{"id":5371,"date":"2022-08-02T10:54:51","date_gmt":"2022-08-02T10:54:51","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/08\/02\/6-reasons-why-it-makes-sense-to-outsource-seo\/"},"modified":"2022-08-02T10:54:51","modified_gmt":"2022-08-02T10:54:51","slug":"6-reasons-why-it-makes-sense-to-outsource-seo","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/08\/02\/6-reasons-why-it-makes-sense-to-outsource-seo\/","title":{"rendered":"6 reasons why it makes sense to outsource SEO"},"content":{"rendered":"<p>Your goal is to find the best way to move SEO forward \u2013 and have it be profitable for your company or organization.<\/p>\n<p>Your options: <\/p>\n<ul>\n<li>Outsource your SEO.<\/li>\n<li>Keep your SEO in-house.<\/li>\n<\/ul>\n<p>The answer isn\u2019t the same for everyone. And your choice today might not be the same a year from now.<\/p>\n<p>Here are six reasons why it makes sense to outsource SEO.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/02\/6-reasons-why-it-makes-sense-to-outsource-seo\/#1_To_remove_responsibilities\" >1. To remove responsibilities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/02\/6-reasons-why-it-makes-sense-to-outsource-seo\/#2_To_create_accountability\" >2. To create accountability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/02\/6-reasons-why-it-makes-sense-to-outsource-seo\/#3_To_have_moderation\" >3. To have moderation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/02\/6-reasons-why-it-makes-sense-to-outsource-seo\/#4_To_create_consistency\" >4. To create consistency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/02\/6-reasons-why-it-makes-sense-to-outsource-seo\/#5_To_bring_in_expertise\" >5. To bring in expertise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/02\/6-reasons-why-it-makes-sense-to-outsource-seo\/#6_To_improve_ROI\" >6. To improve ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/02\/6-reasons-why-it-makes-sense-to-outsource-seo\/#Bonus_Keeping_it_in_house\" >Bonus: Keeping it in house<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_To_remove_responsibilities\"><\/span>1. To remove responsibilities<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Depending on the size and composition of your team, you may have a lot of marketing, technical, and\/or content people wearing a lot of hats or having multiple responsibilities.<\/p>\n<p>SEO requires functions that go beyond the core aspects of research, strategies, and implementation of tactics. It includes content, IT, UX and the ability to navigate any legal or compliance functions.<\/p>\n<p>Outsourcing SEO often removes a responsibility (or multiple) from marketing staff, allowing them to quarterback more of the effort than to have to become an expert and go really deep in a specific channel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_To_create_accountability\"><\/span>2. To create accountability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Going deeper than thinking about day-to-day responsibilities is thinking about accountabilities.<\/p>\n<p>When someone is wearing too many hats (including the SEO hat), it can be hard to stay focused on the work needed and be fully accountable for progress and performance.<\/p>\n<p>SEO takes time. Yet, it needs a lot of tactical implementation short term to get to the benefits long term. There has to be accountability for the work.<\/p>\n<p>That means the ability to equip the responsible party with the budget, resources, tools and adjacent needs (content, IT, etc.) to do the job right. Plus, there has to be an expectation of a strategy, KPIs and time for how it will happen and be measured.<\/p>\n<p>A part-time resource, or one that doesn\u2019t have all of the resources and expertise needed, can\u2019t fairly be held accountable for the performance and quality of the effort.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_To_have_moderation\"><\/span>3. To have moderation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I have learned over the years even on the agency side of things what it means to have someone in the middle as a moderator. <\/p>\n<p>Having a third party, or someone who isn\u2019t embedded in the organization\u2019s day-to-day, can be a big plus.<\/p>\n<p>That person or group can see things that get missed while dealing with other marketing activities, operations, sales activities or customer service.<\/p>\n<p>Much like a writer proofing their own copy isn\u2019t ideal, marketers who do their own work, with no outside perspective, can have a difficult time.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_To_create_consistency\"><\/span>4. To create consistency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Consistency can be an issue for in-house SEO focuses. Unless part of a dedicated SEO team, there\u2019s always likely to be a competing interest.<\/p>\n<p>A customer service fire, or the need to work leads, often can take priority over SEO and elements of a plan that won\u2019t have an immediate impact today.<\/p>\n<p>Inconsistent efforts and commitments to the overall SEO strategy suffer if not done consistently and prioritized.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_To_bring_in_expertise\"><\/span>5. To bring in expertise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The ability to stay up-to-date and to be an expert at the level needed to craft, maintain and adapt an SEO strategy can be hard to do in-house.<\/p>\n<p>Algorithms and search results are constantly changing. Competitors are everywhere. And there is a flood of information (accurate or not).<\/p>\n<p>Even the most brilliant in-house SEO has to be able to stay engaged in the SEO community to stay sharp. Beyond the strategy and tactical execution, there is always a new problem to solve or something to troubleshoot.<\/p>\n<p>For a complex organization or big website, it\u2019s challenging to be a jack-of-all-trades SEO. For smaller brands and businesses, it\u2019s hard to hire someone, let alone multiple people, only for SEO.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_To_improve_ROI\"><\/span>6. To improve ROI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is possible to measure SEO ROI whether the effort is managed in-house or with a partner. However, it isn\u2019t always the easiest when \u201chats\u201d, accountabilities and expertise can be issues.<\/p>\n<p>If you\u2019re doing SEO, you\u2019re investing in people, tech, content and measurement. You want to know you\u2019re getting a return on that investment. <\/p>\n<p>Are you able to tell that with an in-house team? Are there reasons or excuses why SEO isn\u2019t going well? Do you have a moderation issue?<\/p>\n<p>Really, all the reasons I noted for outsourcing point to ROI in some way. Sometimes the best option is to get a dedicated partner to take on SEO and have that be their sole focus or a primary focus to keep that effort moving forward in an accountable and ROI-measured way.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bonus_Keeping_it_in_house\"><\/span>Bonus: Keeping it in house<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Still not convinced that outsourcing will help you? <\/p>\n<p>You\u2019re probably right. <\/p>\n<p>I have nothing against in-house teams.<\/p>\n<p>In fact, I\u2019ve worked with several brands over the years in other digital marketing channels that had a good handle on SEO and simply asked for one-off advice for things or outside audits to help provide perspective and wouldn\u2019t have ever told them to outsource anything as they are doing outstanding work.<\/p>\n<p>Some teams and organizations are set up well for an in-house team that can work closely with any and all stakeholders to move things forward.<\/p>\n<p>If you have an in-house team or plan on investing in one, be sure to keep these reasons for outsourcing in mind so they don\u2019t become obstacles or hold back the opportunity to reach your goals.<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/why-outsource-seo-2-386887\" target=\"_blank\">6 reasons why it makes sense to outsource SEO<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your goal is to find the best way to move SEO forward \u2013 and have it be profitable for your company or organization. Your options: Outsource your SEO. Keep your SEO in-house. The answer isn\u2019t the same for everyone. And your choice today might not be the same a year from now. Here are six reasons why it makes sense to outsource SEO. 1. To remove responsibilities Depending on the size and composition of your team, you may have a lot of marketing, technical, and\/or content [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5371","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5371"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5371\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}