Google is adding three new options for brands advertising on CTV.\u00a0<\/p>\n
Audience guarantees based on Nielsen Digital Ad Ratings<\/a> (DAR). <\/strong>The Nielsen DAR is used to understand how many unique viewers CTV and video ad buyers reach within their core audiences and prove campaign impact across digital media platforms. Google is releasing Nielsen audience guarantees to make it easier to plan and measure CTV, Display, and Video 360.\u00a0<\/p>\n When advertisers are setting up their guaranteed deal, they can select specific ages and demographics and pay only for the ad impressions that reach their target audience as measured by Nielsen DAR.\u00a0<\/p>\n Advanced Programmatic Guaranteed. <\/strong>Google audiences<\/a> for Programmatic Guaranteed will now be available across Google Ad Manager, Xandr, and Magnite, with Google claiming that they hope to add more soon.\u00a0<\/p>\n Google has already expanded reach capabilities with Google audiences on CTV campaigns<\/a> when bidding on open auction inventory. With the new update, you can also use affinity, in-market and demo segments while buying Programmatic Guaranteed deals across a variety of participating publishers, which should give advertisers additional flexibility in audience strategies for CTV.\u00a0<\/p>\n Google is also aware of frequency capping and once your campaign frequency goal is reached for certain users, whether via open auction, Programmatic Guaranteed, or a combination of the two, Display & Video 360 will stop showing ads to those users.<\/p>\n Consolidated CTV workflow across YouTube and other CTV apps. <\/strong>Google is implementing a consolidated workflow to help advertisers plan, manage, and measure performance across YouTube and CTV inventory. Google is also allowing YouTube ads to be purchased within Display & Video 360\u2019s insertion order dedicated to connected TV ad buying<\/a>.<\/p>\n Google claims that having YouTube and CTV inventory side-by-side makes it easier to optimize for common goals.\u00a0<\/p>\n <\/p>\n Get the daily newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n Processing…Please wait.<\/p>\n<\/div>\n \t\t\t\t\t\t\t
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