{"id":5635,"date":"2022-08-19T10:22:48","date_gmt":"2022-08-19T10:22:48","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/08\/19\/how-to-maximize-insights-from-performance-max\/"},"modified":"2022-08-19T10:22:48","modified_gmt":"2022-08-19T10:22:48","slug":"how-to-maximize-insights-from-performance-max","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/08\/19\/how-to-maximize-insights-from-performance-max\/","title":{"rendered":"How to maximize insights from Performance Max"},"content":{"rendered":"<p>You\u2019ve <a href=\"https:\/\/searchengineland.com\/performance-max-campaigns-set-up-386684\" target=\"_blank\" rel=\"noopener\">set up your Google Ads Performance Max campaigns<\/a> for success. <\/p>\n<p>Now you need insights into performance, keyword themes, where your dollars are being spent and more.<\/p>\n<p>The problem?<\/p>\n<p>Getting data and insights from Performance Max can be frustrating. <\/p>\n<p>Here are some tips and tricks we\u2019ve uncovered so far.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/19\/how-to-maximize-insights-from-performance-max\/#Insights_Performance_trends\" >Insights: Performance trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/19\/how-to-maximize-insights-from-performance-max\/#Insights_Keyword_themes\" >Insights: Keyword themes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/19\/how-to-maximize-insights-from-performance-max\/#Listing_groups_vs_display_Where_are_your_dollars_being_spent\" >Listing groups vs display: Where are your dollars being spent?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/19\/how-to-maximize-insights-from-performance-max\/#Segment_Your_data\" >Segment: Your data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/19\/how-to-maximize-insights-from-performance-max\/#Landing_pages_What_pages_are_getting_trafficconversions\" >Landing pages: What pages are getting traffic\/conversions?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/19\/how-to-maximize-insights-from-performance-max\/#Locations_Where_is_the_traffic_and_sales_coming_from\" >Locations: Where is the traffic and sales coming from?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/19\/how-to-maximize-insights-from-performance-max\/#Reports_Use_custom_reports_to_roll_up_your_data\" >Reports: Use custom reports to roll up your data<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Insights_Performance_trends\"><\/span>Insights: Performance trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While more granular data is limited, take advantage of the Insights tab. <\/p>\n<p>There is some useful info on overall trends. <\/p>\n<p>You can view week-over-week or month-over-month data.<a href=\"https:\/\/twitter.com\/MenachemAni\/status\/1559984403094409221\/photo\/1\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"680\" height=\"387\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/FaYti4UXoAAj2v5.jpeg\" alt=\"| Craig Hordlow\" class=\"wp-image-387304\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Insights_Keyword_themes\"><\/span>Insights: Keyword themes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Additionally, while you cannot see actual search terms, you can see keyword themes as well as basic performance data.<a href=\"https:\/\/twitter.com\/MenachemAni\/status\/1559984411956969472\/photo\/1\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"680\" height=\"321\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/FaYtjdUX0AEw132.jpeg\" alt=\"| Craig Hordlow\" class=\"wp-image-387305\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Listing_groups_vs_display_Where_are_your_dollars_being_spent\"><\/span>Listing groups vs display: Where are your dollars being spent?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Compare overall campaign spend in the Campaigns tab vs. overall spend of all Listing Groups <\/p>\n<p>This will help you understand the spend breakdown between Video\/Display and ad units created with the datafeed.<\/p>\n<p>Note: If you find that Display\/Video traffic is not converting as well as your datafeed, you can turn off URL expansion in the campaign settings. <\/p>\n<p>You can also try running a Smart Shopping style Performance Max campaign:<a href=\"https:\/\/twitter.com\/MenachemAni\/status\/1559984423021514754\/photo\/1\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">For eCommerce: Something worth testing for Google Shopping, especially if you&#8217;ve seen success with Smart Shopping historically: Launch a pMax campaign with no assets aside from the datafeed.<\/p>\n<p>Note: You&#8217;ll likely need to create a new Asset Group. <a href=\"https:\/\/t.co\/4EUj1KQuwx\">https:\/\/t.co\/4EUj1KQuwx<\/a><\/p>\n<p>\u2014 \ud835\ude7c\ud835\ude8e\ud835\ude97\ud835\ude8a\ud835\ude8c\ud835\ude91\ud835\ude8e\ud835\ude96 \ud835\ude70\ud835\ude97\ud835\ude92 <img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/24c2.png\" alt=\"\u24c2\" class=\"wp-smiley\" title=\"| Craig Hordlow\"> Google Ads <img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/1f4c8.png\" alt=\"\ud83d\udcc8\" class=\"wp-smiley\" title=\"| Craig Hordlow\"> (@MenachemAni) <a href=\"https:\/\/twitter.com\/MenachemAni\/status\/1550157251247308804?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">July 21, 2022<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Segment_Your_data\"><\/span>Segment: Your data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the campaigns tab, you can filter by campaign and segment by: <\/p>\n<ul>\n<li>Device <\/li>\n<li>Day\/Time<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"680\" height=\"383\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/FaYtkrfWIAMuaWq.jpeg\" alt=\"| Craig Hordlow\" class=\"wp-image-387306\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Landing_pages_What_pages_are_getting_trafficconversions\"><\/span>Landing pages: What pages are getting traffic\/conversions?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Note: This report is not available within a Performance Max campaign, you\u2019ll need to access it from the All Campaigns tab and filter your PMax campaigns only. <\/p>\n<p><em>All Campaigns &gt; Landing Pages &gt; Filter by Campaign<\/em><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"679\" height=\"340\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/FaYtlLGWYAMtNVN.jpeg\" alt=\"| Craig Hordlow\" class=\"wp-image-387307\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Locations_Where_is_the_traffic_and_sales_coming_from\"><\/span>Locations: Where is the traffic and sales coming from?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the Locations tab, you can drill down performance by: <\/p>\n<ul>\n<li>Country <\/li>\n<li>States <\/li>\n<li>ZIP\/Postal Code <\/li>\n<li>County\/DMA<a href=\"https:\/\/twitter.com\/MenachemAni\/status\/1559984450263552003\/photo\/1\" target=\"_blank\" rel=\"noopener\"><\/a><\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"283\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/FaYtlrOWIAMKWNK-800x283.jpeg\" alt=\"| Craig Hordlow\" class=\"wp-image-387309\" title=\"| Craig Hordlow\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Reports_Use_custom_reports_to_roll_up_your_data\"><\/span>Reports: Use custom reports to roll up your data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Go to the reports tab and build a custom table showcasing performance by: <\/p>\n<ul>\n<li>Placements (Display\/Video\/Datafeed) <\/li>\n<li>Brand (Datafeed) <\/li>\n<li>Category\/Collection (Datafeed) <\/li>\n<li>Custom Labels (Datafeed)<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"383\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/FaYtmGxWQAAmepf.jpeg\" alt=\"| Craig Hordlow\" class=\"wp-image-387310\" title=\"| Craig Hordlow\"><\/figure>\n<p>Note: Placements can be excluded on the account level:<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">So, I have to post a retraction of yesterday&#8217;s snarky TikTok video. There IS a way to see AND exclude placements for Performance Max campaigns.<\/p>\n<p>I wrote up how to do this here, and also wrote this really complex apology-song to Google <img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/1f447.png\" alt=\"\ud83d\udc47\" class=\"wp-smiley\" title=\"| Craig Hordlow\"> <a href=\"https:\/\/twitter.com\/hashtag\/performancemax?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#performancemax<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ppcchat?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#ppcchat<\/a><\/p>\n<p>\u2014 Kirk Williams (Out of Office) (@PPCKirk) <a href=\"https:\/\/twitter.com\/PPCKirk\/status\/1554959950895386625?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">August 3, 2022<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/performance-max-maximize-insights-387302\" target=\"_blank\">How to maximize insights from Performance Max<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve set up your Google Ads Performance Max campaigns for success. Now you need insights into performance, keyword themes, where your dollars are being spent and more. The problem? Getting data and insights from Performance Max can be frustrating. Here are some tips and tricks we\u2019ve uncovered so far. Insights: Performance trends While more granular data is limited, take advantage of the Insights tab. There is some useful info on overall trends. You can view week-over-week or month-over-month data. Insights: Keyword themes Additionally, while you cannot [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5635","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5635"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5635\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}