{"id":5427,"date":"2022-08-04T17:58:12","date_gmt":"2022-08-04T17:58:12","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/08\/04\/google-announces-4-new-features-for-discovery-ad-users\/"},"modified":"2022-08-04T17:58:12","modified_gmt":"2022-08-04T17:58:12","slug":"google-announces-4-new-features-for-discovery-ad-users","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/08\/04\/google-announces-4-new-features-for-discovery-ad-users\/","title":{"rendered":"Google announces 4 new features for Discovery ad users"},"content":{"rendered":"<p>Google Discovery ad users may see a few new features starting today. Google says these features are aimed at helping keep audiences engaged throughout the upcoming holiday season. The new features are:<\/p>\n<ul>\n<li>Better ad experiences<\/li>\n<li>Improved creative support<\/li>\n<li>New insights<\/li>\n<li>Enhanced campaign management<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/04\/google-announces-4-new-features-for-discovery-ad-users\/#Better_ad_experiences\" >Better ad experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/04\/google-announces-4-new-features-for-discovery-ad-users\/#Improved_creative_support\" >Improved creative support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/04\/google-announces-4-new-features-for-discovery-ad-users\/#New_audience_insights\" >New audience insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/04\/google-announces-4-new-features-for-discovery-ad-users\/#Enhanced_campaign_management\" >Enhanced campaign management<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Better_ad_experiences\"><\/span>Better ad experiences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google says that they\u2019re working on making ad experiences more browseable in the Gmail Social and Promotions tabs by including richer details, like product images and prices. They\u2019ll also use machine learning to match the asset to the right audience at the right time.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2200\" height=\"1430\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/1.gif\" alt=\"| Craig Hordlow\" class=\"wp-image-386952\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Improved_creative_support\"><\/span>Improved creative support<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The onboarding flow for creating Discovery ads has been rebuilt. During the ad creation, advertisers will see prompts to add additional aspect ratios, unique headlines, and adding text overlays across images. Users will also receive live feedback on ad strength with ratings from \u201cPoor\u201d to \u201cExcellent,\u201d as well as an optimization score with actionable guidance.\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2800\" height=\"1820\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/F2ObymsTLbJHEw4JmDEsyTBnC34CrTpnB14Z.gif\" alt=\"| Craig Hordlow\" class=\"wp-image-386951\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"New_audience_insights\"><\/span>New audience insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Discovery advertisers can now use the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10256472\" target=\"_blank\" rel=\"noreferrer noopener\">insights page<\/a> to see which audience segments may deliver the biggest impact. Advertisers can also use <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9458714\" target=\"_blank\" rel=\"noreferrer noopener\">asset reporting<\/a> to view performance across the Discovery ads. Users can compare the performance between assets and decide which ones to turn off, switch, or edit. Advertisers can also use <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10537509\" target=\"_blank\" rel=\"noreferrer noopener\">optimized targeting<\/a> to assess information about keywords and landing pages to find audiences that can meet your campaign goals.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Enhanced_campaign_management\"><\/span>Enhanced campaign management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is a new <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10537509\" target=\"_blank\" rel=\"noreferrer noopener\">audience builder<\/a> advertisers can use to create and reuse audiences across campaigns. Users can also use the Google Ads Editor as well as API to manage campaigns at scale.\u00a0<\/p>\n<p><strong>What Google says. <\/strong>You can read the full announcement from Google in their <a href=\"https:\/\/support.google.com\/google-ads\/answer\/12414324\" target=\"_blank\" rel=\"noreferrer noopener\">help guide<\/a>.\u00a0<\/p>\n<p><strong>Why we care. <\/strong>New and old users of Discovery ads should test these features before going all in. Only you know your audiences and KPIs. Following Google Best Practices is a great place to start, but adjust as necessary and always review auto-generated assets.<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/google-announces-4-new-features-for-discovery-ad-users-386950\" target=\"_blank\">Google announces 4 new features for Discovery ad users<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Discovery ad users may see a few new features starting today. Google says these features are aimed at helping keep audiences engaged throughout the upcoming holiday season. The new features are: Better ad experiences Improved creative support New insights Enhanced campaign management Better ad experiences Google says that they\u2019re working on making ad experiences more browseable in the Gmail Social and Promotions tabs by including richer details, like product images and prices. They\u2019ll also use machine learning to match the asset to the right audience [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5427","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5427"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5427\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}