{"id":5477,"date":"2022-08-09T12:45:53","date_gmt":"2022-08-09T12:45:53","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/08\/09\/what-percentage-of-your-budget-should-go-toward-seo\/"},"modified":"2022-08-09T12:45:53","modified_gmt":"2022-08-09T12:45:53","slug":"what-percentage-of-your-budget-should-go-toward-seo","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/08\/09\/what-percentage-of-your-budget-should-go-toward-seo\/","title":{"rendered":"What percentage of your budget should go toward SEO?"},"content":{"rendered":"

Business investment in marketing these days is soaring, especially in digital marketing.<\/p>\n

In fact, for the first time in a decade, marketing growth topped 10% from February 2021 to February 2022. According to the latest CMO Survey report<\/a>, marketing spending grew by 11.8% compared to the previous 12 months. And it\u2019s projected to grow even faster over the next year, to 13.6%.<\/p>\n

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The CMO Survey<\/em><\/a>, 28th edition (\u00a9 Christine Moorman)<\/em><\/figcaption><\/figure>\n<\/div>\n

The digital marketing channel specifically accounts for the bulk of that marketing spend, at 57.1%. According to that same report, digital marketing spend is expected to grow by a whopping 16.2% over the next year.<\/p>\n

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But how much of digital marketing spending goes toward search engine optimization?<\/p>\n

In 2019, U.S. companies spent $73.38 billion on SEO out of a total of $776.30 billion for all digital marketing \u2013 roughly 9.5%, according to an earlier report<\/a> by Borrell Associates.<\/p>\n

Those who do SEO in-house (at least with local businesses) report higher<\/strong> costs and lower<\/strong> returns versus hiring a consultant and agency, which yields lower costs and higher returns, according to the report.\u00a0<\/p>\n

According to the report:<\/p>\n

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\u201cThose who use third parties rate the third party\u2019s effectiveness higher than their internal skill. SEO and web design\/development particularly skew towards third parties being more effective.\u201d<\/p>\n<\/blockquote>\n

That said, SEO is an investment in your business\u2019s future revenue. Think about it:<\/p>\n