By now, we\u2019ve all seen the headlines warning of a downturn in the economy. Some advertisers have preemptively reduced marketing expenses to prepare for this downturn, and other brands have even paused their budgets altogether.\u00a0<\/p>\n
But despite all the negative news and apprehension, digital advertising is still growing! In fact, unlike the recession in 2008, digital advertising is expected to grow 13% in 2022<\/a> and remain strong.\u00a0<\/p>\n A forecast like this outlines opportunities for brands to reach their marketing goals. Being conservative during a shaky economy isn\u2019t unheard of. But, we\u2019ve heard many stories about brands falling from grace after playing it too safe by hunkering down for the storm.\u00a0<\/p>\n And we can\u2019t forget the epic accounts of businesses rising to permanence for taking calculated risks and remaining steadfast. It\u2019s cautionary tales like these that make it important to remember:<\/p>\n ROI during a recession is achievable, especially when strong media planning is in place.\u00a0<\/strong><\/p>\n More than ever, staying focused and agile for innovation and opportunity is essential. If you\u2019re willing to ride the wave, here are five tips to keep your media planning on track for continued growth.<\/p>\n