{"id":5670,"date":"2022-08-22T20:05:27","date_gmt":"2022-08-22T20:05:27","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/08\/22\/microsoft-is-now-putting-ads-in-outlook-mobile\/"},"modified":"2022-08-22T20:05:27","modified_gmt":"2022-08-22T20:05:27","slug":"microsoft-is-now-putting-ads-in-outlook-mobile","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/08\/22\/microsoft-is-now-putting-ads-in-outlook-mobile\/","title":{"rendered":"Microsoft is now putting ads in Outlook mobile"},"content":{"rendered":"<p>Microsoft has started putting ads in Outlook on iOS and Android and the response from users has been less than accepting. <\/p>\n<p><strong>What\u2019s the deal.<\/strong> In Outlook users have two options for organizing their inbox. You have a \u201cfocused\u201d tab with important mail and an \u201cother\u201d tab with everything else. Previously Microsoft had only put the ads in the \u201cother\u201d tab for free subscribers, but now users are starting to see ads in the \u201cfocused\u201d inbox as well. <\/p>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"286\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Image_from_iOS.jpg-800x286.webp\" alt=\"| Craig Hordlow\" class=\"wp-image-387402\" title=\"| Craig Hordlow\"><\/figure>\n<p><strong>A negative response.<\/strong> Microsoft has been rolling out the new ads for a few months. Free users are finding it more difficult to avoid ads in Outlook mobile. However, Outlook mobile app users aren\u2019t thrilled and many have been leaving one-star review complaints on Apple\u2019s App Store. Seemingly the only way to avoid ads is to pay for a Microsoft 365 subscription. <\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing&#8230;Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\" type=\"submit\" name=\"submit_button\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<p><strong>What Microsoft says.<\/strong> \u201cFor free users of Outlook, ads are shown in their inbox and they can choose to enable the \u2018Focused inbox\u2019 feature if they would like to see ads only in the \u2018Other\u2019 inbox,\u201d says Microsoft spokesperson Caitlin Roulston in a statement to <a href=\"https:\/\/www.theverge.com\/2022\/8\/22\/23316102\/microsoft-outlook-mobile-ads-ios-android-focused-inbox\" target=\"_blank\" rel=\"noreferrer noopener\">The Verge<\/a>.<\/p>\n<p><strong>Why we care.<\/strong> To the public, the ads may be a nuisance. This could be an attempt by Microsoft to gain more paying 365 customers. Or they\u2019re finally caching up to Google who launched Gmail ads in 2013. <\/p>\n<p>If you\u2019re an advertiser, this could be a great opportunity for you to capitalize on a less competitive placement. In 2019 we wrote up a <a href=\"https:\/\/searchengineland.com\/a-quick-and-dirty-guide-to-winning-with-gmail-ads-310461\" target=\"_blank\" rel=\"noreferrer noopener\">guide<\/a> to winning with Gmail ads. To our knowledge, Microsoft hasn\u2019t released any best practices around email ads, but if they do we\u2019ll be sure to update you. <\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/microsoft-is-now-putting-ads-in-outlook-mobile-387401\" target=\"_blank\">Microsoft is now putting ads in Outlook mobile<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft has started putting ads in Outlook on iOS and Android and the response from users has been less than accepting. What\u2019s the deal. In Outlook users have two options for organizing their inbox. You have a \u201cfocused\u201d tab with important mail and an \u201cother\u201d tab with everything else. Previously Microsoft had only put the ads in the \u201cother\u201d tab for free subscribers, but now users are starting to see ads in the \u201cfocused\u201d inbox as well. A negative response. Microsoft has been rolling out the [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5670","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5670"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5670\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}