{"id":5751,"date":"2022-08-26T16:00:08","date_gmt":"2022-08-26T16:00:08","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/08\/26\/google-adsense-fledge-api-testing-delayed-until-september\/"},"modified":"2022-08-26T16:00:08","modified_gmt":"2022-08-26T16:00:08","slug":"google-adsense-fledge-api-testing-delayed-until-september","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/08\/26\/google-adsense-fledge-api-testing-delayed-until-september\/","title":{"rendered":"Google AdSense FLEDGE API testing delayed until September"},"content":{"rendered":"<p>Earlier this month we <a href=\"https:\/\/searchengineland.com\/google-begins-testing-fledge-api-on-adsense-386861\" target=\"_blank\" rel=\"noreferrer noopener\">reported<\/a> that Google AdSense was planning to start testing their FLEDGE API on August 28. Now it looks like they\u2019re pushing it back to on or after September 24. <\/p>\n<p><strong>What is the FLEDGE API.<\/strong> The API uses interest groups to enable sites to display ads they believe are relevant to their users. According to Google, when a user visits a website that wants to advertise its products, an interest group owner (such as a DSP working for the site) can ask the user\u2019s browser to add membership for the interest group.<\/p>\n<p><strong>What does the delay mean.<\/strong> Not much. There will be no publisher revenue impact expected. Google also says the <a href=\"https:\/\/support.google.com\/adsense\/answer\/3234887\" target=\"_blank\" rel=\"noreferrer noopener\">blocking control for animated display ads<\/a> will not apply, meaning animated ads may serve via FLEDGE even if you\u2019ve enabled the blocking control.<\/p>\n<p><strong>Turning off access.<\/strong> If you\u2019re not interested in FLEDGE accessing your sites, you can turn it off via <a href=\"https:\/\/developer.chrome.com\/docs\/privacy-sandbox\/fledge\/#opt-out-site\" target=\"_blank\" rel=\"noreferrer noopener\">Chrome\u2019s permission policy header<\/a>. <\/p>\n<p><strong>Read the announcement.<\/strong> You can read Google\u2019s full announcement <a href=\"https:\/\/support.google.com\/adsense\/answer\/12464601\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. <\/p>\n<p><strong>Why we care.<\/strong> AdSense users who were expecting to test the FLEDGE API now have another month to prepare. As we mentioned previously, as Google moves toward a cookieless existence, remarketing may become more of a challenge. Advertisers and AdSense publishers need to consider how this will affect their revenue.  <\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/google-adsense-fledge-api-testing-delayed-until-september-387569\" target=\"_blank\">Google AdSense FLEDGE API testing delayed until September<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this month we reported that Google AdSense was planning to start testing their FLEDGE API on August 28. Now it looks like they\u2019re pushing it back to on or after September 24. What is the FLEDGE API. The API uses interest groups to enable sites to display ads they believe are relevant to their users. According to Google, when a user visits a website that wants to advertise its products, an interest group owner (such as a DSP working for the site) can ask the [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5751","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5751"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5751\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}