{"id":5713,"date":"2022-08-25T10:09:37","date_gmt":"2022-08-25T10:09:37","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/08\/25\/implementing-an-internal-linking-module-should-you-build-it-or-buy-it\/"},"modified":"2022-08-25T10:09:37","modified_gmt":"2022-08-25T10:09:37","slug":"implementing-an-internal-linking-module-should-you-build-it-or-buy-it","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/08\/25\/implementing-an-internal-linking-module-should-you-build-it-or-buy-it\/","title":{"rendered":"Implementing an internal linking module: Should you build it or buy it?"},"content":{"rendered":"

Have you ever wondered what kinds of scalable SEO solutions can drive positive ROI year after year? <\/p>\n

It\u2019s possible using a feature called a \u201clink module.\u201d\u00a0<\/p>\n

Now, internal link modules can be built internally by product and engineering teams or outsourced to a third-party vendor.\u00a0<\/p>\n

But, SEO implementation managers beware: there are pros and cons to both paths between using a vendor solution or architecting it internally. Even a hybrid approach has tradeoffs.\u00a0<\/p>\n

As an in-house SEO at enterprise brands, I\u2019ve been involved with two approaches for optimizing internal linking using a link module. This article is my documentation of the process, retrospective and learnings with the outcomes of each.\u00a0<\/p>\n

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