{"id":5391,"date":"2022-08-03T10:15:00","date_gmt":"2022-08-03T10:15:00","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/08\/03\/5-amazon-product-listing-optimization-must-haves\/"},"modified":"2022-08-03T10:15:00","modified_gmt":"2022-08-03T10:15:00","slug":"5-amazon-product-listing-optimization-must-haves","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/08\/03\/5-amazon-product-listing-optimization-must-haves\/","title":{"rendered":"5 Amazon product listing optimization must-haves"},"content":{"rendered":"<p>What exactly does it mean to have your Amazon product listing be fully optimized? And why does it matter?<\/p>\n<p>Every aspect of the product listing page can be seen as an opportunity for optimization:<\/p>\n<ul>\n<li>Product titles.<\/li>\n<li>Descriptions.<\/li>\n<li>Bullet points.<\/li>\n<li>Images.<\/li>\n<li>Keywords.<\/li>\n<li>Vital product information.<\/li>\n<li>Additional manufacturer\u2019s information.<\/li>\n<li>Reviews.<\/li>\n<li>And everything else on the page.\u00a0<\/li>\n<\/ul>\n<p>It isn\u2019t just about making sure the visitors have enough information to make a purchase decision or even being persuasive with these elements to increase your sales (although it matters).\u00a0<\/p>\n<p>The content on these pages is also a big contributor to where your product list will rank on Amazon search based on their A10 algorithm. <\/p>\n<p>Just like with Google, most Amazon shoppers aren\u2019t going past the first results page. So a higher ranking means more visibility for your product with shoppers.<\/p>\n<p>Amazon product listing optimization should be ongoing, but the following are the must-haves to get you started (or continued) in the right direction.\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/03\/5-amazon-product-listing-optimization-must-haves\/#1_Optimizing_your_product_title_on_Amazon\" >1. Optimizing your product title on Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/03\/5-amazon-product-listing-optimization-must-haves\/#2_Using_images_on_your_product_detail_page\" >2. Using images on your product detail page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/03\/5-amazon-product-listing-optimization-must-haves\/#3_Optimizing_your_bullet_points\" >3. Optimizing your bullet points<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/03\/5-amazon-product-listing-optimization-must-haves\/#4_Product_description_optimization\" >4. Product description optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/03\/5-amazon-product-listing-optimization-must-haves\/#5_A_content\" >5. A+ content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/03\/5-amazon-product-listing-optimization-must-haves\/#Putting_it_all_together\" >Putting it all together<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Optimizing_your_product_title_on_Amazon\"><\/span>1. Optimizing your product title on Amazon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An optimized title for your product helps both with text match relevancy and click-through rate (CTR). Considering both are significant factors in ranking, this makes it one of the most important elements to optimize.\u00a0<\/p>\n<p>Shoppers will be reading your title on the results page to see if your product matches what they are looking for. You want to be accurate here in your description to ensure your product detail page has a high conversion rate for the A10 algorithm.<\/p>\n<p>Here are some tips to make sure your title is optimized:<\/p>\n<ul>\n<li>Include your keywords and keep them at the beginning.<\/li>\n<li>Avoid all caps but capitalize the first letter of every word.<\/li>\n<li>Review the category-specific guidelines for length. Keep in mind mobile breaks as well.<\/li>\n<li>Don\u2019t use symbols.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_Using_images_on_your_product_detail_page\"><\/span>2. Using images on your product detail page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As important as the title is, your sales will be close to zero if you don\u2019t have any images. But bad images can be just as hurtful to your sales.<\/p>\n<p>The brain processes images exponentially faster than it does words. Attractive photos often make the difference between a buyer choosing your product over a competitor.<\/p>\n<p>As advanced as smartphone cameras have become, professional photos still make a difference. It is often due to the capabilities of the person behind the camera more so than the hardware.<\/p>\n<p>The most important image is your main image. This is what shoppers see on the search results. This should be your product against a white background, showing exactly what the product looks like. The right image here will lead to a higher relevant CTR.<\/p>\n<p>Besides the main image, you will want a combination of infographic and lifestyle images:<\/p>\n<ul>\n<li><strong>Infographic images<\/strong> allow you to include text on your images that highlight the benefits or certain characteristics of your product.\u00a0<\/li>\n<li><strong>Lifestyle images<\/strong> show your product actually being used. This helps potential buyers imagine what it would be like if they had the product.\u00a0<\/li>\n<\/ul>\n<p>Pay attention to demographics for both infographics and lifestyle photos. Shoppers will identify with people like them and it will make your product more relatable and appealing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Optimizing_your_bullet_points\"><\/span>3. Optimizing your bullet points<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bullet points are there to highlight and provide quick information to shoppers. You should be descriptive and provide strategic information to help in purchase decisions and differentiating factors.<\/p>\n<p>You want to keep your bullet points clear and concise. There is no need to stuff with keywords and provide fluff words here. <\/p>\n<p>Many shoppers are in the skimming mindset and are looking for fast, easily digestible information. That is why we also recommend capitalizing the first letter of the word and keeping the overall character count less than 1,000 for all five of the bullet points.<\/p>\n<p>Try to test using emojis at the beginning of the bullet points. This can help draw the eyes in even more and provide a visual to aid the text and comprehension.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Product_description_optimization\"><\/span>4. Product description optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here is where you can provide detailed information about your product and its features. This information can help reinforce the product\u2019s features and uses. It also provides an area for product information not found in other areas.\u00a0<\/p>\n<p>Any relevant details about the product should be mentioned here. This includes:<\/p>\n<ul>\n<li>Brand names.<\/li>\n<li>Sizes.<\/li>\n<li>Materials.<\/li>\n<li>Colors.<\/li>\n<li>Quantity.\u00a0<\/li>\n<\/ul>\n<p>While the product description is important, when having an A+ page, it can take a backseat to the enhanced brand content available.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_A_content\"><\/span>5. A+ content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Registered brands on Amazon can take their product descriptions to the next level with A+ content.\u00a0<\/p>\n<p>A+ content allows sellers to add additional images, text and videos to their product detail pages. This even includes comparison charts of competitors.<\/p>\n<p>The content here instantly grabs the shopper\u2019s attention and makes all of the product\u2019s features easier to skim.<\/p>\n<p>The additional content also helps to preemptively answer questions the buyer may have.<\/p>\n<p>All of which will lead to an improved conversion rate.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Putting_it_all_together\"><\/span>Putting it all together<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>All of the different elements on the product listing page work together on Amazon. Missing any of them will lead to your product listing looking incomplete and hurt your sales.<\/p>\n<p>Not only does the loss of sales hurt your bottom line, it also hurts your ranking on Amazon. Well-optimized products sell more and Amazon rewards those high converting sellers with higher rankings.\u00a0<\/p>\n<p>By putting it all together you can capitalize on the A10 algorithm and increase your sales and visibility on Amazon.<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/amazon-product-listing-optimization-must-haves-386902\" target=\"_blank\">5 Amazon product listing optimization must-haves<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What exactly does it mean to have your Amazon product listing be fully optimized? And why does it matter? Every aspect of the product listing page can be seen as an opportunity for optimization: Product titles. Descriptions. Bullet points. Images. Keywords. Vital product information. Additional manufacturer\u2019s information. Reviews. And everything else on the page.\u00a0 It isn\u2019t just about making sure the visitors have enough information to make a purchase decision or even being persuasive with these elements to increase your sales (although it matters).\u00a0 The content [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5391","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5391"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5391\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}