{"id":5599,"date":"2022-08-17T13:09:02","date_gmt":"2022-08-17T13:09:02","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/08\/17\/the-worst-seo-advice-i-heard-this-year-and-what-you-should-do-instead\/"},"modified":"2022-08-17T13:09:02","modified_gmt":"2022-08-17T13:09:02","slug":"the-worst-seo-advice-i-heard-this-year-and-what-you-should-do-instead","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/08\/17\/the-worst-seo-advice-i-heard-this-year-and-what-you-should-do-instead\/","title":{"rendered":"The WORST SEO advice I heard this year (and what you should do instead)"},"content":{"rendered":"<p>The most common complaint I receive from audit clients and bloggers is the inability to \u201cknow which SEO advice to follow.\u201d\u00a0<\/p>\n<p>Unlike search engines which can rank, re-rank, or penalize information or practices that are unethical or unscrupulous in nature, the same can\u2019t be achieved by the average blogger weeding through multiple courses, gurus or podcasts.<\/p>\n<p>Unfortunately, 2022 has taken things to a whole new level. <\/p>\n<p>The amount of emails and instant messages I received from bloggers asking, \u201cIs this true?\u201d or \u201cI was told to do this, what do you think?\u201d cannot be quantified other than to say, \u201cIt was a lot.\u201d<\/p>\n<p>Executing a correct and competent SEO strategy has never been more challenging, especially in light of the explosion of new websites launched during the pandemic. <\/p>\n<p>As such, understanding what advice is worthwhile and which is complete and utter garbage has never been more important.<\/p>\n<p>To that end, I present some of the worst pieces of SEO advice I was asked about in 2022, with the hope that the answers will help you decide what <strong>not<\/strong> to do.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/17\/the-worst-seo-advice-i-heard-this-year-and-what-you-should-do-instead\/#Worst_SEO_advice_1_%E2%80%9CI_should_never_remove_content_from_my_website%E2%80%9D\" >Worst SEO advice #1: \u201cI should never remove content from my website.\u201d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/17\/the-worst-seo-advice-i-heard-this-year-and-what-you-should-do-instead\/#Bottom_line\" >Bottom line<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/17\/the-worst-seo-advice-i-heard-this-year-and-what-you-should-do-instead\/#Worst_SEO_advice_2_%E2%80%9CAll_I_need_is_to_write_longer_content_to_rank_higher%E2%80%9D\" >Worst SEO advice #2: \u201cAll I need is to write longer content to rank higher.\u201d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/17\/the-worst-seo-advice-i-heard-this-year-and-what-you-should-do-instead\/#Bottom_line-2\" >Bottom line<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/17\/the-worst-seo-advice-i-heard-this-year-and-what-you-should-do-instead\/#Worst_SEO_advice_3_%E2%80%9CI_should_include_my_focus_keyword_in_every_page_heading%E2%80%9D\" >Worst SEO advice #3: \u201cI should include my focus keyword in every page heading.\u201d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/17\/the-worst-seo-advice-i-heard-this-year-and-what-you-should-do-instead\/#Bottom_line-3\" >Bottom line<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/17\/the-worst-seo-advice-i-heard-this-year-and-what-you-should-do-instead\/#Worst_SEO_advice_4_%E2%80%9CAlt_text_should_be_used_for_SEO_keywords%E2%80%9D\" >Worst SEO advice #4: \u201cAlt text should be used for SEO keywords.\u201d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/17\/the-worst-seo-advice-i-heard-this-year-and-what-you-should-do-instead\/#Bottom_line-4\" >Bottom line<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/17\/the-worst-seo-advice-i-heard-this-year-and-what-you-should-do-instead\/#Worst_SEO_advice_5_%E2%80%9CSemrush_says_that_I_have_toxic_links_and_I_must_submit_a_disavow_file%E2%80%9D\" >Worst SEO advice #5: \u201cSemrush says that I have toxic links and I must submit a disavow file.\u201d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/17\/the-worst-seo-advice-i-heard-this-year-and-what-you-should-do-instead\/#Bottom_line-5\" >Bottom line<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/17\/the-worst-seo-advice-i-heard-this-year-and-what-you-should-do-instead\/#Final_thoughts\" >Final thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Worst_SEO_advice_1_%E2%80%9CI_should_never_remove_content_from_my_website%E2%80%9D\"><\/span>Worst SEO advice #1: \u201cI should never remove content from my website.\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"511\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/deleting-content-511x600.jpg\" alt=\"Bad SEO advice meme\" class=\"wp-image-387206\" title=\"| Craig Hordlow\"><\/figure>\n<\/div>\n<p>The benefits of <a href=\"https:\/\/searchengineland.com\/seo-deleting-content-in-bulk-386845\" target=\"_blank\" rel=\"noopener\">removing old content<\/a> from an existing site have been known and practiced for years.<\/p>\n<p>Think of your site as a garden. All the content generating traffic, links, and regular social signals are your flowers. Everything that is not? Those are your weeds. Just like in a real garden, you can kill your flowers if you don\u2019t pull those weeds.<\/p>\n<p>Leaving expired, low-quality or thin content on your site can result in a myriad of bad SEO outcomes, including:<\/p>\n<ul>\n<li>Diluting your overall crawl budget.<\/li>\n<li>Reducing overall site authority.<\/li>\n<li>Creating page and keyword cannibalization issues.<\/li>\n<li>Reducing on-page UX and time-on-site metrics.<\/li>\n<li>Lowering sitewide revenue per thousand impressions (RPM) for ad income.<\/li>\n<\/ul>\n<p>It\u2019s also been <a href=\"https:\/\/youtu.be\/EaSyuH2D7Mw?t=1556\" target=\"_blank\" rel=\"noreferrer noopener\">well-documented<\/a> by <a href=\"https:\/\/youtu.be\/cUT84ZIcLtA?t=1056\" target=\"_blank\" rel=\"noreferrer noopener\">Google\u2019s John Mueller<\/a> that low-quality content on one part of a site can negatively impact the search rankings of the entire site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bottom_line\"><\/span>Bottom line<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you can update and improve existing content, do that!\u00a0<\/p>\n<p>But if not, <strong>delete<\/strong> <strong>it<\/strong>, and move on. Think <strong>quality<\/strong> with your site content, not <strong>quantity<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Worst_SEO_advice_2_%E2%80%9CAll_I_need_is_to_write_longer_content_to_rank_higher%E2%80%9D\"><\/span>Worst SEO advice #2: \u201cAll I need is to write longer content to rank higher.\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"540\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/content-length-540x600.jpg\" alt=\"Man holding placard saying &quot;Content length is not a ranking factor.&quot;\" class=\"wp-image-387208\" title=\"| Craig Hordlow\"><\/figure>\n<\/div>\n<p>It has been stated repeatedly that <a href=\"https:\/\/searchengineland.com\/seo-lessons-food-blog-audits-383826\" target=\"_blank\" rel=\"noreferrer noopener\">word count is not a ranking factor with Google<\/a>. And yet, daily, I run into clients who have been directed to write a longer resource as their main method to \u201crecapture\u201d a lost ranking or improve existing visibility.<\/p>\n<p>When asked about word count, <a href=\"https:\/\/youtu.be\/PQrnhpNTOtE\" target=\"_blank\" rel=\"noreferrer noopener\">Mueller said<\/a>, \u201cjust blindly adding content to a page will not make it (rank) better.\u201d<\/p>\n<p>What <strong>does<\/strong> help a resource is adding content that is <strong>useful<\/strong> to the audience.<\/p>\n<p>For example, nobody wants to read a 2,000-plus-word treatise on artichoke hearts. As such, understanding what your audience is seeking and what is considered \u201cuseful\u201d can still be confusing to the average site owner.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bottom_line-2\"><\/span>Bottom line<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A content update or rewrite has to have a <strong>clear purpose<\/strong> and an understanding of why your page isn\u2019t ranking in the first place.\u00a0<\/p>\n<ul>\n<li>Is there an intent mismatch with your query?\u00a0<\/li>\n<li>Does the page have technical deficiencies?\u00a0<\/li>\n<li>Are you competing against much bigger sites?\u00a0<\/li>\n<\/ul>\n<p>These are just a few questions to answer before deciding \u201cjust to write a longer resource\u201d for ranking consideration.<\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing&#8230;Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\" type=\"submit\" name=\"submit_button\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<h2><span class=\"ez-toc-section\" id=\"Worst_SEO_advice_3_%E2%80%9CI_should_include_my_focus_keyword_in_every_page_heading%E2%80%9D\"><\/span>Worst SEO advice #3: \u201cI should include my focus keyword in every page heading.\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"547\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/blogging-headers-1-547x600.jpeg\" alt=\"Keyword stuffed headings meme\" class=\"wp-image-387209\" title=\"| Craig Hordlow\"><\/figure>\n<\/div>\n<p>During the \u201cgood ol\u2019 days\u201d of SEO, it was very common to optimize a page around a focus keyword by including the focus keyword in the title, the meta description, the URL, and every heading on the page.<\/p>\n<p>For example, just a few years ago, a typical recipe post trying to rank for \u201cbanana cream pie\u201d may have looked like this:<\/p>\n<pre class=\"wp-block-preformatted\">&lt;H1&gt; Best Banana Cream Pie\n&lt;H2&gt; Why this Banana Cream Pie is the Best\n&lt;H2&gt; Banana Cream Ingredients\n&lt;H2&gt; Step by Step to Make Banana Cream Pie\n&lt;H2&gt; Banana Cream Pie Questions &amp; Answers\n&lt;H2&gt; Related Banana Cream Pie Recipes\n&lt;H2&gt; Banana Cream Pie (recipe card)<\/pre>\n<p>Unfortunately, following <a href=\"https:\/\/searchengineland.com\/google-did-several-search-algorithmic-updates-somewhat-confirming-update-rumors-324970\" target=\"_blank\" rel=\"noopener\">Google updates from November 2019<\/a>, and later announced Core Updates in <a href=\"https:\/\/searchengineland.com\/the-latest-data-on-the-january-2020-google-core-update-327683\" target=\"_blank\" rel=\"noopener\">January<\/a> and <a href=\"https:\/\/searchengineland.com\/google-may-2020-core-update-is-done-rolling-out-334826\" target=\"_blank\" rel=\"noopener\">May 2020<\/a>, a clear pattern emerged whereby bloggers who had been over-optimizing their headings (among other issues) suffered decimated ranking and traffic drops.<\/p>\n<p>The pattern was incredibly easy to see in audits and online Facebook groups and was soon backed up by a <a href=\"https:\/\/tophatrank.com\/blog\/november-google-update-food-blogger-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Food Blogger Study<\/a> by SEO firm Top Hat Rank published in February of 2020.\u00a0<\/p>\n<p>In the study, food blogs saw a 60% drop in direct Google search engine traffic to recipes and posts that had engaged in heading keyword over-optimization.<\/p>\n<p>Fortunately, bloggers who went back through their site and started de-optimizing their headings ended up with recoveries by the May 2020 Core Update, or much later, when Google did their next announced update in <a href=\"https:\/\/searchengineland.com\/googles-december-2020-core-update-was-big-even-bigger-than-may-2020-says-data-providers-344429\" target=\"_blank\" rel=\"noopener\">December<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bottom_line-3\"><\/span>Bottom line<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Any recommendation to stuff your headings with keywords is not only outdated advice but possibly dangerous for the average site in the current algorithmic climate.\u00a0<\/p>\n<p>Referencing your keyword naturally in the H1 and one or two other H2s seems fine. More than that, it will look spammy and should be avoided!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Worst_SEO_advice_4_%E2%80%9CAlt_text_should_be_used_for_SEO_keywords%E2%80%9D\"><\/span>Worst SEO advice #4: \u201cAlt text should be used for SEO keywords.\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/alt-text-723x600.jpg\" alt=\"Keyword alt text meme\" class=\"wp-image-387210\" title=\"| Craig Hordlow\"><\/figure>\n<\/div>\n<p>Alt text, or alternative text, is one of the most important <strong>and<\/strong> misunderstood topics in all of SEO and accessibility. Having good and correct alt text for images is not just a simple SEO best practice, but it\u2019s essential for people with visual disabilities who visit the site.<\/p>\n<p>Alt text exists first and foremost to describe the image to someone who cannot see it. The focus is on those accessing the site with screen readers who cannot see the image and, as such, must have the images read out to them for descriptive purposes.<\/p>\n<p>Nothing annoys visually impaired users more than visiting a site and seeing every image read out as \u201ckeyword \u2013 keyword \u2013 keyword.\u201d\u00a0<\/p>\n<p>And yet, even today, with as much literature that exists <a href=\"https:\/\/searchengineland.com\/seo-accessibility-tips-deaf-disabled-386577\" target=\"_blank\" rel=\"noopener\">on the correct<\/a> <a href=\"https:\/\/searchengineland.com\/pro-tip-making-images-accessible-to-screen-readers-doesnt-need-to-be-hard-326820\" target=\"_blank\" rel=\"noopener\">use of alt text<\/a>, this still happens more than it should!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bottom_line-4\"><\/span>Bottom line<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ditch the keywords and describe what is in the photo to someone who cannot see it. <\/p>\n<p>Don\u2019t say \u201cimage of\u201d or \u201cphoto of\u201d in your alt text. Be short but descriptive.<\/p>\n<p>Finally, add a \u201cperiod\u201d at the end as a prompt for screen readers to know the alt text has completed.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Worst_SEO_advice_5_%E2%80%9CSemrush_says_that_I_have_toxic_links_and_I_must_submit_a_disavow_file%E2%80%9D\"><\/span>Worst SEO advice #5: \u201cSemrush says that I have toxic links and I must submit a disavow file.\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/toxic-links-542x600.jpg\" alt=\"Toxic links Semrush reference\" class=\"wp-image-387212\" title=\"| Craig Hordlow\"><\/figure>\n<\/div>\n<p>Oh, Semrush, you never disappoint!\u00a0<\/p>\n<p>Although the Semrush suite of tools is, by and large, a quality investment for users and SEOs alike, this is by far its biggest drawback. In this specific example, the tool fails miserably!<\/p>\n<p>I have yet to run a crawl for a client with Semrush and have the tool not spit out a huge \u201cDanger, Will Robinson! Danger!\u201d warning when reviewing a link profile.<\/p>\n<p>Semrush identifies random links as toxic and then recommends that the user <a href=\"https:\/\/searchengineland.com\/the-ultimate-google-disavow-guide-334939\" target=\"_blank\" rel=\"noopener\">submit a disavow file<\/a>. The problem with this recommendation is it\u2019s unnecessary and completely arbitrary.<\/p>\n<p>Google is very clear that:<\/p>\n<ul>\n<li>The average site owner should never worry about toxic links.<\/li>\n<li><a href=\"https:\/\/twitter.com\/JohnMu\/status\/1478984956785405953\" target=\"_blank\" rel=\"noreferrer noopener\">Arbitrary toxicity determinations by tools are not accurate<\/a>.<\/li>\n<li><a href=\"https:\/\/www.reddit.com\/r\/bigseo\/comments\/un513x\/comment\/i867upm\/?\" target=\"_blank\" rel=\"noreferrer noopener\">It\u2019s all about selling th<\/a><a href=\"https:\/\/www.reddit.com\/r\/bigseo\/comments\/un513x\/comment\/i867upm\/\" target=\"_blank\" rel=\"noreferrer noopener\">e tools<\/a>.\u00a0<\/li>\n<\/ul>\n<p>In fact, Google <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1301135417090232326\" target=\"_blank\" rel=\"noopener\">doesn\u2019t even have a concept of toxic domains<\/a>, and blindly following a tool that says \u201cotherwise\u201d should always be avoided.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bottom_line-5\"><\/span>Bottom line<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Unless you have a manual action, or you know you built in bad links yourself, a disavow file is a complete waste of time for the average site owner.\u00a0<\/p>\n<p>Ignore the tools and move on to something else that will actually help move your site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span>Final thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019ve heard that SEO is a marathon, not a sprint. As with any marathon, it\u2019s all about training and preparation.\u00a0<\/p>\n<p>Don\u2019t derail your SEO marathon by succumbing to poor advice baked into a course, a podcast or a guru trying to sell you their latest tool.<\/p>\n<p>Instead, use a little common sense and push back against advice that \u201cmay\u201d seem questionable when given. The site you save may be your own. Good luck out there!<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/worst-seo-advice-i-heard-this-year-and-what-you-should-do-instead-387204\" target=\"_blank\">The WORST SEO advice I heard this year (and what you should do instead)<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most common complaint I receive from audit clients and bloggers is the inability to \u201cknow which SEO advice to follow.\u201d\u00a0 Unlike search engines which can rank, re-rank, or penalize information or practices that are unethical or unscrupulous in nature, the same can\u2019t be achieved by the average blogger weeding through multiple courses, gurus or podcasts. Unfortunately, 2022 has taken things to a whole new level. The amount of emails and instant messages I received from bloggers asking, \u201cIs this true?\u201d or \u201cI was told to [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5599","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5599"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5599\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}