{"id":5659,"date":"2022-08-22T13:21:32","date_gmt":"2022-08-22T13:21:32","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/08\/22\/googles-helpful-content-update-what-should-we-expect\/"},"modified":"2022-08-22T13:21:32","modified_gmt":"2022-08-22T13:21:32","slug":"googles-helpful-content-update-what-should-we-expect","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/08\/22\/googles-helpful-content-update-what-should-we-expect\/","title":{"rendered":"Google\u2019s helpful content update: What should we expect?"},"content":{"rendered":"<p>The <a href=\"https:\/\/searchengineland.com\/googles-new-helpful-content-update-targets-sites-creating-content-for-search-engines-first-387237\" target=\"_blank\" rel=\"noopener\">new helpful content update<\/a> sounds like a big deal. <\/p>\n<p>Google has given us a list of questions to consider to determine whether our sites are designed to help people, or rather, created to do well on search engines. <\/p>\n<p>If the latter is the case, you may find yourself hit with a sitewide signal that makes it difficult to rank.<\/p>\n<p>If this update has a strong impact, which I believe it will, we may be in for another shakeup in the world of SEO like we had following the launch of Penguin 10 years ago.\u00a0<\/p>\n<p>If you have focused more on SEO efforts than creating content for humans to benefit from, this could strongly affect your site. It still remains to be seen how powerful this ranking signal is.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/22\/googles-helpful-content-update-what-should-we-expect\/#Does_it_affect_all_sites_that_use_SEO\" >Does it affect all sites that use SEO?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/22\/googles-helpful-content-update-what-should-we-expect\/#Is_it_a_penalty\" >Is it a penalty?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/22\/googles-helpful-content-update-what-should-we-expect\/#What_is_people-first_content\" >What is people-first content?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/22\/googles-helpful-content-update-what-should-we-expect\/#How_do_I_know_if_my_content_is_built_for_search_engines_first\" >How do I know if my content is built for search engines first?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/22\/googles-helpful-content-update-what-should-we-expect\/#Is_recovery_possible\" >Is recovery possible?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/22\/googles-helpful-content-update-what-should-we-expect\/#Conclusions\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Does_it_affect_all_sites_that_use_SEO\"><\/span>Does it affect all sites that use SEO?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google was careful to note in their blog post that this update does not invalidate following SEO best practices. <\/p>\n<p>They say, \u201cSEO is a helpful activity when it\u2019s applied to people-first content\u201d and link to their <a href=\"https:\/\/developers.google.com\/search\/docs\/beginner\/seo-starter-guide\" target=\"_blank\" rel=\"noreferrer noopener\">SEO starter guide<\/a>. Google is not against search engine optimization.<\/p>\n<p>This update is geared toward sites that have gamed the system, creating content that isn\u2019t super helpful to people but still ranking well because of SEO rather than on the merit of the content on the site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_it_a_penalty\"><\/span>Is it a penalty?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google is careful in its wording regarding whether this is a penalty.\u00a0<\/p>\n<p>It\u2019s not a manual action. You won\u2019t see it listed in Google Search Console. It\u2019s not a spam action.\u00a0<\/p>\n<p>We are to call it a \u201csignal\u201d. This is one of the many ranking signals Google describes in their documentation on <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/how-search-works\/ranking-results\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Search Works<\/a>.<\/p>\n<p>If that signal is applied to your site, it likely will <strong>feel<\/strong> like a penalty.<\/p>\n<p>The good news is that you can get this classification removed from your site if you can improve your content.\u00a0<\/p>\n<p>The part of Google\u2019s algorithm that classifies sites for this update will be running continuously.\u00a0<\/p>\n<p>If the algorithms see that your site\u2019s content has shifted to be helpful to searchers, the strength of the signal may be reduced, or even lifted completely.<\/p>\n<p>This announcement reminds me of the early days of Google\u2019s <a href=\"https:\/\/searchengineland.com\/google-launches-update-targeting-webspam-in-search-results-119295\" target=\"_blank\" rel=\"noopener\">Penguin<\/a> and <a href=\"https:\/\/searchengineland.com\/google-panda-update-guide-381104\" target=\"_blank\" rel=\"noopener\">Panda<\/a> algorithms.<\/p>\n<p>Today these algorithms are baked into the core algorithm, but initially, they were filters that were applied to affected sites.\u00a0<\/p>\n<p>Sites with unnatural links (Penguin) or low-quality content (Panda) would have a filter applied that suppressed ranking. <\/p>\n<p>If those sites cleaned up their link profile or improved the quality of their content then they had a chance at seeing recovery the next time Google ran a Penguin or Panda update.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"109\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/penguin-impact-2012-800x109.jpeg\" alt=\"Site traffic report for a website hit by the Penguin update in 2012 and recovered in 2014.\" class=\"wp-image-387329\" title=\"| Craig Hordlow\"><\/figure>\n<\/div>\n<p>It sounds like the helpful content classifier will have a similar effect in that sites affected will suffer some degree of sitewide ranking suppression and eventually can have that suppression lifted. But there are some significant differences:<\/p>\n<ul>\n<li><strong>The helpful content classifier runs in real-time, continually<\/strong>. This means that new sites created just for SEO should have the signal applied right from the start. Also, existing sites can be affected when the amount of content created for SEO purposes exceeds a threshold.<\/li>\n<li><strong>Sites will be impacted over the course of a few months and to different degrees<\/strong> depending on the amount of unhelpful content found. Google won\u2019t run specific updates during which sites recover. Rather, if the classifier determines that content has changed to now be deemed helpful to searchers and has remained that way for a few months, the weight of the deranking signal will be reduced or even lifted.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_is_people-first_content\"><\/span>What is people-first content?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is what Google wants us to focus on. But what is it?<\/p>\n<p>I\u2019ll share my thoughts on <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/08\/helpful-content-update\" target=\"_blank\" rel=\"noreferrer noopener\">each of the questions<\/a> they say to ask ourselves about our content.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cDo you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?\u201d<\/p>\n<\/blockquote>\n<p>Something I\u2019ve often said to clients when trying to explain content quality is, \u201cWould this content still exist if it wasn\u2019t for search engines?\u201d\u00a0<\/p>\n<p>A local business would still want to educate its customers on their services.\u00a0<\/p>\n<p>The National Kidney Foundation would still publish content to educate patients and doctors.<\/p>\n<p>Would you still create the content you are creating if search hits from Google did not exist?\u00a0<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cDoes your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?\u201d<\/p>\n<\/blockquote>\n<p>This should not be new to us! <\/p>\n<p>Google\u2019s blog post on <a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/08\/core-updates\" target=\"_blank\" rel=\"noreferrer noopener\">what site owners should know about core updates<\/a> has a whole section of questions to ask ourselves in regards to expertise. <\/p>\n<p>Knowing your topic is important.\u00a0<\/p>\n<p>I feel Google has started to promote first-hand expertise with recent product review updates. <\/p>\n<p>Many that were <a href=\"https:\/\/searchengineland.com\/google-july-2022-product-reviews-update-had-very-little-ranking-volatility-say-data-providers-387061\" target=\"_blank\" rel=\"noopener\">affected by the July 2022 product review update<\/a> were sites that lacked legitimate first-hand expertise in using the products they were recommending. <\/p>\n<p>For the majority (if not all) of the sites I reviewed that were affected by this update, there was a sitewide demotion.\u00a0<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cDoes your site have a primary purpose or focus?\u201d<\/p>\n<\/blockquote>\n<p>The <a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">search quality evaluator guidelines<\/a> teach Google\u2019s quality raters that it is important to determine a page\u2019s purpose.\u00a0<\/p>\n<p>Is it designed to share information? Or to sell products? Or perhaps to entertain? <\/p>\n<p>Why does your site exist? How are you trying to help people?\u00a0\u00a0<\/p>\n<p>It is important that the purpose of your content\u2019s existence is clear.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"751\" height=\"334\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/what-is-the-purpose-of-a-webpage.png\" alt=\"From section 2.2 of the search quality evaluator guidelines: What is the purpose of a webpage?\" class=\"wp-image-387331\" title=\"| Craig Hordlow\"><figcaption><em>From section 2.2 of the search quality evaluator guidelines: What is the purpose of a webpage?<\/em><\/figcaption><\/figure>\n<\/div>\n<p>I think that many people who have created sites that are created with SEO efforts foremost in mind will rationalize that their content <strong>is<\/strong> created to inform people.\u00a0<\/p>\n<p>If you\u2019re unsure, I encourage you to review the next two questions:<\/p>\n<ul>\n<li>After reading your content, will someone leave feeling they\u2019ve learned enough about a topic to help achieve their goal?<\/li>\n<li>Will someone reading your content leave feeling like they\u2019ve had a satisfying experience?<\/li>\n<\/ul>\n<p>Google wants to present searchers with information that fully meets their needs.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_I_know_if_my_content_is_built_for_search_engines_first\"><\/span>How do I know if my content is built for search engines first?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once again, Google has given us some questions to ask. <\/p>\n<p>When I read these, it feels to me that this update could have a large impact on what we see in the search results.\u00a0<\/p>\n<p>If these questions apply to your content, you may find that your site is classified sitewide as being created primarily for search engines.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cIs the content primarily to attract people from search engines, rather than made for humans?\u201d<\/p>\n<\/blockquote>\n<p>I expect some content may lie on a spectrum. Google says the signal is weighted and that \u201c[s]ites with lots of unhelpful content may notice a stronger effect.\u201d\u00a0<\/p>\n<p>Super spammy sites with little actual benefit to searchers should be hit strongly.\u00a0<\/p>\n<p>Sites with <strong>some<\/strong> content created primarily with SEO in mind that also have content that is helpful will be impacted, but not as strongly.<\/p>\n<p>It is important to remember that the sitewide effect means the good content on your site will also be affected by this update if Google deems you worthy of the classification.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cAre you producing lots of content on different topics in hopes that some of it might perform well in search results?\u201d<\/p>\n<\/blockquote>\n<p>Many of the sites affected by the July 2022 product reviews update were review sites that reviewed almost any product out there. There was little focus other than \u201cwe review products.\u201d<\/p>\n<p>I expect we\u2019ll see declines in many sites because they are writing on as many topics as they can rather than focusing on what is important to their users.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cAre you using extensive automation to produce content on many topics?\u201d<\/p>\n<\/blockquote>\n<p>I wonder whether this line is geared toward sites writing their content mostly with AI content-generating tools. <\/p>\n<p>AI-generated content can often rank well because it contains many of the words search engines use to determine relevancy.\u00a0<\/p>\n<p>But a person can usually tell when content is AI-written and not created by an actual human. If you are creating content by automated means, you may find yourself on Google\u2019s radar.\u00a0<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cAre you mainly summarizing what others have to say without adding much value?\u201d<\/p>\n<\/blockquote>\n<p>This makes me think about review sites that aggregate Amazon listings and slightly re-word them. It will be interesting to see if other types of aggregator sites are hit as well.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cAre you writing about things simply because they seem trending and not because you\u2019d write about them otherwise for your existing audience?\u201d<\/p>\n<\/blockquote>\n<p>I do think that it is still acceptable to write on trending topics provided they are what your audience wants to read.\u00a0<\/p>\n<p>But if the focus of your site is simply to capitalize on new trends, I expect you may be affected.\u00a0<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cDoes your content leave readers feeling like they need to search again to get better information from other sources?\u201d<\/p>\n<\/blockquote>\n<p>The quality rater guidelines instruct the raters to determine to what extent content meets a searcher\u2019s needs:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"276\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/quality-rater-guidelines-800x276.png\" alt=\"Google&#039;s quality rater guidelines matrix on meeting a searcher&#039;s needs.\" class=\"wp-image-387332\" title=\"| Craig Hordlow\"><\/figure>\n<\/div>\n<p>It is becoming increasingly more important to determine what your readers\u2019 intent is when they come to your site.\u00a0<\/p>\n<p>And are you fully satisfying their needs? Would they need to go elsewhere for more information after reading your content?<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cAre you writing to a particular word count because you\u2019ve heard or read that Google has a preferred word count? (No, we don\u2019t).\u201d<\/p>\n<\/blockquote>\n<p>I have seen blog posts that advise that content below a certain word count will be considered thin by Google which is not the case. Sometimes short content actually helps the searcher more.\u00a0<\/p>\n<p>I suppose this question is written to dissuade sites from writing massive articles covering everything there is to know about a topic on one single page (unless it is meeting the need of searchers who <strong>want<\/strong> to read a thorough essay on a subject).\u00a0<\/p>\n<p>This may seem like it contradicts Google\u2019s advice to fully meet the needs of a searcher.\u00a0<\/p>\n<p>If tasked with creating content on buying a lawn mower, many SEOs are conditioned to produce the most thorough article on lawn mowers possible.<\/p>\n<p>Let\u2019s say a searcher typed, \u201cbest lawn mower.\u201d <\/p>\n<p>Do they really need an article that explains \u201cWhat is a lawn mower?,\u201d \u201cTypes of lawn mowers\u201d and also \u201cHow to start a lawn mower\u201d?<\/p>\n<p>Having those words on the page historically has helped search engines understand that the page is relevant to lawn mowers.\u00a0<\/p>\n<p>However, the searcher\u2019s intent, in this case, is to get help in deciding which mower to buy, not to learn everything there is to know on the subject.\u00a0<\/p>\n<p>A shorter article may be what is more helpful to a searcher in this situation.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cDid you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you\u2019d get search traffic?\u201d<\/p>\n<\/blockquote>\n<p>I\u2019ve seen a real rise lately in discussions about operating \u201cniche sites.\u201d\u00a0<\/p>\n<p>I do think some of these will survive, provided the writer really is passionate about the niche and can write on relevant topics from a point of personal experience.\u00a0<\/p>\n<p>But if you\u2019ve picked a niche primarily based on your ability to rank for that content, rather than out of a passion for covering that topic, you may find Google does not reward you.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cDoes your content promise to answer a question that actually has no answer, such as suggesting there\u2019s a release date for a product, movie, or TV show when one isn\u2019t confirmed?\u201d<\/p>\n<\/blockquote>\n<p>This seems like a specific question and is pretty straightforward.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_recovery_possible\"><\/span>Is recovery possible?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If your site is classified as being built primarily for search engines, you will likely see a significant decline in search traffic over the next few months.\u00a0<\/p>\n<p>Google says that sites that are affected will indeed be able to work to get the classifier removed and possibly recover their rankings.<\/p>\n<p>It is important to remember that if Google sees enough SEO content on your site, the sitewide signal will also impact the remainder of the content on your site as well.\u00a0<\/p>\n<p>As such, you will need to identify where the problems are and work aggressively to repair them if you want to rank at all.<\/p>\n<p>Here is what I will be recommending to sites that come to us for help after being affected by this update although we\u2019ll adapt our advice as more information becomes available:<\/p>\n<ul>\n<li>Identify which content on the site could be construed as being created for search engines rather than humans.<\/li>\n<li>Determine whether that content can be improved upon to Google\u2019s satisfaction, or whether it should be noindexed\/removed from the site.<\/li>\n<li>Find ways to produce content that goes above and beyond when it comes to being helpful to searchers. This may include adding more <a href=\"https:\/\/searchengineland.com\/creative-ways-to-source-content-ideas-from-ugc-for-seo-350277\" target=\"_blank\" rel=\"noopener\">user-generated content<\/a>, first-hand photos or videos, etc.<\/li>\n<li>Compare competitor pages that continue to rank well to see if we can understand what content Google is rewarding as inspiration on how to improve our content.\u00a0<\/li>\n<li>Work on <a href=\"https:\/\/searchengineland.com\/e-a-t-audit-386611\" target=\"_blank\" rel=\"noopener\">improving E-A-T <\/a>for the site to help make it more obvious to Google\u2019s algorithms that the site has and also is known for having expertise on the topics it covers.<\/li>\n<li>Clarify what the purpose or focus of each page is (and ensure that this purpose is first and foremost meant to help people).<\/li>\n<li>In some cases, know when to cut losses and move on. I believe that some sites that are hit by this update may not be able to recover without extensive and possibly unattainable changes.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusions\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Prior to the launch of this update, Google reached out to several SEOs, myself included, to discuss its release. They wanted to make it clear that this is not an attack on SEO. <\/p>\n<p>Good SEO can help people-first content perform even better.<\/p>\n<p>It sounds to me like there is the potential for this update to have a strong impact on many sites that have invested heavily in SEO. <\/p>\n<p>I am looking forward to participating in and watching the discussions on changes that the SEO community is seeing once this update is live. I hope you fare well!<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/google-helpful-content-update-what-to-expect-387328\" target=\"_blank\">Google\u2019s helpful content update: What should we expect?<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new helpful content update sounds like a big deal. Google has given us a list of questions to consider to determine whether our sites are designed to help people, or rather, created to do well on search engines. If the latter is the case, you may find yourself hit with a sitewide signal that makes it difficult to rank. If this update has a strong impact, which I believe it will, we may be in for another shakeup in the world of SEO like we [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5659","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5659"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5659\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}