{"id":5780,"date":"2022-08-30T12:45:19","date_gmt":"2022-08-30T12:45:19","guid":{"rendered":"https:\/\/craighordlow.com\/index.php\/2022\/08\/30\/10-seo-experts-share-their-favorite-interview-questions\/"},"modified":"2022-08-30T12:45:19","modified_gmt":"2022-08-30T12:45:19","slug":"10-seo-experts-share-their-favorite-interview-questions","status":"publish","type":"post","link":"https:\/\/craighordlow.com\/index.php\/2022\/08\/30\/10-seo-experts-share-their-favorite-interview-questions\/","title":{"rendered":"10 SEO experts share their favorite interview questions"},"content":{"rendered":"<p>Hiring is one of the hardest jobs you have as a manager, team builder and even coworker. <\/p>\n<p>I have a distinct memory of hiring my first SEO employee at Uber over five years ago. The search took months, and the pressure to fill the headcount was overwhelming (lest it be taken away).\u00a0<\/p>\n<p>The fact of the matter is I just take hiring with great care. And it looks like I\u2019m not the only one. <\/p>\n<p>One of the hottest Twitter topics this year was when Lily Ray, Senior Director, SEO and Head of Organic Research at Amsive Digital, shared her favorite hiring question during the Search Central NYC Meetup.\u00a0<\/p>\n<p>Ray revealed that when interviewing potential employees, they asked them to explain the difference between a few critical search engine processes: <a href=\"https:\/\/searchengineland.com\/search-stages-crawling-rendering-indexing-ranking-387057\" target=\"_blank\" rel=\"noopener\">crawling, indexing, ranking and rendering<\/a>.\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Says <a href=\"https:\/\/twitter.com\/lilyraynyc?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@lilyraynyc<\/a> about hiring good SEOs: \u201cWe ask them the difference between crawling, indexing, ranking and rendering. You\u2019d be surprised how many get this wrong.\u201d I\u2019m paraphrasing her, and it\u2019s an excellent question <a href=\"https:\/\/twitter.com\/hashtag\/SearchCentralNYCSEOmeetup?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#SearchCentralNYCSEOmeetup<\/a> <a href=\"https:\/\/t.co\/rlcAVc3wVK\">pic.twitter.com\/rlcAVc3wVK<\/a><\/p>\n<p>\u2014 Danny Sullivan (@dannysullivan) <a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1541547200198606848?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">June 27, 2022<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<p>While <a href=\"https:\/\/searchengineland.com\/interview-hire-entry-level-digital-marketing-383798\" target=\"_blank\" rel=\"noopener\">the onus of hiring<\/a> at first felt daunting, I now love identifying and interviewing special SEO talent many years later and have contributed to finding a large portion of the SEO teams at Uber and Square.\u00a0<\/p>\n<p>Hire the right team and I believe you can surmount any SEO challenge. Hire the wrong teammate, and the whole team and morale suffer.\u00a0\u00a0<\/p>\n<p>So how do you weed out SEOs in a 30- to 60-minute interview and figure out who is all bark and no bite? What if they\u2019re more of a snake oil salesman than a spider crawling expert?\u00a0<\/p>\n<p>I asked some of my favorite SEOs their favorite SEO interview questions. Find out the answers below.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/30\/10-seo-experts-share-their-favorite-interview-questions\/#10_SEO_interview_questions_to_ask_and_why\" >10 SEO interview questions to ask and why<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/30\/10-seo-experts-share-their-favorite-interview-questions\/#1_%E2%80%9CHave_you_done_this_before_How_did_you_overcome_the_biggest_challenges%E2%80%9D\" >1. \u201cHave you done this before? How did you overcome the biggest challenges?\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/30\/10-seo-experts-share-their-favorite-interview-questions\/#2_%E2%80%9CImagine_we_wanted_to_rank_1_for_What_should_we_do%E2%80%9D\" >2. \u201cImagine we wanted to rank #1 for &lt;insert keyword&gt;. What should we do?\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/30\/10-seo-experts-share-their-favorite-interview-questions\/#3_%E2%80%9CYoure_a_vending_machine_repair_specialist_You_walk_into_a_room_and_see_a_dark_vending_machine_Whats_the_first_thing_you_do%E2%80%9D\" >3. \u201cYou\u2019re a vending machine repair specialist. You walk into a room and see a dark vending machine. What\u2019s the first thing you do?\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/30\/10-seo-experts-share-their-favorite-interview-questions\/#4_%E2%80%9CHow_do_you_go_about_making_sure_your_recommendations_get_implemented%E2%80%9D\" >4. \u201cHow do you go about making sure your recommendations get implemented?\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/30\/10-seo-experts-share-their-favorite-interview-questions\/#5_%E2%80%9CHow_would_you_set_up_an_SEO_test%E2%80%9D\" >5. \u201cHow would you set up an SEO test?\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/30\/10-seo-experts-share-their-favorite-interview-questions\/#6_%E2%80%9COrganic_traffic_is_down_%E2%80%93_walk_me_through_how_you_would_diagnose_its_cause%E2%80%9D\" >6. \u201cOrganic traffic is down \u2013 walk me through how you would diagnose its cause.\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/30\/10-seo-experts-share-their-favorite-interview-questions\/#7_%E2%80%9CDescribe_a_complex_SEO_challenge_youve_encountered_and_walk_me_through_step_by_step_how_you_approached_trying_to_solve_it_and_why_you_chose_the_route_you_did%E2%80%9D\" >7. \u201cDescribe a complex SEO challenge you\u2019ve encountered, and walk me through step by step how you approached trying to solve it, and why you chose the route you did.\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/30\/10-seo-experts-share-their-favorite-interview-questions\/#8_%E2%80%9CTell_me_about_a_project_that_youre_particularly_proud_of_why_youre_proud_of_it_and_what_you_learned_from_the_project%E2%80%9D\" >8. \u201cTell me about a project that you\u2019re particularly proud of, why you\u2019re proud of it and what you learned from the project.\u201d\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/30\/10-seo-experts-share-their-favorite-interview-questions\/#9_%E2%80%9CWhats_the_most_important_SEO_initiative%E2%80%9D\" >9. \u201cWhat\u2019s the most important SEO initiative?\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/craighordlow.com\/index.php\/2022\/08\/30\/10-seo-experts-share-their-favorite-interview-questions\/#10_%E2%80%9CWhat_was_your_most_difficult_technical_SEO_project_and_what_was_the_business_impact%E2%80%9D\" >10. \u201cWhat was your most difficult technical SEO project and what was the business impact?\u201d<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"10_SEO_interview_questions_to_ask_and_why\"><\/span>10 SEO interview questions to ask and why<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_%E2%80%9CHave_you_done_this_before_How_did_you_overcome_the_biggest_challenges%E2%80%9D\"><\/span>1. \u201cHave you done this before? How did you overcome the biggest challenges?\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u2013 <a href=\"https:\/\/twitter.com\/Kevin_Indig\" target=\"_blank\" rel=\"noreferrer noopener\">Kevin Indig<\/a>, Former SEO Director at Shopify<\/p>\n<p><strong>Why Indig likes this SEO interview question<\/strong><\/p>\n<ul>\n<li>\u201cYou learn more about how the candidate approaches things in general and how they\u2019ve dealt with your specific issue in the past. Since you\u2019re always hiring for a specific problem, that\u2019s the best way to gauge whether a candidate is right for the job or not.\u201d<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_%E2%80%9CImagine_we_wanted_to_rank_1_for_What_should_we_do%E2%80%9D\"><\/span>2. \u201cImagine we wanted to rank #1 for &lt;insert keyword&gt;. What should we do?\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u201c\u2026and then every time they answer say something along the lines of, \u201cand what if that didn\u2019t work? What would you do?\u201d And see how long they keep going.\u201d\u00a0<\/p>\n<p>\u2013 <a href=\"https:\/\/twitter.com\/TylerReardon\" target=\"_blank\" rel=\"noreferrer noopener\">Tyler Reardon<\/a>, Global SEO Lead at Chewy<\/p>\n<p><strong>Why Reardon likes this SEO interview question\u00a0<\/strong><\/p>\n<ul>\n<li>\u201cI think it\u2019s useful to see how persistent someone is and how deep their SEO knowledge is. A lot of good or bad things will come of this question. If they end up saying, \u201cWell we don\u2019t have enough links\u201d after you ask what else a couple of times they\u2019re probably not the right candidate.\u201d\u00a0<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_%E2%80%9CYoure_a_vending_machine_repair_specialist_You_walk_into_a_room_and_see_a_dark_vending_machine_Whats_the_first_thing_you_do%E2%80%9D\"><\/span>3. \u201cYou\u2019re a vending machine repair specialist. You walk into a room and see a dark vending machine. What\u2019s the first thing you do?\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u2013 <a href=\"https:\/\/twitter.com\/Jammer_Volts\" target=\"_blank\" rel=\"noreferrer noopener\">Jamie Indigo<\/a>, Senior Technical SEO, Deepcrawl<\/p>\n<p><strong>Why Indigo likes this SEO interview question\u00a0<\/strong><\/p>\n<ul>\n<li>\u201cIt walks through basic problem-solving. The ideal answer is, \u201cI check to see if it\u2019s plugged in.\u201d It shows the ability to logically address an issue step by step.\u201d<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_%E2%80%9CHow_do_you_go_about_making_sure_your_recommendations_get_implemented%E2%80%9D\"><\/span>4. \u201cHow do you go about making sure your recommendations get implemented?\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u2013 <a href=\"https:\/\/twitter.com\/areej_abuali\" target=\"_blank\" rel=\"noreferrer noopener\">Areej AbuAli<\/a>, Head of SEO, Papier \/ Founder, Tech SEO Women<\/p>\n<p><strong>Why AbuAli likes this SEO interview question\u00a0<\/strong><\/p>\n<ul>\n<li>\u201cEven though this isn\u2019t an SEO question per se, it\u2019s one of the most important ones for me to ask. Simply giving out recommendations is just the \u2018first\u2019 part of our job, making sure they get implemented is the \u2018core\u2019 of our job. This question helps me understand how the candidate works cross-functionally, how they prioritize their recommendations, how they communicate what needs to get done and how they work alongside different stakeholders in the organization.\u201d<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\"><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div class=\"d-none\">\n<p>Processing&#8230;Please wait.<\/p>\n<\/div>\n<p>\t\t\t\t\t\t\t<button class=\"btn btn-dark inlineButton w-100 rounded-0 font-weight-bold\" type=\"submit\" name=\"submit_button\">SUBSCRIBE<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\"><a class=\"nl-terms\" href=\"https:\/\/searchengineland.com\/termsofuse\" target=\"_blank\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\">\n<h3><span class=\"ez-toc-section\" id=\"5_%E2%80%9CHow_would_you_set_up_an_SEO_test%E2%80%9D\"><\/span>5. \u201cHow would you set up an SEO test?\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u2013 <a href=\"https:\/\/twitter.com\/jackson_lo?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Jackson Lo<\/a>, Sr. SEO Lead, Growth, Shopify<\/p>\n<p><strong>Why Lo likes this SEO interview question<\/strong><\/p>\n<ul>\n<li>\u201cOne of the biggest lessons I learned during my time at TripAdvisor came from our CEO Steve Kaufer, \u2018If it\u2019s worth doing, it\u2019s worth measuring.\u2019 If you\u2019re just doing things, no one will know if your actions are contributing to the bottom line. As SEOs, we need to be able to measure impact from our work and testing is a great topic to further understand their thought process on setting up and measuring results.\u201d\u00a0<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6_%E2%80%9COrganic_traffic_is_down_%E2%80%93_walk_me_through_how_you_would_diagnose_its_cause%E2%80%9D\"><\/span>6. \u201cOrganic traffic is down \u2013 walk me through how you would diagnose its cause.\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u2013 <a href=\"https:\/\/twitter.com\/victorpan\" target=\"_blank\" rel=\"noreferrer noopener\">Victor Pan<\/a>, Head of Technical SEO, Hubspot<\/p>\n<p>Then follow up with:<\/p>\n<p>\u201cYou checked x, y, and z and that wasn\u2019t it \u2013 what else could it be?\u201d I keep going until they hit the bottom of the barrel. I want to know how they respond to uncertainty. So I throw a hint e.g., \u201cso I noticed our rank showed Y, so the interviewee has a chance to react to new information. I get to understand how they approach problems (bonus points if they look at it differently from the team).\u201d<\/p>\n<p><strong>Why Pan likes this SEO interview question\u00a0<\/strong><\/p>\n<ul>\n<li>\u201cYou need to test hard skills in SEO, look for a candidate with a growth mindset, and this question also allows you to challenge them just enough to bring out their best self and want to work to learn from you.\u201d<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"7_%E2%80%9CDescribe_a_complex_SEO_challenge_youve_encountered_and_walk_me_through_step_by_step_how_you_approached_trying_to_solve_it_and_why_you_chose_the_route_you_did%E2%80%9D\"><\/span>7. \u201cDescribe a complex SEO challenge you\u2019ve encountered, and walk me through step by step how you approached trying to solve it, and why you chose the route you did.\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u2013 <a href=\"https:\/\/twitter.com\/regal_kyle\" target=\"_blank\" rel=\"noreferrer noopener\">Kyle Faber<\/a>, Founder and Head of SEO, Snark Digital<\/p>\n<p><strong>Why Kyle likes this SEO interview question\u00a0<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cThe reason I like this question is that it:<br \/>a. Gives me a basic sense of what they feel is complex and\/or challenging and why.<br \/>b. Lets me see their thought process on how they try to solve problems.<br \/>c. Gives me insights into how they rationalize their decisions.<\/p>\n<p>At the end of the day, there are multiple ways to approach a challenge, so this question<br \/>\u2013 Gives me insight into whether or not they\u2019re a strategic thinker.<br \/>\u2013 Can speak to how they create processes for implementing their strategies.<br \/>\u2013 And if they are able to back up their decisions with credible reasoning.\u201d<\/p>\n<\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"8_%E2%80%9CTell_me_about_a_project_that_youre_particularly_proud_of_why_youre_proud_of_it_and_what_you_learned_from_the_project%E2%80%9D\"><\/span>8. \u201cTell me about a project that you\u2019re particularly proud of, why you\u2019re proud of it and what you learned from the project.\u201d\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u2013 <a href=\"https:\/\/twitter.com\/nikers85\" target=\"_blank\" rel=\"noreferrer noopener\">Niki Mosier<\/a>, Director of Digital Marketing and Content, AgentSync<\/p>\n<p><strong>Why Mosier likes this SEO interview question<\/strong><\/p>\n<ul>\n<li>\u201cI like this question because it gives candidates an opportunity to talk about something they are really proud of and usually gives me a good idea of what types of projects they get excited about. This question also allows us to dig deeper into what kinds of projects the candidate has had experience with. It also gives me a good sense of how they take ownership of projects.\u201d<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"9_%E2%80%9CWhats_the_most_important_SEO_initiative%E2%80%9D\"><\/span>9. \u201cWhat\u2019s the most important SEO initiative?\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u2013\u00a0<a href=\"https:\/\/twitter.com\/5le\" target=\"_blank\" rel=\"noopener\">Eli Schwartz<\/a>, Author, \u201cProduct Led SEO\u201d \/ Former SEO Lead, SurveyMonkey<\/p>\n<p><strong>Why Schwartz likes this SEO interview question<\/strong><\/p>\n<ul>\n<li>\u201cI love this question because it\u2019s so vague the answer forces the interviewer to explain and defend and thereby I get insight into what they are thinking and how they think.\u201d<\/li>\n<\/ul>\n<p>And my personal favorite question to ask when interviewing SEOs is\u2026<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_%E2%80%9CWhat_was_your_most_difficult_technical_SEO_project_and_what_was_the_business_impact%E2%80%9D\"><\/span>10. \u201cWhat was your most difficult technical SEO project and what was the business impact?\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Why I like this SEO interview question<\/strong><strong><br \/><\/strong>Assuming this role is a little senior, I expect them to:<\/p>\n<ul>\n<li>Figure out how to execute challenging technical SEO tasks.<\/li>\n<li>Understand what the business impact was.\u00a0<\/li>\n<\/ul>\n<p>Best case, I\u2019ll selfishly learn something interesting during the interview about something I didn\u2019t know was possible. I\u2019ll also learn if they understand how to look at analytics, how they think through attribution and other critical skills related to being part of a successful SEO team.\u00a0<\/p>\n<p>Worst case, they\u2019ll reveal that they do not focus on the business metrics or do not understand how to tell the narrative of their business impact, disqualifying them from a senior role in the organization.<\/p>\n<p>The post <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/seo-experts-interview-questions-387587\" target=\"_blank\">10 SEO experts share their favorite interview questions<\/a> appeared first on <a rel=\"nofollow noopener\" href=\"https:\/\/searchengineland.com\/\" target=\"_blank\">Search Engine Land<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hiring is one of the hardest jobs you have as a manager, team builder and even coworker. I have a distinct memory of hiring my first SEO employee at Uber over five years ago. The search took months, and the pressure to fill the headcount was overwhelming (lest it be taken away).\u00a0 The fact of the matter is I just take hiring with great care. And it looks like I\u2019m not the only one. One of the hottest Twitter topics this year was when Lily Ray, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5780","post","type-post","status-publish","format-standard","hentry","category-best-seo-blogs"],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":false,"author_link":"https:\/\/craighordlow.com\/author\/"},"_links":{"self":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/comments?post=5780"}],"version-history":[{"count":0,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/posts\/5780\/revisions"}],"wp:attachment":[{"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/media?parent=5780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/categories?post=5780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/craighordlow.com\/index.php\/wp-json\/wp\/v2\/tags?post=5780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}