{"id":5258,"date":"2022-07-26T11:02:00","date_gmt":"2022-07-26T11:02:00","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/07\/26\/3-ways-bots-and-fake-users-are-killing-your-search-efforts\/"},"modified":"2022-07-26T11:02:00","modified_gmt":"2022-07-26T11:02:00","slug":"3-ways-bots-and-fake-users-are-killing-your-search-efforts","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/07\/26\/3-ways-bots-and-fake-users-are-killing-your-search-efforts\/","title":{"rendered":"3 ways bots and fake users are killing your search efforts"},"content":{"rendered":"
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Today, we are living in the era of the Fake Web, where a large portion of the internet<\/a> is made up of malicious scrapers, spam bots, suspicious human users and other bad actors. It seems like every day there is a \u201cbreaking news\u201d story about another company falling victim to a data breach, customer information being leaked or servers being hacked.<\/p>\n

Historically, these cyber threats were handled exclusively by the chief information security officer or the IT department. However, in recent years search marketers have begun to notice how bots and fake users harm their efforts. When fake traffic makes its way to a company\u2019s website, it can damage a brand\u2019s online reputation and ultimately hinder the effectiveness of paid and non-paid marketing<\/a> campaigns. Throughout this article, we will cover three specific ways search marketers are impacted.<\/p>\n

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