Google and Microsoft released their quarterly earnings yesterday. Both companies missed the mark and fell short in some areas, but for the most part hold steady given circumstances such as the war in Ukraine (pulling their services out of Russia), supply chain issues, economic uncertainty, and hiring freezes.\u00a0<\/p>\n
Here are some key takeaways:\u00a0<\/p>\n
Holding steady. <\/strong>Google claims that despite some pullback from advertisers and the loom of financial uncertainty, performance in search was strong and \u201ccustomers are still seeing value.\u201d During the earnings call CEO Sundar Pichai spoke about search changes and increased opportunities for shopping, as well as attempts to compete with TikTok and Instagram.<\/p>\n YouTube Shorts momentum.<\/strong> Pichai said YouTube Shorts are watched by over 1.5 billion signed in users per month, and over 30 billion daily views. Subscribers surpassed 5 million subscribers \u2013 including trials. Last week a partnership<\/a> with Shopify announced giving advertisers and creators additional opportunities to promote products.\u00a0\u00a0<\/p>\n Summer search trends.<\/strong> Philipp Schindler, CBO, Google adds that last minute hotel deals and summer vacations increased substantially. Travel brands continued to utilize new tools<\/a> to streamline the booking and reservation processes. Retailers taking advantage of a full omnichannel strategy including using curbside and pickup features increased revenue by as much as 34% from last year. Schindler continues that searches for \u201copen now near me\u201d were up 8x globally YoY, while searches for \u201cdesigner outlets\u201d jumped 90%. Additionally, apparel categories such as women\u2019s clothing and other beauty categories such as perfume and fragrances gained interest.\u00a0<\/p>\n Performance Max. <\/strong>I didn\u2019t think we would get off the earnings call without talking about Performance Max. Schindler mentioned that the adoption of Performance Max campaigns are up 5x year to date. Though, it\u2019s not mentioned if those numbers include accounts that have been automatically updated to PMax from Smart Shopping.<\/p>\n New developments. <\/strong>3D AR features are also available to a few retailers such as Target and Wayfair, allowing customers to shop for products in real life. Additionally, the new<\/a> ad formats allow for a more visual browsing search. CTV viewership is 3.1x more effective than regular tv, and CTV markets will be expanded to LATAM and EMEA markets. Lastly, Schinder mentions that full funnel strategies are gaining speed and advertisers that use them experience 80% unique reach across brand and action campaigns.\u00a0<\/p>\n Listen to the call.<\/strong> If you\u2019re interested in the full Alphabet earnings call, you can listen here<\/a>.\u00a0You can also view the Alphabet earnings report here<\/a>, and the Microsoft report here<\/a>. <\/p>\n Why we care.<\/strong> Though the numbers aren\u2019t as good as analysts may have predicted, Google ads aren\u2019t going anywhere any time soon. New products in CTV, gaming, Shorts, and shopping are keeping ad revenue afloat, despite some advertisers abandoning the platform altogether. Given that they can\u2019t gain any more market share, new products and features will be the only way to keep the momentum going (outside of charging more for advertising). I\u2019ll be curious to see how the adoption of new features pans out in Q3. <\/p>\n The post Alphabet, Microsoft release end of quarter earnings<\/a> appeared first on Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Google and Microsoft released their quarterly earnings yesterday. Both companies missed the mark and fell short in some areas, but for the most part hold steady given circumstances such as the war in Ukraine (pulling their services out of Russia), supply chain issues, economic uncertainty, and hiring freezes.\u00a0 Here are some key takeaways:\u00a0 Total Alphabet revenue 13% increase YoY to $69.7 billion (from $61.9 billion by the end of Q2 in 2021) Google Ad revenue $56.3 billion (up from $50.4 in 2021) YouTube revenue $7.3 billion […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5275","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5275"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5275\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}