{"id":5332,"date":"2022-07-29T11:48:46","date_gmt":"2022-07-29T11:48:46","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/07\/29\/how-i-earned-a-knowledge-panel-without-a-wikipedia-page\/"},"modified":"2022-07-29T11:48:46","modified_gmt":"2022-07-29T11:48:46","slug":"how-i-earned-a-knowledge-panel-without-a-wikipedia-page","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/07\/29\/how-i-earned-a-knowledge-panel-without-a-wikipedia-page\/","title":{"rendered":"How I earned a knowledge panel without a Wikipedia page"},"content":{"rendered":"<p>Knowledge panels are one of the most coveted, yet mysterious elements in organic search. <\/p>\n<p>Brands desire to have their own robust Knowledge Panel entry, but are left with little to no control over what appears in them.\u00a0<\/p>\n<p>By this point, we should all have a <a href=\"https:\/\/searchengineland.com\/google-patent-question-answering-using-entity-references-unstructured-data-267273\" target=\"_blank\" rel=\"noopener\">basic understanding of entities<\/a> within Google\u2019s Knowledge Graph. Consider that required reading for this article.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/29\/how-i-earned-a-knowledge-panel-without-a-wikipedia-page\/#Where_does_Google_pull_entity_data_from\" >Where does Google pull entity data from?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/29\/how-i-earned-a-knowledge-panel-without-a-wikipedia-page\/#Why_is_Wikipedia_so_prolific\" >Why is Wikipedia so prolific?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/29\/how-i-earned-a-knowledge-panel-without-a-wikipedia-page\/#How_long_does_it_take_to_earn_a_Knowledge_Graph_entry\" >How long does it take to earn a Knowledge Graph entry?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/29\/how-i-earned-a-knowledge-panel-without-a-wikipedia-page\/#The_specific_steps_I_took_to_earn_my_knowledge_panel\" >The specific steps I took to earn my knowledge panel<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/29\/how-i-earned-a-knowledge-panel-without-a-wikipedia-page\/#1_Established_entity_home\" >1. Established entity home<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/29\/how-i-earned-a-knowledge-panel-without-a-wikipedia-page\/#2_Industry_authorship\" >2. Industry authorship<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/29\/how-i-earned-a-knowledge-panel-without-a-wikipedia-page\/#3_Consistent_schema\" >3. Consistent schema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/29\/how-i-earned-a-knowledge-panel-without-a-wikipedia-page\/#4_Consistent_linking\" >4. Consistent linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/29\/how-i-earned-a-knowledge-panel-without-a-wikipedia-page\/#5_Directories\" >5. Directories<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/29\/how-i-earned-a-knowledge-panel-without-a-wikipedia-page\/#The_different_iterations_my_knowledge_panel_has_shown\" >The different iterations my knowledge panel has shown<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/29\/how-i-earned-a-knowledge-panel-without-a-wikipedia-page\/#First_iteration_All_crunch_no_flavor\" >First iteration: All crunch, no flavor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/29\/how-i-earned-a-knowledge-panel-without-a-wikipedia-page\/#Second_iteration_Images_getting_comical\" >Second iteration: Images getting comical<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/29\/how-i-earned-a-knowledge-panel-without-a-wikipedia-page\/#Third_iteration_Image_correction\" >Third iteration: Image correction<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/07\/29\/how-i-earned-a-knowledge-panel-without-a-wikipedia-page\/#Key_takeaways\" >Key takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Where_does_Google_pull_entity_data_from\"><\/span>Where does Google pull entity data from?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We all know that Google pulls information from their Knowledge Graph for knowledge panels, but where do they pull information for the Knowledge Graph?\u00a0<\/p>\n<p>Technically, Google can use information from any crawlable website for their Knowledge Graph. However, we most often see Wikipedia as the dominant source of information.<\/p>\n<p>The types of websites Google likes to pull from are typically directory-style websites that provide information that is:<\/p>\n<ul>\n<li>Accurate.<\/li>\n<li>Structured.<\/li>\n<li>Consistent.<\/li>\n<\/ul>\n<p>Jason Barnard\u2019s Kalicube has an awesome <a href=\"https:\/\/kalicube.pro\/trusted-sources\" target=\"_blank\" rel=\"noreferrer noopener\">resource that tracks entity sources<\/a> for the past 30 days. I referred to this list and many of his articles for guidance on building my knowledge panel and personal entity.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"483\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/entity-source-data-800x483.jpg\" alt=\"| Craig Hordlow\" class=\"wp-image-386805\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Wikipedia_so_prolific\"><\/span>Why is Wikipedia so prolific?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google tends to use Wikipedia so heavily for a few reasons:<\/p>\n<ul>\n<li>It\u2019s heavily moderated and difficult to get an entry approved.<\/li>\n<li>The content is well structured and easy for search engines to understand.<\/li>\n<li>It\u2019s a highly trusted resource.<\/li>\n<\/ul>\n<p>While Wikipedia has skeptics reminding us that anyone can edit an entry, a heavy amount of moderation and editing still takes place on Wikipedia. Given that it\u2019s also a fairly neutral\/unbiased source of information, that gives Google all the more reason to trust it.<\/p>\n<p>So if it\u2019s so difficult to get an entry, why do so many SEOs only focus on getting a Wikipedia page as their way into the Knowledge Graph?\u00a0<\/p>\n<p>Well, the answer is that once you have a Wikipedia page, it\u2019s almost a guaranteed entry. However, this is a mindset we need to break, because by now, we should all know that there are no guarantees in SEO.<\/p>\n<p>Sure you can definitely pursue a Wikipedia page for your own brand, but just make sure to diversify your tactics and don\u2019t just focus on that as your sole strategy.\u00a0\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_long_does_it_take_to_earn_a_Knowledge_Graph_entry\"><\/span>How long does it take to earn a Knowledge Graph entry?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don\u2019t say it depends, don\u2019t say it, don\u2019t say it. Okay, so it is different for everyone. For me, it took about a year since the beginning of my efforts for mine to appear.\u00a0<\/p>\n<p>It all depends on how hard your brand is working and whether or not your brand deserves one.<\/p>\n<p>Did I try that hard? Not really.\u00a0<\/p>\n<p>Did I deserve one? Not at all.<\/p>\n<p>But based on the specific steps I took to market myself in the industry, I just so happened to earn a Knowledge Panel in the process.<\/p>\n<p>I never thought I\u2019d actually get one, but decided to run a series of tests to see if it would actually work, and to my surprise it did.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_specific_steps_I_took_to_earn_my_knowledge_panel\"><\/span>The specific steps I took to earn my knowledge panel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Okay now that you\u2019ve probably scrolled past all of my intro content, let\u2019s get to what you came here for. What specifically did I do to earn my Knowledge Panel entry and get established in Google\u2019s Knowledge Graph?<\/p>\n<p>Here are the specific steps I took in order.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Established_entity_home\"><\/span>1. Established entity home<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first step is to establish your root or home of your entity. This could be your personal website, brand\u2019s page, author page, or anything that is the truest source of information for the entity. For me, I chose my personal website\u2019s homepage for my entity home.\u00a0<\/p>\n<p>On my homepage, I did two specific things to help search engines:<\/p>\n<p><strong>Created \u2018About Me\u2019 Content<\/strong><\/p>\n<p>I created a one-sentence \u201cabout me\u201d that I planned to use on all bio information across the web. Almost all of my personal bios on different websites I\u2019m featured on start with this sentence. This <strong>creates consistency<\/strong> on who I am and what I do.<\/p>\n<p><strong>Create bulleted list of work<\/strong><\/p>\n<p>Having a short, easy to crawl, list of what I do helps create a connection to myself and other entities. My hope was Google would understand that I could be found on those other websites and better understand the relationship between myself and those entities. More on this in the schema section.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"409\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/john-mcalpin-homepage-800x409.jpg\" alt=\"| Craig Hordlow\" class=\"wp-image-386806\" title=\"| Craig Hordlow\"><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"2_Industry_authorship\"><\/span>2. Industry authorship<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For the past four years, I\u2019ve been featured on dozens of podcasts and written plenty of articles for Search Engine Land, Search Engine Journal, OnCrawl, and many mory!\u00a0<\/p>\n<p>All of my features come with an author page, which has a list of all my articles for that site as well as <a href=\"https:\/\/schema.org\/Person\" target=\"_blank\" rel=\"noopener\">Person schema<\/a> for that site.\u00a0<\/p>\n<p>Additionally, all of my author pages contain a link back to my entity home, which is critically important for building your brand\u2019s entity relevancy.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Consistent_schema\"><\/span>3. Consistent schema<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Schema markup is the connective tissue that brings all of my authorship together. On my entity home, I ensured that I have robust schema markup.<\/p>\n<p>The most important thing to include in the schema markup is the SameAs data which I directed to all of my most important features on the web. I ensured to add SameAs links to any sources that I\u2019ve seen generate entities in the past.\u00a0<\/p>\n<p>Below is a screenshot of what you\u2019ll see if you run my personal website through the <a href=\"https:\/\/validator.schema.org\/\" target=\"_blank\" rel=\"noopener\">Schema Markup validator<\/a>.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"593\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/schema-personal-website-800x593.jpg\" alt=\"| Craig Hordlow\" class=\"wp-image-386807\" title=\"| Craig Hordlow\"><\/figure>\n<p>The specific schema type I chose was Person, as this was most accurate to myself. If you\u2019re creating an entity for your business or brand, try to choose the schema type that\u2019s most accurate to your business.<\/p>\n<p>Typically, I create schema from scratch for all of my clients. However, Yoast\u2019s author\/person schema provided exactly what I was looking for and included one important feature.<\/p>\n<p>What Yoast did for me was instead of making a generic Organization schema type for my website, I marked my website as a Person.<\/p>\n<p>Within the specific settings, I pasted all of my important links into the contact info fields. Please note that other than Twitter, you can paste any link in those fields.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"529\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/yoast-settings-800x529.png\" alt=\"| Craig Hordlow\" class=\"wp-image-386808\" title=\"| Craig Hordlow\"><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"4_Consistent_linking\"><\/span>4. Consistent linking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Schema plays a huge factor in creating an interconnected web of consistent information for Google\u2019s Knowledge Graph. However, external links provide even greater trust signals.<\/p>\n<p>On my website, I have a collections page that links out to all of my important work. It\u2019s like a mini CV of my work for anyone who wants to work with me.<\/p>\n<p>However, you can\u2019t just link out to other places on your website, you need established entities linking back to you.<\/p>\n<p>That\u2019s why all of my featured podcasts and author pages have a link back to my website. Not only are they linking back to my website, they\u2019re all linking to my homepage, which I\u2019ve established as my entity home.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Directories\"><\/span>5. Directories<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This can definitely help get an easy foot in the door for many people and brands trying to get established with their own knowledge panel. One of the biggest directories that I recommend getting established in is Crunchbase.\u00a0<\/p>\n<p>In fact, Crushbase is what was listed as the source data during the first iteration of my knowledge panel.\u00a0<\/p>\n<p>I\u2019ve seen many startups get their first knowledge panel entry through Crunchbase and it seems to be a consistently high source for Google to rely on. This is because Crunchbase has some verification processes that make it slightly more challenging to create spam in bulk.\u00a0<\/p>\n<p>When getting started with building out your directories, focus on the niche ones that are most relevant to your industry. This will go a lot farther for you than Crunchbase or any other big ones.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_different_iterations_my_knowledge_panel_has_shown\"><\/span>The different iterations my knowledge panel has shown<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Over the course of about 1-2 months, Google has used a variety of different sources to feed my knowledge panel. It\u2019s been very interesting to see how it\u2019s evolved over such a short amount of time. I\u2019ve even had my own article carousel which has since disappeared.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"First_iteration_All_crunch_no_flavor\"><\/span>First iteration: All crunch, no flavor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At first, Crunchbase was the source of my entire knowledge panel entry. Something I found amusing is that there\u2019s no link for my LinkedIn page, it\u2019s just the anchor text on Crunchbase.\u00a0<\/p>\n<p>This was a great win for me and I was pleased with how structured the knowledge panel was.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/john-mcalpin-knowledge-graph-first-version-599x600.jpeg\" alt=\"| Craig Hordlow\" class=\"wp-image-386809\" title=\"| Craig Hordlow\"><\/figure>\n<p>I tested a few queries to see how my entity data would appear as a zero-click result.<\/p>\n<p><strong>Testing searches: \u201cWho is John McAlpin?\u201d<\/strong><\/p>\n<p>This result was a little disappointing as it brought up a different John McAlpin who was referenced in a press release. However, I did see my entity in a side panel, which was both surprising and exciting.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"270\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/who-is-john-mcalpin-800x270.jpeg\" alt=\"| Craig Hordlow\" class=\"wp-image-386810\" title=\"| Craig Hordlow\"><\/figure>\n<p><strong>Testing searches: \u201cWhere Does John McAlpin Work?\u201d<\/strong><\/p>\n<p>This was a much more accurate result, but also a surprising one. If Crunchbase was fueling most of my knowledge panel data, why was Google showing Search Engine Journal as the source for this featured snippet?<\/p>\n<p>We could speculate all day on our theories of how Google came to this decision, but I was just glad to see a more accurate result here.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"303\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/where-does-john-mcalpin-work-800x303.jpeg\" alt=\"| Craig Hordlow\" class=\"wp-image-386811\" title=\"| Craig Hordlow\"><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Second_iteration_Images_getting_comical\"><\/span>Second iteration: Images getting comical<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A few weeks after the first sighting of my Knowledge Panel, I see a few interesting updates:<\/p>\n<ul>\n<li>My image changed to a caricature that I used on one of my OnCrawl articles.<\/li>\n<li>The \u201cabout\u201d content changed to my author bio from Search Engine Journal<\/li>\n<li>Summary data remained from Crunchbase<\/li>\n<li>Source data label changed to my Search Engine Journal author page.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"552\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/john-mcalpin-knowledge-graph-second-version-552x600.jpg\" alt=\"| Craig Hordlow\" class=\"wp-image-386812\" title=\"| Craig Hordlow\"><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Third_iteration_Image_correction\"><\/span>Third iteration: Image correction<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Unhappy with my image being a cartoon for my professional headshot, I submitted feedback to update the image. I chose my image from Search Engine Land and sure enough it updated it about two weeks later.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"617\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/john-mcalpin-knowledge-graph-third-version-617x600.jpg\" alt=\"| Craig Hordlow\" class=\"wp-image-386813\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Key_takeaways\"><\/span>Key takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When seeking to earn your own knowledge panel, it\u2019s important to keep in mind a few things.<\/p>\n<ul>\n<li><strong>It may not happen at all.<\/strong> You have no control over what Google displays in its results. All you can do is try to send the right signals consistently and hope that it pays off.<\/li>\n<li><strong>If it does happen, it will take time.<\/strong> It took me longer than a year for my knowledge panel to show up. Large organizations that have aggressive PR firms have a higher chance of showing up sooner, but even that isn\u2019t a guarantee.\u00a0<\/li>\n<li><strong>Consistency is key.<\/strong> Once you establish the signals you want to send, be consistent in that. As you could see in my second iteration, I wasn\u2019t consistent in my choice of imagery and that messed up how I wanted my knowledge panel to appear.\u00a0<\/li>\n<li><strong>Have patience. <\/strong>Just like all other factors in SEO, it takes time.<\/li>\n<\/ul>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/earn-knowledge-panel-without-wikipedia-page-386804\" target=\"_blank\">How I earned a knowledge panel without a Wikipedia page<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Knowledge panels are one of the most coveted, yet mysterious elements in organic search. Brands desire to have their own robust Knowledge Panel entry, but are left with little to no control over what appears in them.\u00a0 By this point, we should all have a basic understanding of entities within Google\u2019s Knowledge Graph. Consider that required reading for this article. Where does Google pull entity data from? We all know that Google pulls information from their Knowledge Graph for knowledge panels, but where do they pull [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5332","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5332"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5332\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}