{"id":5702,"date":"2022-08-24T11:59:17","date_gmt":"2022-08-24T11:59:17","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/"},"modified":"2022-08-24T11:59:17","modified_gmt":"2022-08-24T11:59:17","slug":"white-label-link-building-services-how-to-do-it-right","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/","title":{"rendered":"White label link-building services: How to do it right"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Paradigm-Digital-HEADER-800x450.png\" alt=\"| Craig Hordlow\" class=\"wp-image-387337\" title=\"| Craig Hordlow\"><\/figure>\n<\/div>\n<p>If you\u2019re a marketing or digital agency, you\u2019ll know that link building is the most important part of search engine optimization (SEO), but it\u2019s also extremely time-consuming. That\u2019s where white label link building comes in.<\/p>\n<p>You\u2019ll also know just how time-consuming and resource-intensive it is.<\/p>\n<p>Just building a single half-decent link can take hours of phone calls, planning, writing and follow-ups.\u00a0<\/p>\n<p>Unfortunately, your client probably hasn\u2019t asked for just one link. They need tens or even hundreds.<\/p>\n<p>If this happens and you don\u2019t have a dedicated in-house team, link building can quickly start to drain your resources.<\/p>\n<p><strong>White label link-building services are a great way to overcome this.<\/strong>\u00a0<\/p>\n<p>At LinkBuilder.io, <a href=\"https:\/\/linkbuilder.io\/white-label-link-building\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">we\u2019ve developed a process<\/a> to help some of the world\u2019s best SEO agencies deliver powerful links to their clients to ultimately accelerate their results.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Link-1-800x450.png\" alt=\"| Craig Hordlow\" class=\"wp-image-387353\" title=\"| Craig Hordlow\"><\/figure>\n<\/div>\n<p>You\u2019ll place high-quality links quicker, and you\u2019ll be able to spend more time keeping your clients happy.<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td><strong>Key takeaways\u00a0<\/strong><br \/>White label link building services help agencies to build high-quality links without a dedicated in-house team.Outsourcing link building puts it in the hands of specialists and allows agencies to provide clients with more and better quality links.Agencies should be wary when seeking a white label link builder. There are lots of link-building scams looking to make a quick buck off of inexperienced people.White label link building services use HARO, guest blogs, PR links and linkable assets to place high-quality links.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/#What_is_white_label_link_building\" >What is white label link building?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/#Why_use_a_white_label_link-building_service\" >Why use a white label link-building service?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/#Access_to_highly-experienced_professionals\" >Access to highly-experienced professionals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/#Less_investment_required\" >Less investment required<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/#Ready-made_infrastructure\" >Ready-made infrastructure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/#There_when_you_need_it\" >There when you need it.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/#High-quality_backlinks\" >High-quality backlinks.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/#You_focus_on_what_you_do_best\" >You focus on what you do best.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/#Scalable\" >Scalable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/#Full-service\" >Full-service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/#Agency_or_freelancer\" >Agency or freelancer?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/#How_to_choose_a_white_label_link-building_agency\" >How to choose a white label link-building agency<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/#Case_studies\" >Case studies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/#Real-time_reporting\" >Real-time reporting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/#End-to-end_service\" >End-to-end service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/#Good_links_pointing_to_their_own_website\" >Good links pointing to their own website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/#Realistic_guarantees\" >Realistic guarantees<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/#Demonstrates_best_practices\" >Demonstrates best practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/#Realistic_prices\" >Realistic prices<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/#Beware_of_scams\" >Beware of scams<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/24\/white-label-link-building-services-how-to-do-it-right\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_white_label_link_building\"><\/span>What is white label link building?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>White label link building refers to the practice where a digital marketing agency subcontracts out link building to a specialist agency.<\/p>\n<p>The customer agency presents the links to their client as if they had built them.<\/p>\n<p>White label link building is a common practice because link building forms an essential part of most SEO campaigns. However, it requires specialized skills that many digital marketing or SEO agencies don\u2019t have.\u00a0<\/p>\n<p><strong>You should consider using white label link building services if:<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" title=\"| Craig Hordlow\">Your agency has been asked to build quality links by a client, but you don\u2019t have the in-house skills to do so.\u00a0<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" title=\"| Craig Hordlow\">You have an in-house link-building team but it cannot satisfy the high demand.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" title=\"| Craig Hordlow\">You want a low-risk way to test offering link-building services.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" title=\"| Craig Hordlow\">You want to offer link building but can\u2019t afford to employ people to do so.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_use_a_white_label_link-building_service\"><\/span>Why use a white label link-building service?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/linkbuilder.io\/\" target=\"_blank\" rel=\"noopener\">At LinkBuilder.io<\/a>, we work with some of the world\u2019s leading SEO and content marketing companies to provide incredible backlinks for their clients.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Link-2-800x450.png\" alt=\"| Craig Hordlow\" class=\"wp-image-387355\" title=\"| Craig Hordlow\"><\/figure>\n<\/div>\n<p><strong>Some benefits of working with a white label link-building service include:<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Access_to_highly-experienced_professionals\"><\/span><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/1f4aa.png\" alt=\"\ud83d\udcaa\" class=\"wp-smiley\" title=\"| Craig Hordlow\"> Access to highly-experienced professionals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Specialist agencies are staffed by people who have been building links every day for years. They instinctively know how to place great links and they can do it fast.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Less_investment_required\"><\/span><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/1f4b8.png\" alt=\"\ud83d\udcb8\" class=\"wp-smiley\" title=\"| Craig Hordlow\"> Less investment required<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It takes many years to nurture an effective link-building team. Learning to do it yourself or teaching others takes a lot of time and hiring an in-house link-building team is expensive. Using a white label service takes away these issues.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ready-made_infrastructure\"><\/span><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/1f3d7.png\" alt=\"\ud83c\udfd7\" class=\"wp-smiley\" title=\"| Craig Hordlow\"> Ready-made infrastructure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Link building involves contacting other quality websites, finding the right person to speak to, negotiating prices, and pitching ideas. This is hard work that takes time. Specialist link-building companies are already set up to do these things. For example, they have relationships in place with major websites. And if they don\u2019t, they have people dedicated to forming those relationships quickly and successfully.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"There_when_you_need_it\"><\/span><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/1f44d.png\" alt=\"\ud83d\udc4d\" class=\"wp-smiley\" title=\"| Craig Hordlow\"> There when you need it.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Employing in-house link-building specialists isn\u2019t worth it unless you have a constant stream of work to keep them busy. Using white label link-building experts allows you to access experts as and when you need them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"High-quality_backlinks\"><\/span><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/1f680.png\" alt=\"\ud83d\ude80\" class=\"wp-smiley\" title=\"| Craig Hordlow\"> High-quality backlinks.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Good link-building agencies get business based on their reputation. Because of this, they only use techniques that adhere to Google\u2019s guidelines. They strive to generate high-quality backlinks that will improve your rankings and last a long time.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"You_focus_on_what_you_do_best\"><\/span><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/1f50d.png\" alt=\"\ud83d\udd0d\" class=\"wp-smiley\" title=\"| Craig Hordlow\"> You focus on what you do best.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Paying someone else to do link building for you gives you more time to focus on your core role. You\u2019ll have more time to keep clients happy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Scalable\"><\/span><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/1f4c8.png\" alt=\"\ud83d\udcc8\" class=\"wp-smiley\" title=\"| Craig Hordlow\"> Scalable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>White label link building allows you to take on as many new link-building projects as you like. It also makes it easier to deal with surprise requests from clients.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Full-service\"><\/span><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/1f525.png\" alt=\"\ud83d\udd25\" class=\"wp-smiley\" title=\"| Craig Hordlow\"> Full-service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Subcontracting specialisms like link building allows you to provide clients with a broader range of services, making you more valuable to them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Agency_or_freelancer\"><\/span>Agency or freelancer?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Link building agencies aren\u2019t the only option for providing a white label service. You could also hire a freelancer.\u00a0<\/p>\n<p>Hiring a freelancer has both advantages and disadvantages compared to working with an agency.<\/p>\n<p>Here are the pros and cons of using a freelance link builder:<\/p>\n<p><strong>Pros:<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" title=\"| Craig Hordlow\">Cheaper.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" title=\"| Craig Hordlow\">More flexible.<\/p>\n<p><strong>Cons:<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/26a0.png\" alt=\"\u26a0\" class=\"wp-smiley\" title=\"| Craig Hordlow\">Hard to gauge quality.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/26a0.png\" alt=\"\u26a0\" class=\"wp-smiley\" title=\"| Craig Hordlow\">Limited expertise and resources.<\/p>\n<p>A good freelancer can guide you through the link-building process in the same way that an agency would.\u00a0<\/p>\n<p>If you want to assess freelance link builders, websites like <a href=\"https:\/\/www.fiverr.com\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Fiverr<\/a> and <a href=\"https:\/\/www.upwork.com\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Upwork<\/a> are great places to start.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"562\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Link-3-800x562.png\" alt=\"| Craig Hordlow\" class=\"wp-image-387356\" title=\"| Craig Hordlow\"><\/figure>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_choose_a_white_label_link-building_agency\"><\/span>How to choose a white label link-building agency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are three steps for finding a good quality white label link-building service.<\/p>\n<ol>\n<li>Understand link building.<\/li>\n<\/ol>\n<p>A good link-building agency will do everything for you. But it\u2019s still important to understand the basic ideas and processes behind link building.\u00a0<\/p>\n<p>This way, you can communicate better with the agency and your client. You\u2019ll also be able to tell if you are getting value for money.\u00a0<\/p>\n<p>You should understand how the following terms are relevant to link building:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" title=\"| Craig Hordlow\">Domain Authority.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" title=\"| Craig Hordlow\">Organic traffic.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" title=\"| Craig Hordlow\">Site relevance.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" title=\"| Craig Hordlow\">Search intent.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" title=\"| Craig Hordlow\">Nofollow\/dofollow.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" title=\"| Craig Hordlow\">Quality\/poor quality links.<\/p>\n<ol start=\"2\">\n<li>Check that your client is ready.<\/li>\n<\/ol>\n<p>Before you contact a link-building agency, you need to be clear about what you and your client want to achieve. You need to have a clear SEO strategy and know how your link-building efforts will contribute to it.<\/p>\n<p>It\u2019s also useful to understand why your client\u2019s site isn\u2019t ranking higher. Reasons for this could include:<\/p>\n<ul>\n<li>Their content is good but needs to attract more links.<\/li>\n<li>Their competitors have higher Domain Authority and they need an alternative way to rank.<\/li>\n<li>The pages that rank above them have more links.<\/li>\n<\/ul>\n<p>If most of your client\u2019s content ranks outside the top 100 pages on search engines, this is a sign that it is too early for link building.\u00a0<\/p>\n<p>There are two things you could do to help them in this situation.<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/270d.png\" alt=\"\u270d\" class=\"wp-smiley\" title=\"| Craig Hordlow\"> Improve their existing content:<\/strong> Do this by seeing what content currently ranks for the keywords they want to target. Try to work out why Google likes this content and then work out how your own website can improve on this.<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/1f511.png\" alt=\"\ud83d\udd11\" class=\"wp-smiley\" title=\"| Craig Hordlow\"> Find better search terms through keyword research: <\/strong>Use an SEO tool and do keyword research to find high-traffic, low-competition search terms. Produce content that targets these keywords. It takes around six months for content to rank properly on search engines, so it\u2019s important that your clients don\u2019t expect instant results.<\/p>\n<ol start=\"3\">\n<li>Find a good link-building agency.<\/li>\n<\/ol>\n<p>Next, we\u2019re going to look at some of the key criteria for finding a good link-building agency.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Case_studies\"><\/span><strong><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" title=\"| Craig Hordlow\">Case studies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Does the agency have a proven track record of placing high-quality links?<\/p>\n<p>At LinkBuilder.io, we showcase some <a href=\"https:\/\/linkbuilder.io\/case-studies\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">incredible link-building case studies<\/a> and have a Clutch profile with verifiable reviews from clients.<\/p>\n<p>It\u2019s important to select a company not just based on cost, but someone who can deliver exceedingly high-quality links that you\u2019re proud to show off to your clients.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Link-4-800x450.png\" alt=\"| Craig Hordlow\" class=\"wp-image-387357\" title=\"| Craig Hordlow\"><\/figure>\n<\/div>\n<p>It\u2019s imperative to ensure that your partner has a <a href=\"https:\/\/linkbuilder.io\/white-label-link-building\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">tried &amp; tested link-building process<\/a> when it comes to delivering links for your clients.\u00a0<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Real-time_reporting\"><\/span><strong><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" title=\"| Craig Hordlow\">Real-time reporting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you\u2019re trusting another agency to produce work for your clients, then you need a way of checking in on them. The best white label link-building agencies provide reporting systems that demonstrate the value of links built so far and provide progress updates.\u00a0<\/p>\n<h4><span class=\"ez-toc-section\" id=\"End-to-end_service\"><\/span><strong><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" title=\"| Craig Hordlow\">End-to-end service<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A good white label link building service should be able to take all aspects of link building off your hands\u2014from strategy and research to placing links and reporting their value.\u00a0<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Good_links_pointing_to_their_own_website\"><\/span><strong><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" title=\"| Craig Hordlow\">Good links pointing to their own website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Link-building agencies should practice what they preach. They should have many quality niche-relevant links pointing to their domain. You can check this by using an SEO tool like Ahrefs and looking at the number of referring domains they have.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"282\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Link-5-800x282.png\" alt=\"| Craig Hordlow\" class=\"wp-image-387358\" title=\"| Craig Hordlow\"><\/figure>\n<\/div>\n<h4><span class=\"ez-toc-section\" id=\"Realistic_guarantees\"><\/span><strong><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" title=\"| Craig Hordlow\">Realistic guarantees<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A good white label link-building agency can rely on its process to build links. They should guarantee a minimum number of quality backlinks per month. But be wary of agencies that promise to place links on certain websites or whose guarantees seem too good to be true.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Demonstrates_best_practices\"><\/span><strong><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" title=\"| Craig Hordlow\">Demonstrates best practices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Take a look at the agency\u2019s blog and check that they are writing about the latest link building tactics and best practices.\u00a0<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Realistic_prices\"><\/span><strong><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" title=\"| Craig Hordlow\">Realistic prices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Link building services are expensive. If a link builder\u2019s prices seem too good to be true then they probably are. <a href=\"https:\/\/linkbuilder.io\/link-building-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">A reasonable cost per link is between $300 and $500<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Beware_of_scams\"><\/span>Beware of scams<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"453\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/08\/Link-6-800x453.png\" alt=\"| Craig Hordlow\" class=\"wp-image-387359\" title=\"| Craig Hordlow\"><\/figure>\n<\/div>\n<p>Link building services are one of the most effective ways of improving a website\u2019s search rankings.\u00a0<\/p>\n<p>Because of this, there are lots of link-building scams looking to make a quick buck off of inexperienced people.\u00a0<\/p>\n<p><strong>Here are some common tactics from low-quality link builders:<\/strong><\/p>\n<p><strong>Public Blog Networks (PBNs): <\/strong>These are networks of websites used to generate a large number of links to sites.<\/p>\n<p><strong>Link farms: <\/strong>These are websites that exist only to host links that people pay for. They are usually low-quality and full of irrelevant content.<\/p>\n<p><strong>Directory, comment or forum links: <\/strong>These kinds of links usually have no impact on your client\u2019s rankings. They won\u2019t harm it, but they\u2019re certainly not worth paying for.\u00a0<\/p>\n<p><strong>Fake guest post services:<\/strong> These services build links by placing guest posts on PBNs and link farms.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>White label link building is a great way for agencies to outsource this key SEO component without having to manage it all in-house.\u00a0<\/p>\n<p>It can make your agency\u2019s workload more manageable and allows you to focus on keeping clients happy.\u00a0<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/white-label-link-building-services-how-to-do-it-right-387336\" target=\"_blank\">White label link-building services: How to do it right<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a marketing or digital agency, you\u2019ll know that link building is the most important part of search engine optimization (SEO), but it\u2019s also extremely time-consuming. That\u2019s where white label link building comes in. You\u2019ll also know just how time-consuming and resource-intensive it is. Just building a single half-decent link can take hours of phone calls, planning, writing and follow-ups.\u00a0 Unfortunately, your client probably hasn\u2019t asked for just one link. They need tens or even hundreds. If this happens and you don\u2019t have a dedicated [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5702","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5702"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5702\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}