Today Google announced that they have created Confirming Gross Revenue \u2013 a new solution to give ad buyers and publishers a way to verify that there were no hidden fees taken from their transactions within Ads Manager.<\/p>\n
View the report.<\/strong> Advertisers can view the new Revenue Verification Report to see the total gross revenue received from a specific publisher. Google says that the ad buyer and media publisher can then come together to verify that the media cost from the buyers\u2019 report matches the gross revenue the publisher received. The idea here is that if the numbers match, the buyer can assume that their full media spend reached the publisher and no hidden fees were taken.<\/p>\n Early testing.<\/strong> Google is testing the new reporting with Display and Video 360, but are collaborating with other demand-side platforms, sell-side platforms, publishers, and agencies to implement similar reporting with other partners.<\/p>\n Thanks, Google?<\/strong> Google claims that (on average) 15% of advertisers\u2019 ad spend is unattributable. They claim that while the Google Ads platform doesn\u2019t take fees, they \u201ccan\u2019t speak for other companies in the space.\u201d Google has also participated in industry transparency standards \u201cacross buyside and sellside businesses, like ads.txt \/ app-ads.txt, sellers.json and SupplyChain Object into Ads Data Hub to help marketers using Display & Video 360 see the steps their impressions took before arriving on a publisher\u2019s site.\u201d The objective of these transparency initiatives is to give advertisers better visibility into buying decisions and strengthen fraud detection.\u00a0<\/p>\n What Google says. <\/strong>\u201c\u200b\u200bConfirming Gross Revenue is one part of our efforts to address concerns over the lack of transparency that we have heard from publishers, agencies, advertisers and regulators. Over the next few months, we\u2019ll continue to work with the industry on shaping this new solution and, more broadly, initiatives to instill more confidence in online advertising. Bringing greater transparency to advertisers, agencies and publishers is core to our approach.\u00a0 We welcome participation from others who want to work together to advance an ad-supported internet that works for everyone.\u201d Allan Thygesen, President, Americas & Global Partners.<\/em>\u00a0<\/p>\n Why we care.<\/strong> Do we? Maybe I\u2019m wrong but I\u2019ve never been fortunate enough to question where my ad dollars are going, and I don\u2019t know any other agencies or advertisers that have. While I don\u2019t agree with some of the websites and platforms my ads end up on, I never considered that mysterious fees were the explanation for any mismatch in revenue reporting.<\/p>\n On the upside, this new report might call out shady behavior of platforms that have been taking fees or a cut of ad spend. It doesn\u2019t hurt to check out the new reports if you use Display or Video 360 and see what information they provide about where your ad spend is going. <\/p>\n The post Google just announced a Revenue Verification Report to confirm buyer and publisher ad spend<\/a> appeared first on Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Today Google announced that they have created Confirming Gross Revenue \u2013 a new solution to give ad buyers and publishers a way to verify that there were no hidden fees taken from their transactions within Ads Manager. View the report. Advertisers can view the new Revenue Verification Report to see the total gross revenue received from a specific publisher. Google says that the ad buyer and media publisher can then come together to verify that the media cost from the buyers\u2019 report matches the gross revenue […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5278","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5278"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5278\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}