{"id":5739,"date":"2022-08-26T12:01:26","date_gmt":"2022-08-26T12:01:26","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/08\/26\/the-pros-and-cons-of-using-ai-content-writing-tools\/"},"modified":"2022-08-26T12:01:26","modified_gmt":"2022-08-26T12:01:26","slug":"the-pros-and-cons-of-using-ai-content-writing-tools","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/08\/26\/the-pros-and-cons-of-using-ai-content-writing-tools\/","title":{"rendered":"The pros and cons of using AI content writing tools"},"content":{"rendered":"<p>The rise of artificial intelligence (AI) programs has allowed writers to streamline content development.<\/p>\n<p>Simple AI writing tools are available for spelling and grammar checks, while more advanced programs provide copywriting and content generation with the click of a few buttons.\u00a0<\/p>\n<p>But is it worth using such tools when Google is clearly <a href=\"https:\/\/searchengineland.com\/google-ai-generated-content-spam-383454\" target=\"_blank\" rel=\"noopener\">against AI-generated content<\/a>?\u00a0<\/p>\n<p>Learn three pros and four cons of using AI content generators before purchasing your own subscription.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/26\/the-pros-and-cons-of-using-ai-content-writing-tools\/#The_pros_of_AI_writing_tools\" >The pros of AI writing tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/26\/the-pros-and-cons-of-using-ai-content-writing-tools\/#1_Writing_efficiency_and_scalability\" >1. Writing efficiency and scalability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/26\/the-pros-and-cons-of-using-ai-content-writing-tools\/#2_Cost-effectiveness\" >2. Cost-effectiveness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/26\/the-pros-and-cons-of-using-ai-content-writing-tools\/#3_Spark_ideas_and_overcome_writers_block\" >3. Spark ideas and overcome writer\u2019s block<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/26\/the-pros-and-cons-of-using-ai-content-writing-tools\/#The_cons_of_AI_writing_tools\" >The cons of AI writing tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/26\/the-pros-and-cons-of-using-ai-content-writing-tools\/#1_Quality_concerns_and_plagiarism\" >1. Quality concerns and plagiarism<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/26\/the-pros-and-cons-of-using-ai-content-writing-tools\/#2_Risk_of_Google_algorithms_devaluing_your_content\" >2. Risk of Google algorithms devaluing your content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/26\/the-pros-and-cons-of-using-ai-content-writing-tools\/#3_Lack_of_E-A-T\" >3. Lack of E-A-T<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/26\/the-pros-and-cons-of-using-ai-content-writing-tools\/#4_Missing_creativity_originality_and_other_nuances\" >4. Missing creativity, originality and other nuances<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/26\/the-pros-and-cons-of-using-ai-content-writing-tools\/#AI_should_be_a_writing_assistant_not_an_outsourcing_solution\" >AI should be a writing assistant, not an outsourcing solution<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_pros_of_AI_writing_tools\"><\/span>The pros of AI writing tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Writing_efficiency_and_scalability\"><\/span>1. Writing efficiency and scalability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The greatest benefit to using these tools is the speed at which content is generated \u2013 significantly quicker than <a href=\"https:\/\/searchengineland.com\/how-to-hire-quality-content-writers-387041\" target=\"_blank\" rel=\"noopener\">human writers<\/a>.\u00a0<\/p>\n<p>Between researching and writing, a two-page article may take a human writer 30 minutes to an hour to complete while this can be done in a few minutes by AI.\u00a0<\/p>\n<p>Multiplying this writing efficiency by the number of articles to produce at any time, AI writing tools improve the scalability of work.\u00a0<\/p>\n<p>Other benefits of this efficiency include:<\/p>\n<ul>\n<li>Meeting the speed-to-market requirement for trending topics.<\/li>\n<li>The localization of language for each product or service in geographic regions.<\/li>\n<li>Developing unique social media content with personalization for each platform.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Cost-effectiveness\"><\/span>2. Cost-effectiveness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Quality human writers can cost a few hundred dollars per content project, depending on factors such as:<\/p>\n<ul>\n<li>The number of articles.<\/li>\n<li>Length per article.<\/li>\n<li>The technical knowledge required.<\/li>\n<li>And more.<\/li>\n<\/ul>\n<p>This cost is often worth it, given the high-ranking results of detailed, well-researched content.\u00a0<\/p>\n<p>Comparatively, most AI writing tools use a monthly subscription pricing model that limits the number of words, keywords and articles developed in the billed period \u2013 with prices often around $100 per month for tens of thousands of words and multiple articles.<\/p>\n<p>Using AI writing tools might be more cost-effective when developing brief, simplistic content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Spark_ideas_and_overcome_writers_block\"><\/span>3. Spark ideas and overcome writer\u2019s block<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A common hurdle to human writers is creating authoritative content on subjects they are not qualified experts on. This hurdle requires extensive research and ideas to develop the content.\u00a0<\/p>\n<p>To overcome this, many AI tools can develop detailed outlines on what to include in the content and key points on the subject.<\/p>\n<p>This circles back to writing efficiency, as AI tools can help overcome writer\u2019s block and spark ideas for content development.<\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing&#8230;Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\" type=\"submit\" name=\"submit_button\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<h2><span class=\"ez-toc-section\" id=\"The_cons_of_AI_writing_tools\"><\/span>The cons of AI writing tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Quality_concerns_and_plagiarism\"><\/span>1. Quality concerns and plagiarism<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Although AI is considered one of the fastest-growing industries in the world, it still heavily relies on data analysis and algorithms to write content.<\/p>\n<p>The intended tone of an article and the misuse of statistics within the flow of the content are just two of the quality concerns that can be experienced with AI writing tools.<\/p>\n<p>Similar to the quality concern is the potential to be flagged by search engines as plagiarizing other content.\u00a0<\/p>\n<p>Many AI tools scrape pieces of content from other websites and then re-word them, which is against <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/auto-gen-content\" target=\"_blank\" rel=\"noreferrer noopener\">Google\u2019s guidelines<\/a> of \u201cstitching or combining content from different web pages without adding sufficient value.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Risk_of_Google_algorithms_devaluing_your_content\"><\/span>2. Risk of Google algorithms devaluing your content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google\u2019s <a href=\"https:\/\/searchengineland.com\/what-is-helpful-content-google-387360\" target=\"_blank\" rel=\"noopener\">helpful content update<\/a> aims to \u201chelp people see more original, helpful content written by people, for people, in search results.\u201d\u00a0<\/p>\n<p>This clearly states that the search engine prefers human-written content that provides a satisfying experience while also utilizing SEO best practices, and intends to better reward these website pages.<\/p>\n<p>The update also says to \u201cavoid creating content for search engines first\u201d. <\/p>\n<p>As many AI-writing tools analyze search engine results without truly understanding what the searcher is looking for, beyond siloing each search as informational, transactional or navigational, this is not a people-first approach.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Lack_of_E-A-T\"><\/span>3. Lack of E-A-T<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Closely related to the risk of Google algorithms devaluing your content, <a href=\"https:\/\/searchengineland.com\/google-search-quality-rater-guidelines-changes-july-2022-386815\" target=\"_blank\" rel=\"noopener\">Google\u2019s quality rater guidelines<\/a> assess how content appears for <a href=\"https:\/\/searchengineland.com\/e-a-t-audit-386611\" target=\"_blank\" rel=\"noopener\">expertise, authoritativeness and trustworthiness<\/a> (E-A-T).\u00a0<\/p>\n<p>This is separated as another con to AI-writing tools given the significance that Google uses E-A-T criteria to help it evaluate good content, and the lack of E-A-T that AI content gives.<\/p>\n<p>Readers are inherently skeptical of online content, due to numerous factors including the rise of misinformation. Showcasing the expertise of the writer of the content, their professional certifications or years of experience are invaluable in terms of overcoming this.\u00a0<\/p>\n<p>Since AI-written content lacks these credentials, quality raters (and users) will have issues trusting you.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Missing_creativity_originality_and_other_nuances\"><\/span>4. Missing creativity, originality and other nuances<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Adding creativity to content is what makes articles engaging and shareable, which are two key metrics for success. Because AI does not have emotional intelligence and the ability to understand nuances in the local language, quality human content should continue to outperform AI content.<\/p>\n<p>Again, AI relies on existing content and data for the development of \u201cnew\u201d content. Combining this with the lack of creativity, AI is unable to understand search query intent nor <a href=\"https:\/\/searchengineland.com\/laying-foundation-evergreen-content-strategy-222440\" target=\"_blank\" rel=\"noopener\">plant the seeds for an evergreen content strategy<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"AI_should_be_a_writing_assistant_not_an_outsourcing_solution\"><\/span>AI should be a writing assistant, not an outsourcing solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After evaluating all of the pros and cons of AI-generated SEO content, there is scope to use these tools for writing assistance. The ability to quickly develop cost-efficient draft articles is enticing, especially when AI tools can help you overcome writer\u2019s block and spark creative ideas.<\/p>\n<p>However, be careful not to become overly reliant on such tools for content generation. Use it to source content suggestions, help paraphrasing short passages, check grammar and spelling and support your research.\u00a0<\/p>\n<p>Even before drafting content, research:<\/p>\n<ul>\n<li>What content users are actually looking for.<\/li>\n<li>How you can demonstrate E-A-T.<\/li>\n<li>If the content you\u2019re creating is satisfying to the reader.\u00a0<\/li>\n<\/ul>\n<p>Lastly, always proofread, edit and humanize your content.<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/the-pros-and-cons-of-using-ai-content-writing-tools-387519\" target=\"_blank\">The pros and cons of using AI content writing tools<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rise of artificial intelligence (AI) programs has allowed writers to streamline content development. Simple AI writing tools are available for spelling and grammar checks, while more advanced programs provide copywriting and content generation with the click of a few buttons.\u00a0 But is it worth using such tools when Google is clearly against AI-generated content?\u00a0 Learn three pros and four cons of using AI content generators before purchasing your own subscription. The pros of AI writing tools 1. Writing efficiency and scalability The greatest benefit to [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5739","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5739"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5739\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}