. Resource pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#2_Guest_posting\" >2. Guest posting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#3_%E2%80%9CParasite%E2%80%9D_websites_with_high_Domain_Authority\" >3. \u201cParasite\u201d websites (with high Domain Authority)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#4_Infographics\" >4. Infographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#5_Broken_link_building\" >5. Broken link building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#6_Email_those_who_scrape_your_content_and_request_they_link_back_to_you\" >6. Email those who scrape your content and request they link back to you<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#7_Press_releases\" >7. Press releases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#8_Q_A_websites\" >8. Q&amp;A websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#9_YouTube\" >9. YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#10_Blog_commenting\" >10. Blog commenting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#11_The_dos_and_donts_of_white_hat_SEO\" >11. The dos and don\u2019ts of white hat SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/23\/link-building-services-10-best-companies-to-improve-your-seo\/#12_Conclusion\" >12. Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"10_best_link-building_services\"><\/span>10 best link-building services<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_OutreachZcom\"><\/span>1. <a href=\"https:\/\/outreachz.com\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">OutreachZ.com<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/outreachz.com\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">OutreachZ.com<\/a> is a self-service platform that acts as a middleman between backlink seekers and webmasters willing to publish your content on their blog. The marketplace is enormous and constantly growing. This is an excellent solution for SEO professionals who prefer to have more autonomy by taking matters into their own hands. It lets you choose the blogs you want to publish your content on (based on industry metrics such as DA and DR).<\/p>\n<p>We picked the platform because it effectively solves your blogger outreach problems through a user-friendly interface. Because every blogger listed on the marketplace has been pre-vetted, you\u2019ll save a ton of time contacting them and negotiating the terms of the deal. As long as you can provide well-written content that\u2019s relevant to their niche, it\u2019s almost impossible not to strike a deal \u2013 this is a win-win relationship between you and the blogger who has already expressed their interest!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_RankZco\"><\/span>2. <a href=\"https:\/\/rankz.co\/guest-posting-service\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">RankZ.co<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/rankz.co\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">RankZ.co<\/a> is a managed guest posting platform and one of the best link-building services to source highly relevant editorial links. Even if you know nothing about SEO, their friendly team of experts will take you by the hand and devise a custom-tailored SEO strategy just for you. Just like <a href=\"https:\/\/outreachz.com\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">OutreachZ.com<\/a>, RankZ has a broad database of bloggers from every niche who are willing to link back to you in exchange for quality content.<\/p>\n<p>We picked it because it can help any website gain higher search engine rankings at very reasonable prices. Unlike some of its competitors, the managed SEO service provider chooses to take a personalized approach for every one of its customers. Before proceeding with the custom-tailored action plan, one of their experts will thoroughly analyze your website and make recommendations based on their findings. Thanks to their in-depth reporting, you\u2019ll always know where you stand in Google, and every backlink they create will be listed there, right along with the relevant metric (DA, DR and similar).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Page_One_Power\"><\/span>3. Page One Power<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This link-building services provider focuses on giving you a personalized experience, meaning they will sit down with you to discuss your individual needs, analyze your existing SEO work and backlink profile, and give you a personalized SEO package. The great thing about this link-building company is the fact they are willing to do a lot of research and heavy lifting for you, thus giving you the extra breathing room to focus on other aspects of your business. Once you start working with them, they will assign a dedicated project manager to oversee your SEO campaign who also serves as your go-to customer support agent.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_uSERP\"><\/span>4. uSERP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re looking for a tried and true SEO and link-building agency that works with high-profile industry names like Robinhood, Monday, Freshworks, Hotjar and others, you\u2019ve come to the right address. Working with small businesses and large enterprises alike, they will craft and initiate an SEO campaign that\u2019s based on quality rather than quantity, so you can count on a fully white-hat and content-based approach to link building. They promise visible results in as little as three months.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Newswire\"><\/span>5. Newswire<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Adding a little bit of diversity to your link-building campaigns can only do wonders for your SEO. This is exactly what Newswire was built on \u2013 distributing well-written press releases to authoritative media outlets. In essence, this lets you snag some high-quality backlinks all while increasing your brand\u2019s reputation by bringing it in front of potential clients. According to their website, they can do either local or international coverage. The transparency of their business model ensures that you will always know what you\u2019re paying for.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_From_The_Future\"><\/span>6. From The Future<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>From The Future is one of the link-building providers that emphasize the importance of a personalized approach. In practice, this means a high degree of customizability. Before they start working on your project, an SEO expert will analyze your existing backlink profile and do research on where to look for the most relevant backlinks from the top-quality sources in your industry. And this is not a one-off deal either: they promise to be on the lookout for new backlink opportunities on a monthly basis. And once one has been identified, they will message the website owner on your behalf, so you won\u2019t have to.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Siege_Media\"><\/span>7. Siege Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Siege Media believes in the power of content-based link building, and this is the approach they choose to take when working with your brand. To save you time, they will research the most relevant high-authority websites on your behalf and pitch them your outreach offer. Since they create all their content manually, you can count on a high acceptance rate \u2013 the bloggers won\u2019t be able to say no! Although this specific link-building services provider won\u2019t give you an exact number of links they can expect to build, they will give you a ballpark figure instead, which is more than enough.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Whitespark\"><\/span>8. Whitespark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Whitespark is one of the better choices for every small business owner \u2013 that\u2019s the client base they specialize to serve. Their methodology of choice is helping you build local citations. Before starting to work on your SEO campaign, they will ask you some detailed questions about your business so they can tweak it and custom-tailor it as per your exact needs. Their pricing is transparent \u2013 a single citation will cost you $4-$5, depending on its type. If you\u2019re looking to get a citation from specific places, you can even send them a list of pre-approved websites, and they\u2019ll see if they can accommodate your request.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_The_Upper_Ranks\"><\/span>9. The Upper Ranks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Beginning its operations in 2011, this link-building company has been around for quite a while and is a trusted business partner of some of the largest brands in existence, including some established names from the Fortune 500 list. Due to the high standards of their clients, you will never get a subpar backlink \u2013 each one they build is a direct result of hours of hard work, blood, and sweat they pour into it. The philosophy of their approach to SEO is to build the kind of backlinks that are relevant to their clients\u2019 industry, thereby having the best chance of standing the test of time and delivering long-term results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_FATJOE\"><\/span>10. FATJOE<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To help you overcome any technical hurdles and get started as quickly as possible, FATJOE features an intuitive dashboard from which you can see your active orders and manage them. Their Blogger Outreach service makes it easy to get in touch with webmasters and bloggers who wish to publish your content on their website in exchange for a link back to you. To keep your backlink portfolio as diverse as possible, this link-building services provider will also toss in some press releases. With fast turnaround times and low prices, FATJOE is hardly a miss.<\/p>\n<p><strong>Bonus Service<\/strong>: While inconsistent and hard to scale, <a href=\"https:\/\/www.helpareporter.com\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">HARO<\/a>, short for <em>Help a reporter out<\/em>, can get you some of the best links you can proactively build. However, it can be time-consuming and not consistently successful as it requires you to organically contribute to journalists in their active research.\u00a0\u00a0<\/p>\n<p>Now, if you do not want to hire a link-building service provider for any reason, you can always do it yourself. Though time-consuming and mundane, link building can be the most rewarding and game-changing of all marketing activities you might have worked on your business.<\/p>\n<p>The strategies we\u2019ll be covering are not only proven to work today but also lay a solid foundation for what\u2019s to come in the SEO landscape in the years to come.<\/p>\n<p>And the best part? In our ultimate white hat backlinking guide, you\u2019ll learn all you need to know to reach your organic traffic goals now and in the future, as well as get educated about some of the common traps and pitfalls to avoid.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Right_now_only_thematically_relevant_backlinks_are_good_enough_to_move_the_needle\"><\/span>Right now, only thematically relevant backlinks are good enough to move the needle.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Fast page load times and mobile-optimized websites are the essential cornerstones of modern on-site SEO, but for Google to rank you alongside the most trusted authorities in your niche, you will need to back it up with strong off-site SEO. Indeed, this means obtaining backlinks from thematically-relevant sources \u2013 Google sees this as a vote of trust. Think of it as \u201cstreet cred\u201d in your chosen niche.<\/p>\n<p>In the past, the primary focus was convincing high-authority websites to link back to you. But nowadays, the topical relevance of the backlinks you build is arguably even more important than the raw authority of the website. Ideally, you would have a backlink cover both of these categories, but in practice, backlinking opportunities like this are hard to find. Therefore, your primary focus when building links should be on relevance \u2013 authority, while still important, comes second.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_White_Hat_SEO_link-building_strategies\"><\/span>Best White Hat SEO link-building strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Resource_pages\"><\/span>1. Resource pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>MAIN IDEA: Writing in-depth resources on trending or niche topics that save time and are helpful will earn you the highest quality links for free.<\/p>\n<p>Link type: Follow<\/p>\n<p>When writing content, you should be willing to go above and beyond to help your audience in any way you can. If you take the concept of writing helpful resource pages and combine it with laser-focusing on trending topics that people are searching for, it won\u2019t take much convincing for other people to link to you.<\/p>\n<p>Moreover, since you\u2019ll be utilizing the power of hashtags that are trending when sharing your content on social media, people will organically flock to your website even before it starts ranking on Google. This can create a snowball effect as people are actively searching for the topics you\u2019ll be covering. It\u2019s like riding a traffic tornado \u2013 you\u2019ll be giving them exactly the kind of content they\u2019re starving for.<\/p>\n<p>So, what is a resource page? In essence, it\u2019s a comprehensive guide featuring helpful guidance on pressing matters (examples include COVID-19, the Ukraine crisis and similar). Let\u2019s say you decided to create a resource page on COVID-19 where you list a recap of the most important things the reader should know.<\/p>\n<p>You will be covering topics such as:<\/p>\n<ul>\n<li>What are the symptoms?<\/li>\n<li>How to isolate properly?<\/li>\n<li>What should your first response be?<\/li>\n<\/ul>\n<p>Other ideas:<\/p>\n<ul>\n<li>If you\u2019re in the SEO niche: Write a post titled \u201c200+ On-Page SEO Factors that Google Uses to Determine Your Ranking.\u201d<\/li>\n<li>If you\u2019re in the software\/entrepreneurship\/misc. niche: Write a post titled \u201c200+ Free Websites to Download Free Legal Software.\u201d<\/li>\n<\/ul>\n<p>Finally, to make this concept truly work wonders for your SEO, you should start searching for other people\u2019s posts on the topic and find out who\u2019s linking back to them. You can use any suitable SEO tool of your choice for this task (Ahrefs is a great choice). Then, reach out to these webmasters and say something along the lines of:<\/p>\n<p><em>\u201cHey, I noticed you linked to this post; we created a well-researched article that is even better, more in-depth, and covers more sub-topics. We spent a ton of time making the definitive and most comprehensive resource out there. Would you be willing to link to us instead?\u201d<\/em><\/p>\n<p>Even if you only get one out of 20 to respond, make no mistake \u2013 it\u2019s well worth your time and effort. Keep in mind the backlinks you\u2019ll get will be of the highest editorial quality. In fact, this is one of the top white-hat SEO strategies out there, and it\u2019s not going against the will of Google but giving it exactly the kind of thing it wants to see instead.<\/p>\n<p>By following the strategy explained above, everybody wins you, the webmaster, Google, and the readers.<\/p>\n<ul>\n<li>Link baiting: an alternative take on the above<\/li>\n<\/ul>\n<p>Link baiting is a strategy you should use sparingly. But when executed correctly, it can bring you outstanding results. The premise is this: write something provocative or touch upon a sensitive topic and publish it on your website.<\/p>\n<p>Be respectful and stay within the boundaries of the law, but other than that, say it as you mean it, and don\u2019t pull your punches! This way, people will be compelled to reference your post to chime in, and the discussion can heat up well beyond the comment section of your blog.<\/p>\n<p>This won\u2019t always work, but when it does, your article or blog post can truly go viral. Plus, you can get a boatload of backlinks and traffic. A softer version of the same strategy is to post a discount on your products or services, which is also likely to attract links.<\/p>\n<p>Get your creative juices flowing and think of other ways you could bait people into linking to your content. Anything related to politics, football, dating, and celebrity gossip is a good start.<\/p>\n<p>In the beginning, however, your primary focus should be on getting traffic in the first place. This is the toughest part. Once your website starts getting the initial bout of traffic, the link baiting strategy can be a good way to expand upon the idea of \u201cresource pages\u201d and take it even further.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Guest_posting\"><\/span>2. Guest posting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>MAIN IDEA: Gain powerful editorial backlinks in exchange for content.<\/p>\n<p>Link type: Follow<\/p>\n<p>Guest posting simply works. It\u2019s one of the most efficient ways to secure high-quality backlinks from virtually any niche of your choosing. If the webmaster takes you up on your offer, this effectively grants you access to high-quality editorial backlinks, which are some of the most powerful ones you can get. This is due to the following:<\/p>\n<p>Firstly, these are content-based links. Google looks upon them much more favorably compared to, for example, backlinks that are placed in the footer or the sidebar. The reason being is that backlinks in those side areas are often not human-generated, whereas the ones placed in the middle of the content most likely are.<\/p>\n<p>Secondly, content-based links imply a healthy amount of editorial pressure. In other words, it\u2019s up to the webmaster to either approve your guest post or reject it, meaning it has to offer something valuable to the reader \u2013 otherwise, there would be nothing in it for the webmaster to publish it. By favoring editorial backlinks, Google promotes the distribution of helpful and well-written content. It\u2019s a win-win arrangement for everyone involved! The webmaster gets amazing content for free for their readers to enjoy, and you get a powerful backlink.<\/p>\n<p>Best of all, any blog in your niche could potentially be willing to link back to you in exchange for quality content. At this point, you\u2019re presented with two options:<\/p>\n<p>\u2013 You can start contacting bloggers on your own. However, bear in mind it\u2019s a labor-intensive process, and it\u2019s quite typical for the majority of your emails to go unanswered. Furthermore, although still effective, the strategy has been chewed to the bone as you\u2019re not the first one to think of utilizing it. Bloggers these days can be very picky with regard to what they\u2019re willing to publish, so you\u2019re going to have to come up with the very best content to stand a chance and pass through their filters. And that\u2019s not even mentioning the time it takes to compile a list of bloggers and email them one by one.<\/p>\n<p>\u2013 In case writing and emailing people is not your cup of tea, you\u2019re better off outsourcing it to a professional or finding the best link-building service with native writers on board (like the ones we mentioned above). But be very careful who you entrust this task! A no-name blogger outreach services provider could end up promising the sky and under-delivering, or worse yet, providing the wrong type of links that could harm your entire SEO campaign.<\/p>\n<p>Long story short: in the SEO sphere of today, guest posting remains the holy grail of white-hat link building. At the same time, it also helps position you as the authority in your niche and grow your brand. Once your posts get published, don\u2019t forget to count the highly targeted traffic your website will receive directly from the webmaster\u2019s blog when people start clicking through your link. This can drive highly qualified leads immediately, even before SEO benefits start taking place.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E2%80%9CParasite%E2%80%9D_websites_with_high_Domain_Authority\"><\/span>3. \u201cParasite\u201d websites (with high Domain Authority)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>MAIN IDEA: Utilize high DA websites that can rank for low-to-medium competition keywords on their own.<\/p>\n<p>Link type: Nofollow<\/p>\n<p>How would you like to ride the waves of another website\u2019s authority and capitalize on its high search engine rankings? With the so-called \u201cparasite\u201d SEO strategy, you can quickly claim the top spots in Google for low-to-medium competition keywords.<\/p>\n<p>There are numerous websites you can use for this purpose, with some of the best being:<\/p>\n<p>\u2013 Medium<\/p>\n<p>\u2013 LinkedIn Pulse<\/p>\n<p>After registering, simply publish an article there, and the platform will let you insert a backlink. Granted, it will have the \u201cnofollow\u201d attribute, but the strategy is worth pursuing for the direct clicks your website will receive alone.<\/p>\n<p>For example, let\u2019s imagine you\u2019ve written an article about \u201cblue widgets\u201d and published it on your main website. Do some keyword research and identify some related LSI keywords (typically, these will have a low difficulty). All of these long-tail keywords are perfect to write a supporting article for \u2013 inside, you will mention your website as a reference where they can learn more about the topic.<\/p>\n<p>You could, of course, use the long-tail keyword strategy on your main website as well, but don\u2019t expect a miracle in terms of search engine rankings if it\u2019s new. Although you will eventually rank for your chosen keywords, either way, know that \u201cparasite\u201d websites already have a high domain authority in Google and are thus much better suited for ranking quickly. Yes, even without building any additional backlinks to them at all!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Infographics\"><\/span>4. Infographics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>MAIN IDEA: Create eye-catching materials that people distribute without you even asking<\/p>\n<p>Link type: Varies<\/p>\n<p>Infographics have long been a closely guarded secret and a potent link-building weapon in the hands of the best link-building services and their clients. Much like press releases, once created, infographics are the kind of content people will happily distribute on their own without you having to lift a finger, provided the content (and its presentation) is truly something remarkable.<\/p>\n<p>Granted, not every topic will perform equally well, so you have to do your due diligence. In general, info-based topics that are packed with stats tend to perform well (hence the name \u201cinfo\u201d-graphics). When brainstorming ideas, make sure to think about what kind of statistics or facts would invoke the \u201cWOW, I didn\u2019t know that!\u201d response in your readers. Because let\u2019s face it \u2013 some statistics are just plain boring. And content that makes people yawn won\u2019t get shared.<\/p>\n<p>Last but not least, consider hiring a graphic designer for the job. Even though you could technically get away with doing it for free using Canva or similar template-based tools, it\u2019s essential to create something eye-catching.<\/p>\n<p>Note: In case you catch someone publishing your infographic without linking back to your site, kindly reach out to them and ask for a backlink. Most will be happy to oblige. But just in case, don\u2019t forget to also include your logo and your main website URL in graphical form.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Broken_link_building\"><\/span>5. Broken link building<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>MAIN IDEA: Get a free backlink in exchange for fixing other people\u2019s broken links.<\/p>\n<p>Link type: Follow<\/p>\n<p>This backlinking strategy is severely underutilized, but if executed correctly, it could net you some high-quality editorial backlinks. In essence, it works like this:<\/p>\n<p>First, do some thorough research and web crawling to discover whether any bloggers in your niche have published any articles with broken links in them. These can be broken due to typos, but sometimes, the domain they were linking to could have expired or is simply no longer hosting that content. Then, get in touch with them, notify them about the issue, and offer your website\u2019s URL as a replacement (ideally, you\u2019ve already published an article that covers this topic).<\/p>\n<p>As you might have guessed, the hard part is locating these broken backlink opportunities, and if you were to do it by hand, you\u2019d probably go crazy. The good news is that there\u2019s a myriad of SEO tools you can use for this purpose, so this aspect of the equation is semi-automated and practically done for you.<\/p>\n<p>If you\u2019re planning to use this strategy, there\u2019s something very important to keep in mind: don\u2019t try to hide your intentions. Be transparent. Say that \u201cyes, my goal is to get a backlink from you, but if you help me out, we both gain something from it.\u201d The reason being is that you\u2019re solving a problem they\u2019re having, but for this to work best, the replacement URL you\u2019ll provide truly has to contain the kind of content that will leave them breathless. Ideally, it should be better to cover the topic more in-depth than the original. To check out the old article that is no longer reachable or someone has taken it down, you can use a free tool like Archive.org.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Email_those_who_scrape_your_content_and_request_they_link_back_to_you\"><\/span>6. Email those who scrape your content and request they link back to you<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>MAIN IDEA: Instead of going after copyright violation, turn it into your favor and get a backlink.<\/p>\n<p>Link type: Varies<\/p>\n<p>Stealing other people\u2019s content is not only a copyright violation, but it\u2019s also not recommended for SEO (duplicate content issues). Nevertheless, the internet is full of individuals who are utterly unaware of the fact, so expect them to do it regardless.<\/p>\n<p>Even though you\u2019d be 100% in the right to request they take down the content that legally belongs to you, might we suggest a better strategy? Instead of going at them hard, kindly ask them to link back to you as a way to say \u201cthanks.\u201d This way, they can continue using the content, but you\u2019ll get something out of it as they\u2019ll list your website as the source.<\/p>\n<p>Don\u2019t worry about their stolen article potentially harming yours. If you published the article before they did and Google crawled your website before crawling theirs, your version will be recognized as the original.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Press_releases\"><\/span>7. Press releases<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>MAIN IDEA: Raise brand awareness with PR articles that get picked up automatically.<\/p>\n<p>Link type: Varies (mostly nofollow)<\/p>\n<p>Although Google claims to be ignoring links obtained by distributing press releases (after all, most of them will have the \u201cnofollow\u201d attribute), it\u2019s unlikely these backlinks will hurt you. In fact, they are not only great for diversifying your backlink profile but also for the purpose of growing brand awareness. If you get lucky and your PR articles get picked up by the right news outlets, you can even score some high authority \u201cfollow\u201d backlinks along the way.<\/p>\n<p>So how do you write an amazing PR article that has the best chance of getting picked up by the media? In essence, structure your content in such a way that it addresses the following 5 big questions:<\/p>\n<p>\u2013 What message are we conveying\/what is our announcement?<\/p>\n<p>\u2013 Who are we trying to reach?<\/p>\n<p>\u2013 What\u2019s in store for our target audience?<\/p>\n<p>\u2013 When will it be launched?<\/p>\n<p>\u2013 Who will be the one to deliver the message?<\/p>\n<p>Of course, the exact questions can vary from niche to niche, but you get the idea. As long as you cover the \u201cwho,\u201d the \u201cwhat,\u201d the \u201cwhen,\u201d the \u201cwhere,\u201d and the \u201cwhy,\u201d you should be in good shape.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Q_A_websites\"><\/span>8. Q&amp;A websites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>MAIN IDEA: Get direct traffic by sharing your expertise.<\/p>\n<p>Link type: Nofollow<\/p>\n<p>Q&amp;A websites are an under-utilized yet powerful tool to grow your online presence. Not only do they let you leave a link back to you inside your profile and answers, but they also help you establish yourself as an authority in your niche \u2013 provided that your answers are genuinely helpful. In other words, you\u2019ll be placing your business directly in front of a highly targeted audience who\u2019s looking for a solution, which is exactly what you need.<\/p>\n<p>The leading Q&amp;A websites in today\u2019s web space are:<\/p>\n<p>\u2013 Quora<\/p>\n<p>\u2013 LinkedIn Answers<\/p>\n<p>However, you need to approach them with the right strategy in mind \u2013 mindlessly throwing your website\u2019s URL around won\u2019t get you anywhere (and it may even get you banned from the platform). In fact, even directly linking to your products or sales pages is NOT recommended most of the time.<\/p>\n<p>What you need to do is research the most common questions people are asking, categorize them, if need be, and write a blog post on your website that addresses them from various different angles. Now, you have a powerful free resource you can share with them if they want to learn more.<\/p>\n<p>So, let\u2019s say you come across a question that asks about X.<\/p>\n<p>In your answer, you would do your best to answer that question to give the reader a good basic idea of what they need to do (but don\u2019t go into the details too much). Then, at the end of your answer, you can say something to the extent of \u201cif you\u2019d like to learn how you can solve X, check out the detailed guide I\u2019ve posted on my blog that answers your question even more specifically.\u201d And inside that blog post (and NOT on the Q&amp;A website directly), you subtly promote whatever products or services you\u2019re offering.<\/p>\n<p>Do you see the difference? By doing it this way, no one will ever flag your answers as spam \u2013 in fact, the readers will thank you for it. Moreover, these Q&amp;A websites often rank very highly on Google, meaning you can legitimately piggyback off of their search engine authority and funnel a healthy portion of their traffic your way.<\/p>\n<p>Although things may change over time, these will always be worth it for marketing purposes in one way or another. Even if they suddenly decide to make all of your links \u201cnofollow\u201d (or even prohibit you to insert links in the first place), it\u2019s well worth it to participate as these may net you a handsome chunk of direct traffic.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_YouTube\"><\/span>9. YouTube<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>MAIN IDEA: Repurpose your content by turning it into videos that generate traffic.<\/p>\n<p>Link type: Nofollow<\/p>\n<p>Video distribution sites like YouTube and Vimeo are fantastic for getting your content out there and generating some thematically relevant backlinks while you\u2019re at it. Did you know YouTube is the world\u2019s second-largest search engine? It functions exactly like Google in many ways, with the main difference being its focus on video rather than written content. By uploading to YouTube, not only can you leave a link under every video you post, but you will also get direct traffic to your website from targeted visitors.<\/p>\n<p>If you\u2019ve ever published an article, you can repurpose it for all sorts of things, including turning it into a video. Feel free to use the content you\u2019ve already written as a manuscript for your video or amend it slightly if you wish. At any rate, most of the hard work will have already been done at this point \u2013 now, you only need to figure out what video production\/editing approach would work best.<\/p>\n<p>If you\u2019re camera-shy, there\u2019s no need to put your face on the screen if you\u2019re not comfortable with doing so for any reason. You can make a captivating video by using nothing more than a couple of PowerPoint slides or it can simply be you talking over an image background. As long as you\u2019ve got a decent microphone at hand, you should be able to produce something in a matter of minutes. Alternatively, you could also outsource any part of the video creation process to a freelancer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Blog_commenting\"><\/span>10. Blog commenting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>MAIN IDEA: Get direct traffic by adding value to the discussion.<\/p>\n<p>Link type: Nofollow<\/p>\n<p>Although blog commenting shouldn\u2019t be your primary link-building strategy due to it yielding nothing more than <a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/09\/evolving-nofollow-new-ways-to-identify\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">\u201cnofollow\u201d links that don\u2019t count for much<\/a>, the best link-building services still recommend using it in modesty. The reasons are twofold:<\/p>\n<p>\u2013 It makes your backlink profile more diverse<\/p>\n<p>\u2013 It helps you establish a brand in your niche<\/p>\n<p>Keep in mind that the vast majority of these links will be \u201cnofollow.\u201d In most cases, your author\u2019s name will appear as a clickable link you can use to link back to your website, but don\u2019t try to shove your links inside the body of the comment (this will most likely cause the webmaster to delete your comment straight away).<\/p>\n<p>To be successful with blog commenting, the trick is to find relevant blogs in your niche and, ideally, be the first to leave a comment. This way, you\u2019re almost guaranteed to be noticed and may receive some direct clicks to your website, provided the comment you leave contributes something valuable to the discussion.<\/p>\n<p>In other words, don\u2019t just leave a comment for the sake of doing it. Comments like \u201chey there, great blog post\u201d are not enough to get your comment approved \u2013 you have to do better! The goal is to invoke curiosity in the reader. If possible, try to use your real name with an avatar for your posts to have an added bit of legitimacy and to stand out more.<\/p>\n<ul>\n<li>Bonus strategy 1: Unlinked mentions<\/li>\n<\/ul>\n<p>How many times has it happened to you that someone mentioned your name or brand, but it\u2019s in plain text form rather than it being a clickable link? A pity you can\u2019t do anything about it being hyperlinked\u2026 or can you? Listen: if someone decided to mention you in a positive context, chances are they will be more than willing to link back to one of your websites when asked nicely. And if not, try your luck with another person who mentioned you somewhere. With SEO tools (or Google directly), you\u2019ll discover more of these unlinked mentions than you can chew on, especially if your brand is popular.<\/p>\n<ul>\n<li>Bonus strategy 2: Link reclamation<\/li>\n<\/ul>\n<p>Not every backlink you\u2019ve created will last for a lifetime. Sometimes, sites get taken down for a myriad of reasons, domains expire without being renewed, etc. But in other cases, they get removed deliberately by the webmasters. Chances are, at least one of the websites that used to be linking to you no longer does, and several SEO tools can help you pinpoint precisely what those are. Then reach out to those people and ask if they could add it back. Be polite. Sometimes it\u2019s a mistake on their end, or perhaps they decided to rewrite the entire article. Either way, it doesn\u2019t hurt to try.<\/p>\n<ul>\n<li>Bonus strategy 3: Superior content<\/li>\n<\/ul>\n<p>Have you ever stumbled upon a low-quality piece of content that had a ton of backlinks and couldn\u2019t help but wonder how it got them in the first place? If you\u2019re a part of the SEO industry, you\u2019ll come across one of these sooner or later. Then, write an article on the same topic, but make it bigger and make it better. It has to be superior to the original in every way you can imagine. After it gets published, convince the webmaster to link to your article instead. If you\u2019ve done your homework, this should be an easy win.<\/p>\n<ul>\n<li>Bonus strategy 4: Directories<\/li>\n<\/ul>\n<p>Obtaining backlinks from directories is an old-school SEO strategy, and most of them will be \u201cnofollow.\u201d While this is unlikely to give you a substantial boost in your search engine rankings, it does serve an essential purpose \u2013 diversifying your backlink profile. Do you think it\u2019s natural to have only the highest quality editorial backlinks pointing to your site and nothing more? Of course not. So go out there and claim these surefire victories, as small as they may be.<\/p>\n<ul>\n<li>Bonus strategy 5: RSS feed<\/li>\n<\/ul>\n<p>Is your website powered by WordPress? Then you probably have an RSS feed already. In essence, this is a mechanism that broadcasts your newly published content to the world. Unfortunately, some will blatantly steal your content and republish it on their blog. But often, they\u2019ll employ some sort of automation to do it, meaning they won\u2019t bother stripping out any <a href=\"https:\/\/developers.google.com\/search\/blog\/2011\/08\/reorganizing-internal-vs-external?hl=en\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">internal links<\/a> you\u2019ve left in there. So, make sure to insert them in your articles and mention other related content you\u2019ve published on your website \u2013 it\u2019s a good on-site SEO strategy you should consider utilizing either way.<\/p>\n<ul>\n<li>Bonus strategy 6: Spying on your competitors<\/li>\n<\/ul>\n<p>A wide range of SEO tools allow you to check the backlink profile of any page you\u2019re interested in, including your competitors\u2019. Why would you want to do that? The reason is simple: to see where they\u2019re getting their backlinks from. If they\u2019re willing to link to your competitors, they\u2019re likely ready to link to you as well, especially if your content is far superior. The next step is to identify backlinking opportunities \u2013 which webmasters should you reach out to first? Go through them one by one and you should be able to get a response eventually.<\/p>\n<ul>\n<li>Bonus strategy 7: Social media<\/li>\n<\/ul>\n<p>Although any backlinks obtained from social media tend to be \u201cnofollow\u201d (Facebook, in particular, is set to \u201cnoindex\u201d) and thus not likely to have a significant impact, it\u2019s still a good idea to have them for multiple reasons. First of all, your backlink profile should be natural, varied, and diverse. By sharing valuable content on social media, not only do you get your brand in front of people\u2019s eyes, but also foster healthy relationships with those who could end up becoming your loyal customers. You need to show them that you\u2019re not just another faceless corporate entity; that there\u2019s a real human face behind all of this, someone whose vision is to help others achieve their dreams and solve their problems. As a result, most will feel indebted to you and be more willing to do business with you \u2013 that\u2019s the power of reciprocity.<\/p>\n<ul>\n<li>Bonus strategy 8: Our retailers\u2019 pages<\/li>\n<\/ul>\n<p>This method only applies if you\u2019re running some sort of retail or eCommerce store. Simply make a list of the products you carry in your inventory and jot down your manufacturers and suppliers. Then, write them an email and inquire whether they have some sort of \u201cour retailers\u201d page. Ask if they could link to your e-store. Most will be willing to oblige.<\/p>\n<ul>\n<li>Bonus strategy 9: Tweak your redirects<\/li>\n<\/ul>\n<p>In case you\u2019ve restructured your website, it\u2019s important to have <a href=\"https:\/\/searchengineland.com\/when-migrating-from-http-to-https-google-says-to-use-301-redirects-304200\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">301 redirects<\/a> pointing from the old URL structure to the new one. Without it, you\u2019d be losing out on link juice from anyone who\u2019s linking out to you. Of course, newly launched websites won\u2019t have to worry about this problem, but if yours has been around for a couple of years, it\u2019s good to have this in mind \u2013 a little tweak like this could do wonders for preserving your existing rankings.<\/p>\n<ul>\n<li>Bonus strategy 10: Testimonials<\/li>\n<\/ul>\n<p>Bought any products recently that you\u2019d have zero second thoughts about endorsing? Send an email to their creators, share your love and enthusiasm for the product, and ask if you could write a testimonial for them. In most cases, you\u2019ll also be able to provide a link to your website. This works two ways: their sales pages get more credibility and you\u2019ve just scored a powerful backlink to your site. Nice!<\/p>\n<ul>\n<li>Bonus strategy 11: Free web-hosted tools<\/li>\n<\/ul>\n<p>If you have a decent knowledge of coding, you could come up with a free tool and host it on your website. It could be something as simple as a calculator or as complex as an online scraper or SEO tool. These tend to attract quite a bit of organic backlinks. Alternatively, you could also hire a developer to do this for you, but bear in mind that, depending on the length and complexity of the project, it could end up costing you a pretty penny. Alternatively, it can be something creative: maps, tests, quizzes\u2026 you get the idea.<\/p>\n<ul>\n<li>Bonus strategy 12: Blogger reviews<\/li>\n<\/ul>\n<p>If you have a product to give away, see if they would like to receive a free copy in exchange for a review. It\u2019s quite easy to score some high-quality editorial links this way. However, be careful how you present the offer \u2013 it\u2019s against Google\u2019s Webmaster Guidelines to give out a product in exchange for a backlink directly.<\/p>\n<ul>\n<li>Bonus strategy 13: Get interviewed<\/li>\n<\/ul>\n<p>Are you an established name in your niche? Perhaps you\u2019re holding a Ph.D. or you\u2019re a well-known athlete? Capitalize on your accomplishments by letting other people interview you. You can bet they\u2019ll be happy to leave a link as well. And in case you\u2019ve been interviewed before and haven\u2019t had a website at the time, reach out to them and ask them to insert your link next to the podcast or interview.<\/p>\n<ul>\n<li>Bonus strategy 14: Start a petition<\/li>\n<\/ul>\n<p>Is your niche about a passionate subject, something to do with human rights, perhaps? If there are people who believe in the same cause as you, they will do anything in their power to support it, including linking to it. You might even get featured in the media.<\/p>\n<ul>\n<li>Bonus strategy 15: Provide a transcription<\/li>\n<\/ul>\n<p>There are many podcasts and videos online whose creators simply don\u2019t have the time or resources to generate a transcription or provide subtitles. Offer to do it for them in exchange for a backlink.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_The_dos_and_donts_of_white_hat_SEO\"><\/span>11. The dos and don\u2019ts of white hat SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before we conclude our guide, here are some of the key points you should apply to your SEO strategy:<\/p>\n<ol>\n<li>DO: Go after editorial backlinks<\/li>\n<\/ol>\n<p>Editorial backlinks are placed somewhere in the body (as opposed to the sidebar or footer). For Google, this indicates that someone has placed the link there intentionally (as opposed to the link being auto-generated by some plugin or a script). Therefore, it acts as a vote of confidence and thus carries more weight.<\/p>\n<ol start=\"2\">\n<li>DON\u2019T: Overuse \u201cexact match\u201d anchors<\/li>\n<\/ol>\n<p>In the past, overusing \u201cexact match\u201d anchors worked tremendously well and was used by many SEO experts as a shortcut to attain high search engine rankings in a relatively short period of time. However, ever since Google introduced its infamous <a href=\"https:\/\/searchengineland.com\/google-updates-penguin-says-now-real-time-part-core-algorithm-259302\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Penguin algorithm update<\/a> in 2012, this is a surefire way to shoot yourself in the foot and get penalized by the search engines. In other words, you\u2019re 10 years late to the party!<\/p>\n<ol start=\"3\">\n<li>DO: Focus on backlink quality rather than quantity<\/li>\n<\/ol>\n<p>In SEO, quality goes a long way. Anyone can build thousands of spammy backlinks using automated tools, but nowadays, this will kill your rankings faster than you can say \u201ccheese.\u201d The ones you want to shoot for are usually the kind that is the hardest to get.\u00a0<\/p>\n<ol start=\"4\">\n<li>DON\u2019T: Worry about keyword density (too much)<\/li>\n<\/ol>\n<p>Keyword density is another SEO metric that used to be relevant back in the day, but nowadays, its relevance is minimal at best. Yes, it\u2019s important to mention your main keyword at least a couple of times, but going above 2% in terms of keyword density could get your content flagged for \u201ckeyword stuffing.\u201d Just don\u2019t do it \u2013 Google is now smart enough to know what your content is about because it can understand its intent (read about the <a href=\"https:\/\/searchengineland.com\/google-hummingbird-the-keyword-what-you-need-to-know-to-stay-ahead-175531\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Hummingbird algorithm update<\/a> if you\u2019d like to know more).<\/p>\n<ol start=\"5\">\n<li>DO: Build backlinks at a steady pace<\/li>\n<\/ol>\n<p>As a general rule of thumb, it\u2019s much better to spread out your backlinks over a long period of time than trying to get it all out there in a single day. Also, it\u2019s normal for your search engine rankings to fluctuate as you do this, so there\u2019s no reason to panic. The odds of witnessing this phenomenon are even greater if your website is new.<\/p>\n<ol start=\"6\">\n<li>DON\u2019T: Engage in link exchanges<\/li>\n<\/ol>\n<p>You may be compelled to link back to someone in case they linked back to you due to common courtesy. But in reality, this could harm your SEO efforts. Google isn\u2019t the biggest fan of link exchanges; it wants to see people linking to you naturally.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Conclusion\"><\/span>12. Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Off-site SEO is a marathon, not a sprint. As long as you focus on acquiring backlinks slowly and steadily, your search engine rankings will gradually improve. Consider working with the <a href=\"https:\/\/rankz.co\/blog\/best-link-building-services\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">best link-building services<\/a> to take some of the burden off your shoulders \u2013 building quality backlinks is hard work, after all. In fact, it\u2019s one of the most challenging aspects of SEO, and it\u2019s easy to mess up if you\u2019re not 100% sure what you\u2019re doing. Best of luck on your journey, and may you get the search engine traffic your awesome products and services deserve!<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/best-link-building-services-and-strategies-to-get-more-organic-traffic-381473\" target=\"_blank\">Link-building services: 10 best companies to improve your SEO<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Link building isn\u2019t easy, especially if you want it to be done right (i.e., stay compliant with Google\u2019s Webmaster Guidelines). Nevertheless, if your goal is to siphon more organic traffic through high search engine rankings, it is vital to study the intricacies of modern white hat SEO. However, like with any other industry, you also have experts for hire within link building space. This article will cover some of the best link-building service providers. If you need professional help, especially in competitive niches where organic traffic [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5235","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5235"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5235\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}