Meta has announced that they\u2019re going to shift their focus on Reels, and their live shopping feature will be sunset on October 1.\u00a0<\/p>\n
What it means.<\/strong> After October 1 users will still be able to use Facebook Live to broadcast events, but you\u2019ll no longer be able to host new or scheduled live shopping events. The feature was created two years ago as a way for creators and brands to connect with shoppers, find new buyers, and connect with viewers.\u00a0<\/p>\n Facebook says. <\/strong>\u201cAs consumers\u2019 viewing behaviors are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta\u2019s short-form video product,\u201d the company said in the blog post. \u201cIf you want to reach and engage people through video, try experimenting with Reels and Reels ads on Facebook and Instagram. You can also tag products in Reels on Instagram to enable deeper discovery and consideration. If you have a shop with checkout<\/a> and want to host Live Shopping events on Instagram, you can set up Live Shopping on Instagram.\u201d<\/p>\n Following in TikToks footsteps.<\/strong> Last month TikTok announced<\/a> they were abandoning plans to bring a live QVC-style shopping video feature to the US. The announcement came after a disastrous UK launch, though popular in Asia.\u00a0<\/p>\n Read the blog post.<\/strong> You can read more details about the announcement on Facebook\u2019s blog post<\/a>.<\/p>\n Why we care.<\/strong> Brands and creators that used Facebook live shopping to expand their reach and promote products will have to find another way. However it seemed like live shopping served a different purpose and demographic, so swapping it for Reels doesn\u2019t make much sense at the moment.\u00a0<\/p>\n Since you can tag products in Reels, we suggest that brands and advertisers who use videos to promote shift their focus and cross their fingers.<\/p>\n The post The Facebook live shopping feature is going away<\/a> appeared first on Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Meta has announced that they\u2019re going to shift their focus on Reels, and their live shopping feature will be sunset on October 1.\u00a0 What it means. After October 1 users will still be able to use Facebook Live to broadcast events, but you\u2019ll no longer be able to host new or scheduled live shopping events. The feature was created two years ago as a way for creators and brands to connect with shoppers, find new buyers, and connect with viewers.\u00a0 Facebook says. \u201cAs consumers\u2019 viewing behaviors […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5405","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5405"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5405\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}