{"id":5773,"date":"2022-08-29T18:17:12","date_gmt":"2022-08-29T18:17:12","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/08\/29\/microsoft-ads-again-extends-rsa-migration-to-feb-2023\/"},"modified":"2022-08-29T18:17:12","modified_gmt":"2022-08-29T18:17:12","slug":"microsoft-ads-again-extends-rsa-migration-to-feb-2023","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/08\/29\/microsoft-ads-again-extends-rsa-migration-to-feb-2023\/","title":{"rendered":"Microsoft Ads (again) extends RSA migration to Feb. 2023"},"content":{"rendered":"<p>Advertisers now have five additional months to migrate their expanded text ads to RSAs. <\/p>\n<p><strong>The new extended deadline.<\/strong> In April we <a href=\"https:\/\/searchengineland.com\/microsoft-advertising-extends-rsa-migration-deadline-by-60-days-383700\" target=\"_blank\" rel=\"noreferrer noopener\">reported<\/a> that Microsoft was extending the original June 30 deadline to August 29. Today Microsoft announced that they were once again, extending that deadline to February 1, 2023. Microsoft says the extension is in response to advertisers need for more time.  <\/p>\n<p>Expanded Text Ads (ETAs) will continue to serve with RSAs but advertisers will no longer be able to create new or edit existing ETAs. <\/p>\n<p><strong>What Microsoft says.<\/strong> Microsoft says that advertisers who have switched from ETAs to RSAs see an average of 7% conversion rate improvement in their performance. <\/p>\n<p>You can read the announcement <a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/august-2022\/you-have-5-additional-months-to-migrate-to-responsive-search-ads-deadline-extended-to-february-1-2023\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. <\/p>\n<p>RSA best practices. If you\u2019re still migrating your ads, Microsoft suggests the following best practices:<\/p>\n<ul>\n<li>Ensure all your ad groups have at least one RSA<\/li>\n<li>Use the <a href=\"https:\/\/about.ads.microsoft.com\/en-us\/solutions\/tools\/recommendations-tab?s_int=en-us-gct-web-src_msaweb-sub_blog-flx_rsamigextended\" target=\"_blank\" rel=\"noreferrer noopener\">Recommendations<\/a> tab  to add AI generated RSAs based on your existing ETA assets. <\/li>\n<li>Use <a href=\"https:\/\/help.ads.microsoft.com\/#apex\/ads\/en\/60121\/2\" target=\"_blank\" rel=\"noreferrer noopener\">auto-apply recommendations<\/a> to help automate implementations<\/li>\n<li>Use the <a href=\"https:\/\/about.ads.microsoft.com\/en-us\/solutions\/tools\/ad-import-tools?s_int=en-us-gct-web-src_msaweb-sub_blog-flx_rsamigextended\" target=\"_blank\" rel=\"noreferrer noopener\">Google import tool<\/a> to mirror Google ad campaigns<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> Advertisers who haven\u2019t migrated their campaigns yet have a few more months to get it done. Microsoft won\u2019t support ETAs after February, so migrating as soon as possible will help prevent your ads from being auto-updated, or dropping in performance. <\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/microsoft-ads-again-extends-rsa-migration-to-feb-2023-387596\" target=\"_blank\">Microsoft Ads (again) extends RSA migration to Feb. 2023<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers now have five additional months to migrate their expanded text ads to RSAs. The new extended deadline. In April we reported that Microsoft was extending the original June 30 deadline to August 29. Today Microsoft announced that they were once again, extending that deadline to February 1, 2023. Microsoft says the extension is in response to advertisers need for more time. Expanded Text Ads (ETAs) will continue to serve with RSAs but advertisers will no longer be able to create new or edit existing ETAs. [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5773","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5773"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5773\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}