Are you able to develop a relationship with your current clients and make your future prospects like you?\u00a0<\/p>\n
The best way to do this is to understand<\/strong> the personality of your customers. This can help you predict<\/strong> their motives.\u00a0\u00a0<\/p>\n Approach content by developing it for the psychology of the user, rather than the psychology of the writer.\u00a0\u00a0\u00a0<\/p>\n For example, for me (who has the attention span of a gnat), what if a content writer knew that she only had 30 seconds to answer \u201cwhat are the best running shoes I can wear as a beginner?\u201d Or what if she knew that for my friend (who can overthink how a garage door opener works for hours), she had a good 30 minutes to inundate him with as much information about \u201cwhat are the best running shoes?\u201d<\/p>\n Dr. Taylor Hartman wrote the book on understanding motives in psychology. I was fortunate to have met him and to learn about how \u201cThe People Code<\/a>\u201d could be transformed into developing deep psychological trait-based content for better performance.\u00a0\u00a0\u00a0<\/p>\n I\u2019ve taken these ideas and tested them. Not only the behaviors of individuals, but all the way up to entire countries and cultures.\u00a0\u00a0<\/p>\n I was astonished by what I found, from the improved ROI to the more efficient buyer journeys.\u00a0\u00a0<\/p>\n