{"id":5647,"date":"2022-08-19T16:42:58","date_gmt":"2022-08-19T16:42:58","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/08\/19\/tiktok-announces-three-new-shopping-ad-features\/"},"modified":"2022-08-19T16:42:58","modified_gmt":"2022-08-19T16:42:58","slug":"tiktok-announces-three-new-shopping-ad-features","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/08\/19\/tiktok-announces-three-new-shopping-ad-features\/","title":{"rendered":"TikTok announces three new shopping ad features"},"content":{"rendered":"<p>Just one month after TikTok supposedly <a href=\"https:\/\/searchengineland.com\/tiktok-abandons-plans-to-bring-shopping-into-the-us-386236\" target=\"_blank\" rel=\"noreferrer noopener\">abandoned<\/a> plans to bring shopping ads into the US, the social media video platform announced that it\u2019s launching a new commerce ad suite called Shopping Ads. They will be testing three new ad formats including Video Shopping Ads, Catalog LIsting Ads, and LIVE Shopping Ads.\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/19\/tiktok-announces-three-new-shopping-ad-features\/#Video_Shopping_Ads\" >Video Shopping Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/19\/tiktok-announces-three-new-shopping-ad-features\/#Catalog_Listing_Ads\" >Catalog Listing Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/19\/tiktok-announces-three-new-shopping-ad-features\/#LIVE_Shopping_Ads\" >LIVE Shopping Ads<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Video_Shopping_Ads\"><\/span>Video Shopping Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Video Shopping Ads will be placed in the For You page and allow advertisers to highlight products in their feed TikTok video ads. TikTok says Shopping Ads provide a dynamic experience based on the shoppers intent to purchase. Video Shopping Ads will automatically create a landing page and are available to select advertisers for testing.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Catalog_Listing_Ads\"><\/span>Catalog Listing Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Catalog Listing Ads allow advertisers to feature their product catalogs across the app and expand their reach. Advertisers can promote their products across shoppable surfaces such as \u201crecommended\u201d or \u201cRelated Products.\u201d Catalog Listing Ads are being tested in the US.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"LIVE_Shopping_Ads\"><\/span>LIVE Shopping Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LIVE Shopping Ads enable advertisers to direct users from the For You page to their live event so they can join and buy products. LIVE Shopping Ads are being tested where TikTok Shop is available including the UK, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.\u00a0<\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing&#8230;Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\" type=\"submit\" name=\"submit_button\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<p><strong>What TikTok says. <\/strong>TikTok says that 70% of the users it surveyed said it was easy to make purchases through shopping related ads. 56% of those said TikTok helped them discover new products and brands, and 48% of users expressed an interest in making a purchase through TikTok.\u00a0<\/p>\n<p><strong>TikTok partners.<\/strong> TikTok has partnered with Smartly.io as their ads &amp; campaign partner. They have also partnered with Productsup for their catalog feed partner. For commerce, they currently integrate with Shopify, BigCommerce, WooCommerce, and Ecwid.\u00a0<\/p>\n<p><strong>Why we care.<\/strong> There was no insight into why TikTok changed its mind about bringing shopping ads into the US. After the disastrous launch in the UK, we were convinced that it just wasn\u2019t in the cards. But if you\u2019re an advertiser interested in testing out these new features, check your account for eligibility.<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/tiktok-announces-three-new-shopping-ad-features-387338\" target=\"_blank\">TikTok announces three new shopping ad features<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the social media video platform announced that it\u2019s launching a new commerce ad suite called Shopping Ads. They will be testing three new ad formats including Video Shopping Ads, Catalog LIsting Ads, and LIVE Shopping Ads.\u00a0 Video Shopping Ads Video Shopping Ads will be placed in the For You page and allow advertisers to highlight products in their feed TikTok video ads. TikTok says Shopping Ads provide a dynamic experience based [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5647","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5647"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5647\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}