{"id":5367,"date":"2022-08-01T19:28:01","date_gmt":"2022-08-01T19:28:01","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/08\/01\/tips-for-how-to-post-effectively-on-linkedin-from-seo-sara-taher\/"},"modified":"2022-08-01T19:28:01","modified_gmt":"2022-08-01T19:28:01","slug":"tips-for-how-to-post-effectively-on-linkedin-from-seo-sara-taher","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/08\/01\/tips-for-how-to-post-effectively-on-linkedin-from-seo-sara-taher\/","title":{"rendered":"Tips for how to post effectively on LinkedIn from SEO Sara Taher"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/linkedin-posting-strategy-sara-taher-800x450.jpg\" alt=\"LinkedIn posting strategy Sara Taher\" class=\"wp-image-386872\" title=\"| Craig Hordlow\"><\/figure>\n<p>Whenever I visit LinkedIn lately, I almost always see an update from <a href=\"https:\/\/www.linkedin.com\/in\/sara-seo-specialist\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sara Taher<\/a>, the SEO Team Lead at Flywheel Digital.<\/p>\n<p>And many of her posts tend to get a lot of engagement. Her updates regularly attract hundreds of reactions, comments and shares.\u00a0<\/p>\n<p>So what\u2019s her secret to posting effectively on LinkedIn and being so visible?\u00a0Has she figured out the LinkedIn algorithm? <\/p>\n<p>Taher was kind enough to give a little insight into her LinkedIn posting strategy. What follows are highlights of our Q&amp;A. You may notice that much of the advice Taher shares aligns with <a href=\"https:\/\/searchengineland.com\/linkedin-creator-tips-385746\" target=\"_blank\" rel=\"noopener\">LinkedIn\u2019s advice for creators<\/a>.<\/p>\n<p><strong>Pick your LinkedIn goal(s).<\/strong> Taher\u2019s biggest goal on LinkedIn? To build her personal brand.\u00a0<\/p>\n<ul>\n<li>\u201cMy audience is SEO and digital marketers mainly, but I was able to attract some tech-savvy business owners and some marketing managers looking for SEO consultants,\u201d Taher said.<\/li>\n<\/ul>\n<p><strong>Keys to a successful LinkedIn post. <\/strong>Taher said she doesn\u2019t use a schedule. She writes based on inspiration. Very often, Taher said she gets an idea for a post from something she is actively working on.<\/p>\n<p>So what formula works for Taher?<\/p>\n<ul>\n<li>\u201cThe formula is four things. Provide 1. relatable and 2. actionable information. 3. Be yourself and 4. be real.\u201d<\/li>\n<li>\u201cSEOs can understand my posts, I make sure it\u2019s easy and simple to understand. They also find it relevant to everyday SEO tasks.\u201d<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/sara-seo-specialist_seo-activity-6949022749256273920-FTJu?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\" target=\"_blank\" rel=\"noreferrer noopener\">This post<\/a> is one example of her doing that, when she discussed content audits.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"531\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/sara-taher-linkedin-content-audit-531x600.png\" alt=\"| Craig Hordlow\" class=\"wp-image-386873\" title=\"| Craig Hordlow\"><\/figure>\n<p>Here\u2019s <a href=\"https:\/\/www.linkedin.com\/posts\/sara-seo-specialist_seo-activity-6956615254172741632-ihuo?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\" target=\"_blank\" rel=\"noreferrer noopener\">another<\/a>, in which she discussed optimizing the homepage:<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"469\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/sara-taher-optimizing-homepage-469x600.png\" alt=\"| Craig Hordlow\" class=\"wp-image-386875\" title=\"| Craig Hordlow\"><\/figure>\n<p>In addition to sharing SEO insights and tips, Taher opens up about herself.<\/p>\n<p>In <a href=\"https:\/\/www.linkedin.com\/posts\/sara-seo-specialist_seo-seo-linkedin-activity-6950721842126999552-sVaY?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\" target=\"_blank\" rel=\"noreferrer noopener\">this post<\/a>, she noted how posting something about herself made her feel \u201cseen\u201d as a person for the first time.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/sara-taher-linkedin-not-facebook-539x600.png\" alt=\"| Craig Hordlow\" class=\"wp-image-386874\" title=\"| Craig Hordlow\"><\/figure>\n<p>And in <a href=\"https:\/\/www.linkedin.com\/posts\/sara-seo-specialist_seo-activity-6950057482039808000-JFbk?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\" target=\"_blank\" rel=\"noreferrer noopener\">this post<\/a>, she discussed confidence, which she admitted she struggles with.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/sara-taher-linkedin-confidence-496x600.png\" alt=\"| Craig Hordlow\" class=\"wp-image-386876\" title=\"| Craig Hordlow\"><\/figure>\n<p><strong>Is there a \u201cbest time\u201d to post on LinkedIn?<\/strong> I know, I know. Posting at <a href=\"https:\/\/martech.org\/the-best-times-to-engage-on-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">mid-morning, midweek <\/a>guarantees nothing in terms of visibility or engagement for your LinkedIn post. But I was curious if Taher had noticed any days or times that worked generally for her. Here\u2019s what she said:<\/p>\n<ul>\n<li>\u201cMy audience is international with different time zones and even sometimes different weekend days (some countries take Friday and Saturday off as weekend). I just found that posting first thing in the morning my time, and generally posting on Sundays, Tuesdays and Wednesdays, would get the most engagement.\u201d<\/li>\n<\/ul>\n<p><strong>What to avoid.<\/strong> Taher also has some advice on what doesn\u2019t work:<\/p>\n<ul>\n<li>\u201cDefinitely trying to be like someone else. Don\u2019t try to imitate other people\u2019s style,\u201d Taher said.<\/li>\n<\/ul>\n<p>Taher said she learned a lot by following other SEO experts on LinkedIn and connecting with them. But you can learn from others without copying them.\u00a0<\/p>\n<p><strong>Defining success.<\/strong> Success will depend on your goals. So how does Tahker measure \u201csuccess\u201d for her LinkedIn post?\u00a0<\/p>\n<ul>\n<li>\u201cSuccess for me is when I get engagement on a post. And when I get positive feedback from followers.\u201d<\/li>\n<\/ul>\n<p><strong>One final bit of advice. <\/strong>And this is something more people in our space need to hear:<\/p>\n<ul>\n<li>\u201cPosting and becoming a public figure in the SEO community is a responsibility, as people actually follow your advice. So don\u2019t post anything you are not 100% sure of.\u201d<\/li>\n<\/ul>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/linkedin-post-effectively-tips-sara-taher-386871\" target=\"_blank\">Tips for how to post effectively on LinkedIn from SEO Sara Taher<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whenever I visit LinkedIn lately, I almost always see an update from Sara Taher, the SEO Team Lead at Flywheel Digital. And many of her posts tend to get a lot of engagement. Her updates regularly attract hundreds of reactions, comments and shares.\u00a0 So what\u2019s her secret to posting effectively on LinkedIn and being so visible?\u00a0Has she figured out the LinkedIn algorithm? Taher was kind enough to give a little insight into her LinkedIn posting strategy. What follows are highlights of our Q&amp;A. You may notice [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5367","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5367"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5367\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}