{"id":5274,"date":"2022-07-26T19:15:47","date_gmt":"2022-07-26T19:15:47","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/07\/26\/google-ads-for-b2b-how-to-overcome-challenges-platform-limitations\/"},"modified":"2022-07-26T19:15:47","modified_gmt":"2022-07-26T19:15:47","slug":"google-ads-for-b2b-how-to-overcome-challenges-platform-limitations","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/07\/26\/google-ads-for-b2b-how-to-overcome-challenges-platform-limitations\/","title":{"rendered":"Google Ads for B2B: How to overcome challenges, platform limitations"},"content":{"rendered":"

B2B marketers tend to be excluded from most articles, case studies and examples. Even when we get mentioned, our marketing efforts are bucketed as \u201cB2B\u201d and not industry-specific.\u00a0<\/p>\n

However, there are many sub-categories of B2B marketing (e.g., SaaS, ecommerce, education, healthcare).<\/p>\n

After working with hundreds of B2B accounts, I\u2019ve found there are multiple factors that people tend to overlook or don\u2019t even consider using because it is not \u201cB2B\u201d specific.\u00a0<\/p>\n

That\u2019s a costly mistake.<\/p>\n

This article will cover basic challenges when using Google Ads for B2B marketing, as well as more advanced obstacles. The advanced challenges are not necessarily difficult, but they will require time and some planning to overcome.<\/p>\n

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